VMG Partners
Venture capitalSan Francisco · Seed–Late Stage · 60 people tracked
Also known as VMG PARTNERS II, LLC
Investment thesis
VMG Partners invests behind the theme it calls 'Velocity Made Good' — the idea that sustainable growth requires direction, not just speed. The firm partners with founders to chart a deliberate course toward durable growth while avoiding unseen risks. Through two distinct investment strategies unified by a single focus, VMG backs the brands and technologies shaping the future of consumer.
Source: firm website, verified Aug 3, 2026.
Team · 60 people
from the firm's website & public directoriesWhat they invest in
from 4 of 8 portfolio companiesConsumer ×2E-commerce ×2Retail Tech ×2SaaS ×2Advanced Manufacturing ×1AI & Machine Learning ×1FoodTech ×1Healthtech ×1
HQs:United States×7
Investments · 8 tracked
founders shown can be your intro pathBobbie manufactures baby formula and builds workplace support for parents.
ConsumerFoodTechHealthtechWellness & FitnessSan Francisco, US
Sarah Hardy(Director)Sara Adler(Director)
Board seatCarle Stenmark· per SEC Form D · $40M raise · filed Feb 2022
New York, US
Board seatCarle Stenmark· per SEC Form D · $100M raise · filed Nov 2021
Advanced ManufacturingNewport Beach, US
Madeline Haydon(Executive Officer, Director)
Board seatMcConnell Smith· per SEC Form D · $33.6M raise · filed Jul 2019
Richmond, US
Shane Emmett(Executive Officer, Director)Brad Barnhorn(Director)Austin Harris(Executive Officer)Kara Roell(Director)Carle Stenmark(Director)Daniel Gluck(Director)
Board seatCarle Stenmark· per SEC Form D · $5M raise · filed Oct 2017
Waltham, US
Joseph Lerner(Director)Ilya Nykin(Director)William Creelman(Executive Officer, Director)Gil Fronzaglia(Director)
Board seatMichael MauzeRobin Tsai· per SEC Form D · $15M raise · filed May 2017
Seattle, US
Matt Mcllwain(Director)Deip Kumar(Executive Officer, Director)Anup Chamrajnagar(Executive Officer, Director)Anish Chadalavada(Executive Officer, Director)Douglas Tallmadge(Executive Officer, Director)
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Frequently asked questions
- What stage does VMG Partners invest at?
- VMG Partners invests at the Seed, Late Stage stages.
- What sectors does VMG Partners focus on?
- VMG Partners focuses on Consumer.
- Where is VMG Partners located?
- VMG Partners is headquartered in San Francisco, US.
Media · Podcasts & interviews
featuring the teamHow to Build a Consumer Brand VCs Actually Want to Fund | Wayne Wu, VMG Partners
DSG Consumer Partners · Wayne Wu
#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
Startup CPG · Wayne Wu
15 Minutes of Genius - Episode 121 with Wayne Wu of VMG Partners
Genius Juice · Wayne Wu
85. McConnell Smith, Partner at VMG Partners
Fitt Insider · McConnell Smith
Wayne Wu of VMG Partners - Consumer Packaged Ep. 04
Consumer Packaged · Wayne Wu
Co-investors · 18
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Lightspeed Venture Partners is a global venture capital firm known for backing AI and technology founders, emphasizing deep, hands-on partnerships with the companies it funds.
Alumni Ventures (AV) is a venture firm that gives accredited individual investors access to professionally managed, diversified venture portfolios by co-investing alongside leading lead VC firms. It offers annual funds, syndicate deal-by-deal investing, and various investor clubs.
Founder Collective is an early-stage venture capital firm focused on seed and pre-seed investments across all sectors.
Spark Capital is a venture capital firm that backs founders across technology and consumer companies; it notably led Twitter's Series B in 2008.
SOSV is a deep tech venture capital firm that makes first-check pre-seed investments and follow-on rounds in startups focused on human and planetary health, providing lab space and hands-on support at its US locations.
Forerunner Ventures is a venture capital firm investing in consumer-focused technology companies, spanning marketplaces and services, personal systems, platforms and infrastructure, and consumer brands, with a strong emphasis on AI-driven products.
SignalFire is a venture capital firm that positions itself as being built like a tech company, offering founders in-house AI/ML tools, data, advisory programs, and sector experts to support their portfolio.
Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.
M13 is a venture capital firm that backs early-stage founders building companies through structural market shifts.
Footwork is a San Francisco-based venture firm that leads and co-leads Seed and Series A rounds in companies showing early product-market fit, focusing on consumer technology and the consumerization of enterprise technology.
▶6 more co-investors
Contrary CapitalAstanor VenturesBread And Butter Ventures, LlcDynamo VenturesBroadway Venture PartnersSpringdale Ventures
Firms observed investing alongside VMG Partners, from public investor directories. Shared companies are the overlap with VMG Partners's recorded portfolio.
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Andreessen Horowitz's Strategic Partnerships page describes collaborations that connect its portfolio companies with established institutions to help scale and deploy their technology.


















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