VMG Partners
Venture capitalSan Francisco · Seed–Late Stage · 36 people tracked
Also known as VMG PARTNERS II, LLC
Investment thesis
VMG Partners invests behind the theme it calls 'Velocity Made Good' — the idea that sustainable growth requires direction, not just speed. The firm partners with founders to chart a deliberate course toward durable growth while avoiding unseen risks. Through two distinct investment strategies unified by a single focus, VMG backs the brands and technologies shaping the future of consumer.
Source: firm website, verified Aug 25, 2026.
Team · 36 people
from the firm's website & public directoriesWhat they invest in
from 12 of 15 portfolio companiesSaaS ×5AI & Machine Learning ×4Consumer ×4Retail Tech ×4E-commerce ×3Enterprise Software ×3FoodTech ×3Direct to Consumer ×2
HQs:United States×11
Investments · 15 tracked
founders shown can be your intro pathBy year:2026 · 32025 · 12024 · 12023 · 12022 · 12021 · 12019 · 12017 · 12016 · 111 dated
Bobbie manufactures baby formula and builds workplace support for parents.
ConsumerFoodTechHealthtechWellness & FitnessSan Francisco, US
Laura Modi(Founder)in
BoardSarah Hardy(Director)Sara Adler(Director)
Board seatCarle Stenmark· per SEC Form D · $40M raise · filed Feb 2022
Co-investors1st Course CapitalBaukunstGroundForce CapitalIngeborg InvestmentsLakehouse Venture PartnersNextView Ventures+5 more
Daily Harvest provides ready-to-consume frozen smoothies, oat bowls, elixirs, and other food products made from organic fruits and vegetables for health-conscious consumers seeking quick meal solutions.
ConsumerDirect to ConsumerFoodTechNew York, US
Rachel Drori(Founder)in
Board seatCarle Stenmark· per SEC Form D · $100M raise · filed Nov 2021
Co-investorsConnect VenturesH Venture PartnersJam FundOssian CapitalLightspeed Venture PartnersVelocity Made Food
Advanced ManufacturingNewport Beach, US
Madeline Haydon(Executive Officer, Director)
Board seatMcConnell Smith· per SEC Form D · $33.6M raise · filed Jul 2019
Co-investorsStray Dog Capital
Richmond, US
Shane Emmett(Executive Officer, Director)Daniel Gluck(Director)Brad Barnhorn(Director)Austin Harris(Executive Officer)Kara Roell(Director)
Board seatCarle Stenmark· per SEC Form D · $5M raise · filed Oct 2017
Co-investorsNew Ground VenturesNRV
Waltham, US
William Creelman(Executive Officer, Director)
BoardIlya Nykin(Director)Joseph Lerner(Director)Gil Fronzaglia(Director)
Board seatMichael MauzeRobin Tsai· per SEC Form D · $15M raise · filed May 2017
Co-investorsRiverPark VenturesHarbinger Ventures
Fermat provides an agentic commerce platform that helps brands analyze shopper behavior, test changes, and optimize purchasing paths in real-time.
AI & Machine LearningE-commerceRetail TechSaaSSan Francisco, US
Rishabh Jain(Co-Founder & CEO)inShreyas Kumar(Co-Founder & CTO)in
BoardSaam Motamedi(Board / Investor representative (Greylock General Partner))Scott Friend(Board Member (Partner, Bain Capital Ventures; led Series A))
Co-investorsBain Capital VenturesCourtside VenturesDynamism CapitalGreylock PartnersQED InvestorsMontage Ventures
The National Honey Board publishes stories about beekeepers and honey producers in the United States and abroad, and shares recipes and content promoting honey and the honey industry.
FoodTechMedia & Entertainment
Co-investorsMucker Capital8-Bit CapitalBurst CapitalPelion Ventures
Honey is a shopping and rewards platform that helps consumers earn cash back through merchant offers and deals, with the ability to redeem points via PayPal and access deal-seeking features on mobile browsers.
ConsumerE-commerceRetail TechSaaSLos Angeles, US
Co-investorsAmity VenturesBAM VenturesLudlow VenturesPruVen Capital PartnersSGH CapitalWonder Ventures+3 more
Humm Kombucha produces canned, USDA Certified Organic kombucha drinks featuring probiotics, vitamin B12, and no added sugars.
ConsumerDirect to ConsumerWellness & FitnessBend, US
Michelle Lynn Mitchell(Director, Promoter)Jamie Beth Danek(Executive Officer, Director, Promoter)Brian Jay Grossman(Executive Officer, Promoter)Eric Thomas Plantenberg(Executive Officer)
Co-investorsGroundForce Capital
Lyric builds a supply chain decision platform with composable, ready-to-use apps, native data integrations, and configurable workflows powered by supply chain algorithms and science.
