London · Seed–Growth · 14 people tracked
Investment thesis
Active Partners invests in founder-led, community-first consumer brands, positioning itself as a brand investor with deep consumer understanding that differentiates it from other funds. The firm supports high-growth businesses in scaling internationally, offering brand expertise, business acumen, and hands-on operational help such as senior hiring and market insight. It emphasizes being a true partner to portfolio companies, balancing constructive challenge with respect for management's expertise. Active also states a focus on supporting female founders and values-led businesses, helping founders turn ambitious visions into category-defining brands.
Source: firm website, verified Aug 3, 2026.
Team · 14 people
from the firm's website & public directories
What they invest in
from 39 of 98 portfolio companiesConsumer ×24Direct to Consumer ×14E-commerce ×12Sports Tech ×7Wellness & Fitness ×7Marketplaces ×6Travel & Hospitality ×5Circular Economy ×3
HQs:United Kingdom×15United States×6Denmark×1Sweden×1
Investments · 98 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 22023 · 14 dated
British dairy company producing butter and other products from grass-fed cows, co-founded by a chef
ARTAH develops science-backed nutritional supplements and nutrition programmes covering areas such as gut health, metabolism, hormonal balance, energy, and recovery.
ConsumerDirect to ConsumerWellness & Fitness
Rhian Stephenson(Founder)
Co-investorsFive Seasons Ventures
Professional sports entertainment platform featuring fast-paced six-a-side football matches with celebrities and creators
Bolt Insight is an AI-powered consumer intelligence platform that combines AI-moderated qualitative research, quantitative studies, and social listening into a single system across 90+ markets.
AI & Machine LearningMarketing TechSaaS
Crypto/fintech platform addressing gender gap in tech
Coopah is a running training app that provides personalised coaching plans backed by human running coaches, sports psychologists, physiotherapists, and nutritionists.
ConsumerSports TechWellness & FitnessLondon, GB
Pete Cooper(Founder)
Co-investorsAmrock VenturesDMG VenturesRedrice Ventures
Cubitts designs and sells prescription spectacles and sunglasses featuring ZEISS precision lenses, along with accessories, bespoke/made-to-measure frames, repair services, and a virtual try-on tool.
ConsumerDirect to ConsumerE-commerceLondon, GB
Epetome sells a synbiotic supplement combining probiotics and prebiotics (50 billion CFU) aimed at gut health issues such as bloating.
ConsumerDirect to ConsumerWellness & Fitness
Emily English
Co-investorsRedrice Ventures
Finisterre designs and sells outdoor and technical apparel and gear with a focus on sustainable, responsible manufacturing.
Circular EconomyDirect to ConsumerE-commerce
Flash Pack organizes premium small-group adventure tours for solo travelers in their 30s to 50s, pairing them with local guides ("Pack Leaders") and premium hotels and experiences.
ConsumerMarketplacesTravel & Hospitality
Fussy sells natural, planet-friendly personal care products marketed as effective and easy to use.
Circular EconomyConsumerDirect to Consumer
Co-investorsGuinness VenturesVelocity Capital Advisors
Healf is an online retailer that curates and sells wellbeing products—including vitamins, supplements, healthy snacks, and cooking essentials—organized around four pillars: Eat, Move, Mind, and Sleep.
Direct to ConsumerE-commerceWellness & Fitness
Co-investorsVerve Capital
Capital lending platform for hospitality venues with integrated consumer rewards app for customer acquisition
Work-appropriate stylish clothing brand for women
Co-investorsRedrice Ventures
San Francisco, US
Sebastian-Paul De Ro(Executive Officer, Director)Eric Steinberger(Executive Officer, Director)
BoardNat Friedman(Director)Jill Chase(Director)Arun Anthony Kumar(Director)
Marleybones makes Pantry Fresh dog food, gently steam-cooked in shelf-stable packs that require no freezer, alongside air-dried treats and supplements.
ConsumerDirect to ConsumerE-commerce
Co-investorsR/GA Ventures
Co-investorsFuel Ventures
Mojo provides pricing technology for sports betting props and same-game parlays, offering pre-game and live pricing solutions for sports outcomes.
FintechSports TechNew York City, US
Bart Stein(Founder)Marc Lore(Founder)
Co-investorsA-Rod CorpCourtside Ventures
MyEdSpace provides live group lessons led by expert teachers from top universities, combining structured curriculum with technology-enabled learning for students across multiple subjects.
EdTech
MyEdSpace provides live online group lessons in English, Maths, and Science for UK students from Year 5 through A-level, following the UK curriculum.
EdTech
Kharis Yanakidis(Founder)inSean Hirons(Founder)in
Co-investorsEducapitalEmerge EducationWhite Star Capital
Sustainable, plastic-free razors made from organic, compostable materials for eco-conscious personal care
OurRitual offers personalized relationship support through live sessions with licensed therapists combined with digital tools including exercises, educational content, and AI-powered reflection features.
