True.

Sourcing, design and distribution of branded clothing and accessories.

Technical, seasonless, sustainable wardrobe staples

Co-investorsCowboy VenturesElizabeth Street VenturesSoGal Ventures

Designer and luxury kidswear platform.

Arpalus provides computer vision software that enables brands and retailers to capture, measure, and analyze physical shelf data in real-time through a mobile app.

AI & Machine LearningData & InfrastructureRetail Tech

Co-investorsLeadX Capital PartnersNielsen Innovate

Awe Inspired designs and sells handcrafted jewelry, including necklaces and pendants themed around goddesses and symbols of strength, marketed to women.

ConsumerDirect to ConsumerE-commerce

Jill Johnson(Founder)

Co-investorsCircadian Ventures

Bedfolk sells bedding made from 100% natural linen and cotton, offered in three styles (linen, relaxed cotton, and luxe cotton) for different types of sleepers.

ConsumerDirect to ConsumerE-commerce

Beeline makes compact GPS navigation devices (Moto II and Velo 2) and a companion app offering turn-by-turn directions, speed, and ride tracking for motorcyclists and cyclists.

ConsumerHardwareMobility & Transportation

Mark(Co-founder)Tom Putnam(Founder)in

Co-investorsEarlymarketBain Capital

Vegan, cruelty-free DIY hair dye and haircare brand with salons in UK and US.

Co-investorsPoint King Capital

Bonnet offers an app for electric vehicle drivers to find, plan routes to, and pay for charging across a network of chargers in Europe.

CleantechEnergyMobility & Transportation

Boy Smells is a queer-owned fragrance house that develops perfumes and scented candles designed to be gender-free and expressive of individual identity.

ConsumerDirect to ConsumerE-commerceNew York, US

Virtual reality, v-commerce and metaverse shopping experiences.

App and tools for the strength/lifting community ('Strava for Strength').

Social shopping platform enabling real-time consultation with friends and family.

New York City, US

Eyal Sinai(Founder)

Co-investorsFab Co-Creation Studio VenturesigniteXL Venture

By Rotation is a fashion rental platform that allows consumers to rent designer clothing and lend or monetize their own wardrobes.

Circular EconomyConsumerMarketplaces

Co-investorsCornerstone VCRedrice VenturesSie Ventures

Platform for travellers to sublet properties to one another.

B2B food delivery marketplace for corporate catering; acquired by Just Eat.

Co-investors83NorthOctopus VenturesQVentures

Sustainable paint company simplifying paint testing and use.

Premium DTC homeware brand offering sustainable artisan dinnerware.

Fertifa provides reproductive healthcare benefits for employees, including fertility treatment, menopause support, women's health, men's health, maternity care, and neurodiversity support delivered by an in-house clinical team.

Digital HealthFemTechHealthtechHR TechLondon, GB

Co-investorsCalm/Storm VCNotion Capital

London-based personal hygiene company (previously Planera) making flushable, biodegradable sanitary products.

Frugi is a children's clothing brand that designs durable, sustainable garments made from organic cotton and recycled materials.

Circular EconomyConsumerDirect to ConsumerE-commerce

Lucy(Founder)Kurt(Founder)Jeni(Co-leader)Kim-Marie(Co-leader)

German Doner Kebab is a fast-food restaurant chain serving made-to-order kebabs with lean meats, handmade waffle breads, fresh vegetables, and in-house sauces.

Consumer

Independent coastal-inspired skincare company based in Margate, UK.

Hoxton.ai provides AI-powered overhead sensors, feedback terminals, and analytics dashboards that count visitors, measure in-store conversion, monitor occupancy, and capture spoken visitor feedback.

AI & Machine LearningHardwareRetail Tech

Co-investorsOxfordOxford Investment Opportunity Network (OION)

Huboo provides end-to-end eCommerce fulfillment services including storage, picking, packing, shipping, and returns for online retailers.

E-commerceLogistics & Supply Chain

Co-investorsEpisode1Ada Ventures

Hullabalook provides software for online retailers that personalizes the shopping experience and measures performance.

AI & Machine LearningE-commerceRetail TechSaaSUK, GB

Barny Darby(Founder)in

Co-investorsNauta CapitalPassion CapitalPlayfair Capital

Digital-first laid-back fashion business.

IndieWild is a direct-to-consumer beauty brand that sells hair care, skincare, and fragrance products including shampoos, conditioners, scalp serums, lip treatments, and perfume mists.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsSoGal Ventures

Beauty brand for the South Asian community.