AI & Machine LearningEnterprise SoftwareLogistics & Supply Chain
Ganesh Ramakrishna(Founder & CEO)
Co-investorsFoster VenturesNewBuild.VCPermanent Capital VenturesPrimary Venture PartnersInsight PartnersPrimary
Mantra provides cybersecurity awareness and phishing training designed to turn employees into an active line of defense against attacks that exploit human error.
AI & Machine LearningCybersecurityEnterprise SoftwareSaaS
Co-investorsOneRagtime
Nowsta is an AI-powered workforce management platform that enables organizations to source, schedule, manage, and pay hourly and contingent workers from a unified interface with advanced scheduling, payroll integration, and compliance features.
Enterprise SoftwareHR TechSaaSBrooklyn, US
Nicholas Lillios(Executive Officer, Director)
BoardLou Forster(Director)inMoo Kim(Director)
Co-investorsAlpine MeridianBAM VenturesClocktower VenturesCompoundRally Ventures Management, LlcRunway Venture Partners+4 more
Seattle, US
Deip Kumar(Executive Officer, Director)Anup Chamrajnagar(Executive Officer, Director)Anish Chadalavada(Executive Officer, Director)Douglas Tallmadge(Executive Officer, Director)
BoardMatt Mcllwain(Director)
Co-investorsInsight PartnersMadrona Venture Group
Tiendanube is an e-commerce platform that lets brands and merchants build and customize online stores with an AI-integrated modular editor, and manage payments (Pago Nube), shipping (Envío Nube), WhatsApp sales (Chat Nube) and marketing automation (Marketing Nube).
E-commerceRetail TechSaaS
Santiago Sosa(Founder)in
Co-investorsIGNIAAccelInsight PartnersQualcomm VenturesTiger Global Management
Zitcha offers a retail media operating system that connects retailers' merchant, trade, media, and finance teams with brands and agencies, using AI to plan, execute, and measure ad campaigns.
AdTechAI & Machine LearningRetail Tech
Troy Townsend(Founder)in
Co-investorsOIF VenturesOur Innovation Fund
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesMantra · en.cryptonomist.ch · Aug 21, 2026
Fermat · artemis.bm · Jul 16, 2026
Bobbie · foodengineeringmag.com · Jun 24, 2026
Honey · nosh.com · Jun 22, 2026
Honey · pulse2.com · Jun 11, 2026
Lyric · finsmes.com · Dec 3, 2025
Frequently asked questions
- What stage does VMG Partners invest at?
- VMG Partners invests at the Seed, Late Stage stages.
- What sectors does VMG Partners focus on?
- VMG Partners focuses on Consumer.
- Where is VMG Partners located?
- VMG Partners is headquartered in San Francisco, US.
Media · Podcasts & interviews
featuring the teamHow to Build a Consumer Brand VCs Actually Want to Fund | Wayne Wu, VMG Partners
DSG Consumer Partners · Wayne Wu
#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
Startup CPG · Wayne Wu
15 Minutes of Genius - Episode 121 with Wayne Wu of VMG Partners
Genius Juice · Wayne Wu
85. McConnell Smith, Partner at VMG Partners
Fitt Insider · McConnell Smith
Wayne Wu of VMG Partners - Consumer Packaged Ep. 04
Consumer Packaged · Wayne Wu
Co-investors · 18
BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.
Lightspeed is a global venture capital firm that has spent over two decades backing innovative companies as an early and first investor.
GV (Google Ventures) is a venture capital firm that has invested in artificial intelligence and machine learning since its early days, building a global portfolio of more than 100 AI companies across infrastructure, life sciences, and applications.
Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.
Founder Collective is a seed and pre-seed stage venture capital firm that invests across sectors, describing itself as sector agnostic and anti-thematic.
Spark Capital is a venture capital firm that partners with founders, known for early investments including leading Twitter's Series B in 2008.
SOSV is a deep tech venture capital firm that makes first-check pre-seed investments and follow-on rounds in startups focused on human and planetary health, providing lab space and hands-on support at its US locations.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
SignalFire is a seed-stage venture capital firm that combines a full-team support model with its data-driven Beacon AI platform to back founders.
Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.
M13 is a venture capital firm that invests in seed and Series A stage software companies.
Footwork is a San Francisco-based venture firm that leads and co-leads Seed and Series A rounds in companies showing early product-market fit, focusing on consumer technology and the consumerization of enterprise technology.
▶6 more co-investors
ContraryAstanor VenturesBread And Butter Ventures, LlcDynamo VenturesBroadway Venture PartnersSpringdale Ventures
Firms observed investing alongside VMG Partners, from public investor directories. Shared companies are the overlap with VMG Partners's recorded portfolio.
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