London · Series A–Growth · 15 people tracked
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Investment thesis
Active Partners invests in founder-led, community-first consumer brands, positioning itself as a brand investor with deep consumer understanding that differentiates it from other funds. The firm supports high-growth businesses in scaling internationally, offering brand expertise, business acumen, and hands-on operational help such as senior hiring and market insight. It emphasizes being a true partner to portfolio companies, balancing constructive challenge with respect for management's expertise. Active also states a focus on supporting female founders and values-led businesses, helping founders turn ambitious visions into category-defining brands.
Source: firm website, verified Aug 3, 2026.
Team · 15 people
from the firm's website & curated & public directoriesFounder mafia
2 people who came through Active Partners went on to found or lead other companies.
What they invest in
from 52 of 101 portfolio companiesConsumer ×30Direct to Consumer ×15E-commerce ×15Sports Tech ×10Wellness & Fitness ×8AI & Machine Learning ×7Marketplaces ×7Travel & Hospitality ×7
HQs:United Kingdom×25United States×8Denmark×1Italy×1Mexico×1Sweden×1
Who they back
founder profiles across 14 portfolio companiesFounding team size:solo founder×92 founders×5
Where their founders studiedfrom 15 founders with education data
The London School of Economics and Political Science (LSE) ×2University of Cambridge ×2
What their founders studiedfrom 13 founders with field-of-study data
Economics ×4Humanities ×3Politics & Policy ×3Computer Science ×2Finance & Accounting ×2
Where their founders worked beforefrom 14 founders with career history
Goldman Sachs ×2
Investments · 101 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 32024 · 22023 · 42022 · 42021 · 116 dated
British dairy company producing butter and other products from grass-fed cows, co-founded by a chef
Co-investorsAccess Industries
ARTAH develops science-backed nutritional supplements and nutrition programmes covering areas such as gut health, metabolism, hormonal balance, energy, and recovery.
ConsumerDirect to ConsumerWellness & Fitness
Rhian Stephenson(Founder)in
Co-investorsFive Seasons Ventures
Baller League UK is a UK-based indoor football league featuring teams and players competing in matches, with online rankings for player statistics such as goals, assists, and points.
Media & EntertainmentSports Tech
Co-investors885 CapitalCourtside VenturesV3 VenturesDreamcraftEQT Ventures
Bolt Intelligence is a platform for conducting qualitative and quantitative research at scale using AI-moderated interviews, conversational surveys, and UX testing, designed to deliver research insights to decision-makers.
AI & Machine LearningMarketing TechSaaSLondon, GB
Hakan Yurdakul(CEO)in
Co-investorsTIBAS Ventures
Caravan is a hospitality and coffee business operating restaurants in London and Manchester and selling coffee, including a subscription-based coffee offering.
ConsumerE-commerceFoodTechLondon, GB
Chicken Shop is a fried chicken brand that sells double-coated, seasoned and sauced fried chicken, available for delivery via Just Eat including business orders.
ConsumerFoodTech
Classified Cycling manufactures bicycle drivetrain components and cycling hardware.
Advanced ManufacturingHardwareMobility & TransportationSports Tech
Mathias Plouvier(Founder)inDr. Roëll van Druten(Founder)
Co-investorsBridford Investments (Bridford Group)
Code First Girls is a global provider of free coding courses for women, aiming to close the gender gap in tech through education and employment opportunities.
EdTechFuture of WorkHR TechImpact & Social Good
Anna Brailsford MBE(Founder)in
Co-investorsHorseplay VenturesSamos Investments
Coopah offers a run-training app that combines AI-driven personalization with coaching plans built by professional coaches and grounded in sports science, serving runners from beginners to those targeting competitive marathon times.
AI & Machine LearningConsumerSports TechWellness & FitnessLondon, GB
Pete Cooper(Co-founder)inDan(Co-founder)
Co-investorsAmrock VenturesDMG VenturesRedrice Ventures
Creature Studio is a design and branding firm that works across brand strategy, product design, and customer experience for its clients.
