VMG Partners
Venture capitalSan Francisco · Seed–Late Stage · 42 people tracked
Also known as VMG PARTNERS II, LLC
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Investment thesis
VMG Partners invests behind the theme it calls 'Velocity Made Good' — the idea that sustainable growth requires direction, not just speed. The firm partners with founders to chart a deliberate course toward durable growth while avoiding unseen risks. Through two distinct investment strategies unified by a single focus, VMG backs the brands and technologies shaping the future of consumer.
Source: firm website, verified Sep 29, 2026.
Team · 42 people
from the firm's website & public directoriesWhat they invest in
from 23 of 31 portfolio companiesConsumer ×10SaaS ×10Enterprise Software ×7FoodTech ×7Retail Tech ×7AI & Machine Learning ×6Direct to Consumer ×6E-commerce ×6
HQs:United States×15Argentina×1Brazil×1Canada×1United Kingdom×1Philippines×1
Investments · 31 tracked
founders shown can be your intro pathBy year:2026 · 42025 · 42024 · 12023 · 22022 · 62021 · 32019 · 22018 · 22017 · 22016 · 127 dated
Bobbie manufactures baby formula and builds workplace support for parents.
ConsumerFoodTechHealthtechWellness & FitnessSan Francisco, US
Laura Modi(Founder)in
BoardSarah Hardy(Director)Sara Adler(Director)
Board seatCarle Stenmark· per SEC Form D
Co-investors1st Course CapitalBaukunstGroundForce CapitalIngeborg InvestmentsLakehouse Venture PartnersNextView Ventures+6 more
Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.
ConsumerDirect to ConsumerFoodTechNew York, US
Rachel Drori(Founder)in
Board seatCarle Stenmark· per SEC Form D · $100M raise · filed Nov 2021
Co-investorsAble PartnersBAM VenturesCollaborative FundConnect VenturesDream Variation VenturesH Venture Partners+7 more
Richmond, US
Shane Emmett(Executive Officer, Director)inDaniel Gluck(Director)Brad Barnhorn(Director)Austin Harris(Executive Officer)Kara Roell(Director)
Board seatCarle Stenmark· per SEC Form D · $5M raise · filed Oct 2017
Co-investorsNew Ground VenturesNRV
Afresh builds AI-based demand forecasting, inventory management, and ordering software for grocery retailers, focused on fresh and perishable categories.
AI & Machine LearningCircular EconomyClimate TechEnterprise SoftwareFoodTechImpact & Social GoodRetail TechSaaS
Matt Schwartz(Founder)inNathan Fenner(Founder)in
Co-investorsBetter Food VenturesBlack Jays VenturesBright Pixel CapitalCaesar VenturesDesigner FundDoon Capital+13 more
Brami produces authentic Italian durum wheat pasta made with mountain spring water using artisan production methods.
ConsumerDirect to ConsumerFoodTechNew York, US
Aaron Gatti(Executive Officer, Director)in
BoardDillon Dandurand(Director)William Hicks(Director)Adam Slutsky(Director)Graham Brown(Director)in
Co-investorsLerer Hippeau
Experience Philippines connects international travel brands with vetted local suppliers including guides, transport providers, and accommodations in the Philippines.
B2B MarketplacesMarketplacesTravel & HospitalityManila, PH
Co-investorsIdeaspace VenturesGV (Google Ventures)Index VenturesJMI EquityTiger Global Management
Fermat provides an agentic commerce platform that helps brands analyze shopper behavior, test changes, and optimize purchasing paths in real-time.
AI & Machine LearningE-commerceRetail TechSaaSSan Francisco, US
Rishabh Jain(Co-Founder & CEO)inShreyas Kumar(Co-Founder & CTO)in
BoardIndranil Guha(Director)Saam Motamedi(Board / Investor representative (Greylock General Partner))inScott Friend(Board Member (Partner, Bain Capital Ventures; led Series A))in
Co-investorsBain Capital VenturesCourtside VenturesDynamism CapitalGreylock PartnersMontage VenturesOlima Ventures+19 more
Honey is a shopping and rewards platform that helps consumers earn cash back through merchant offers and deals, with the ability to redeem points via PayPal and access deal-seeking features on mobile browsers.
ConsumerE-commerceRetail TechSaaSLos Angeles, US
Co-investorsAmity VenturesBAM VenturesLudlow VenturesPruVen Capital PartnersSGH CapitalWonder Ventures
Humm Kombucha produces canned, USDA Certified Organic kombucha drinks featuring probiotics, vitamin B12, and no added sugars.
