VMG Partners
Venture capitalSan Francisco · Seed–Late Stage · 37 people tracked
Also known as VMG PARTNERS II, LLC
Find your way into VMG Partners
1,702 people in our graph share verified history with the VMG Partners team — schools, employers, funds. One of them is your warm intro.
Investment thesis
VMG Partners invests behind the theme it calls 'Velocity Made Good' — the idea that sustainable growth requires direction, not just speed. The firm partners with founders to chart a deliberate course toward durable growth while avoiding unseen risks. Through two distinct investment strategies unified by a single focus, VMG backs the brands and technologies shaping the future of consumer.
Source: firm website, verified Sep 15, 2026.
Team · 37 people
from the firm's website & public directoriesWhat they invest in
from 21 of 29 portfolio companiesSaaS ×10Consumer ×8Enterprise Software ×7FoodTech ×7Retail Tech ×7AI & Machine Learning ×6E-commerce ×6Direct to Consumer ×4
HQs:United States×15Argentina×1Brazil×1Canada×1Philippines×1
Investments · 29 tracked
founders shown can be your intro pathBy year:2026 · 42025 · 22024 · 12023 · 22022 · 62021 · 32019 · 12018 · 22017 · 12016 · 123 dated
Bobbie manufactures baby formula and builds workplace support for parents.
ConsumerFoodTechHealthtechWellness & FitnessSan Francisco, US
Laura Modi(Founder)in
BoardSarah Hardy(Director)Sara Adler(Director)
Board seatCarle Stenmark· per SEC Form D
Co-investors1st Course CapitalBaukunstGroundForce CapitalIngeborg InvestmentsLakehouse Venture PartnersNextView Ventures+5 more
Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.
ConsumerDirect to ConsumerFoodTechNew York, US
Rachel Drori(Founder)in
Board seatCarle Stenmark· per SEC Form D · $100M raise · filed Nov 2021
Co-investorsAble PartnersBAM VenturesCollaborative FundConnect VenturesH Venture PartnersImaginary Venture Capital+6 more
Richmond, US
Shane Emmett(Executive Officer, Director)inDaniel Gluck(Director)Brad Barnhorn(Director)Austin Harris(Executive Officer)Kara Roell(Director)
Board seatCarle Stenmark· per SEC Form D · $5M raise · filed Oct 2017
Co-investorsNew Ground VenturesNRV
Afresh provides an AI platform that forecasts demand, optimizes inventory, and automates ordering decisions for grocery retailers by learning from billions of historical transactions and accounting for the operational complexity of fresh food supply chains.
AI & Machine LearningCircular EconomyEnterprise SoftwareFoodTechImpact & Social GoodRetail TechSaaS
Co-investorsBetter Food VenturesLeadX Capital PartnersMaersk GrowthBright Pixel CapitalGeneration Investment ManagementImpact Engine+5 more
Brami produces authentic Italian durum wheat pasta made with mountain spring water using artisan production methods.
ConsumerDirect to ConsumerFoodTechNew York, US
Aaron Gatti(Executive Officer, Director)in
BoardDillon Dandurand(Director)William Hicks(Director)Adam Slutsky(Director)Graham Brown(Director)in
Co-investorsLerer Hippeau
Experience Philippines connects international travel brands with vetted local suppliers including guides, transport providers, and accommodations in the Philippines.
B2B MarketplacesMarketplacesTravel & HospitalityManila, PH
Co-investorsIdeaspace VenturesGV (Google Ventures)Index VenturesJMI EquityTiger Global Management
Fermat provides an agentic commerce platform that helps brands analyze shopper behavior, test changes, and optimize purchasing paths in real-time.
AI & Machine LearningE-commerceRetail TechSaaSSan Francisco, US
Rishabh Jain(Co-Founder & CEO)inShreyas Kumar(Co-Founder & CTO)in
BoardIndranil Guha(Director)Saam Motamedi(Board / Investor representative (Greylock General Partner))inScott Friend(Board Member (Partner, Bain Capital Ventures; led Series A))in
Co-investorsBain Capital VenturesCourtside VenturesDynamism CapitalGreylock PartnersMontage VenturesQED Investors
Honey is a shopping and rewards platform that helps consumers earn cash back through merchant offers and deals, with the ability to redeem points via PayPal and access deal-seeking features on mobile browsers.
ConsumerE-commerceRetail TechSaaSLos Angeles, US
Co-investorsAmity VenturesBAM VenturesLudlow VenturesPruVen Capital PartnersSGH CapitalWonder Ventures
Humm Kombucha produces canned, USDA Certified Organic kombucha drinks featuring probiotics, vitamin B12, and no added sugars.
