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Active Partners

Venture capitaloperating company · company profile

London · Series A–Growth · 15 people tracked

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Investment thesis

Active Partners invests in founder-led, community-first consumer brands, positioning itself as a brand investor with deep consumer understanding that differentiates it from other funds. The firm supports high-growth businesses in scaling internationally, offering brand expertise, business acumen, and hands-on operational help such as senior hiring and market insight. It emphasizes being a true partner to portfolio companies, balancing constructive challenge with respect for management's expertise. Active also states a focus on supporting female founders and values-led businesses, helping founders turn ambitious visions into category-defining brands.

Source: firm website, verified Aug 3, 2026.

Stage
Series A–Growth
Check
$250K – $19M
HQ
London, GB
Leads rounds
Follows
Instruments
Equity
Founded
2004
Last 12 months
2 investments
Tracked investments
101
Acquisitions
1

Team · 15 people

from the firm's website & curated & public directories

Founder mafia

2 people who came through Active Partners went on to found or lead other companies.

What they invest in

from 52 of 101 portfolio companies

Consumer ×30Direct to Consumer ×15E-commerce ×15Sports Tech ×10Wellness & Fitness ×8AI & Machine Learning ×7Marketplaces ×7Travel & Hospitality ×7

HQs:United Kingdom×25United States×8Denmark×1Italy×1Mexico×1Sweden×1

Who they back

founder profiles across 14 portfolio companies
64%
solo founders
9 of 14 mapped founding teams
43%
repeat founders
of 14 founders with career history

Founding team size:solo founder×92 founders×5

Where their founders studiedfrom 15 founders with education data

The London School of Economics and Political Science (LSE) ×2University of Cambridge ×2

What their founders studiedfrom 13 founders with field-of-study data

Economics ×4Humanities ×3Politics & Policy ×3Computer Science ×2Finance & Accounting ×2

Where their founders worked beforefrom 14 founders with career history

Goldman Sachs ×2

Investments · 101 tracked

founders shown can be your intro path

By year:2026 · 22025 · 32024 · 22023 · 42022 · 42021 · 116 dated

All Things Butterallthingsbutter.comMay 2024

British dairy company producing butter and other products from grass-fed cows, co-founded by a chef

Co-investorsAccess Industries

Artahartah.co

ARTAH develops science-backed nutritional supplements and nutrition programmes covering areas such as gut health, metabolism, hormonal balance, energy, and recovery.

ConsumerDirect to ConsumerWellness & Fitness

Rhian Stephenson(Founder)in

Co-investorsFive Seasons Ventures

Baller Leagueballerleague.ukin

Baller League UK is a UK-based indoor football league featuring teams and players competing in matches, with online rankings for player statistics such as goals, assists, and points.

Media & EntertainmentSports Tech

Co-investors885 CapitalCourtside VenturesV3 VenturesDreamcraftEQT Ventures

Boltinsightboltinsight.comin

Bolt Intelligence is a platform for conducting qualitative and quantitative research at scale using AI-moderated interviews, conversational surveys, and UX testing, designed to deliver research insights to decision-makers.

AI & Machine LearningMarketing TechSaaSLondon, GB

Hakan Yurdakul(CEO)in

Co-investorsTIBAS Ventures

Botivobotivo.comin

Botivo is a hand-blended, non-alcoholic aperitivo drink made in small batches with five raw ingredients including aged British apple cider vinegar and organic wildflower honey.

ConsumerFoodTechHertfordshire, GB

Sam Paget Steavenson(Founder)in

Caravancaravanandco.com

Caravan is a hospitality and coffee business operating restaurants in London and Manchester and selling coffee, including a subscription-based coffee offering.

ConsumerE-commerceFoodTechLondon, GB

Chicken Shopchickenshop.com

Chicken Shop is a fried chicken brand that sells double-coated, seasoned and sauced fried chicken, available for delivery via Just Eat including business orders.

ConsumerFoodTech

Classified Cyclingclassified-cycling.ccin𝕏Nov 2022 · $23M

Classified Cycling manufactures bicycle drivetrain components and cycling hardware.

