Quell
DefunctYC S20London, GB · Founded 2020 · 40 employees · 4 known investors
Quell develops fitness gaming software that combines combat-based gameplay with physical exercise, helping users achieve fitness goals through interactive gaming experiences.
AI & Machine LearningConsumerGamingHardwareHealthtechMachine LearningSports TechFitnessUnited KingdomEuropePartly Remote
Founders & leadership· Y Combinator alumni (S20)
Quell was founded in 2020 by Cameron Brookhouse, Lorenzo Spreafico, Douglas Stidolph, and Martin Tweedie.
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Cameron BrookhouseinCEO & Co-FounderCameron Brookhouse is the CEO of Quell and previously worked as a consultant at McKinsey before transitioning to design engineering.
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Douglas Stidolphin𝕏Co-Founder & Investor2020–2025Douglas Stidolph is co-founder of Quell and previously held roles as chief marketing officer and chief operations officer there. He has founded businesses in gaming, fitness, and professional services, with prior experience in fintech, sports retail, and marketplace platforms. He worked at Red Bull and currently serves as founder and business director at Concept80 and as a start-up adviser at UCL and UBC.
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Martin TweedieinCo-Founder and CTOMartin Tweedie studied materials science at the University of Oxford, including graduate work on sensor technology using graphene and other 2D materials. He is building Quell to apply technical expertise in gaming and fitness.
Investors · 4
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AFeb 2023Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 3
by search overlapTeamDynamix21 shared keywordsTeamDynamix provides a no-code platform combining IT Service Management (ITSM), IT Asset Management (ITAM), Enterprise Service Management (ESM), Project Portfolio Management (PPM), conversational AI virtual agents, and iPaaS integration for mid-market and enterprise organizations. It serves customers across 20+ industries including healthcare, financial services, manufacturing, higher education, and government.
Backmarket17 shared keywordsBack Market operates an online marketplace for refurbished consumer electronics such as smartphones, computers, and gadgets sold by vetted refurbishers, with buyer protections and trade-in options. It also offers device protection plans and financing, positioning refurbished tech as a lower-cost, more sustainable alternative to buying new.
Digital14 shared keywordsDigital Trends is a consumer technology media outlet that publishes news, reviews, and buying guides covering gadgets, electronics, software, AI, automobiles, and entertainment. It serves general consumers looking for product recommendations and coverage of tech industry developments.
Companies competing with Quell for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Quell do?
- Quell develops fitness gaming software that combines combat-based gameplay with physical exercise, helping users achieve fitness goals through interactive gaming experiences.
- Who founded Quell?
- Quell was founded by Cameron Brookhouse, Lorenzo Spreafico, Douglas Stidolph, Martin Tweedie in 2020.
- Who are Quell's investors?
- Quell's investors include Kube VC, Y Combinator, Heartcore Capital, Khosla Ventures.
- Where is Quell headquartered?
- Quell is headquartered in London, GB.