Yepoda
3 known investors
Yepoda sells The Dewy Day, a moisturizing niacinamide and apricot cushion foundation that combines makeup coverage with skincare ingredients for a natural, dewy finish. The vegan, refillable product is available in 21 shades and marketed to consumers seeking a makeup-skincare hybrid.
Also known as Yepoda
Founders & leadership
Investors · 3
Company profile
researched Aug 2026Yepoda is a Berlin-based Korean beauty (K-Beauty) brand that develops and sells skincare and tinted skincare products manufactured in Korea. Its catalogue spans cleansing balms and foams, toners and mists, serums, sheet and clay masks, day, night and eye creams, sleeping masks, hand cream and accessories, sold individually and as bundled routine sets such as The Full Glow Set, The Glass Skin Set and The Day & Night Set. Products carry descriptive names including The Calm Balm (olive and coconut oil cleansing balm), The Bubble Double (pomegranate and salicylic acid cleansing foam), The Repair Hero (probiotic-infused niacinamide serum), The Purify Hero (BHA exfoliating serum) and The Midnight Magic (anti-aging sleeping mask) [0][2][4].
The brand has extended from skincare into tinted skincare and colour-adjacent products under "The Yepoda Look" line, including The Dewy Day cushion foundation, The Cheek Peek blush serum, The Glow Getter highlighter, The Gloss Boss lip oil and The Multi Balm, plus a Yepoda Look Set of tinted skincare trios matched to colour seasons and a limited-edition K-Beauty advent calendar [2][5]. The company positions its assortment around a stepwise K-Beauty routine — oil cleanse, water cleanse, prepare, target, nourish — with product recommendations at each step [4]. Formulations are stated to exclude microplastics, silicones, PEGs, synthetic fragrances, sulfates, formaldehyde and parabens [0].
Yepoda reported more than €65m in revenue for 2024 from its presence in France, Italy, Spain, the UK and Germany, and in March 2025 announced a Series B round led by Verlinvest to fund expansion into further European markets, support its collaboration with Sephora, and finance entry into the US market [6].
Founding story
According to the company, the idea arose from visits to co-founder Sander Joonyoung's family in Korea, during which the founders were repeatedly asked to bring K-Beauty products back for friends in Europe; they observed strong demand for these products alongside limited availability and understanding of them in Europe. Yepoda was founded in 2020 to make Korean skincare more accessible in Europe. The brand name is described as meaning "pretty" in Korean [3].
Business model
Yepoda sells branded cosmetic products at retail prices ranging from roughly $9 for single sheet masks and accessories to $39 for its cushion foundation, with multi-product routine sets priced up to $195 (discounted to $150) and a limited-edition advent calendar. Products are sold directly through the company's own e-commerce store, which offers free shipping above $49 and a gift threshold at $69, and through retail distribution including Sephora [0][2][6].
Revenue comes from sales of skincare and tinted skincare products, both as individual items and as discounted bundles/sets, via direct-to-consumer online channels and retail partners. A loyalty program ("The Yepoda Fam") gates access to certain products and early access to launches, and digital gift cards are also sold [0][2][6].
Traction
The company reported more than €65m in revenue in 2024 across five European markets and states on its site that it has more than one million customers. Many listed products show as sold out on the storefront [0][2][6].
Latest developments
In March 2025 Yepoda announced a Series B round led by Verlinvest with participation from existing investors V3 Ventures and JamJar Investments, to be used for expansion into additional European markets, its Sephora collaboration and entry into the US [6]. The product range has recently expanded with new tinted skincare items — The Cheek Peek, The Glow Getter, The Gloss Boss and The Yepoda Look Set — alongside The Skinject Effect essence, new starter and bestseller sets and a limited-edition K-Beauty advent calendar [2][5].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Yepoda is a Berlin-based K-Beauty brand with distribution across France, Italy, Spain, the UK and Germany and a reported 2024 revenue above €65m, backed by consumer-focused investors including Verlinvest, V3 Ventures and JamJar Investments, and stocked by Sephora [6][7]. Its site claims more than one million customers [0].
The brand positions itself on Korean-made formulations combined with European accessibility and clean-beauty standards: products are stated to be manufactured in Korea by K-Beauty specialists, 100% vegan and cruelty-free, and formulated without microplastics, silicones, PEGs, synthetic fragrances, sulfates, formaldehyde and parabens. The company also states it uses sustainable options and donates 1% of every purchase to environmental causes, and it structures its range around simplified, step-by-step routines and coordinated sets [0][3][4].
Technology
Products are formulated around named active ingredients and complexes, including niacinamide, salicylic acid and other BHAs, AHAs and PHAs, hyaluronic acid, bakuchiol, polyglutamic acid, ceramides, peptides, probiotics, spicules with vegan PDRN, caffeine and green tea, vitamin C and turmeric, and a plant-based alternative to snail mucin. Manufacturing is carried out in Korea [0][2][3][4].
Go-to-market
Direct-to-consumer e-commerce with country-specific storefronts (including a US store), shipping and gift incentives, discount codes, bundled sets and seasonal items such as an advent calendar, supported by a loyalty program and social media presence (@yepoda) and customer testimonials. Retail distribution includes an ongoing collaboration with Sephora, with Series B proceeds intended to widen European retail and geographic reach and open the US market [0][2][6].
Consumers in Europe and the United States interested in Korean beauty routines, clean and vegan formulations, and skincare-makeup hybrid products; the site markets to users with concerns including sensitive, oily, acne-prone and aging skin, and to shoppers new to K-Beauty via starter sets [0][2][4].
Geography
Headquartered in Berlin, Germany [6][7]. Sales presence reported across France, Italy, Spain, the UK and Germany in 2024, with a planned entry into the US beauty market; the website operates a US store [0][6].
History
Yepoda was founded in 2020 by Sander Joonyoung and Veronika with the aim of bringing Korean skincare to European consumers [3]. By 2024 the brand reported revenue of more than €65m across France, Italy, Spain, the UK and Germany, and it entered a retail collaboration with Sephora. In March 2025 it announced a Series B round led by Verlinvest, with existing investors V3 Ventures and JamJar Investments participating, earmarked for additional European markets and a planned US launch [6]. The company currently operates a US online store [0][2].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsYepoda secured a Series B funding round led by Verlinvest, with participation from existing investors V3 Ventures and JamJar Investments, to fund expansion into additional European markets, support its Sephora collaboration and enable entry into the US beauty sector.
Yepoda stated that Series B funding would facilitate its planned entry into the US beauty sector; the company's website operates a US store.
Series B proceeds are intended in part to support Yepoda's ongoing collaboration with the retailer Sephora as it expands in Europe.
Yepoda introduced tinted skincare products marked as new, including The Cheek Peek blush serum, The Glow Getter highlighter, The Gloss Boss lip oil and The Yepoda Look Set of four tinted skincare trios matched to colour seasons.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Yepodayepoda.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Yepoda do?
- Berlin-based K-Beauty brand selling vegan Korean skincare and tinted skincare products direct to consumers and via Sephora.
- Who founded Yepoda?
- Yepoda was founded by Veronika Strotmann.
- Who are Yepoda's investors?
- Yepoda's investors include JamJar Investments, V3 Ventures, Verlinvest.