Sector Agnostic
Co-investors25MadisonBoost Capital PartnersTorch Capital
Drivetrain provides driver-based financial planning software that lets finance and revenue teams model revenue, run scenarios, and forecast without spreadsheets or consultants.
AI & Machine LearningEnterprise SoftwareFintechSaaSNew York City, US
Tarkeshwar Thakur(Founder)inAlok Goel(Founder)inSaurav Bhagat(Founder)in
Co-investorsElevation CapitalFoster VenturesJungle VenturesVenture Highway
Epetome sells a synbiotic supplement combining probiotics and prebiotics (50 billion CFU) aimed at gut health issues such as bloating.
ConsumerDirect to ConsumerWellness & Fitness
Emily English
Co-investorsRedrice Ventures
Eterlast is a London-based Web3 company building branded blockchain games and NFT experiences for sports and media brands.
London, GB
Joan Roure(Founder)inJoan Roure Parera(Founder)
Co-investorsSiesta VenturesSupernode GlobalFounders FactoryPlay VenturesStake Capital
Finisterre is a clothing and apparel retailer that sells products online and through its own physical stores, including digital gift vouchers redeemable across both channels.
Circular EconomyConsumerDirect to ConsumerE-commerce
Flash Pack organizes small-group adventure travel experiences for solo travelers, matching participants by age and lifestyle to foster friendships while traveling to curated destinations.
B2B MarketplacesConsumerMarketplacesTravel & Hospitality
Radha Vyas(Founder)in
Fussy makes personal care products designed to reduce single-use plastic waste in bathroom routines.
Circular EconomyConsumerDirect to Consumer
Co-investorsGuinness VenturesVelocity Capital Advisors
Go Places is an online luggage retailer in the UK that sells a curated selection of suitcases and travel bags from major brands, with fast delivery and warehouse fulfillment.
ConsumerE-commerceRetail TechTravel & HospitalityPartridge Green, GB
Healf is a wellness platform that guides users through holistic practices including nutrition, movement, mindfulness, and sleep to support overall wellbeing transformation.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
MaxLestat
Co-investorsVerve Capital
Healf is a Mexican company offering financial services tied to major medical expense insurance.
HealthtechInsurTech
Federico Fernandez de la Regata TorresinFernando Leal
Co-investors500 GlobalDara5sequelVerve Capital
Co-investorsRedrice Ventures
San Francisco, US
Sebastian-Paul De Ro(Executive Officer, Director)Eric Steinberger(Executive Officer, Director)in
BoardNat Friedman(Director)Jill Chase(Director)Arun Anthony Kumar(Director)
Co-investorsCapitalGIntellectual Ventures
Marleybones produces fresh, shelf-stable dog food meals made with natural ingredients and cooked using a proprietary gentle steam method.
ConsumerDirect to ConsumerE-commerceFoodTechWellness & Fitness
Josephine
Co-investorsA-Force VenturesR/GA Ventures
Mojo provides pricing technology for sports betting props and same-game parlays, offering pre-game and live pricing solutions for sports outcomes.
FintechSports TechNew York City, US
Bart Stein(Founder)Marc Lore(Founder)
Co-investorsA-Rod CorpCourtside Ventures
MyEdSpace provides live online group lessons in English, Maths, and Science for UK students from Year 5 through A-level, following the UK curriculum.
EdTech
Kharis Yanakidis(Founder)inSean Hirons(Founder)in
Co-investorsEducapitalEmerge EducationWhite Star Capital
Education app providing authentic, structured guidance for Muslims in under five minutes a day.
Shinaz Navas(Founder)in
Co-investorsCur8 CapitalVenrex
OurRitual is a relationship health platform that combines licensed experts with AI to help couples navigate challenges and build stronger connections through personalized, continuous care.
