Fundraising Fox

Pembroke VCT

Venture capital

London · Seed–Growth · 36 people tracked

Also known as Pembroke Vct 2 Plc

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1,969 people in our graph share verified history with the Pembroke VCT team — schools, employers, funds. One of them is your warm intro.

Jen Wangunlockedknows Hugo Adams · together at PwC (overlapped)
×3knows the team · via PwC
knows the team · via HSBC
knows the team · via Durham University
×2knows the team · via University of Leeds
knows the team · via Newcastle University
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Investment thesis

Pembroke VCT invests in growth-stage smaller UK companies led by ambitious, entrepreneurial founders with disruptive business models across consumer, business services and technology. The team of entrepreneur-focused investment professionals seeks innovative management teams that understand how to use data to solve customer problems in legacy industries, and supports founders through strategic and operational expertise at every stage of growth. As a Venture Capital Trust, it enables investors to share in the growth of entrepreneurial British businesses while offering tax reliefs. Pembroke draws on the resources of the Oakley Capital Group, allowing it to operate as a lean, independently managed investment team.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Growth
HQ
London, GB
Instruments
Equity
Founded
2013
Last 12 months
1 investment
AUM
$318M
Tracked investments
37

Team · 36 people

from the firm's website & curated & public directories
Yasmina Jebai· Investment Associatein

What they invest in

from 22 of 37 portfolio companies

Consumer ×10Direct to Consumer ×9AI & Machine Learning ×8SaaS ×7E-commerce ×6Enterprise Software ×5Mobility & Transportation ×3Wellness & Fitness ×3

HQs:United Kingdom×15United States×2

Who they back

founder profiles across 14 portfolio companies
64%
solo founders
9 of 14 mapped founding teams
33%
repeat founders
of 15 founders with career history

Founding team size:solo founder×92 founders×33 founders×14+ founders×1

Where their founders worked beforefrom 15 founders with career history

Workshare ×3New Entrepreneurs Foundation ×2Travelex ×2

Investments · 37 tracked

founders shown can be your intro path

By year:2026 · 12025 · 22022 · 36 dated

Popsapopsa.comin𝕏✓ verified

Popsa is a mobile and web platform that lets people turn photos from their camera rolls into physical keepsakes such as photo books, prints, calendars, and photo boxes, using AI-assisted layout and curation tools.

AI & Machine LearningConsumerDirect to ConsumerE-commerceLondon, GB

Liam Houghton(Co-founder)inTom Cohen(Co-founder)

Co-investors500 GlobalGresham House Venturesoctopus investments

AIOaio.networkin𝕏

AIO is a platform for automated collateral integrity in commercial lending, capturing, normalizing, and verifying borrower document packages across tax, financial statements, AR/AP aging, and bank data.

AI & Machine LearningFintechSaaS

Co-investorsVocap PartnersPraetura Ventures

Annie Mals

Series of children's books encouraging engagement with contemporary issues like mental health and diversity.

Auddy

One of Europe's fastest-growing podcast companies, offering end-to-end premium audio podcast publishing.

Bella Freudbellafreud.com

Bella Freud is a fashion brand selling knitwear and apparel, including merino wool cardigans, sold direct to consumers online with UK, EU and worldwide shipping.

ConsumerDirect to ConsumerE-commerce

Bella Freud(Founder & Designer)

Bloobloombloobloom.comin𝕏

Bloobloom is an eyewear brand that sells prescription spectacles and sunglasses directly to consumers, offering home try-on and free eye tests.

ConsumerDirect to ConsumerE-commerceLondon, GB

Abbas Manai(Founder)in

Co-investorsDMG VenturesCIV

Bolt Insight

AI-powered consumer research platform enabling brands to engage consumers globally and make data-driven decisions.

COAT

Made-to-order paint using sustainable materials with zero-waste production and eco-friendly supplies.

Co-investorsChannel 4 Ventures

Credentiallycredentially.ioin𝕏

Credentially automates hiring, onboarding, and compliance processes for healthcare organizations through automated credentialing and pre-employment checks.

Enterprise SoftwareHealthtechHR TechSaaSLondon, GB

Co-investorsSalica InvestmentsTechstars

CybaVerse

Makes cyber security simpler, more efficient and more accessible for SMEs and managed service providers.

