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Pembroke VCT

Venture capital

London · Seed–Growth · 32 people tracked

Also known as Pembroke Vct 2 Plc

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Investment thesis

Pembroke VCT invests in growth-stage smaller UK companies led by ambitious, entrepreneurial founders with disruptive business models across consumer, business services and technology. The team of entrepreneur-focused investment professionals seeks innovative management teams that understand how to use data to solve customer problems in legacy industries, and supports founders through strategic and operational expertise at every stage of growth. As a Venture Capital Trust, it enables investors to share in the growth of entrepreneurial British businesses while offering tax reliefs. Pembroke draws on the resources of the Oakley Capital Group, allowing it to operate as a lean, independently managed investment team.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Growth
HQ
London, GB
Instruments
Equity
Founded
2013
AUM
$318M
Tracked investments
36

Team · 32 people

from the firm's website & public directories
Dilesh Maisuria· Investment Associate
Neeta Patel CBE· Independent Non-Executive Director
Yasmina Jebai· Investment Associate

What they invest in

from 4 of 36 portfolio companies

Enterprise Software ×3SaaS ×3AI & Machine Learning ×2Data & Infrastructure ×2HR Tech ×2Fintech ×1Healthtech ×1Marketing Tech ×1

HQs:United Kingdom×2United States×1

Investments · 36 tracked

founders shown can be your intro path
Annie Mals

Series of children's books encouraging engagement with contemporary issues like mental health and diversity.

Auddy

One of Europe's fastest-growing podcast companies, offering end-to-end premium audio podcast publishing.

Bella Freud

Fashion designer producing high-end men's and women's clothing and homeware with a focus on knitwear.

Bloobloombloobloom.com𝕏
Bolt Insight

AI-powered consumer research platform enabling brands to engage consumers globally and make data-driven decisions.

COAT

Made-to-order paint using sustainable materials with zero-waste production and eco-friendly supplies.

Credentiallycredentially.ioin𝕏

Credentially automates hiring, onboarding, and compliance processes for healthcare organizations through automated credentialing and pre-employment checks.

Enterprise SoftwareHealthtechHR TechSaaSLondon, GB

CybaVerse

Makes cyber security simpler, more efficient and more accessible for SMEs and managed service providers.

Cydar Medicalcydarmedical.comin𝕏
Dropless

Digital, sustainable vehicle care service for vehicle owners globally.

Exeros

AI-powered camera and monitoring system for enterprise fleets, emergency services and local authorities to reduce incidents and improve compliance.

Five Guys

US-founded burger restaurant chain (founded 1986).

Floom

Digital marketplace connecting customers with local, independent florists.

JustWears

Men's basic-wear brand focused on comfortable, sustainable, high-performance fabrics.

Kaizan

AI platform that helps client-centric firms detect client risk, automate service delivery and grow revenue.

LYMA

Wellness brand offering scientifically-backed premium products.

Mindset AI

Software platform enabling SaaS companies to embed conversational AI agents into their products.

My Expert Midwife

Pregnancy care brand with products, midwife-developed webinars, antenatal classes and e-books.

N Family Club

Seven-days-a-week service operating as a nursery during the week and a family club at weekends.

OnePlan

Event planning and management platform enabling efficiency through collaboration.

PEAK:AIO

Software company delivering faster, more energy-efficient storage systems for AI workloads.

Peckwater Brandspeckwaterbrands.com
Popsa

A photobook app using proprietary machine-learning algorithms to cut photobook creation time from around two hours to an average of six minutes.

Ro&Zo

Female-founded womenswear brand made by women, for women.

Ryftryft.ioin𝕏

Ryft provides a data platform that combines flexibility and ease-of-use for data teams, offering vendor-neutral tooling without lock-in while maintaining streamlined workflows for analytics and data management.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS

Seatfrog

SaaS platform allowing passengers to upgrade, switch and purchase train tickets.

Serve Firstservefirst.co.ukin

Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights.

Data & InfrastructureEnterprise SoftwareHR TechMarketing TechSaaSEpping, GB

ServeFirst

AI-driven customer experience and feedback management platform turning feedback into actionable insight.

Smartr365

An end-to-end mortgage and protection platform that automates the mortgage process and integrates brokers, estate agents, homebuyers and lenders.

Stillking

Producer of commercials, TV series, feature films and music videos.

Talatala.coin𝕏

Tala is a financial infrastructure company that uses AI and alternative data to deliver credit and financial services to underserved populations.

AI & Machine LearningFintechSanta Monica, US

Shivani Siroya(CEO and founder)

Thrivathriva.coin𝕏
Transreport

SaaS platform and mobile app for booking and managing travel assistance for older and disabled individuals.

VIEVE

Inclusive makeup brand aiming to empower all make-up wearers.

With Nothing Underneath
With Nothing Underneath (WNU)

Luxury womenswear brand inspired by men's tailoring, British heritage and timeless style.

Principals & officers · per Companies House

what is this? ⓘ
Ben Harber

Secretary · since 2025

Christopher Charles Allner

Director · British · since 2024

Jonathan Simon Djanogly

Director · British · since 2012

Elizabeth Jane Flockhart

Director · British · since 2026

Mark Andrew Stokes

Director · British · since 2021

David John Till

Director · British · since 2018

Louise Esther Wolfson

Director · New Zealander · since 2021

Frequently asked questions

What stage does Pembroke VCT invest at?
Pembroke VCT invests at the Seed, Series A, Growth stages.
What sectors does Pembroke VCT focus on?
Pembroke VCT focuses on AI & Machine Learning, Consumer, Cybersecurity, Digital Health, Enterprise Software, Fintech, Marketplaces, Media & Entertainment, SaaS, Wellness & Fitness.
Where is Pembroke VCT located?
Pembroke VCT is headquartered in London, GB.

Media · Podcasts & interviews

featuring the team

Why spearhead business growth with AI? – Fred Ursell & Felix Danczak, Pembroke VCT - YouTube

Wealth Club · Felix Danczak

Images

Pembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photo

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