Advanced ManufacturingHardwareMobility & TransportationSports Tech

Mathias Plouvier(Founder)inDr. Roëll van Druten(Founder)

Co-investorsBridford Investments (Bridford Group)

Code First Girlscodefirstgirls.comin𝕏Sep 2022

Code First Girls is a global provider of free coding courses for women, aiming to close the gender gap in tech through education and employment opportunities.

EdTechFuture of WorkHR TechImpact & Social Good

Anna Brailsford MBE(Founder)in

Co-investorsHorseplay VenturesSamos Investments

Contexttravelcontexttravel.comin𝕏

Context Travel is a network of expert guides—archaeologists, art historians, and specialists—who lead educational tours in over 80 cities across six continents.

EdTechMarketplacesTravel & HospitalityRome, IT

Paul BennettLani Bevacqua

Coopahcoopah.com

Coopah offers a run-training app that combines AI-driven personalization with coaching plans built by professional coaches and grounded in sports science, serving runners from beginners to those targeting competitive marathon times.

AI & Machine LearningConsumerSports TechWellness & FitnessLondon, GB

Pete Cooper(Co-founder)inDan(Co-founder)

Co-investorsAmrock VenturesDMG VenturesRedrice Ventures

Creaturecreaturestudio.comin

Creature Studio is a design and branding firm that works across brand strategy, product design, and customer experience for its clients.

Sector Agnostic

Co-investors25MadisonBoost Capital PartnersTorch Capital

Creaturecomfortscreaturecomforts.vet

Creature Comforts is a mobile veterinary service that provides in-home house-call care for pets, letting owners book appointments by phone, text, or online.

ConsumerLincoln, US

Dr. Kelly S. Jordan(Veterinarian / Founder)

Cubittscubitts.comin

Cubitts is a London-based maker of spectacles and sunglasses, combining modern lens technology with traditional craftsmanship and offering services to maintain and repair frames.

ConsumerDirect to ConsumerE-commerceLondon, GB

Drivetraindrivetrain.aiin𝕏Nov 2022 · $23M

Drivetrain provides driver-based financial planning software that lets finance and revenue teams model revenue, run scenarios, and forecast without spreadsheets or consultants.

AI & Machine LearningEnterprise SoftwareFintechSaaSNew York City, US

Tarkeshwar Thakur(Founder)inAlok Goel(Founder)inSaurav Bhagat(Founder)in

Co-investorsElevation CapitalFoster VenturesJungle VenturesVenture Highway

Epetomeepetome.com

Epetome sells a synbiotic supplement combining probiotics and prebiotics (50 billion CFU) aimed at gut health issues such as bloating.

ConsumerDirect to ConsumerWellness & Fitness

Emily English

Co-investorsRedrice Ventures

Eterlasteterlast.cominNov 2022

Eterlast is a London-based Web3 company building branded blockchain games and NFT experiences for sports and media brands.

London, GB

Joan Roure(Founder)inJoan Roure Parera(Founder)

Co-investorsSiesta VenturesSupernode GlobalFounders FactoryPlay VenturesStake Capital

Finisterrefinisterre.comin𝕏

Finisterre is a clothing and apparel retailer that sells products online and through its own physical stores, including digital gift vouchers redeemable across both channels.

Circular EconomyConsumerDirect to ConsumerE-commerce

Will Sheanein

Flash Packflashpack.comin𝕏Nov 2023

Flash Pack organizes small-group adventure travel experiences for solo travelers, matching participants by age and lifestyle to foster friendships while traveling to curated destinations.

B2B MarketplacesConsumerMarketplacesTravel & Hospitality

Radha Vyas(Founder)in

Fussyfussy.com𝕏

Fussy makes personal care products designed to reduce single-use plastic waste in bathroom routines.

Circular EconomyConsumerDirect to Consumer

Co-investorsGuinness VenturesVelocity Capital Advisors

Go Placesgoplaces.co.uk

Go Places is an online luggage retailer in the UK that sells a curated selection of suitcases and travel bags from major brands, with fast delivery and warehouse fulfillment.

