Fundraising Fox

VMG Partners

Venture capital

San Francisco · Seed–Late Stage · 36 people tracked

Also known as VMG PARTNERS II, LLC

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Investment thesis

VMG Partners invests behind the theme it calls 'Velocity Made Good' — the idea that sustainable growth requires direction, not just speed. The firm partners with founders to chart a deliberate course toward durable growth while avoiding unseen risks. Through two distinct investment strategies unified by a single focus, VMG backs the brands and technologies shaping the future of consumer.

Source: firm website, verified Aug 25, 2026.

Stage
Seed–Late Stage
HQ
San Francisco, NY, US
Founded
2005
Last 12 months
4 investments
AUM
$3.2B
Tracked investments
15

Team · 36 people

from the firm's website & public directories
Alisa Williams· Partnerin
Brooke Kiley· Partner𝕏
Jon Marshall· Partnerin𝕏
Khira Gabliani· Principalin𝕏
Evan Mintz· Investorin
Kathy Yuh· Senior Associatein𝕏
Landen Enns· Investorin𝕏

What they invest in

from 12 of 15 portfolio companies

SaaS ×5AI & Machine Learning ×4Consumer ×4Retail Tech ×4E-commerce ×3Enterprise Software ×3FoodTech ×3Direct to Consumer ×2

HQs:United States×11

Investments · 15 tracked

founders shown can be your intro path

By year:2026 · 32025 · 12024 · 12023 · 12022 · 12021 · 12019 · 12017 · 12016 · 111 dated

Bobbiehibobbie.cominJan 2022SEC filingmedium confidence

Bobbie manufactures baby formula and builds workplace support for parents.

ConsumerFoodTechHealthtechWellness & FitnessSan Francisco, US

Laura Modi(Founder)in

BoardSarah Hardy(Director)Sara Adler(Director)

Board seatCarle Stenmark· per SEC Form D · $40M raise · filed Feb 2022

Co-investors1st Course CapitalBaukunstGroundForce CapitalIngeborg InvestmentsLakehouse Venture PartnersNextView Ventures+5 more

Daily Harvestdailyharvest.cominNov 2021SEC filingmedium confidence

Daily Harvest provides ready-to-consume frozen smoothies, oat bowls, elixirs, and other food products made from organic fruits and vegetables for health-conscious consumers seeking quick meal solutions.

ConsumerDirect to ConsumerFoodTechNew York, US

Rachel Drori(Founder)in

Board seatCarle Stenmark· per SEC Form D · $100M raise · filed Nov 2021

Co-investorsConnect VenturesH Venture PartnersJam FundOssian CapitalLightspeed Venture PartnersVelocity Made Food

Green Grass FoodsJul 2019SEC filingmedium confidence

Advanced ManufacturingNewport Beach, US

Madeline Haydon(Executive Officer, Director)

Board seatMcConnell Smith· per SEC Form D · $33.6M raise · filed Jul 2019

Co-investorsStray Dog Capital

Health Warriorhealthwarrior.comSep 2016SEC filingmedium confidence

Richmond, US

Shane Emmett(Executive Officer, Director)Daniel Gluck(Director)Brad Barnhorn(Director)Austin Harris(Executive Officer)Kara Roell(Director)

Board seatCarle Stenmark· per SEC Form D · $5M raise · filed Oct 2017

Co-investorsNew Ground VenturesNRV

Spindrift Beverage CompanyMar 2017SEC filingmedium confidence

Waltham, US

William Creelman(Executive Officer, Director)

BoardIlya Nykin(Director)Joseph Lerner(Director)Gil Fronzaglia(Director)

Board seatMichael MauzeRobin Tsai· per SEC Form D · $15M raise · filed May 2017

Co-investorsRiverPark VenturesHarbinger Ventures

Fermatfermatcommerce.comin𝕏

Fermat provides an agentic commerce platform that helps brands analyze shopper behavior, test changes, and optimize purchasing paths in real-time.

AI & Machine LearningE-commerceRetail TechSaaSSan Francisco, US

Rishabh Jain(Co-Founder & CEO)inShreyas Kumar(Co-Founder & CTO)in

BoardSaam Motamedi(Board / Investor representative (Greylock General Partner))Scott Friend(Board Member (Partner, Bain Capital Ventures; led Series A))

Co-investorsBain Capital VenturesCourtside VenturesDynamism CapitalGreylock PartnersQED InvestorsMontage Ventures

Honeyhoney.comin𝕏Jun 2026

The National Honey Board publishes stories about beekeepers and honey producers in the United States and abroad, and shares recipes and content promoting honey and the honey industry.

FoodTechMedia & Entertainment

Co-investorsMucker Capital8-Bit CapitalBurst CapitalPelion Ventures

Honeyjoinhoney.com𝕏Jun 2026 · $24M

Honey is a shopping and rewards platform that helps consumers earn cash back through merchant offers and deals, with the ability to redeem points via PayPal and access deal-seeking features on mobile browsers.

ConsumerE-commerceRetail TechSaaSLos Angeles, US

Co-investorsAmity VenturesBAM VenturesLudlow VenturesPruVen Capital PartnersSGH CapitalWonder Ventures+3 more

Humm Kombuchahummkombucha.comin

Humm Kombucha produces canned, USDA Certified Organic kombucha drinks featuring probiotics, vitamin B12, and no added sugars.

