Active Partners
Venture capitalLondon · Seed–Growth · 14 people tracked
Investment thesis
Active Partners invests in founder-led, community-first consumer brands, positioning itself as a brand investor with deep consumer understanding that differentiates it from other funds. The firm supports high-growth businesses in scaling internationally, offering brand expertise, business acumen, and hands-on operational help such as senior hiring and market insight. It emphasizes being a true partner to portfolio companies, balancing constructive challenge with respect for management's expertise. Active also states a focus on supporting female founders and values-led businesses, helping founders turn ambitious visions into category-defining brands.
Source: firm website, verified Aug 3, 2026.
Team · 14 people
from the firm's website & public directoriesWhat they invest in
from 24 of 104 portfolio companiesConsumer ×12Marketplaces ×6Sports Tech ×5Direct to Consumer ×4E-commerce ×4Marketing Tech ×3Travel & Hospitality ×3B2B Marketplaces ×2
HQs:United Kingdom×5United States×5Denmark×1Sweden×1
Investments · 104 tracked
founders shown can be your intro pathBritish dairy company producing butter and other products from grass-fed cows, co-founded by a chef
Professional sports entertainment platform featuring fast-paced six-a-side football matches with celebrities and creators
Bolt Insight is an AI-powered consumer intelligence platform that combines AI-moderated qualitative research, quantitative studies, and social listening into a single system across 90+ markets.
AI & Machine LearningMarketing TechSaaS
Crypto/fintech platform addressing gender gap in tech
Context offers small-group, expert-led private and walking tours in more than 80 cities worldwide, covering topics such as history, art, architecture, food, and archaeology.
MarketplacesTravel & Hospitality
Creature Comforts is a mobile veterinary service that provides in-home house-call care for pets, letting owners book appointments by phone, text, or online.
ConsumerLincoln, US
Dr. Kelly S. Jordan(Veterinarian / Founder)
Gut health supplement company offering a once-daily pre- and pro-biotic product developed by a renowned nutritionist
Sustainable outdoor wear and accessories inspired by the sea, with long-lasting quality and responsible manufacturing
Flash Pack organizes premium small-group adventure tours for solo travelers in their 30s to 50s, pairing them with local guides ("Pack Leaders") and premium hotels and experiences.
ConsumerMarketplacesTravel & Hospitality
Sustainable personal care brand offering refillable, eco-friendly products with natural formulations
Capital lending platform for hospitality venues with integrated consumer rewards app for customer acquisition
Work-appropriate stylish clothing brand for women
Curated cycling and gastronomy experiences pairing professional cyclists with Michelin-star chefs
San Francisco, US
Sebastian-Paul De Ro(Executive Officer, Director)Eric Steinberger(Executive Officer, Director)
BoardNat Friedman(Director)Jill Chase(Director)Arun Anthony Kumar(Director)
Marleybones makes Pantry Fresh dog food, gently steam-cooked in shelf-stable packs that require no freezer, alongside air-dried treats and supplements.
ConsumerDirect to ConsumerE-commerce
Mojo provides pricing technology for sports betting props and same-game parlays, offering pre-game and live pricing solutions for sports outcomes.
FintechSports Tech
MyEdSpace provides live group lessons led by expert teachers from top universities, combining structured curriculum with technology-enabled learning for students across multiple subjects.
EdTech
Sustainable, plastic-free razors made from organic, compostable materials for eco-conscious personal care
OurRitual offers personalized relationship support through live sessions with licensed therapists combined with digital tools including exercises, educational content, and AI-powered reflection features.
Digital HealthMental HealthWellness & Fitness
Frequently asked questions
- What stage does Active Partners invest at?
- Active Partners invests at the Seed, Series A, Series B, Series C, Growth stages.
- What is Active Partners's typical check size?
- Active Partners typically writes checks of $250K – $19M.
- What sectors does Active Partners focus on?
- Active Partners focuses on Consumer, Direct to Consumer, E-commerce, Marketplaces.
- Where is Active Partners located?
- Active Partners is headquartered in London, GB.
- Does Active Partners lead rounds?
- Active Partners typically participates in rounds rather than leading them.
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