ConsumerE-commerceRetail TechTravel & HospitalityPartridge Green, GB

Healfhealf.comin

Healf is a wellness platform that guides users through holistic practices including nutrition, movement, mindfulness, and sleep to support overall wellbeing transformation.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

MaxLestat

Co-investorsVerve Capital

Healfhealf.mxinSep 2026

Healf is a Mexican company offering financial services tied to major medical expense insurance.

HealthtechInsurTech

Federico Fernandez de la Regata TorresinFernando Leal

Co-investors500 GlobalDara5sequelVerve Capital

Leblanqleblanq.comin

LeBlanq organizes luxury cycling experiences that combine riding with wellness activities, fine dining, and music, offered through its Joyride Festival events or bespoke Signature itineraries.

Sports TechTravel & HospitalityWellness & Fitness

LEONusaleon.com

Leon is a fashion brand focused on petite clothing, using virtual try-ons and data-driven sizing to provide tailored fit.

ConsumerDirect to ConsumerE-commerceNew York, US

Angelica DeLeon(Founder)

Lovetovisitlovetovisit.comin𝕏

Co-investorsRedrice Ventures

Magic Aiin

San Francisco, US

Sebastian-Paul De Ro(Executive Officer, Director)Eric Steinberger(Executive Officer, Director)in

BoardNat Friedman(Director)Jill Chase(Director)Arun Anthony Kumar(Director)

Co-investorsCapitalGIntellectual Ventures

Marleybonesmarleybones.com

Marleybones produces fresh, shelf-stable dog food meals made with natural ingredients and cooked using a proprietary gentle steam method.

ConsumerDirect to ConsumerE-commerceFoodTechWellness & Fitness

Josephine

Co-investorsA-Force VenturesR/GA Ventures

Mojomojo.com

Mojo provides pricing technology for sports betting props and same-game parlays, offering pre-game and live pricing solutions for sports outcomes.

FintechSports TechNew York City, US

Bart Stein(Founder)Marc Lore(Founder)

Co-investorsA-Rod CorpCourtside Ventures

Myedspacemyedspace.co.ukinSep 2025 · $15M

MyEdSpace provides live online group lessons in English, Maths, and Science for UK students from Year 5 through A-level, following the UK curriculum.

EdTech

Kharis Yanakidis(Founder)inSean Hirons(Founder)in

Co-investorsEducapitalEmerge EducationWhite Star Capital

Nimbinimbi.com

Sustainable, plastic-free razors made from organic, compostable materials for eco-conscious personal care

Anna Reid(Founder)in

Niyyahniyyah.appMar 2024

Education app providing authentic, structured guidance for Muslims in under five minutes a day.

Shinaz Navas(Founder)in

Co-investorsCur8 CapitalVenrex

Northern Monknorthernmonk.com

Northern Monk creates innovative craft beers and drinks, delivering exceptional experiences to its community.

ConsumerDirect to ConsumerE-commerceFoodTechLeeds, GB

OurRitualourritual.comin

OurRitual is a relationship health platform that combines licensed experts with AI to help couples navigate challenges and build stronger connections through personalized, continuous care.

AI & Machine LearningDigital HealthHealthtechMental HealthWellness & Fitness

David Pruwer(Co-founder & CEO)inNir Shtern(Co-founder)in

Co-investors97212 VenturesFJ Labsfresh.fundGaingelsGround Up VenturesLiebenthal Ventures+2 more

Padel Social Clubpadelsocialclub.com

Padel Social Club operates a padel facility in Luleå, Sweden, offering court bookings, league play, and personal training for players of all levels and ages.

ConsumerSports TechLuleå, SE

Piglet In Bedpigletinbed.com

Piglet in Bed designs and sells bedding, sleepwear, and homewares made from natural materials like linen, cotton, and wool, with production in Portugal.

ConsumerDirect to ConsumerE-commerceNew MaterialsLondon, GB

Jessica

Plendplend.comin𝕏

Plend is a lending company that assesses loan applicants based on real-world affordability using open banking data and its proprietary PLEND Score, rather than traditional credit scores.

ConsumerFintech

James Pursaill(Founder)in

Co-investorsAscension

Poolhousepool.houseinJul 2026 · $55M

Poolhouse is building a technology-led entertainment platform that reimagines pool for the modern era, combining advanced tracking and scoring technology with immersive social gameplay features.