ConsumerDirect to ConsumerWellness & FitnessBend, US
Michelle Lynn Mitchell(Director, Promoter)Jamie Beth Danek(Executive Officer, Director, Promoter)Brian Jay Grossman(Executive Officer, Promoter)Eric Thomas Plantenberg(Executive Officer)
Co-investorsGroundForce Capital
K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.
BiotechConsumerWellness & FitnessBuenos Aires, AR
Britta Cox(Founder)in
Co-investorsFab Co-Creation Studio VenturesTrue Beauty Ventures
Kernel Seasons makes popcorn seasonings in flavors such as White Cheddar, sold to consumers for use on popcorn at home and at movie theaters.
ConsumerFoodTech
Co-investorsFalfurrias
Lyric builds a supply chain decision platform with composable, ready-to-use apps, native data integrations, and configurable workflows powered by supply chain algorithms and science.
AI & Machine LearningEnterprise SoftwareLogistics & Supply Chain
Ganesh Ramakrishna(Founder & CEO)in
Co-investorsFoster VenturesNewBuild.VCPermanent Capital VenturesPrimary Venture PartnersInsight PartnersPrimary
MANTRA is a modular, compliance-oriented Layer 1 blockchain built for DeFi and real-world asset (RWA) tokenization.
Co-investorsLvna CapitalShorooq PartnersWWVentures14WAlumni VenturesBaleon Capital+7 more
Mantra provides cybersecurity awareness and phishing training designed to turn employees into an active line of defense against attacks that exploit human error.
AI & Machine LearningCybersecurityEnterprise SoftwareSaaS
Gaspard Droz(Founder)in
Co-investorsOneRagtime14WAlumni VenturesBaleon CapitalCanaan PartnersCity Light+1 more
Milk Moovement provides real-time software for managing dairy supply chain operations, enabling stakeholders across the dairy industry to access shared data and make coordinated decisions.
AgTechEnterprise SoftwareFoodTechLogistics & Supply ChainSaaSHalifax, CA
Jon King(Founder)inRob Forsythe(Co-founder)in
Co-investorsBetter Food VenturesBread And Butter Ventures, LlcMatchstick VenturesTechstarsBread Butter VenturesDynamo Ventures+2 more
Nowsta is an AI-powered workforce management platform that enables organizations to source, schedule, manage, and pay hourly and contingent workers from a unified interface with advanced scheduling, payroll integration, and compliance features.
Enterprise SoftwareHR TechSaaSBrooklyn, US
Nicholas Lillios(Executive Officer, Director)in
BoardLou Forster(Director)inMoo Kim(Director)
Co-investorsAlpine MeridianBAM VenturesClocktower VenturesCompoundRally Ventures Management, LlcRunway Venture Partners+6 more
Nuvemshop is an e-commerce platform that lets brands build and customize online stores with a modular AI-integrated editor and prebuilt layouts.
E-commerceRetail TechSaaS
Santiago Sosa(Founder)in
Co-investorsAccelFirstMark CapitalHarmony PartnersIGNIAInsight PartnersKaszek Ventures+5 more
Popchips manufactures popped potato chips that are lower in fat than traditional fried chips, targeting health-conscious snack consumers.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Co-investorsVista Venture Partners
Rinsed is a CRM and business management platform for car wash operators that integrates with POS systems to manage memberships, customer retention, and sales operations.
AI & Machine LearningE-commerceEnterprise SoftwareRetail TechSaaSNew York City, US
Austin Esecson(Founder)inNic Hippenmeyer(Founder)inSam Logan(Co-Founder & COO)in
Co-investorsY CombinatorBedrock CapitalFounders FundMischief
Shogun provides software tools for ecommerce store optimization and management, integrating with platforms like Shopify and BigCommerce.
Developer ToolsE-commerceEnterprise SoftwareMarketing TechSaaSSan Francisco, US
Finbarr Taylor(Founder/CEO)inNick Raushenbush(Founder)in
Co-investorsAccelInsight PartnersY CombinatorAmplify PartnersInitialized Capital
Premium sparkling water and beverages made with real squeezed fruit and zero added sugar.
Dave Burwickin
Co-investorsAlmanac InsightsGryphonKarpReillyNew Ground VenturesProlog VenturesRiverPark Ventures
Privacy engine of the new web.
Co-investorsCoinbase VenturesLattice Capital
Tiendanube is an e-commerce platform that lets brands and merchants build and customize online stores with an AI-integrated modular editor, and manage payments (Pago Nube), shipping (Envío Nube), WhatsApp sales (Chat Nube) and marketing automation (Marketing Nube).
