London · Seed–Growth · 15 people tracked
Find your way into Active Partners
2,325 people in our graph share verified history with the Active Partners team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Active Partners invests in founder-led, community-first consumer brands, positioning itself as a brand investor with deep consumer understanding that differentiates it from other funds. The firm supports high-growth businesses in scaling internationally, offering brand expertise, business acumen, and hands-on operational help such as senior hiring and market insight. It emphasizes being a true partner to portfolio companies, balancing constructive challenge with respect for management's expertise. Active also states a focus on supporting female founders and values-led businesses, helping founders turn ambitious visions into category-defining brands.
Source: firm website, verified Aug 3, 2026.
Team · 15 people
from the firm's website & curated & public directories
What they invest in
from 48 of 103 portfolio companiesConsumer ×30Direct to Consumer ×15E-commerce ×14Sports Tech ×9Wellness & Fitness ×8FoodTech ×7Marketplaces ×7Travel & Hospitality ×7
HQs:United Kingdom×24United States×8Denmark×1Italy×1Sweden×1
Who they back
founder profiles across 12 portfolio companiesFounding team size:solo founder×102 founders×2
Where their founders studiedfrom 11 founders with education data
University of Cambridge ×2
Investments · 103 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 32024 · 22023 · 42022 · 12021 · 112 dated
LEON is a fast-casual restaurant chain that offers nutritionally balanced meals at quick-service speed, operating across the UK and Europe.
ConsumerDirect to ConsumerFoodTechSports TechLondon, GB
Simon MottramJohn VincentHenry Dimbleby
Co-investorsEnterprise Capital FundsRedrice Ventures
British dairy company producing butter and other products from grass-fed cows, co-founded by a chef
Co-investorsAccess Industries
ARTAH develops science-backed nutritional supplements and nutrition programmes covering areas such as gut health, metabolism, hormonal balance, energy, and recovery.
ConsumerDirect to ConsumerWellness & Fitness
Rhian Stephenson(Founder)in
Co-investorsFive Seasons Ventures
Bolt Intelligence is a platform for conducting qualitative and quantitative research at scale using AI-moderated interviews, conversational surveys, and UX testing, designed to deliver research insights to decision-makers.
AI & Machine LearningMarketing TechSaaSLondon, GB
Hakan Yurdakul(CEO)in
Caravan is a hospitality and coffee business operating restaurants in London and Manchester and selling coffee, including a subscription-based coffee offering.
ConsumerE-commerceFoodTechLondon, GB
Chicken Shop is a fried chicken brand that sells double-coated, seasoned and sauced fried chicken, available for delivery via Just Eat including business orders.
ConsumerFoodTech
Coopah is a running training app that provides personalised coaching plans backed by human running coaches, sports psychologists, physiotherapists, and nutritionists.
ConsumerSports TechWellness & FitnessLondon, GB
Pete Cooper(Founder)in
Co-investorsAmrock VenturesDMG VenturesRedrice Ventures
Creature Studio is a design and branding firm that works across brand strategy, product design, and customer experience for its clients.
Sector Agnostic
Co-investors25MadisonBoost Capital PartnersTorch Capital
Drivetrain provides driver-based financial planning software that lets finance and revenue teams model revenue, run scenarios, and forecast without spreadsheets or consultants.
AI & Machine LearningEnterprise SoftwareFintechSaaSNew York City, US
Tarkeshwar Thakur(CTO & Co-founder)inAlok Goel(CEO & Co-founder)inSaurav Bhagat(Head of Product & Co-founder)in
Co-investorsElevation CapitalFoster VenturesJungle VenturesVenture Highway
Epetome sells a synbiotic supplement combining probiotics and prebiotics (50 billion CFU) aimed at gut health issues such as bloating.
ConsumerDirect to ConsumerWellness & Fitness
Emily English
Co-investorsRedrice Ventures
Eterlast is a London-based Web3 company building branded blockchain games and NFT experiences for sports and media brands.
London, GB
Joan Roure(Founder)inJoan Roure Parera(Founder)
Co-investorsSupernode GlobalFounders FactoryPlay VenturesStake Capital
Finisterre is a clothing and apparel retailer that sells products online and through its own physical stores, including digital gift vouchers redeemable across both channels.
Circular EconomyConsumerDirect to ConsumerE-commerce
Will Sheanein
Flash Pack organizes small-group adventure travel experiences for solo travelers, matching participants by age and lifestyle to foster friendships while traveling to curated destinations.