Cydar Medicalcydarmedical.comin𝕏

Cydar Medical provides cloud-based software that uses AI and data fusion to give surgical and clinical teams imaging insights during procedures, aiming to reduce radiation exposure, procedure times, and contrast agent use.

AI & Machine LearningDigital HealthMedical Devices

Co-investors24 HaymarketVenture Founders

Droplessdropless.co.ukin

Digital, sustainable vehicle care service for vehicle owners globally.

Darren B.in

Eave

Brooklyn, US

John Patrick McCambridge(Executive Officer, Director)

BoardCharles Birnbaum(Director)

Co-investorsRiverPark Ventures

Exerosexeros.co.ukin

Exeros provides video telematics and AI-powered camera systems for UK vehicle fleets, aimed at preventing accidents, reducing costs, and maintaining compliance.

AI & Machine LearningHardwareIoTLogistics & Supply ChainMobility & Transportation

Joe Williams(Founder)inJay Biring(Founder)in

Five Guys

US-founded burger restaurant chain (founded 1986).

Floom

Digital marketplace connecting customers with local, independent florists.

Floomfloom.com

Tech-enabled marketplace for florists to sell direct to customers.

ConsumerMarketplaces

Lana Eliein

Co-investors500 GlobalChaos VenturesCrowdcubefirstminute capital

JustWears

Men's basic-wear brand focused on comfortable, sustainable, high-performance fabrics.

Kaizankaizan.aiin

Kaizan is an AI platform for client service and account management teams that unifies communications, documents, and system data into a continuously updating model of every client relationship.

AI & Machine LearningSaaSSales TechLondon, GB

Pravin Paratey(Founder)in

LYMAlyma.lifein

LYMA develops wellness and beauty products including a nutritional supplement, an at-home laser device, and skincare, formulated with peer-reviewed, patented ingredients.

ConsumerDirect to ConsumerHardwareLongevityWellness & Fitness

Lucy Goff(Founder)inJenny Hillin

Mindset AImindset.aiinApr 2025

Mindset AI builds AI agents designed to work alongside employees as co-workers rather than replacements, with an emphasis on human-in-the-loop oversight and usable design.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS

Jack Houghton(CPO, Co-founder)inBarrie Hadfield(CEO, Co-founder)inChristine Davies(CXO, Co-founder)inWic Verhoef(CDO, Co-founder)inWill Evans(CTO, Co-founder)inNiamh Mulhall(Co-founder, Executive Director)

Co-investorsEdge VC

My Expert Midwifemyexpertmidwife.com𝕏Jun 2022

My Expert Midwife is a UK skincare brand developed by NHS-registered midwives, offering products and honest support for women through pregnancy, postpartum and early motherhood.

Direct to ConsumerFemTechWellness & Fitness

Lesley Gilchrist(Co-founder & Registered Midwife)inClaire Charlton(Co-founder)

N Family Clubnfamilyclub.comin

N Family Club operates a group of nurseries offering childcare and a bespoke early years learning programme for young children and their families.

ConsumerEdTech

Simone Carterin

Co-investorsGresham HouseSteyn Group

OnePlan

Event planning and management platform enabling efficiency through collaboration.

PEAK:AIO

Software company delivering faster, more energy-efficient storage systems for AI workloads.

Peckwater Brandspeckwaterbrands.com

Co-investorsFuel Ventures

Ro&Zoroandzo.comNov 2022

Ro&Zo is a women's fashion brand that designs and produces clothing collections, with an emphasis on more responsible materials such as EcoVero, FSC-certified viscose, organic cotton, and recycled yarns.

ConsumerDirect to ConsumerE-commerceRetail Tech

Ryftryft.ioin𝕏Apr 2025 · $7.3M

Ryft provides a data platform that combines flexibility and ease-of-use for data teams, offering vendor-neutral tooling without lock-in while maintaining streamlined workflows for analytics and data management.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS

Co-investorsBessemer Venture PartnersIndex Ventures

Seatfrogseatfrog.com𝕏

Seatfrog offers a mobile app that lets rail passengers buy tickets, change train times, and bid to upgrade to First Class, serving over 1 million travelers.

