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Who Gives A Crap

Founded 2012 · 303 employees on LinkedIn · 12 known investors

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Who Gives A Crap sells toilet paper and related household paper products directly to consumers, donating 50% of its profits to clean water and sanitation non-profits worldwide. Its products are positioned around reducing deforestation and supporting access to sanitation.

ConsumerDirect to ConsumerImpact & Social Good

Founders & leadership

Who Gives A Crap was founded in 2012 by Danny Alexander and Simon Griffiths.

DADanny Alexander
Danny AlexanderCo-Founder and Chief of Product & PurposeFounder of Who Gives A Crap, which sells household paper products directly to consumers with a focus on forest sustainability and donates a majority of profits to global sanitation and clean water initiatives.
SGSimon Griffiths
Simon GriffithsCo-Founder & CEOSimon Griffiths is founder and CEO of Who Gives A Crap, a direct-to-consumer toilet paper and paper products company that donates half its profits to water and sanitation nonprofits globally.

Investors · 12

Athletic Ventureslisted by Athletic Ventures

How we know: smartcompany.com.au · Not right? Tell us

Giant Leaplisted by Giant LeapAustralia

How we know: Giant Leap's portfolio page · smartcompany.com.au · Not right? Tell us

Glitch Capitallisted by Glitch Capital

How we know: Glitch Capital's portfolio page · Not right? Tell us

JamJar Investmentslisted by JamJar InvestmentsLondon · $630K – $6.3M

How we know: JamJar Investments's portfolio page · smh.com.au · Not right? Tell us

The Craftorylisted by The CraftoryLondon · $15M – $150M
Verlinvestlisted by VerlinvestBrussels

How we know: Verlinvest's portfolio page · smartcompany.com.au · Not right? Tell us

Athletico VenturesreportedMilwaukee

How we know: a partner's Signal profile · Not right? Tell us

Grok Venturesreported

How we know: smartcompany.com.au · Not right? Tell us

Also in the syndicate · 3

CraftoryJam Jar InvestmentsThe Craftery

Funding

SEC filings, press & company announcements

$41.5M disclosed across 1 round · 2021

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Who Gives A Crap do?
Who Gives A Crap sells toilet paper and related household paper products directly to consumers, donating 50% of its profits to clean water and sanitation non-profits worldwide. Its products are positioned around reducing deforestation and supporting access to sanitation.
Who founded Who Gives A Crap?
Who Gives A Crap was founded by Danny Alexander, Simon Griffiths in 2012.
Who are Who Gives A Crap's investors?
Who Gives A Crap's investors include AirTree Ventures, Athletic Ventures, Giant Leap, Glitch Capital, JamJar Investments, The Craftory, Verlinvest, Athletico Ventures and 1 more.
How much funding has Who Gives A Crap raised?
Who Gives A Crap has disclosed $41.5M raised across 1 round.