B2B MarketplacesConsumerMarketplacesTravel & Hospitality
Radha Vyas(Founder)in
Fussy makes personal care products designed to reduce single-use plastic waste in bathroom routines.
Circular EconomyConsumerDirect to Consumer
Co-investorsGuinness VenturesVelocity Capital Advisors
Healf is a wellness platform that guides users through holistic practices including nutrition, movement, mindfulness, and sleep to support overall wellbeing transformation.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
MaxLestat
Co-investorsVerve Capital
Co-investorsRedrice Ventures
San Francisco, US
Sebastian-Paul De Ro(Executive Officer, Director)Eric Steinberger(Executive Officer, Director)in
BoardNat Friedman(Director)Jill Chase(Director)Arun Anthony Kumar(Director)
Marleybones produces fresh, shelf-stable dog food meals made with natural ingredients and cooked using a proprietary gentle steam method.
ConsumerDirect to ConsumerE-commerceFoodTechWellness & Fitness
Josephine
Co-investorsR/GA Ventures
Mojo provides pricing technology for sports betting props and same-game parlays, offering pre-game and live pricing solutions for sports outcomes.
FintechSports TechNew York City, US
Bart Stein(Founder)Marc Lore(Founder)
Co-investorsA-Rod CorpCourtside Ventures
MyEdSpace provides live online group lessons in English, Maths, and Science for UK students from Year 5 through A-level, following the UK curriculum.
EdTech
Kharis Yanakidis(Founder)inSean Hirons(Founder)in
Co-investorsEducapitalEmerge EducationWhite Star Capital
Education app providing authentic, structured guidance for Muslims in under five minutes a day.
Shinaz Navas(Founder)in
Co-investorsCur8 CapitalVenrex
OurRitual is a relationship health platform that combines licensed experts with AI to help couples navigate challenges and build stronger connections through personalized, continuous care.
AI & Machine LearningDigital HealthHealthtechMental HealthWellness & Fitness
David Pruwer(Co-founder & CEO)inNir Shtern(Co-founder)in
Co-investorsfresh.fundLiebenthal VenturesSamsung NextVerissimo Ventures
Plend is a lending company that assesses loan applicants based on real-world affordability using open banking data and its proprietary PLEND Score, rather than traditional credit scores.
ConsumerFintech
James Pursaill(Founder)in
Poolhouse is building a technology-led entertainment platform that reimagines pool for the modern era, combining advanced tracking and scoring technology with immersive social gameplay features.
B2B MarketplacesConsumerGaming
Co-investorsDMG VenturesSharp AlphaVisible Ventures
Puttshack operates tech-infused indoor mini golf venues that combine interactive games with food and drink for a leisure entertainment experience.
ConsumerGamingSports Tech
Adam Breeden(Founder)in
Co-investorsLakeside CapitalBlackRock
Rapha designs and sells cycling apparel and accessories, including bib shorts and race-inspired clothing, for road cyclists and enthusiasts.
Direct to ConsumerE-commerceSports Tech
Fran Millar(Chief Executive Officer)in
Release Layer develops RLS, a helmet safety technology designed to deflect rotational and concussive force from angled impacts to reduce the risk of brain injury.
HardwareNew MaterialsSports Tech
Schplendid makes sofas built with natural materials such as goose down and feather fillings, hand-tied springs, and no plastics or man-made foams, sold directly to consumers at low prices with free delivery and a 50-day returns window.
ConsumerDirect to ConsumerE-commerce
Secret Cinema creates immersive theatrical experiences that blend storytelling with audience participation, enabling attendees to engage directly with narratives alongside other participants.
ConsumerMedia & Entertainment
Soho House is a global membership club for creative professionals, offering physical houses with spaces for dining, working, exercising, and lodging, alongside complementary services including Soho Health Clubs, Cecconi's restaurants, and Soho Home interiors.
ConsumerSocialWellness & FitnessLondon, GB
Nick Jones
Sticks'n'Sushi is a Danish restaurant group that serves sushi, yakitori (grilled skewered meat), salads, and desserts with creative interpretations blending Japanese and Nordic cuisine.
Direct to ConsumerFoodTechCopenhagen, DK
Co-investorsMcWin Capital PartnersOakNorth
Texans Against Lawsuit Abuse (TALA) is a non-profit, nonpartisan grassroots coalition focused on raising awareness of the costs of frivolous lawsuits and legal system abuse and advocating for civil justice reform in Texas.
Co-investorsIVP (Institutional Venture Partners)Lowercase CapitalPayPal VenturesStellar Development FoundationUpstart
Taylor & Hart designs bespoke engagement rings and jewelry for customers seeking personalized, one-of-a-kind pieces.
