Yoto

Yoto develops and sells screen-free audio players for children, marketed for ages 0 to 12 and beyond. Its two hardware products are the Yoto Player and the smaller Yoto Mini, and the company's site provides a comparison between the two. Content is accessed through physical cards that a child inserts into the player, an interaction the company positions as kid-led and free of screens and advertising.

The audio catalogue comprises more than 1,000 stories, songs and podcasts, spanning licensed properties such as Disney, Peppa Pig and PAW Patrol as well as in-house Yoto Originals; a PAW Patrol title is offered exclusively on the platform. Some audio content is included with the device at no extra cost. Beyond audio playback, the player integrates household functions aimed at children's routines, including a wake-up clock, night light, sleep timer and white noise. Content is organised by age band (0-2, 3-5, 6-8 and 9+) and by category, ranging from stories and songs to maths and meditation.

Business model

Yoto sells audio player hardware (Yoto Player and Yoto Mini) direct to consumers alongside content in the form of physical cards, with bundles offered that combine devices and content. Some audio is included with the device at no additional charge.

Traction

The company reports 22 billion minutes listened in 2025, a catalogue of over 1,000 titles, and owner survey results including 98% of parents agreeing the product grows with their child, 82% of Yoto Player owners agreeing it made bedtime easier and 89% of Yoto Mini owners agreeing it made travel easier.