ConsumerDirect to ConsumerWellness & FitnessBend, US
Michelle Lynn Mitchell(Director, Promoter)Jamie Beth Danek(Executive Officer, Director, Promoter)Brian Jay Grossman(Executive Officer, Promoter)Eric Thomas Plantenberg(Executive Officer)
Co-investorsGroundForce Capital
K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.
BiotechConsumerWellness & FitnessBuenos Aires, AR
Britta Cox(Founder)in
Co-investorsFab Co-Creation Studio VenturesTrue Beauty Ventures
Kernel Seasons makes popcorn seasonings in flavors such as White Cheddar, sold to consumers for use on popcorn at home and at movie theaters.
ConsumerFoodTech
Co-investorsFalfurrias
Lyric builds a supply chain decision platform with composable, ready-to-use apps, native data integrations, and configurable workflows powered by supply chain algorithms and science.
AI & Machine LearningEnterprise SoftwareLogistics & Supply Chain
Ganesh Ramakrishna(Founder & CEO)in
Co-investorsAidenlair CapitalFoster VenturesNewBuild.VCPermanent Capital VenturesPrimary Venture PartnersInsight Partners+1 more
MANTRA is a modular, compliance-oriented Layer 1 blockchain built for DeFi and real-world asset (RWA) tokenization.
Co-investorsLvna CapitalShorooq PartnersWWVentures14WAlumni VenturesBaleon Capital+8 more
Mantra provides cybersecurity awareness and phishing training designed to turn employees into an active line of defense against attacks that exploit human error.
AI & Machine LearningCybersecurityEnterprise SoftwareSaaS
Gaspard Droz(Founder)in
Co-investorsAxeleo CapitalOneRagtime14WAlumni VenturesBaleon CapitalCanaan Partners+2 more
Milk Moovement provides real-time software for managing dairy supply chain operations, enabling stakeholders across the dairy industry to access shared data and make coordinated decisions.
AgTechEnterprise SoftwareFoodTechLogistics & Supply ChainSaaSHalifax, CA
Jon King(Founder)inRob Forsythe(Co-founder)in
Co-investorsBetter Food VenturesBread And Butter Ventures, LlcMatchstick VenturesTechstarsBread Butter VenturesDynamo Ventures+2 more
Nowsta is an AI-powered workforce management platform that enables organizations to source, schedule, manage, and pay hourly and contingent workers from a unified interface with advanced scheduling, payroll integration, and compliance features.
Enterprise SoftwareHR TechSaaSBrooklyn, US
Nicholas Lillios(Executive Officer, Director)in
BoardLou Forster(Director)inMoo Kim(Director)
Co-investorsAlpine MeridianBAM VenturesClocktower VenturesCompoundRally Ventures Management, LlcRunway Venture Partners+6 more
Nuvemshop is an e-commerce platform that lets brands build and customize online stores with a modular AI-integrated editor and prebuilt layouts.
E-commerceRetail TechSaaSBuenos Aires, BR
Santiago Sosa(Co-founder & CEO)inAlejandro Vázquez(Co-founder & President)Martín Palombo(Co-founder & Chief Product Officer)in
Co-investorsAccelAlkeon InnovationFirstMark CapitalFJ LabsHarmony PartnersIGNIA+8 more
Popchips manufactures popped potato chips that are lower in fat than traditional fried chips, targeting health-conscious snack consumers.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Co-investorsVista Venture Partners
Popchips makes popped (not fried) snack chips positioned as a better-for-you option, emphasizing flavour and crunch.
ConsumerDirect to Consumer
Rinsed is a CRM and business management platform for car wash operators that integrates with POS systems to manage memberships, customer retention, and sales operations.
AI & Machine LearningE-commerceEnterprise SoftwareRetail TechSaaSNew York City, US
Austin Esecson(Founder)inNic Hippenmeyer(Founder)inSam Logan(Co-Founder & COO)in
Co-investorsY CombinatorBedrock CapitalFounders FundMischiefPerret Capital LLC
Shogun provides software tools for ecommerce store optimization and management, integrating with platforms like Shopify and BigCommerce.
Developer ToolsE-commerceEnterprise SoftwareMarketing TechSaaSSan Francisco, US
Finbarr Taylor(Founder/CEO)inNick Raushenbush(Founder)in
Co-investorsAccelFundersClubInitialized CapitalInsight PartnersPioneerY Combinator+3 more
Premium sparkling water and beverages made with real squeezed fruit and zero added sugar.