E-commerceRetail TechSaaS
Santiago Sosa(Founder)in
Co-investorsIGNIAAccelInsight PartnersQualcomm VenturesTiger Global Management
Zitcha builds a retail media platform for retailers operating retail media networks (RMNs), connecting onsite, offsite, and in-store advertising channels into one system for planning, activation, billing, and reporting.
AdTechAI & Machine LearningMarketing TechRetail Tech
Troy Townsend(Co-Founder & Group CEO)inJack Byrne(Co-Founder & CEO APAC)in
Co-investorsOIF VenturesOur Innovation Fund
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Green Grass FoodsSpindrift Beverage CompanyPanorama Artificial Intelligence Corp.Redbud Brands
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesHoney · en.wikipedia.org · Aug 28, 2026
sunscreen · forbes.com · Aug 24, 2026
Mantra · en.cryptonomist.ch · Aug 21, 2026
Fermat · artemis.bm · Jul 16, 2026
Bobbie · foodengineeringmag.com · Jun 24, 2026
BRAMI · modernretail.co · Jun 8, 2026
Experience · cmswire.com · May 5, 2026
Frequently asked questions
- How many investments has VMG Partners made?
- VMG Partners has 29 tracked investments, including 7 dated in the last 24 months.
- What stage does VMG Partners invest at?
- VMG Partners invests at the Seed, Late Stage stages.
- What sectors does VMG Partners focus on?
- VMG Partners focuses on Consumer.
- Where is VMG Partners located?
- VMG Partners is headquartered in San Francisco, US.
Media · Podcasts & interviews
featuring the teamHow to Build a Consumer Brand VCs Actually Want to Fund | Wayne Wu, VMG Partners
DSG Consumer Partners · Wayne Wu
#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
Startup CPG · Wayne Wu
15 Minutes of Genius - Episode 121 with Wayne Wu of VMG Partners
Genius Juice · Wayne Wu
85. McConnell Smith, Partner at VMG Partners
Fitt Insider · McConnell Smith
Wayne Wu of VMG Partners - Consumer Packaged Ep. 04
Consumer Packaged · Wayne Wu
Co-investors · 18
BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.
GV (Google Ventures) is a venture capital firm that has invested in artificial intelligence and machine learning since its early days, building a global portfolio of more than 100 AI companies across infrastructure, life sciences, and applications.
Lightspeed is a global venture capital firm that has spent over two decades backing innovative companies as an early and first investor.
Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.
Spark Capital is a venture capital firm that partners with founders, known for early investments including leading Twitter's Series B in 2008.
SOSV is a deep tech venture capital firm that makes first-check pre-seed investments and follow-on rounds in startups focused on human and planetary health, providing lab space and hands-on support at its US locations.
Bread and Butter Ventures is a Minnesota-based venture capital firm investing in foodtech, digital health, and enterprise technology companies, leveraging the state's concentration of food, healthcare, and Fortune 500 industry leaders.
Dynamo backs founders building and upgrading the physical economy, investing from inception through seed across supply chain, advanced transportation, manufacturing, energy, and industrial infrastructure.
Founder Collective is a seed and pre-seed stage venture capital firm that invests across sectors, describing itself as sector agnostic and anti-thematic.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
SignalFire is a seed-stage venture capital firm that combines a full-team support model with its data-driven Beacon AI platform to back founders.
Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.
▶6 more co-investors
M13FootworkContraryAstanor VenturesBroadway Venture PartnersSpringdale Ventures
Firms observed investing alongside VMG Partners, from public investor directories. Shared companies are the overlap with VMG Partners's recorded portfolio.
Similar investors
Amadeus Capital Partners is a technology investment firm that backs founders building complex, science-led and deep tech businesses, supporting them over the long term as they scale internationally.
Mohr Davidow Ventures is a venture capital firm that backs entrepreneurs pursuing large market opportunities and capable of attracting top-tier talent.
New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.
Altos Ventures is a venture capital firm that describes its investment philosophy through the metaphor of the Fox and the Hedgehog, favoring focused, persistent, single-minded founders ('Hedgehogs') who build great, lasting companies over long horizons.










































































.jpeg)

















.png)



































