Fundraising Fox

Active Partners

Venture capital

London · Seed–Growth · 14 people tracked

Fox Verdict
Sign up to see your fit

Investment thesis

Active Partners invests in founder-led, community-first consumer brands, positioning itself as a brand investor with deep consumer understanding that differentiates it from other funds. The firm supports high-growth businesses in scaling internationally, offering brand expertise, business acumen, and hands-on operational help such as senior hiring and market insight. It emphasizes being a true partner to portfolio companies, balancing constructive challenge with respect for management's expertise. Active also states a focus on supporting female founders and values-led businesses, helping founders turn ambitious visions into category-defining brands.

Invests inConsumerDirect to ConsumerE-commerceMarketplacesEuropeGlobalLondonUnited Kingdom

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Growth
Check
$250K – $19M
HQ
London, GB
Leads rounds
Follows
Instruments
Equity
Founded
2004
Tracked investments
104

Team · 14 people

from the firm's website & public directories

What they invest in

from 24 of 104 portfolio companies

Consumer ×12Marketplaces ×6Sports Tech ×5Direct to Consumer ×4E-commerce ×4Marketing Tech ×3Travel & Hospitality ×3B2B Marketplaces ×2

HQs:United Kingdom×5United States×5Denmark×1Sweden×1

Investments · 104 tracked

founders shown can be your intro path
3237
3285
All Things

British dairy company producing butter and other products from grass-fed cows, co-founded by a chef

All Things Butterallthingsbutter.com
Artahartah.com
Baller League

Professional sports entertainment platform featuring fast-paced six-a-side football matches with celebrities and creators

Ballerleagueballerleague.com
Boltinsightboltinsight.comin

Bolt Insight is an AI-powered consumer intelligence platform that combines AI-moderated qualitative research, quantitative studies, and social listening into a single system across 90+ markets.

AI & Machine LearningMarketing TechSaaS

Botivobotivo.comin

Botivo is a non-alcoholic aperitivo beverage with herbal and citrus notes, hand-blended in small batches at Lannock Farm in Hertfordshire.

ConsumerFoodTechHertfordshire, GB

Caravan
Caravancoffee.Cocaravancoffee.co.uk
CFG

Crypto/fintech platform addressing gender gap in tech

Chicken Shop
Chickenshop.Cochickenshop.co.uk
Classified Cyclingclassifiedcycling.com
Code First Girlscodefirstgirls.org
Context
Contexttravelcontexttravel.comin𝕏

Context offers small-group, expert-led private and walking tours in more than 80 cities worldwide, covering topics such as history, art, architecture, food, and archaeology.

MarketplacesTravel & Hospitality

Coopahcoopah.com
Creature Comforts
Creaturecomfortscreaturecomforts.vet

Creature Comforts is a mobile veterinary service that provides in-home house-call care for pets, letting owners book appointments by phone, text, or online.

ConsumerLincoln, US

Dr. Kelly S. Jordan(Veterinarian / Founder)

Cubittscubitts.com
Epetomeepetome.com

Gut health supplement company offering a once-daily pre- and pro-biotic product developed by a renowned nutritionist

Evans
Evanscyclesevanscycles.com
Finisterrefinisterre.com

Sustainable outdoor wear and accessories inspired by the sea, with long-lasting quality and responsible manufacturing

Flash Packflashpack.comin𝕏

Flash Pack organizes premium small-group adventure tours for solo travelers in their 30s to 50s, pairing them with local guides ("Pack Leaders") and premium hotels and experiences.

ConsumerMarketplacesTravel & Hospitality

Freja
Freja.Cofreja.co.uk
Fussyfussy.com

Sustainable personal care brand offering refillable, eco-friendly products with natural formulations

Goplaces
Goplaces.Cogoplaces.co.uk
Gutologygutology.com
Healfhealf.comin
Heidiheidi.com
Honest Burgershonestburgers.com
Hospitality lending platform

Capital lending platform for hospitality venues with integrated consumer rewards app for customer acquisition

Jigsaw

Work-appropriate stylish clothing brand for women

Katkin
Katkin.Cokatkin.co.uk
Leblanqleblanq.com

Curated cycling and gastronomy experiences pairing professional cyclists with Michelin-star chefs

Leon
Leonrestaurants.Coleonrestaurants.co.uk
Limitless Travel
Limitlesstravellimitlesstravel.com
Lovetovisitlovetovisit.com
Magic Ai

San Francisco, US

Sebastian-Paul De Ro(Executive Officer, Director)Eric Steinberger(Executive Officer, Director)

BoardNat Friedman(Director)Jill Chase(Director)Arun Anthony Kumar(Director)

Marleybonemarleybone.com
Marleybonesmarleybones.com

Marleybones makes Pantry Fresh dog food, gently steam-cooked in shelf-stable packs that require no freezer, alongside air-dried treats and supplements.

ConsumerDirect to ConsumerE-commerce

Materials Marketmaterialsmarket.com
Materialsmarket.Comaterialsmarket.co.uk
Meplace
Meplace.Comeplace.co.uk
Mojomojo.com

Mojo provides pricing technology for sports betting props and same-game parlays, offering pre-game and live pricing solutions for sports outcomes.

FintechSports Tech

Myedspacemyedspace.com

MyEdSpace provides live group lessons led by expert teachers from top universities, combining structured curriculum with technology-enabled learning for students across multiple subjects.

EdTech

Nimbinimbi.com

Sustainable, plastic-free razors made from organic, compostable materials for eco-conscious personal care

Niyyahniyyah.com
Northern Monknorthernmonk.com
OurRitualourritual.com

OurRitual offers personalized relationship support through live sessions with licensed therapists combined with digital tools including exercises, educational content, and AI-powered reflection features.

Digital HealthMental HealthWellness & Fitness

P Happiphappi.com

Frequently asked questions

What stage does Active Partners invest at?
Active Partners invests at the Seed, Series A, Series B, Series C, Growth stages.
What is Active Partners's typical check size?
Active Partners typically writes checks of $250K – $19M.
What sectors does Active Partners focus on?
Active Partners focuses on Consumer, Direct to Consumer, E-commerce, Marketplaces.
Where is Active Partners located?
Active Partners is headquartered in London, GB.
Does Active Partners lead rounds?
Active Partners typically participates in rounds rather than leading them.

Similar investors

Featured in lists