Spoke
London, GB · 8 known investors
Find your way into Spoke
193 people in our graph share verified history with the Spoke team — schools, employers, funds. One of them is your warm intro.
SPOKE is a London-based menswear brand selling clothing and accessories online, including a sock collection produced in partnership with the London Sock Company. This page presents cotton and lisle socks, some as SPOKE x London Sock Company collaborations, sold direct to consumers.
Also known as SPOKE · SPOKE London
Founders & leadership
Investors · 8
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Funding
SEC filings, press & company announcements- Undisclosed amountpre-seedFeb 2022 · 2 sources
Ada Ventures (lead), Bethnal Green Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026SPOKE is a menswear brand that sells trousers and related apparel directly to consumers through its own website. Its product range spans chinos and other trousers (marketed under names such as "Heroes"), denim, shorts, T-shirts, swimwear and socks, alongside accessories.
The brand's stated positioning centres on fit: the site promotes a "find your fit" process and offers products in a spread of sizes and leg lengths, and customer reviews highlighted on the homepage emphasise availability of sizing for taller and larger body types. Product messaging also references fabric quality and construction details, and the site markets a "Net Zero" swimwear line.
Business model
Direct-to-consumer sale of own-brand menswear via the company's e-commerce site, supported by promotional discount codes and an email newsletter offering a first-order discount.
Revenue from online sales of branded apparel and accessories to individual consumers.
▸Full profile — market position, technology, go-to-market, geography
Market position
Emphasis on precise sizing, with an in-house fit-finding process and an extended range of waist and leg length combinations, plus attention to fabric weight and finishing details cited by customers.
Technology
Consumer e-commerce storefront with an online fit-finding tool for size selection.
Go-to-market
Online sales through the brand's own website, with customer acquisition supported by social media advertising (including Instagram), promotional codes and a newsletter offering a discount on first orders.
Adult male consumers buying trousers, jeans and casual wardrobe basics, including customers seeking less common size and inseam combinations; purchases are also made by partners buying on their behalf.
Geography
Headquartered in London, United Kingdom, selling online.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
In the news
▸Research sources · 1
primary sources listed
- Spokespoke-london.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Spoke do?
- SPOKE is a London-based menswear brand selling trousers, jeans and wardrobe basics online with a focus on fit.
- Who founded Spoke?
- Spoke was founded by Ben Farren.
- Who are Spoke's investors?
- Spoke's investors include 24 Haymarket, JamJar Investments, Molten Ventures, Oxford, Seedcamp, Ada Ventures, Bethnal Green Ventures, Seedrs.
- Where is Spoke headquartered?
- Spoke is headquartered in London, GB.