ConsumerMarketplacesMobility & TransportationTravel & Hospitality

Iain Griffin(Founder)in

Co-investorsHOWZAT PartnersOctopus Ventures

Serve Firstservefirst.co.ukinApr 2026

Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights.

Data & InfrastructureEnterprise SoftwareHR TechMarketing TechSaaSEpping, GB

Co-investorsTechstarsMercia VenturesMidlands Engine Investment Fund II

Smartr365smartr365.com

An end-to-end mortgage and protection platform that automates the mortgage process and integrates brokers, estate agents, homebuyers and lenders.

Conor Murphy(Founder)in

Co-investorsCalculus Capital Ltd.Legal & General

Stillking

Producer of commercials, TV series, feature films and music videos.

Talatala.coin𝕏

Tala is a financial infrastructure company that uses AI and alternative data to deliver credit and financial services to underserved populations.

AI & Machine LearningFintechImpact & Social GoodSanta Monica, US

Shivani Siroya(CEO and founder)in

Co-investorsBAM VenturesClocktower VenturesCollaborative FundDCVC (Data Collective)Evolution VC PartnersExpansion Venture Capital+18 more

Thrivathriva.coin𝕏

Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura).

Digital HealthDirect to ConsumerHealthtechWellness & Fitness

Hamish Grierson(Founder)inTom Livesey(Founder)inEliot Brooksin

Co-investors500 GlobalGuinness VenturesRedbus VenturesTarget GlobalLondon Co-Investment Fund

Transreporttransreport.co.ukin

Transreport builds an operational platform for coordinating and managing assisted travel for passengers with accessibility needs, used by rail and aviation operators.

Enterprise SoftwareImpact & Social GoodMobility & TransportationSaaSTravel & Hospitality

Jay Shen(Founder & Chief Executive Officer)in

VIEVEvievebeauty.com𝕏Nov 2022

VIEVE is a makeup and cosmetics brand offering products such as complexion balms, setting sprays, and primers for both beginners and professional users.

ConsumerDirect to ConsumerE-commerce

Jamie Genevieve(Founder)in

Co-investorsSamos InvestmentsActive PartnersVenrex

With Nothing Underneathwithnothingunderneath.comin

A fashion brand offering apparel including shirts, tops, trousers, skirts, blazers, and knitwear, with a range of linen clothing marketed for office and leisure wear.

ConsumerDirect to ConsumerE-commerce

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Ben Harber

Secretary · since 2025

Christopher Charles Allner

Director · British · since 2024

Jonathan Simon Djanogly

Director · British · since 2012

Elizabeth Jane Flockhart

Director · British · since 2026

Mark Andrew Stokes

Director · British · since 2021

David John Till

Director · British · since 2018

Louise Esther Wolfson

Director · New Zealander · since 2021

Frequently asked questions

How many investments has Pembroke VCT made?
Pembroke VCT has 33 tracked investments, including 3 dated in the last 24 months.
What stage does Pembroke VCT invest at?
Pembroke VCT invests at the Seed, Series A, Growth stages.
What sectors does Pembroke VCT focus on?
Pembroke VCT focuses on AI & Machine Learning, Consumer, Cybersecurity, Digital Health, Enterprise Software, Fintech, Marketplaces, Media & Entertainment, SaaS, Wellness & Fitness.
Where is Pembroke VCT located?
Pembroke VCT is headquartered in London, GB.
Does Pembroke VCT lead rounds?
Pembroke VCT has led 4 of the 7 rounds where its role is on record.
Who does Pembroke VCT co-invest with?
Pembroke VCT most often shares deals with 500 Global, Bessemer Venture Partners, Channel 4 Ventures, among 35 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Why spearhead business growth with AI? – Fred Ursell & Felix Danczak, Pembroke VCT

Wealth Club · Fred Ursell

What’s so important about founders? Andrew Wolfson + Alicia Taylor, Pembroke VCT

Wealth Club · Andrew Wolfson

How we choose founders to invest in – Andrew Wolfson & Jamie Kennell, Pembroke VCT [2023 interview]

Wealth Club · Andrew Wolfson

[2022] Fred Ursell, Pembroke VCT – Meet the manager

Wealth Club · Fred Ursell

[2021] Andrew Wolfson, Pembroke VCT – Meet the manager

Wealth Club · Andrew Wolfson

Images

Pembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photo

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