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Truestart

Bristol, GB · Founded 2015 · 22 employees on LinkedIn · 2 known investors

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TrueStart is a coffee brand offering fresh and instant coffee products, including decaffeinated and lightly caffeinated ranges, using natural decaffeination methods such as the Swiss Water Method. It sells directly to consumers who want coffee with health-oriented positioning.

ConsumerDirect to ConsumerE-commerce

Founders & leadership

Truestart was founded in 2015 by Simon Hills.

SHSimon Hills
Simon HillsFounder & Managing DirectorSimon co-founded the community platform Helpfulpeeps and previously worked in construction and engineering, holding roles as a project manager at Merson Signs and as an engineer at Kier Group, VINCI and Buro Happold. He started TrueStart Coffee in 2015, building it into a certified B Corp selling hot and cold coffee products.

Investors · 2

JamJar Investmentslisted by JamJar InvestmentsLondon · $630K – $6.3M

How we know: JamJar Investments's portfolio page · Not right? Tell us

Companies House · registry record

View on Companies House ↗
Registered name
TRUESTART LIMITED
Company number
08610030
Status
Active
Company type
Private limited company
Incorporated
15 Jul 2013
Registered office
True House, 29 Buckingham Gate, London, SW1E 6NF
Nature of business (SIC)
70229 — Management consultancy activities other than financial management
Accounts
last made up to 31 Mar 2025 · next due 31 Dec 2026
Confirmation statement
last made up to 15 Jul 2026 · next due 29 Jul 2027

Current officers · 4

  • Paul Andrew Cocker — director, appointed 15 Jul 2013
  • Richard David Mergler — director, appointed 13 Dec 2013
  • William James Pearson — director, appointed 2 Aug 2017
  • Matthew Arthur Truman — director, appointed 13 Dec 2013

Source: Companies House public register · retrieved 20 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Truestart do?
TrueStart is a coffee brand offering fresh and instant coffee products, including decaffeinated and lightly caffeinated ranges, using natural decaffeination methods such as the Swiss Water Method. It sells directly to consumers who want coffee with health-oriented positioning.
Who founded Truestart?
Truestart was founded by Simon Hills in 2015.
Who are Truestart's investors?
Truestart's investors include DLF Venture, JamJar Investments.
Where is Truestart headquartered?
Truestart is headquartered in Bristol, GB.