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Slingshot Ventures

Venture capital

Amsterdam · Seed–Growth · 6 people tracked

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Investment thesis

Slingshot Ventures focuses on early-stage digital consumer businesses in Western Europe, targeting companies under five years old with ticket sizes between EUR 200k and 4m. It backs D2C, B2C, B2B2C and P2P models rather than B2B, concentrating on the Netherlands, UK, Germany, Belgium and the Nordics. The firm seeks inspirational leaders building strong brands with loyal, engaged customer communities and healthy margins with a clear path to profitability. Beyond capital, it offers hands-on support in three domains: branding (drawing on 30+ years of brand experience), talent sourcing and organizational development, and financial functions such as reporting tools and follow-on fundraising.

Invests inConsumerDirect to ConsumerE-commerceMarketplacesAmsterdamBelgiumEuropeGermanyNetherlandsUnited Kingdom

Source: firm website, verified Aug 2, 2026.

Stage
Seed–Growth
Check
$216K – $4.3M
HQ
Amsterdam, NL
Instruments
Equity

Team · 6 people

from the firm's website
Marco Pieters· Founder and Managing Partner

Marco Pieters was educated in the Netherlands, Spain, Germany, and the US, and began his career at Merrill Lynch in the early 1990s, developing new business in Eastern and Central Europe. In 1996 he became an entrepreneur in the UK, building seven businesses with his partner Paul Daniels and achieving six exits, after which they formed Involved Investors in 2010 to back early growth companies. He co-founded Slingshot in 2014 with Tom, focusing on early growth ventures in Western Europe and taking a hands-on approach with founders.

Tom Kist· Founder and Managing Partnerin

Tom Kist began his international career in finance roles at TNT Group and CEVA Logistics, gaining experience across Asia, Australia and South America along with exposure to M&A and private equity. He later helped build a Dutch mid-market private equity business at Nedvest Capital, where he worked on deal origination and execution, debt financing, co-leading portfolio companies and driving exits. Since early 2014 he has focused on early growth ventures, investing in entrepreneurs with a hands-on approach.

Roope Vahahyyppa· Investment Directorin

Roope Vahahyyppa began his career in investment banking, working in M&A at Lazard in Amsterdam for over four years advising on cross-border corporate transactions and private equity deals across various industries. He then joined Heineken's M&A team, where he executed minority and majority transactions in markets worldwide and gained experience in the consumer space. He now serves as an Investment Director at Slingshot Ventures.

Constance Scholten· Venture Partner - Human Capitalin

Constance Scholten left law school at 19 to start her first company, which she later sold to Van Beuningen & Partners. She then served as Commercial Director at TravelBird and founded the personal bonding app Camarilla, which was acquired by HR-tech company Appical in 2017. She was named among the Netherlands' 50 most inspiring female tech entrepreneurs in 2016 and 2017.

Amy Toornent· Office Managerin

Amy Toornent studied Event Management & Communications at Hogeschool Inholland and worked as a team assistant at DRS Real Estate for about four and a half years. She joined Slingshot Ventures in March 2021 as Office Manager, handling the firm's social media channels and providing support across the team.

Marly Wijvekate· Investment Analystin

Marly Wijvekate is an Investment Analyst at Slingshot Ventures with a background in International Relations and Business Administration. She grew up on the African continent and completed internships at Coty and L'Oréal, where she developed an interest in consumer products and wellness brands, later interning at Slingshot before joining. She has a personal interest in physical and mental wellbeing.

Frequently asked questions

What stage does Slingshot Ventures invest at?
Slingshot Ventures invests at the Seed, Series A, Growth stages.
What is Slingshot Ventures's typical check size?
Slingshot Ventures typically writes checks of $216K – $4.3M.
What sectors does Slingshot Ventures focus on?
Slingshot Ventures focuses on Consumer, Direct to Consumer, E-commerce, Marketplaces.
Where is Slingshot Ventures located?
Slingshot Ventures is headquartered in Amsterdam, NL.

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Slingshot Ventures photo

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