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Truestart
Bristol, GB · Founded 2015 · 22 employees on LinkedIn · 2 known investors
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TrueStart sells coffee beans and coffee equipment direct to consumers, including a subscription box of mix-and-match beans and a co-branded limited-edition espresso machine made with De'Longhi. It offers roasts such as Super Blend, Energising Colombian, Lightly Caffeinated and Swiss Water Decaf aimed at home coffee drinkers.
Founders & leadership
Truestart was founded in 2015 by Simon Hills.
SH
Simon HillsFounder & Managing DirectorSimon co-founded the community platform Helpfulpeeps and previously worked in construction and engineering, holding roles as a project manager at Merson Signs and as an engineer at Kier Group, VINCI and Buro Happold. He started TrueStart Coffee in 2015, building it into a certified B Corp selling hot and cold coffee products.
H
HelenaCo-Founder
Investors · 2
Companies House · registry record
View on Companies House ↗- Registered name
- TRUESTART LIMITED
- Company number
- 08610030
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 15 Jul 2013
- Registered office
- True House, 29 Buckingham Gate, London, SW1E 6NF
- Nature of business (SIC)
- 70229 — Management consultancy activities other than financial management
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 15 Jul 2026 · next due 29 Jul 2027
Current officers · 4
- Paul Andrew Cocker — director, appointed 15 Jul 2013
- Richard David Mergler — director, appointed 13 Dec 2013
- William James Pearson — director, appointed 2 Aug 2017
- Matthew Arthur Truman — director, appointed 13 Dec 2013
Source: Companies House public register · retrieved 20 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Truestart do?
- TrueStart sells coffee beans and coffee equipment direct to consumers, including a subscription box of mix-and-match beans and a co-branded limited-edition espresso machine made with De'Longhi. It offers roasts such as Super Blend, Energising Colombian, Lightly Caffeinated and Swiss Water Decaf aimed at home coffee drinkers.
- Who founded Truestart?
- Truestart was founded by Simon Hills in 2015.
- Who are Truestart's investors?
- Truestart's investors include DLF Venture, JamJar Investments.
- Where is Truestart headquartered?
- Truestart is headquartered in Bristol, GB.