AI & Machine LearningDigital HealthHealthtechMental HealthWellness & Fitness
David Pruwer(Co-founder & CEO)inNir Shtern(Co-founder)in
Co-investors97212 VenturesFJ Labsfresh.fundGaingelsGround Up VenturesLiebenthal Ventures+2 more
Poolhouse is building a technology-led entertainment platform that reimagines pool for the modern era, combining advanced tracking and scoring technology with immersive social gameplay features.
B2B MarketplacesConsumerGaming
Co-investorsDMG VenturesSharp AlphaVisible Ventures
Puttshack operates tech-infused indoor mini golf venues that combine interactive games with food and drink for a leisure entertainment experience.
ConsumerGamingSports Tech
Adam Breeden(Founder)in
Co-investorsLakeside CapitalBlackRock
Rapha designs and sells cycling apparel and accessories, including bib shorts and race-inspired clothing, for road cyclists and enthusiasts.
Direct to ConsumerE-commerceSports Tech
Fran Millar(Chief Executive Officer)in
Release Layer develops RLS, a helmet safety technology designed to deflect rotational and concussive force from angled impacts to reduce the risk of brain injury.
HardwareNew MaterialsSports Tech
Schplendid makes sofas built with natural materials such as goose down and feather fillings, hand-tied springs, and no plastics or man-made foams, sold directly to consumers at low prices with free delivery and a 50-day returns window.
ConsumerDirect to ConsumerE-commerce
Secret Cinema creates immersive theatrical experiences that blend storytelling with audience participation, enabling attendees to engage directly with narratives alongside other participants.
ConsumerMedia & Entertainment
Soho House is a global membership club for creative professionals, offering physical houses with spaces for dining, working, exercising, and lodging, alongside complementary services including Soho Health Clubs, Cecconi's restaurants, and Soho Home interiors.
ConsumerSocialWellness & FitnessLondon, GB
Nick Jones
Co-investorsSound VenturesThird Point Ventures
Sprive is a fintech app that helps UK mortgage holders pay off their debt faster by automating overpayments from everyday shopping with partnered retailers.
B2B MarketplacesFintechUnited Kingdom, GB
Saad Hashim(Founder)inJinesh Vohra(CEO)in
Co-investorsAscensionChannel 4 VenturesCornerstone VCAscension VenturesTwo MagnoliasVelocity Capital Advisors
An investment and incubation platform focused on backing creator-led businesses that address real market needs within the creator economy.
Creator Economy
Co-investorsSlow Ventures
Sticks'n'Sushi is a Danish restaurant group that serves sushi, yakitori (grilled skewered meat), salads, and desserts with creative interpretations blending Japanese and Nordic cuisine.
Direct to ConsumerFoodTechCopenhagen, DK
Co-investorsMcWin Capital PartnersOakNorth
Tala is a financial infrastructure company that uses AI and alternative data to deliver credit and financial services to underserved populations.
AI & Machine LearningFintechImpact & Social GoodSanta Monica, US
Shivani Siroya(Founder)in
Co-investorsBAM VenturesCircle & Co.Clocktower VenturesCollaborative FundDCVC (Data Collective)Evolution VC Partners+27 more
Taylor & Hart designs bespoke engagement rings and jewelry for customers seeking personalized, one-of-a-kind pieces.
B2B MarketplacesConsumerDirect to ConsumerE-commerceMarketing TechLondon, GB
Co-investorsLAUNCHub VenturesTechstarsVitosha Venture PartnersSeedrs
The Fold London is a British luxury womenswear brand founded in 2012 that designs and sells tailored workwear and occasionwear for professional women, online and through its London store.
TravelLocal connects travelers with handpicked local travel agents to create personalized itineraries and authentic destination experiences.
B2B MarketplacesMarketplacesTravel & Hospitality
Co-investorsChannel 4 VenturesPuma Private EquityGresham House Ventures
Unravel provides a white-labelled travel commerce platform for banks, airlines, and digital ecosystems, featuring video-first discovery, AI-guided planning, and premium booking capabilities.