Dave Burwickin
Co-investorsAlmanac InsightsGryphonKarpReillyNew Ground VenturesProlog VenturesRiverPark Ventures
Privacy engine of the new web.
Co-investorsCoinbase VenturesLattice Capital
Tiendanube is an e-commerce platform that lets brands and merchants build and customize online stores with an AI-integrated modular editor, and manage payments (Pago Nube), shipping (Envío Nube), WhatsApp sales (Chat Nube) and marketing automation (Marketing Nube).
E-commerceRetail TechSaaS
Santiago Sosa(Founder)in
Co-investorsIGNIAAccelInsight PartnersQualcomm VenturesTiger Global Management
Brand tracking platform used by 1,000+ consumer brands across 25 markets to measure the impact of brand-building; acquired Hall to add AI visibility.
Co-investorsArc AngelsBlackbird FoundryBlackbird GiantsBlackbird VenturesDesigner FundFootwork+3 more
Zitcha builds a retail media platform for retailers operating retail media networks (RMNs), connecting onsite, offsite, and in-store advertising channels into one system for planning, activation, billing, and reporting.
AdTechAI & Machine LearningMarketing TechRetail Tech
Troy Townsend(Co-Founder & Group CEO)inJack Byrne(Co-Founder & CEO APAC)in
Co-investorsOIF VenturesOur Innovation Fund
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Green Grass FoodsSpindrift Beverage CompanyPanorama Artificial Intelligence Corp.Redbud Brands
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesFermat · Fermat Newsroom · Jul 1, 2026
Afresh Technologies · finsmes.com · Apr 22, 2026
Lyric · finsmes.com · Aug 5, 2025
Tracksuit · thesaasnews.com · Jun 12, 2025
Frequently asked questions
- How many investments has VMG Partners made?
- VMG Partners has 31 tracked investments, including 8 dated in the last 24 months.
- What stage does VMG Partners invest at?
- VMG Partners invests at the Seed, Late Stage stages.
- What sectors does VMG Partners focus on?
- VMG Partners focuses on Consumer.
- Where is VMG Partners located?
- VMG Partners is headquartered in San Francisco, US.
Media · Podcasts & interviews
featuring the teamHow to Build a Consumer Brand VCs Actually Want to Fund | Wayne Wu, VMG Partners
DSG Consumer Partners · Wayne Wu
#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
Startup CPG · Wayne Wu
15 Minutes of Genius - Episode 121 with Wayne Wu of VMG Partners
Genius Juice · Wayne Wu
85. McConnell Smith, Partner at VMG Partners
Fitt Insider · McConnell Smith
Wayne Wu of VMG Partners - Consumer Packaged Ep. 04
Consumer Packaged · Wayne Wu
Co-investors · 18
BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.
GV (Google Ventures) is a venture capital firm that has invested in AI and machine learning since its early days, backing more than 100 AI companies across infrastructure, life sciences, and applications.
Lightspeed Venture Partners is a global venture capital firm that backs founders from Seed through Series F and beyond, emphasizing deep, immersive partnerships with the companies it invests in.
Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.
Spark Capital is a venture capital firm that partners with founders, known for early investments including leading Twitter's Series B in 2008.
SOSV is a deep tech venture capital firm that makes first-check pre-seed investments and follow-on rounds in startups focused on human and planetary health, providing lab space and hands-on support at its US locations.
M13 is a venture capital firm that invests early in founders building through structural shifts that create new markets. It also runs an incubation arm (Launchpad) and a founder-support model called Propulsion.
Footwork is a San Francisco-based venture firm that leads and co-leads Seed and Series A rounds in companies showing early product-market fit, focusing on consumer technology and the consumerization of enterprise technology.
Bread and Butter Ventures is a Minnesota-based venture capital firm investing in foodtech, digital health, and enterprise technology companies, leveraging the state's concentration of food, healthcare, and Fortune 500 industry leaders.
Dynamo backs founders building and upgrading the physical economy, investing from inception through seed across supply chain, advanced transportation, manufacturing, energy, and industrial infrastructure.
Founder Collective is a seed and pre-seed stage venture capital firm that invests across sectors, describing itself as sector agnostic and anti-thematic.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
▶6 more co-investors
SignalFireBase10 PartnersContraryAstanor VenturesBroadway Venture PartnersSpringdale Ventures
Firms observed investing alongside VMG Partners, from public investor directories. Shared companies are the overlap with VMG Partners's recorded portfolio.
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