B2B MarketplacesConsumerDirect to ConsumerE-commerceMarketing TechLondon, GB
Co-investorsTechstarsLAUNCHub Ventures
The Fold London is a British luxury womenswear brand founded in 2012 that designs and sells tailored workwear and occasionwear for professional women, online and through its London store.
TravelLocal connects travelers with handpicked local travel agents to create personalized itineraries and authentic destination experiences.
B2B MarketplacesMarketplacesTravel & Hospitality
Co-investorsChannel 4 VenturesPuma Private EquityGresham House Ventures
Unravel provides a white-labelled travel commerce platform for banks, airlines, and digital ecosystems, featuring video-first discovery, AI-guided planning, and premium booking capabilities.
AI & Machine LearningFintechSaaSTravel & Hospitality
Co-investorsNauta Capital
Unravel is a marketing agency that untangles clients' analytics, strategy, and web presence to identify what works and build simpler alternatives, working with storefronts, practices, and platforms.
AdTechEnterprise SoftwareMarketing TechSaaSSan Diego, US
Dylan Stone(Founder)in
Unravel Bio uses computational drug discovery and advanced animal models to accelerate pharmaceutical development with lower cost and risk.
AI & Machine LearningBiotechDeep TechDigital HealthBoston, US
Richard Novak(CEO & Co-Founder)inFrederic Vigneault(CSO & Co-Founder)in
Co-investorsBeresford VenturesBoxOne VenturesNauta CapitalSlingshot Ventures
Valla is a product line of electric pick-and-carry cranes from Tadano, designed to lift and move heavy loads without outriggers in tight, low-emission environments such as indoor spaces, industrial operations, and sensitive job sites.
Advanced ManufacturingConstruction TechHardware
Danae Shell(Founder)in
Co-investorsAda VenturesPortfolio Ventures
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Valla provides legal tools and guidance for individuals to pursue employment claims and tribunal cases without hiring a traditional law firm.
LegalTechUK, GB
Danae Shell(Founder)in
Co-investorsTechstart VenturesAda VenturesPortfolio Ventures
VIEVE is a makeup and cosmetics brand offering products such as complexion balms, setting sprays, and primers for both beginners and professional users.
ConsumerDirect to ConsumerE-commerce
Jamie Genevieve(Founder)in
Co-investorsPembroke VCTSamos InvestmentsVenrex
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
32373285Baller LeagueBallerleagueCaravancoffee.CoCFGChickenshop.CoClassified CyclingCode First GirlsContextCreature ComfortsEvansEvanscyclesFreja.CoGutologyHeidiHonest BurgersJigsawKatkin.CoLeonLeonrestaurants.CoLimitless TravelLimitlesstravelMarleyboneMaterials MarketMaterialsmarket.CoMeplace.CoNellsP HappiPatch.CoPoolhouse.CoReleaselayersystemRoots.CoShuffleSpriveSteven ComStocked.CoTaylorhartThefoldThesaladprojectTipjar.CoUniqloWhocanfixmycar Com
Exits · 2
2 acquisitionsVallaacq. by TadanoWhocanfixmycar Comacq. by Niterra EMEA GmbH
Portfolio news
latest coverage across their companiesCaravan · finimize.com · Sep 16, 2026
Active Partners · thefashionlaw.com · Aug 11, 2026
Plend · fintech.global · Jul 31, 2026
Sticks'n'Sushi · legaldesire.com · Jul 27, 2026
Poolhouse · orlandosentinel.com · Jul 26, 2026
Botivo · ft.com · May 26, 2026
Fussy · thecheckout.eu · May 19, 2026
Mojo · trysignalbase.com · Mar 7, 2026
Frequently asked questions
- How many investments has Active Partners made?
- Active Partners has 103 tracked investments, 2 of which have exited, including 4 dated in the last 24 months.
- What stage does Active Partners invest at?
- Active Partners invests at the Seed, Series A, Series B, Series C, Growth stages.
- What is Active Partners's typical check size?
- Active Partners typically writes checks of $250K – $19M.
- What sectors does Active Partners focus on?
- Active Partners focuses on Consumer, Direct to Consumer, E-commerce, Marketplaces.
- Where is Active Partners located?
- Active Partners is headquartered in London, GB.
- Does Active Partners lead rounds?
- Active Partners typically participates in rounds rather than leading them.
- Who does Active Partners co-invest with?
- Active Partners most often shares deals with Channel 4 Ventures, Redrice Ventures, JamJar Investments, among 12 tracked co-investors.
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