Digital HealthMental HealthWellness & Fitness
Co-investorsfresh.fundLiebenthal VenturesSamsung NextVerissimo Ventures
Poolhouse is a hospitality venue offering an elevated pool-playing experience combined with cocktails, catering to social outings, group nights, and events for up to 650 guests.
Consumer
Co-investorsDMG VenturesSharp AlphaVisible Ventures
Rapha designs and sells cycling apparel and accessories, including bib shorts and race-inspired clothing, for road cyclists and enthusiasts.
Direct to ConsumerE-commerceSports Tech
Schplendid makes sofas built with natural materials such as goose down and feather fillings, hand-tied springs, and no plastics or man-made foams, sold directly to consumers at low prices with free delivery and a 50-day returns window.
ConsumerDirect to ConsumerE-commerce
Secret Cinema is a global production and creative studio that stages immersive theatrical experiences built around storytelling.
ConsumerMedia & Entertainment
High-quality sofas sold at affordable prices, challenging mid-market furniture pricing models
Soho House operates a membership-based network of private members' clubs offering access to 48 houses across 19 countries, with amenities including gyms, spas, pools, bedrooms, restaurants, and member events.
ConsumerSocialWellness & Fitness
Sticks'n'Sushi is a Danish restaurant group that serves sushi, yakitori (grilled skewered meat), salads, and desserts with creative interpretations blending Japanese and Nordic cuisine.
Direct to ConsumerFoodTechCopenhagen, DK
Co-investorsMcWin Capital PartnersOakNorth
Texans Against Lawsuit Abuse (TALA) is a non-profit, nonpartisan grassroots coalition focused on raising awareness of the costs of frivolous lawsuits and legal system abuse and advocating for civil justice reform in Texas.
Co-investorsInsight Partners
Taylor & Hart designs bespoke engagement rings and jewelry for customers seeking personalized, one-of-a-kind pieces.
B2B MarketplacesConsumerDirect to ConsumerE-commerceMarketing TechLondon, GB
Co-investorsTechstarsLAUNCHub Ventures
TikTok-style video platform enabling users to book travel experiences through influencer-shot videos
TravelLocal connects travelers with handpicked local travel agents to create personalized itineraries and authentic destination experiences.
B2B MarketplacesMarketplacesTravel & Hospitality
Co-investorsChannel 4 VenturesPuma Private EquityGresham House Ventures
Work-appropriate clothing for women
Unravel is a marketing agency that untangles clients' analytics, strategy, and web presence to identify what works and build simpler alternatives, working with storefronts, practices, and platforms.
AdTechEnterprise SoftwareMarketing TechSaaSSan Diego, US
Dylan Stone(Founder)in
Co-investorsAntlerNauta CapitalSlingshot Ventures
Advanced ManufacturingConstruction TechHardware
Co-investorsAda VenturesPortfolio Ventures
VIEVE is a beauty brand that sells makeup and complexion products including foundations, primers, bronzers, contour sticks, and setting sprays sold directly to consumers.
ConsumerDirect to ConsumerE-commerce
Jamie Genevieve(Founder)in
Co-investorsPembroke VCTVenrex
Vinterior is a marketplace for pre-loved and vintage furniture that connects buyers with curated antique pieces and design classics.
Circular EconomyConsumerE-commerceMarketplacesLondon, GB
Sandrine Zhang Ferron(Founder & CEO)in
Co-investorsChannel 4 Ventures
Exits · 1
IPOs and acquisitions across the tracked portfolioVallaacq. by Tadano
Portfolio news
latest coverage across their companiesPlend · fintech.global · Jul 31, 2026
Sticks'n'Sushi · legaldesire.com · Jul 27, 2026
Poolhouse · orlandosentinel.com · Jul 26, 2026
Botivo · ft.com · May 26, 2026
Fussy · thecheckout.eu · May 19, 2026
Healf · insider.fitt.co · Feb 23, 2026
Nimbi · beautymatter.com · Feb 22, 2026
VIEVE · trysignalbase.com · Jan 6, 2026
Frequently asked questions
- How many investments has Active Partners made?
- Active Partners has 61 tracked investments, 1 of which have exited via acquisition or IPO, including 1 dated in the last 24 months.
- What stage does Active Partners invest at?
- Active Partners invests at the Seed, Series A, Series B, Series C, Growth stages.
- What is Active Partners's typical check size?
- Active Partners typically writes checks of $250K – $19M.
- What sectors does Active Partners focus on?
- Active Partners focuses on Consumer, Direct to Consumer, E-commerce, Marketplaces.
- Where is Active Partners located?
- Active Partners is headquartered in London, GB.
- Does Active Partners lead rounds?
- Active Partners typically participates in rounds rather than leading them.
- Who does Active Partners co-invest with?
- Active Partners most often shares deals with Channel 4 Ventures, Redrice Ventures, JamJar Investments, among 12 tracked co-investors.
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