AI & Machine LearningFintechSaaSTravel & Hospitality
Co-investorsAntlerNauta Capital
Unravel is a marketing agency that untangles clients' analytics, strategy, and web presence to identify what works and build simpler alternatives, working with storefronts, practices, and platforms.
AdTechEnterprise SoftwareMarketing TechSaaSSan Diego, US
Dylan Stone(Founder)in
Unravel Bio uses computational drug discovery and advanced animal models to accelerate pharmaceutical development with lower cost and risk.
AI & Machine LearningBiotechDeep TechDigital HealthBoston, US
Richard Novak(CEO & Co-Founder)inFrederic Vigneault(CSO & Co-Founder)inDonald Ingber(Director)inLewis Geffen(Executive Officer)
Co-investorsBacchus Venture CapitalBeresford VenturesIcebook Investments Corp.Slingshot VenturesBoxOne VenturesNauta Capital
Valla provides legal tools and guidance for individuals to pursue employment claims and tribunal cases without hiring a traditional law firm.
Advanced ManufacturingConstruction TechHardwareLegalTechUK, GB
Danae Shell(Founder)in
Co-investorsAscensionInvesting Women AngelsTechstart VenturesAda VenturesPortfolio Ventures
VIEVE is a makeup and cosmetics brand offering products such as complexion balms, setting sprays, and primers for both beginners and professional users.
ConsumerDirect to ConsumerE-commerce
Jamie Genevieve(Founder)in
Co-investorsPembroke VCTSamos InvestmentsVenrex
Vinterior is a marketplace for pre-loved and vintage furniture that connects buyers with curated antique pieces and design classics.
Circular EconomyConsumerE-commerceMarketplacesLondon, GB
Sandrine Zhang Ferron(Founder)inLeslie Fournier(Founder)
Co-investorsChannel 4 VenturesVenrex
An online marketplace connecting drivers with garages for car repair and maintenance services across the UK.
ConsumerMarketplacesMobility & TransportationSaaSNewcastle-upon-Tyne, GB
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
32373285BallerleagueCaravan CoffeeCFGChickenshop.CoContextCreature ComfortsEvansEvanscyclesFreja.CoGutologyHeidiHonest BurgersJigsawKatkin.CoLeonrestaurants.CoLimitless TravelMarleyboneMaterials MarketMaterialsmarket.CoMeplace.CoNellsP HappiPatch.CoPoolhouse.CoReleaselayersystemRoots.CoShuffleStocked.CoTaylorhartThefoldThesaladprojectTipjar.CoUniqlo
Portfolio news
latest coverage across their companiesSteven · wearerockwater.com · Oct 31, 2025
Myedspace · eu-startups.com · Sep 29, 2025
Healf · beautymatter.com · Jun 16, 2025
Valla · techcrunch.com · Jun 2, 2025
Sprive · finsmes.com · Apr 30, 2025
Poolhouse · finsmes.com · Apr 14, 2025
Frequently asked questions
- How many investments has Active Partners made?
- Active Partners has 101 tracked investments, 1 of which have exited, including 5 dated in the last 24 months.
- What stage does Active Partners invest at?
- Active Partners invests at the Series A, Growth stages.
- What is Active Partners's typical check size?
- Active Partners typically writes checks of $250K – $19M.
- What sectors does Active Partners focus on?
- Active Partners focuses on Consumer, Direct to Consumer, E-commerce, Marketplaces.
- Where is Active Partners located?
- Active Partners is headquartered in London, GB.
- Does Active Partners lead rounds?
- Active Partners typically participates in rounds rather than leading them.
- Who does Active Partners co-invest with?
- Active Partners most often shares deals with Ascension, Channel 4 Ventures, JamJar Investments, among 52 tracked co-investors.
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