ConsumerDirect to ConsumerWellness & FitnessBend, US

Michelle Lynn Mitchell(Director, Promoter)Jamie Beth Danek(Executive Officer, Director, Promoter)Brian Jay Grossman(Executive Officer, Promoter)Eric Thomas Plantenberg(Executive Officer)

Co-investorsGroundForce Capital

Lyriclyric.techinSep 2025

Lyric builds a supply chain decision platform with composable, ready-to-use apps, native data integrations, and configurable workflows powered by supply chain algorithms and science.

AI & Machine LearningEnterprise SoftwareLogistics & Supply Chain

Ganesh Ramakrishna(Founder & CEO)

Co-investorsFoster VenturesNewBuild.VCPermanent Capital VenturesPrimary Venture PartnersInsight PartnersPrimary

Mantramantra.msin

Mantra provides cybersecurity awareness and phishing training designed to turn employees into an active line of defense against attacks that exploit human error.

AI & Machine LearningCybersecurityEnterprise SoftwareSaaS

Co-investorsOneRagtime

Nowstanowsta.comin𝕏Nov 2023 · $35M

Nowsta is an AI-powered workforce management platform that enables organizations to source, schedule, manage, and pay hourly and contingent workers from a unified interface with advanced scheduling, payroll integration, and compliance features.

Enterprise SoftwareHR TechSaaSBrooklyn, US

Nicholas Lillios(Executive Officer, Director)

BoardLou Forster(Director)inMoo Kim(Director)

Co-investorsAlpine MeridianBAM VenturesClocktower VenturesCompoundRally Ventures Management, LlcRunway Venture Partners+4 more

Panorama Artificial Intelligence Corp.May 2026

Seattle, US

Deip Kumar(Executive Officer, Director)Anup Chamrajnagar(Executive Officer, Director)Anish Chadalavada(Executive Officer, Director)Douglas Tallmadge(Executive Officer, Director)

BoardMatt Mcllwain(Director)

Co-investorsInsight PartnersMadrona Venture Group

Tiendanubetiendanube.comin𝕏

Tiendanube is an e-commerce platform that lets brands and merchants build and customize online stores with an AI-integrated modular editor, and manage payments (Pago Nube), shipping (Envío Nube), WhatsApp sales (Chat Nube) and marketing automation (Marketing Nube).

E-commerceRetail TechSaaS

Santiago Sosa(Founder)in

Co-investorsIGNIAAccelInsight PartnersQualcomm VenturesTiger Global Management

Zitchazitcha.cominSep 2024 · $10M

Zitcha offers a retail media operating system that connects retailers' merchant, trade, media, and finance teams with brands and agencies, using AI to plan, execute, and measure ad campaigns.

AdTechAI & Machine LearningRetail Tech

Troy Townsend(Founder)in

Co-investorsOIF VenturesOur Innovation Fund

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does VMG Partners invest at?
VMG Partners invests at the Seed, Late Stage stages.
What sectors does VMG Partners focus on?
VMG Partners focuses on Consumer.
Where is VMG Partners located?
VMG Partners is headquartered in San Francisco, US.

Media · Podcasts & interviews

featuring the team

How to Build a Consumer Brand VCs Actually Want to Fund | Wayne Wu, VMG Partners

DSG Consumer Partners · Wayne Wu

#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu

Startup CPG · Wayne Wu

15 Minutes of Genius - Episode 121 with Wayne Wu of VMG Partners

Genius Juice · Wayne Wu

85. McConnell Smith, Partner at VMG Partners

Fitt Insider · McConnell Smith

Wayne Wu of VMG Partners - Consumer Packaged Ep. 04

Consumer Packaged · Wayne Wu

Co-investors · 18

BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

Both backed · 2
$100K – $1M
Lightspeed Venture Partners

Lightspeed is a global venture capital firm that has spent over two decades backing innovative companies as an early and first investor.

Both backed · 1
$1.7M – $87M
GV (Google Ventures)

GV (Google Ventures) is a venture capital firm that has invested in artificial intelligence and machine learning since its early days, building a global portfolio of more than 100 AI companies across infrastructure, life sciences, and applications.

$250K – $50M
Alumni Ventures

Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.

$100K – $10M
Founder Collective

Founder Collective is a seed and pre-seed stage venture capital firm that invests across sectors, describing itself as sector agnostic and anti-thematic.

Spark Capital

Spark Capital is a venture capital firm that partners with founders, known for early investments including leading Twitter's Series B in 2008.

$500K – $25M
SOSV

SOSV is a deep tech venture capital firm that makes first-check pre-seed investments and follow-on rounds in startups focused on human and planetary health, providing lab space and hands-on support at its US locations.

$30K – $550K
Forerunner Ventures

Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.

$1M – $20M
SignalFire

SignalFire is a seed-stage venture capital firm that combines a full-team support model with its data-driven Beacon AI platform to back founders.

$250K – $15M
Base10 Partners

Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.

$100K – $5M
M13

M13 is a venture capital firm that invests in seed and Series A stage software companies.

$4M – $7M
Footwork

Footwork is a San Francisco-based venture firm that leads and co-leads Seed and Series A rounds in companies showing early product-market fit, focusing on consumer technology and the consumerization of enterprise technology.

$1M – $15M
6 more co-investors

ContraryAstanor VenturesBread And Butter Ventures, LlcDynamo VenturesBroadway Venture PartnersSpringdale Ventures

Firms observed investing alongside VMG Partners, from public investor directories. Shared companies are the overlap with VMG Partners's recorded portfolio.

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