B2B MarketplacesConsumerGaming

Co-investorsDMG VenturesSharp AlphaVisible Ventures

Puttshackputtshack.comin𝕏

Puttshack operates tech-infused indoor mini golf venues that combine interactive games with food and drink for a leisure entertainment experience.

ConsumerGamingSports Tech

Adam Breeden(Founder)in

Co-investorsLakeside CapitalBlackRock

Rapharapha.cc

Rapha designs and sells cycling apparel and accessories, including bib shorts and race-inspired clothing, for road cyclists and enthusiasts.

Direct to ConsumerE-commerceSports Tech

Fran Millar(Chief Executive Officer)in

Release Layer System Rlsreleaselayer.com

Release Layer develops RLS, a helmet safety technology designed to deflect rotational and concussive force from angled impacts to reduce the risk of brain injury.

HardwareNew MaterialsSports Tech

Schplendidschplendid.com

Schplendid makes sofas built with natural materials such as goose down and feather fillings, hand-tied springs, and no plastics or man-made foams, sold directly to consumers at low prices with free delivery and a 50-day returns window.

ConsumerDirect to ConsumerE-commerce

Seat Uniqueseatunique.comin𝕏

Seat Unique connects fans to premium experiences in sports, music, and culture by partnering with leading clubs, venues, and artists to offer official hospitality and VIP access.

ConsumerMarketplacesSports TechTravel & Hospitality

Secret Cinemasecretcinema.com𝕏

Secret Cinema creates immersive theatrical experiences that blend storytelling with audience participation, enabling attendees to engage directly with narratives alongside other participants.

ConsumerMedia & Entertainment

Soho Housesohohouse.comin

Soho House is a global membership club for creative professionals, offering physical houses with spaces for dining, working, exercising, and lodging, alongside complementary services including Soho Health Clubs, Cecconi's restaurants, and Soho Home interiors.

ConsumerSocialWellness & FitnessLondon, GB

Nick Jones

Co-investorsSound VenturesThird Point Ventures

Sprivesprive.comin𝕏

Sprive is a fintech app that helps UK mortgage holders pay off their debt faster by automating overpayments from everyday shopping with partnered retailers.

B2B MarketplacesFintechUnited Kingdom, GB

Saad Hashim(Founder)inJinesh Vohra(CEO)in

Co-investorsAscensionChannel 4 VenturesCornerstone VCAscension VenturesTwo MagnoliasVelocity Capital Advisors

Stevensteven.com

An investment and incubation platform focused on backing creator-led businesses that address real market needs within the creator economy.

Creator Economy

Co-investorsSlow Ventures

Sticks'n'Sushisticksnsushi.comin

Sticks'n'Sushi is a Danish restaurant group that serves sushi, yakitori (grilled skewered meat), salads, and desserts with creative interpretations blending Japanese and Nordic cuisine.

Direct to ConsumerFoodTechCopenhagen, DK

Co-investorsMcWin Capital PartnersOakNorth

Subdialsubdial.com

Subdial is a London-based marketplace for buying and selling watches, releasing inventory in scheduled "drops" and offering members an account area to manage listings and wishlists.

ConsumerE-commerceMarketplacesLondon, GB

TALAtala.coin𝕏

Tala is a financial infrastructure company that uses AI and alternative data to deliver credit and financial services to underserved populations.

AI & Machine LearningFintechImpact & Social GoodSanta Monica, US

Shivani Siroya(Founder)in

Co-investorsBAM VenturesCircle & Co.Clocktower VenturesCollaborative FundDCVC (Data Collective)Evolution VC Partners+27 more

Taylor & Harttaylorandhart.comin𝕏Apr 2023 · $4.3M

Taylor & Hart designs bespoke engagement rings and jewelry for customers seeking personalized, one-of-a-kind pieces.

B2B MarketplacesConsumerDirect to ConsumerE-commerceMarketing TechLondon, GB

Co-investorsLAUNCHub VenturesTechstarsVitosha Venture PartnersSeedrs

The Foldthefoldlondon.comMar 2023

The Fold London is a British luxury womenswear brand founded in 2012 that designs and sells tailored workwear and occasionwear for professional women, online and through its London store.

