Active Partners
London · Seed–Growth · 13 people tracked
Investment thesis
Active Partners focuses on supporting founder-led businesses with a strong brand identity and values. The firm provides brand expertise, business acumen, and operational support to help entrepreneurs scale their ventures internationally. Active emphasizes partnership over passive investment, offering constructive guidance, market insights, and assistance with talent acquisition. The firm demonstrates a commitment to diversity and inclusion, actively seeking female founders and supporting women in leadership. Their approach combines deep consumer understanding with empathetic mentorship to help founders build category-defining brands while maintaining their founding vision.
Source: firm website, verified Jul 20, 2026.
Team · 13 people
from the firm's websiteWhat they invest in
from 3 of 79 portfolio companiesB2B Marketplaces ×2Consumer ×2E-commerce ×2Marketplaces ×2Circular Economy ×1Direct to Consumer ×1Marketing Tech ×1Travel & Hospitality ×1
HQs:United Kingdom×2
Investments · showing 60 of 79
founders shown can be your intro pathBritish dairy company producing butter and other products from grass-fed cows, co-founded by a chef
Professional sports entertainment platform featuring fast-paced six-a-side football matches with celebrities and creators
Crypto/fintech platform addressing gender gap in tech
Gut health supplement company offering a once-daily pre- and pro-biotic product developed by a renowned nutritionist
Sustainable outdoor wear and accessories inspired by the sea, with long-lasting quality and responsible manufacturing
Sustainable personal care brand offering refillable, eco-friendly products with natural formulations
Capital lending platform for hospitality venues with integrated consumer rewards app for customer acquisition
Work-appropriate stylish clothing brand for women
Curated cycling and gastronomy experiences pairing professional cyclists with Michelin-star chefs
Sustainable, plastic-free razors made from organic, compostable materials for eco-conscious personal care
Values-led beverage and brewing company
Premium cycling clothing and accessories brand with innovative products and authentic storytelling
High-quality sofas sold at affordable prices, challenging mid-market furniture pricing models
Frequently asked questions
- What stage does Active Partners invest at?
- Active Partners invests at the Seed, Series A, Series B, Growth stages.
- What is Active Partners's typical check size?
- Active Partners typically writes checks of $230K – $17.3M.
- What sectors does Active Partners focus on?
- Active Partners focuses on Consumer, Direct to Consumer, Marketplaces.
- Where is Active Partners located?
- Active Partners is headquartered in London, GB.
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