AI-powered app helping solopreneurs manage websites, bookings and payments.

AI-powered UK property search platform using LLMs to summarise listings.

Localistico is a local marketing and analytics platform that helps brick-and-mortar businesses get discovered by customers through search engines, maps, and AI assistants, while managing their online presence and reputation at scale.

AI & Machine LearningMarketing TechRetail Tech

Co-investorsFrontline VenturesSeedRocketAscension Ventures

LoveCrafts is an online marketplace and store for crafting supplies, selling knitting and crochet yarn from brands like Lion Brand, Rowan and Paintbox, along with fabrics, cross stitch kits, embroidery supplies and tools.

ConsumerE-commerceMarketplaces

Co-investorsBalderton CapitalHighland Europe

Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board.

ConsumerDirect to ConsumerWellness & FitnessBrooklyn, US

Éva Goicochea(Founder)inDakota Johnson(Investor & Co-Creative Director)Dina Epstein(Executive Officer, Director)Eva Iliana Yazmin Cantu(Executive Officer, Director)

Co-investorsCoyote VenturesNew Theory VenturesOutbound VenturesPortfoliaTrue Beauty VenturesVU Venture Partners

Online socialising platform for over-55s.

MishiPay provides a modular, cloud-native point-of-sale platform with mobile self-checkout, "scan, pay & leave," RFID-based checkout, and flexible payment options for retailers.

FintechRetail TechSaaS

Co-investorsCommerce VenturesGruppo BertoldiNauta CapitalUnited VenturesEuropean Investment Fund

Moonsift offers a shopping assistant that uses AI to analyze products across many online retailers, letting shoppers collect and compare items from different stores in a single place.

ConsumerRetail TechLondon, GB

Alex Reed(CEO)inDavid Wood(CTO)in

Co-investorsDraper AssociatesEntrepreneur First

Moselle provides demand planning and inventory management software for direct-to-consumer and consumer brands.

AI & Machine LearningDirect to ConsumerRetail TechSaaSToronto, CA

Lakhveer Singh Jajj(Founder)

Co-investorsMaRS

Namely is a cloud-based HR platform that combines HRIS, payroll, benefits administration, and talent management for mid-market companies.

Enterprise SoftwareHR TechSaaSNew York, US

Matthew Straznitskas(Executive Officer, Director)

BoardAdam D'Augelli(Director)inDavid Skok(Director)in

Co-investorsNotable CapitalScale Venture PartnersSequoia CapitalTrue VenturesBullpen CapitalGolub Growth+6 more

Technology driving people back into local high street shops.

Online community connecting women across fertility, pregnancy, motherhood and menopause.

AI-native social operating system converting social audiences into customers.

Placed operates a job-matching platform that connects candidates with employers in the service and hospitality industry, aiming to replace traditional recruitment methods like job boards and recruiters.

Future of WorkHR TechMarketplacesLondon, GB

Jennifer Johansson(Founder & CEO)inRoderick McKeown(COO)Miroslav Bazitov(CTO)

Co-investorsBlackfinch VenturesPraetura Ventures

Reskinned operates a circular fashion platform that collects unwanted clothing and either resells it through their platform, repurposes it through partnerships with designers, or recycles it into new materials or products.

Circular EconomyConsumerE-commerce

Performance bike and e-bike brand.

Digital staff scheduling software.

Serious Pig makes a range of natural-ingredient pub snacks, including snacking cheese and gift hampers, sold direct to consumers and via wholesale accounts to retailers.

Direct to ConsumerE-commerceFoodTech

George(Founder)

Shameless Pets makes soft, chewy dog treats formulated with real beef and upcycled ingredients like sweet potatoes, free from grain, corn, and soy.

Circular EconomyConsumerDirect to ConsumerFoodTech

Co-investorsBoro CapitalOcampo CapitalR/GA VenturesSpiral Sun VenturesValor Equity Partners

Shellworks develops VIVOMER, a compostable material made by collaborating with microorganisms that produce natural polymers, designed to perform like plastic but break down without leaving waste.

BiotechCircular EconomyClimate TechNew MaterialsLondon

Insiya Jafferjee(Co-founder)inAmir Afshar(Co-founder)Edward Jones(Director)

BoardFelix Mounier(Director)

Co-investorsEnvestorsFounder CollectiveSie Ventures

Provides expansion capital to hospitality businesses repaid via a consumer rewards platform.