/Investors

Pembroke VCT

Venture capital

London · Seed–Growth · 36 people tracked

Also known as Pembroke Vct 2 Plc

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Investment thesis

Pembroke VCT invests in growth-stage smaller UK companies led by ambitious, entrepreneurial founders with disruptive business models across consumer, business services and technology. The team of entrepreneur-focused investment professionals seeks innovative management teams that understand how to use data to solve customer problems in legacy industries, and supports founders through strategic and operational expertise at every stage of growth. As a Venture Capital Trust, it enables investors to share in the growth of entrepreneurial British businesses while offering tax reliefs. Pembroke draws on the resources of the Oakley Capital Group, allowing it to operate as a lean, independently managed investment team.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Growth
HQ
London, GB
Instruments
Equity
Founded
2013
Last 12 months
2 investments
AUM
$318M
Tracked investments
38
Acquisitions
1

Team · 36 people

from the firm's website & curated & public directories
Yasmina Jebai· Investment Associatein

What they invest in

from 31 of 38 portfolio companies

Consumer ×13SaaS ×11AI & Machine Learning ×10Direct to Consumer ×9E-commerce ×8Enterprise Software ×8Hardware ×4Data & Infrastructure ×3

HQs:United Kingdom×18Netherlands×1United States×1

Who they back

founder profiles across 17 portfolio companies
65%
solo founders
11 of 17 mapped founding teams
33%
repeat founders
of 18 founders with career history

Founding team size:solo founder×112 founders×43 founders×14+ founders×1

What their founders studiedfrom 14 founders with field-of-study data

Business & Management ×3Computer Science ×2Design & Architecture ×2Economics ×2Engineering ×2

Where their founders worked beforefrom 18 founders with career history

Workshare ×3New Entrepreneurs Foundation ×2Travelex ×2

Investments · 38 tracked

founders shown can be your intro path

By year:2026 · 12025 · 32024 · 32022 · 52021 · 22020 · 22018 · 117 dated

Popsapopsa.comin𝕏✓ verified

Popsa is a mobile and web platform that lets people turn photos from their camera rolls into physical keepsakes such as photo books, prints, calendars, and photo boxes, using AI-assisted layout and curation tools.

AI & Machine LearningConsumerDirect to ConsumerE-commerceLondon, GB

Liam Houghton(Co-founder)inTom Cohen(Co-founder)

Co-investors500 GlobalGresham House Venturesoctopus investments

AIOaio.networkin𝕏

AIO is a platform for automated collateral integrity in commercial lending, capturing, normalizing, and verifying borrower document packages across tax, financial statements, AR/AP aging, and bank data.

AI & Machine LearningFintechSaaS

Co-investorsVocap PartnersPraetura Ventures

Annie Malsanniemals.com𝕏Mar 2022

Anniemals publishes children's picture books, starting with "Freddie the Jellyfish," in which a character named Annie learns about ocean litter and environmental themes.

ConsumerE-commerceMedia & Entertainment

Auddyauddy.cominAug 2022

Auddy runs Campfire, an encrypted, SOC 2-certified audio communications platform that lets organizations distribute private audio updates — such as investor briefings, internal newsletters, and brand messages — with access controls and engagement analytics.

Enterprise SoftwareMedia & EntertainmentSaaS

Co-investorsBrick Capital VenturesHaatch

Bella Freudbellafreud.com

Bella Freud is a fashion brand selling knitwear and apparel, including merino wool cardigans, sold direct to consumers online with UK, EU and worldwide shipping.

ConsumerDirect to ConsumerE-commerce

Bella Freud(Founder & Designer)

Bloobloombloobloom.comin𝕏

Bloobloom is an eyewear brand that sells prescription spectacles and sunglasses directly to consumers, offering home try-on and free eye tests.

ConsumerDirect to ConsumerE-commerceLondon, GB

Abbas Manai(Founder)in

Co-investorsDMG VenturesCIV

Credentiallycredentially.ioin𝕏Feb 2021

Credentially automates hiring, onboarding, and compliance processes for healthcare organizations through automated credentialing and pre-employment checks.

Enterprise SoftwareHealthtechHR TechSaaSLondon, GB

Co-investorsSalica InvestmentsTechstars

CybaVersecybaverse.co.ukin

CybaVerse provides cyber security through CybaOps, a unified platform combining AI, automation and expert-led managed security services (MSSP) to help organisations protect, detect, and respond to threats.

AI & Machine LearningCybersecurityEnterprise SoftwareSaaSLeeds, GB

Oliver Spence(CEO & Co-founder)inGemma Blake(CRO & Co-founder)Simon Phillips(CTO)in

BoardAndreas Wuchner(Chairman)

Co-investorsOxford Investment Opportunity Network (OION)The FSE Group

Cydar Medicalcydarmedical.comin𝕏

Cydar Medical develops cloud-based AI imaging technology for image-guided, minimally invasive surgical procedures, supporting planning, guidance, and clinical outcomes.

