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VMG Partners

Venture capital

San Francisco · Seed–Late Stage · 60 people tracked

Also known as VMG PARTNERS II, LLC

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Investment thesis

VMG Partners invests behind the theme it calls 'Velocity Made Good' — the idea that sustainable growth requires direction, not just speed. The firm partners with founders to chart a deliberate course toward durable growth while avoiding unseen risks. Through two distinct investment strategies unified by a single focus, VMG backs the brands and technologies shaping the future of consumer.

Invests inConsumerSan Francisco

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Late Stage
HQ
San Francisco, NY, US
Founded
2005
AUM
$3.2B
Tracked investments
8

Team · 60 people

from the firm's website & public directories
Alisa Williams· Partnerin
Brooke Kiley· Partnerin𝕏
Dave Baram· Managing Directorin
Jeff Truong· Partnerin𝕏
Jon Marshall· Partnerin𝕏
Robert Schult· Managing Directorin
Khira Gabliani· Principalin𝕏
Chris Speier· Senior Associatein
Evan Mintz· Investorin
Ian Lin· Investorin
Kate Feeley· Associatein
Kathy Yuh· Senior Associatein𝕏
Landen Enns· Investorin𝕏

What they invest in

from 4 of 8 portfolio companies

Consumer ×2E-commerce ×2Retail Tech ×2SaaS ×2Advanced Manufacturing ×1AI & Machine Learning ×1FoodTech ×1Healthtech ×1

HQs:United States×7

Investments · 8 tracked

founders shown can be your intro path
Bobbiehibobbie.cominSEC filingmedium confidence

Bobbie manufactures baby formula and builds workplace support for parents.

ConsumerFoodTechHealthtechWellness & FitnessSan Francisco, US

Sarah Hardy(Director)Sara Adler(Director)

Board seatCarle Stenmark· per SEC Form D · $40M raise · filed Feb 2022

Daily Harvest, Inc.SEC filingmedium confidence

New York, US

Board seatCarle Stenmark· per SEC Form D · $100M raise · filed Nov 2021

Green Grass FoodsSEC filingmedium confidence

Advanced ManufacturingNewport Beach, US

Madeline Haydon(Executive Officer, Director)

Board seatMcConnell Smith· per SEC Form D · $33.6M raise · filed Jul 2019

Health WarriorSEC filingmedium confidence

Richmond, US

Shane Emmett(Executive Officer, Director)Brad Barnhorn(Director)Austin Harris(Executive Officer)Kara Roell(Director)Carle Stenmark(Director)Daniel Gluck(Director)

Board seatCarle Stenmark· per SEC Form D · $5M raise · filed Oct 2017

Spindrift Beverage CompanySEC filingmedium confidence

Waltham, US

Joseph Lerner(Director)Ilya Nykin(Director)William Creelman(Executive Officer, Director)Gil Fronzaglia(Director)

Board seatMichael MauzeRobin Tsai· per SEC Form D · $15M raise · filed May 2017

Fermatfermatcommerce.comin𝕏

Fermat provides an agentic commerce platform that helps brands analyze shopper behavior, test changes, and optimize purchasing paths in real-time.

AI & Machine LearningE-commerceRetail TechSaaS

Rishabh JaininShreyas Kumarin

Honeyjoinhoney.com𝕏

Honey is a shopping and rewards platform that helps consumers earn cash back through merchant offers and deals, with the ability to redeem points via PayPal and access deal-seeking features on mobile browsers.

ConsumerE-commerceRetail TechSaaSLos Angeles, US

Panorama Artificial Intelligence Corp.

Seattle, US

Matt Mcllwain(Director)Deip Kumar(Executive Officer, Director)Anup Chamrajnagar(Executive Officer, Director)Anish Chadalavada(Executive Officer, Director)Douglas Tallmadge(Executive Officer, Director)

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Frequently asked questions

What stage does VMG Partners invest at?
VMG Partners invests at the Seed, Late Stage stages.
What sectors does VMG Partners focus on?
VMG Partners focuses on Consumer.
Where is VMG Partners located?
VMG Partners is headquartered in San Francisco, US.

Media · Podcasts & interviews

featuring the team

How to Build a Consumer Brand VCs Actually Want to Fund | Wayne Wu, VMG Partners

DSG Consumer Partners · Wayne Wu

#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu

Startup CPG · Wayne Wu

15 Minutes of Genius - Episode 121 with Wayne Wu of VMG Partners

Genius Juice · Wayne Wu

85. McConnell Smith, Partner at VMG Partners

Fitt Insider · McConnell Smith

Wayne Wu of VMG Partners - Consumer Packaged Ep. 04

Consumer Packaged · Wayne Wu

Co-investors · 18

BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

Both backed · 1
$100K – $1M
GV (Google Ventures)

GV (formerly Google Ventures) is a venture investment firm that backs founders across many industries, aiming to build long-term relationships and support companies across multiple stages and milestones.

$250K – $50M
Lightspeed Venture Partners

Lightspeed Venture Partners is a global venture capital firm known for backing AI and technology founders, emphasizing deep, hands-on partnerships with the companies it funds.

$1.7M – $87M
Alumni Ventures

Alumni Ventures (AV) is a venture firm that gives accredited individual investors access to professionally managed, diversified venture portfolios by co-investing alongside leading lead VC firms. It offers annual funds, syndicate deal-by-deal investing, and various investor clubs.

$100K – $10M
Founder Collective

Founder Collective is an early-stage venture capital firm focused on seed and pre-seed investments across all sectors.

Spark Capital

Spark Capital is a venture capital firm that backs founders across technology and consumer companies; it notably led Twitter's Series B in 2008.

$500K – $25M
SOSV

SOSV is a deep tech venture capital firm that makes first-check pre-seed investments and follow-on rounds in startups focused on human and planetary health, providing lab space and hands-on support at its US locations.

$30K – $550K
Forerunner Ventures

Forerunner Ventures is a venture capital firm investing in consumer-focused technology companies, spanning marketplaces and services, personal systems, platforms and infrastructure, and consumer brands, with a strong emphasis on AI-driven products.

$1M – $20M
SignalFire

SignalFire is a venture capital firm that positions itself as being built like a tech company, offering founders in-house AI/ML tools, data, advisory programs, and sector experts to support their portfolio.

$250K – $15M
Base10 Partners

Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.

$100K – $5M
M13

M13 is a venture capital firm that backs early-stage founders building companies through structural market shifts.

$4M – $7M
Footwork

Footwork is a San Francisco-based venture firm that leads and co-leads Seed and Series A rounds in companies showing early product-market fit, focusing on consumer technology and the consumerization of enterprise technology.

$1M – $15M
6 more co-investors

Contrary CapitalAstanor VenturesBread And Butter Ventures, LlcDynamo VenturesBroadway Venture PartnersSpringdale Ventures

Firms observed investing alongside VMG Partners, from public investor directories. Shared companies are the overlap with VMG Partners's recorded portfolio.

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