TravelLocaltravellocal.cominSep 2023

TravelLocal connects travelers with handpicked local travel agents to create personalized itineraries and authentic destination experiences.

B2B MarketplacesMarketplacesTravel & Hospitality

Co-investorsChannel 4 VenturesPuma Private EquityGresham House Ventures

Unravelunravelapp.comin

Unravel provides a white-labelled travel commerce platform for banks, airlines, and digital ecosystems, featuring video-first discovery, AI-guided planning, and premium booking capabilities.

AI & Machine LearningFintechSaaSTravel & Hospitality

Co-investorsAntlerNauta Capital

Unravelunravel.comin𝕏Apr 2025

Unravel is a marketing agency that untangles clients' analytics, strategy, and web presence to identify what works and build simpler alternatives, working with storefronts, practices, and platforms.

AdTechEnterprise SoftwareMarketing TechSaaSSan Diego, US

Dylan Stone(Founder)in

Unravel Biosciencesunravel.bioin

Unravel Bio uses computational drug discovery and advanced animal models to accelerate pharmaceutical development with lower cost and risk.

AI & Machine LearningBiotechDeep TechDigital HealthBoston, US

Richard Novak(CEO & Co-Founder)inFrederic Vigneault(CSO & Co-Founder)inDonald Ingber(Director)inLewis Geffen(Executive Officer)

Co-investorsBacchus Venture CapitalBeresford VenturesIcebook Investments Corp.Slingshot VenturesBoxOne VenturesNauta Capital

Vallavalla.ukin𝕏Jun 2025 · $2.7M

Valla provides legal tools and guidance for individuals to pursue employment claims and tribunal cases without hiring a traditional law firm.

Advanced ManufacturingConstruction TechHardwareLegalTechUK, GB

Danae Shell(Founder)in

Co-investorsAscensionInvesting Women AngelsTechstart VenturesAda VenturesPortfolio Ventures

VIEVEvievebeauty.com𝕏

VIEVE is a makeup and cosmetics brand offering products such as complexion balms, setting sprays, and primers for both beginners and professional users.

ConsumerDirect to ConsumerE-commerce

Jamie Genevieve(Founder)in

Co-investorsPembroke VCTSamos InvestmentsVenrex

Vinteriorvinterior.coin𝕏Sep 2021

Vinterior is a marketplace for pre-loved and vintage furniture that connects buyers with curated antique pieces and design classics.

Circular EconomyConsumerE-commerceMarketplacesLondon, GB

Sandrine Zhang Ferron(Founder)inLeslie Fournier(Founder)

Co-investorsChannel 4 VenturesVenrex

Whocanfixmycarwhocanfixmycar.comin𝕏Acquired

An online marketplace connecting drivers with garages for car repair and maintenance services across the UK.

ConsumerMarketplacesMobility & TransportationSaaSNewcastle-upon-Tyne, GB

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

32373285BallerleagueCaravan CoffeeCFGChickenshop.CoContextCreature ComfortsEvansEvanscyclesFreja.CoGutologyHeidiHonest BurgersJigsawKatkin.CoLeonrestaurants.CoLimitless TravelMarleyboneMaterials MarketMaterialsmarket.CoMeplace.CoNellsP HappiPatch.CoPoolhouse.CoReleaselayersystemRoots.CoShuffleStocked.CoTaylorhartThefoldThesaladprojectTipjar.CoUniqlo

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Active Partners made?
Active Partners has 101 tracked investments, 1 of which have exited, including 5 dated in the last 24 months.
What stage does Active Partners invest at?
Active Partners invests at the Series A, Growth stages.
What is Active Partners's typical check size?
Active Partners typically writes checks of $250K – $19M.
What sectors does Active Partners focus on?
Active Partners focuses on Consumer, Direct to Consumer, E-commerce, Marketplaces.
Where is Active Partners located?
Active Partners is headquartered in London, GB.
Does Active Partners lead rounds?
Active Partners typically participates in rounds rather than leading them.
Who does Active Partners co-invest with?
Active Partners most often shares deals with Ascension, Channel 4 Ventures, JamJar Investments, among 52 tracked co-investors.

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