AI & Machine LearningDigital HealthMedical Devices

Graeme Penney(Chief Scientific Officer & Co-Founder)Paul Mussenden(Chief Executive Officer)Matt Waltham(Chief Medical Officer)Rob Hague(Chief Technology Officer)

Co-investors24 HaymarketVenture Founders

Droplessdropless.co.ukin

Digital, sustainable vehicle care service for vehicle owners globally.

Darren B.in

Eaveeave.ioin𝕏Oct 2020

Eave provides occupational noise management solutions for businesses in high-noise environments including construction, manufacturing, and food production.

CleantechHardwareHealthtechIoTSaaSBrooklyn, GB

Dr. David Greenberg(Founder)John Patrick McCambridge(Executive Officer, Director)

BoardCharles Birnbaum(Director)

Co-investorsRiverPark VenturesTurnberry Investment GroupFORWARD.one

Exerosexeros.co.ukin

Exeros provides video telematics and AI-powered camera systems for UK vehicle fleets, aimed at preventing accidents, reducing costs, and maintaining compliance.

AI & Machine LearningHardwareIoTLogistics & Supply ChainMobility & Transportation

Joe Williams(Founder)inJay Biring(Founder)in

Five Guysfiveguys.co.ukin𝕏

Five Guys is a restaurant chain serving burgers, fries, and milkshakes, offering in-store and group ordering, gift cards, and branded merchandise to consumers in the UK.

ConsumerFoodTech

Co-investorsGE Capital, Franchise Finance

Floomfloom.comDec 2018Acquired

Tech-enabled marketplace for florists to sell direct to customers.

ConsumerMarketplaces

Lana Eliein

Co-investors500 GlobalChaos VenturesCrowdcubefirstminute capital

Kaizankaizan.aiin

Kaizan is an AI platform for client service and account management teams that unifies communications, documents, and system data into a continuously updating model of every client relationship.

AI & Machine LearningSaaSSales TechLondon, GB

Pravin Paratey(Founder)in

Co-investorsFounders Factory

LYMAlyma.lifein

LYMA develops wellness and beauty products including a nutritional supplement, an at-home laser device, and skincare, formulated with peer-reviewed, patented ingredients.

ConsumerDirect to ConsumerHardwareLongevityWellness & Fitness

Lucy Goff(Founder)inJenny Hillin

Mindset AImindset.aiinApr 2025

Mindset AI builds AI agents designed to work alongside employees as co-workers rather than replacements, with an emphasis on human-in-the-loop oversight and usable design.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS

Jack Houghton(CPO, Co-founder)inBarrie Hadfield(CEO, Co-founder)inChristine Davies(CXO, Co-founder)inWic Verhoef(CDO, Co-founder)inWill Evans(CTO, Co-founder)inNiamh Mulhall(Co-founder, Executive Director)

Co-investorsEdge VC

My Expert Midwifemyexpertmidwife.com𝕏Jun 2022

My Expert Midwife is a UK skincare brand developed by NHS-registered midwives, offering products and honest support for women through pregnancy, postpartum and early motherhood.

Direct to ConsumerFemTechWellness & Fitness

Lesley Gilchrist(Co-founder & Registered Midwife)inClaire Charlton(Co-founder)

N Family Clubnfamilyclub.comin

N Family Club operates a group of nurseries offering childcare and a bespoke early years learning programme for young children and their families.

ConsumerEdTech

Simone Carterin

Co-investorsGresham HouseSteyn Group

OnePlanoneplan.ioJun 2021 · $3.8M

Event planning and management platform enabling efficiency through collaboration.

Co-investorsElysian Park VenturesVerance Capital

Peakpeak.capital

Peak is a venture capital firm investing in early-stage software companies in the Benelux and DACH regions, with a focus on B2B SaaS, AI, EdTech, and the future of work.

E-commerceEnterprise SoftwareMarketplacesSaaSAmsterdam, NL

Johan van MilHeleen Dura – van OordLeszek Zawadzki(Co-founder & CEO)Alina Prelicz(Co-founder & COO)Paweł Tatarczuk(Co-founder & CTO)Stefan Bary(General Partner)in

Co-investorsFJ LabsLakestarMarket One CapitalSMOK Venturesbacktrace capitalWave Ventures+1 more

PEAK:AIOpeakaio.comin𝕏Oct 2025 · $6.8M

PEAK:AIO builds AI-focused data storage infrastructure, including a dynamically scalable, open-source metadata server for parallel NFS (pNFS) developed with Los Alamos National Laboratory.

AI & Machine LearningData & InfrastructureDeep Tech

Co-investorsPraetura Ventures

Ro&Zoroandzo.comNov 2022

Ro&Zo is a women's fashion brand that designs and produces clothing collections, with an emphasis on more responsible materials such as EcoVero, FSC-certified viscose, organic cotton, and recycled yarns.

ConsumerDirect to ConsumerE-commerceRetail Tech

Roto VRrotovr.comin𝕏Dec 2024 · $3M

Roto VR manufactures motion simulator chairs for VR gaming that rotate 360 degrees and provide haptic feedback, compatible with Meta Quest and PCVR headsets.

ConsumerGamingHardware

Co-investorsJenson VenturesThe FSE Group

Ryftryft.ioin𝕏Apr 2025 · $7.3M

Ryft provides a data platform that combines flexibility and ease-of-use for data teams, offering vendor-neutral tooling without lock-in while maintaining streamlined workflows for analytics and data management.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS

Co-investorsBessemer Venture PartnersIndex VenturesGresham House VenturesGrove Ventures

Seatfrogseatfrog.comin𝕏

Seatfrog offers a mobile app that lets rail passengers buy tickets, change train times, and bid to upgrade to First Class, serving over 1 million travelers.

ConsumerMarketplacesMobility & TransportationTravel & Hospitality

Iain Griffin(Founder)in

Co-investorsHOWZAT PartnersOctopus VenturesScript Capital

Serve Firstservefirst.co.ukinApr 2026

Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights.

Data & InfrastructureEnterprise SoftwareHR TechMarketing TechSaaSEpping, GB

Co-investorsTechstarsMercia VenturesMidlands Engine Investment Fund II

Smartr365smartr365.cominDec 2024

An end-to-end mortgage and protection platform that automates the mortgage process and integrates brokers, estate agents, homebuyers and lenders.

Conor Murphy(Founder)in

Co-investorsCalculus Capital Ltd.Fig VCLegal & General

Stillkingstillking.comin

Stillking is a production company involved in short-form content and film and television production, with operations in Prague and Cape Town.

Media & Entertainment

TALAtala.coin𝕏

Tala is a financial infrastructure company that uses AI and alternative data to deliver credit and financial services to underserved populations.

AI & Machine LearningFintechImpact & Social GoodSanta Monica, US

Shivani Siroya(CEO and founder)in

Co-investorsActive PartnersBAM VenturesCircle & Co.Clocktower VenturesCollaborative FundDCVC (Data Collective)+26 more

Thrivathriva.coin𝕏May 2020

Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura).

Digital HealthDirect to ConsumerHealthtechWellness & Fitness

Hamish Grierson(Founder)inTom Livesey(Founder)inEliot Brooksin

Co-investors500 GlobalGuinness VenturesRedbus VenturesTarget GlobalLondon Co-Investment Fund

Transreporttransreport.co.ukin

Transreport builds an operational platform for coordinating and managing assisted travel for passengers with accessibility needs, used by rail and aviation operators.

Enterprise SoftwareImpact & Social GoodMobility & TransportationSaaSTravel & Hospitality

Jay Shen(Founder & Chief Executive Officer)in

Co-investorsBlackfinch Spring VCT

VIEVEvievebeauty.com𝕏Nov 2022

VIEVE is a makeup and cosmetics brand offering products such as complexion balms, setting sprays, and primers for both beginners and professional users.

ConsumerDirect to ConsumerE-commerce

Jamie Genevieve(Founder)in

Co-investorsSamos InvestmentsActive PartnersVenrex

With Nothing Underneathwithnothingunderneath.cominOct 2024

A fashion brand offering apparel including shirts, tops, trousers, skirts, blazers, and knitwear, with a range of linen clothing marketed for office and leisure wear.

ConsumerDirect to ConsumerE-commerce

Pip Durell(Founder)in

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Bolt InsightCOATJustWearsPeckwater Brands

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Ben Harber

Secretary · since 2025

Christopher Charles Allner

Director · British · since 2024

Jonathan Simon Djanogly

Director · British · since 2012

Elizabeth Jane Flockhart

Director · British · since 2026

Mark Andrew Stokes

Director · British · since 2021

David John Till

Director · British · since 2018

Louise Esther Wolfson

Director · New Zealander · since 2021

Frequently asked questions

How many investments has Pembroke VCT made?
Pembroke VCT has 38 tracked investments, 1 of which have exited, including 7 dated in the last 24 months.
What stage does Pembroke VCT invest at?
Pembroke VCT invests at the Seed, Series A, Growth stages.
What sectors does Pembroke VCT focus on?
Pembroke VCT focuses on AI & Machine Learning, Consumer, Cybersecurity, Digital Health, Enterprise Software, Fintech, Marketplaces, Media & Entertainment, SaaS, Wellness & Fitness.
Where is Pembroke VCT located?
Pembroke VCT is headquartered in London, GB.
Does Pembroke VCT lead rounds?
Pembroke VCT has led 10 of the 17 rounds where its role is on record.
Who does Pembroke VCT co-invest with?
Pembroke VCT most often shares deals with 500 Global, Bessemer Venture Partners, Channel 4 Ventures, among 38 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Why spearhead business growth with AI? – Fred Ursell & Felix Danczak, Pembroke VCT

Wealth Club · Fred Ursell

What’s so important about founders? Andrew Wolfson + Alicia Taylor, Pembroke VCT

Wealth Club · Andrew Wolfson

How we choose founders to invest in – Andrew Wolfson & Jamie Kennell, Pembroke VCT [2023 interview]

Wealth Club · Andrew Wolfson

[2022] Fred Ursell, Pembroke VCT – Meet the manager

Wealth Club · Fred Ursell

[2021] Andrew Wolfson, Pembroke VCT – Meet the manager

Wealth Club · Andrew Wolfson

Images

Pembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photo

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