Fundraising Fox

Pembroke VCT

Venture capital

London · Seed–Growth · 32 people tracked

Also known as Pembroke Vct 2 Plc

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Investment thesis

Pembroke VCT invests in growth-stage smaller UK companies led by ambitious, entrepreneurial founders with disruptive business models across consumer, business services and technology. The team of entrepreneur-focused investment professionals seeks innovative management teams that understand how to use data to solve customer problems in legacy industries, and supports founders through strategic and operational expertise at every stage of growth. As a Venture Capital Trust, it enables investors to share in the growth of entrepreneurial British businesses while offering tax reliefs. Pembroke draws on the resources of the Oakley Capital Group, allowing it to operate as a lean, independently managed investment team.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Growth
HQ
London, GB
Instruments
Equity
Founded
2013
Last 12 months
1 investment
AUM
$318M
Tracked investments
36

Team · 32 people

from the firm's website & public directories
Neeta Patel CBE· Independent Non-Executive Director

What they invest in

from 21 of 36 portfolio companies

AI & Machine Learning ×8Consumer ×8Direct to Consumer ×8SaaS ×7E-commerce ×6Enterprise Software ×5Mobility & Transportation ×3Wellness & Fitness ×3

HQs:United Kingdom×12United States×2

Who they back

founder profiles across 12 portfolio companies
67%
solo founders
8 of 12 mapped founding teams

Founding team size:solo founder×82 founders×34+ founders×1

Investments · 36 tracked

founders shown can be your intro path

By year:2026 · 12025 · 23 dated

Popsapopsa.comin𝕏✓ verified

Popsa is a mobile and web platform that lets people turn photos from their camera rolls into physical keepsakes such as photo books, prints, calendars, and photo boxes, using AI-assisted layout and curation tools.

AI & Machine LearningConsumerDirect to ConsumerE-commerceLondon, GB

Liam Houghton(Co-founder)inTom Cohen(Co-founder)

Co-investors500 GlobalGresham House Venturesoctopus investments

AIOaio.networkin𝕏

AIO is a platform for automated collateral integrity in commercial lending, capturing, normalizing, and verifying borrower document packages across tax, financial statements, AR/AP aging, and bank data.

AI & Machine LearningFintechSaaS

Co-investorsVocap PartnersPraetura Ventures

Annie Mals

Series of children's books encouraging engagement with contemporary issues like mental health and diversity.

Auddy

One of Europe's fastest-growing podcast companies, offering end-to-end premium audio podcast publishing.

Bella Freudbellafreud.com

Bella Freud is a British fashion brand selling designer clothing and accessories directly to consumers through its online store.

ConsumerDirect to ConsumerE-commerce

Bella Freud

Bloobloombloobloom.com𝕏

Bloobloom sells handcrafted eyeglasses direct to consumers, with all-inclusive pricing starting at £99 and free express delivery.

ConsumerDirect to ConsumerE-commerceLondon, GB

Abbas Manai(Founder)

Co-investorsDMG Ventures

Bolt Insight

AI-powered consumer research platform enabling brands to engage consumers globally and make data-driven decisions.

COAT

Made-to-order paint using sustainable materials with zero-waste production and eco-friendly supplies.

Co-investorsChannel 4 Ventures

Credentiallycredentially.ioin𝕏

Credentially automates hiring, onboarding, and compliance processes for healthcare organizations through automated credentialing and pre-employment checks.

Enterprise SoftwareHealthtechHR TechSaaSLondon, GB

Co-investorsSalica InvestmentsTechstars

CybaVerse

Makes cyber security simpler, more efficient and more accessible for SMEs and managed service providers.

Cydar Medicalcydarmedical.comin𝕏

Cydar Medical provides cloud-based software that uses AI and data fusion to give surgical and clinical teams imaging insights during procedures, aiming to reduce radiation exposure, procedure times, and contrast agent use.

AI & Machine LearningDigital HealthMedical Devices

Co-investors24 HaymarketVenture Founders

Droplessdropless.co.uk

Digital, sustainable vehicle care service for vehicle owners globally.

Darren B.in

Eave

Brooklyn, US

John Patrick McCambridge(Executive Officer, Director)

BoardCharles Birnbaum(Director)

Co-investorsRiverPark Ventures

Exerosexeros.co.ukin

Exeros provides video telematics and AI-powered camera systems for UK vehicle fleets, aimed at preventing accidents, reducing costs, and maintaining compliance.

AI & Machine LearningHardwareIoTLogistics & Supply ChainMobility & Transportation

Joe Williams(Founder)inJay Biring(Founder)in

Five Guys

US-founded burger restaurant chain (founded 1986).

Floom

Digital marketplace connecting customers with local, independent florists.

JustWears

Men's basic-wear brand focused on comfortable, sustainable, high-performance fabrics.

Kaizankaizan.aiin

Kaizan is an AI platform for client service and account management teams that unifies communications, documents, and system data into a continuously updating model of every client relationship.

AI & Machine LearningSaaSSales TechLondon, GB

Pravin Paratey(Founder)

LYMAlyma.life

LYMA develops consumer beauty and wellness products including a cold-laser skincare device, serums and creams, and dosed nutraceutical supplements aimed at younger-looking skin, sleep, stress, and longevity.

ConsumerLongevityWellness & Fitness

Lucy Goff(Founder)inJenny Hillin

Mindset AImindset.aiinApr 2025

Mindset AI builds AI agents designed to work alongside employees as co-workers rather than replacements, with an emphasis on human-in-the-loop oversight and usable design.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS

Jack Houghton(CPO, Co-founder)inBarrie Hadfield(CEO, Co-founder)Christine Davies(CXO, Co-founder)Wic Verhoef(CDO, Co-founder)Will Evans(CTO, Co-founder)Niamh Mulhall(Co-founder, Executive Director)

Co-investorsEdge VC

My Expert Midwifemyexpertmidwife.com𝕏

My Expert Midwife develops pregnancy, postpartum recovery, and baby skincare products formulated by registered NHS midwives for mothers.

Direct to ConsumerFemTechWellness & Fitness

N Family Clubnfamilyclub.comin

N Family Club operates a group of nurseries offering childcare and a bespoke early years learning programme for young children and their families.

ConsumerEdTech

Simone Carterin

Co-investorsGresham House

OnePlan

Event planning and management platform enabling efficiency through collaboration.

PEAK:AIO

Software company delivering faster, more energy-efficient storage systems for AI workloads.

Peckwater Brandspeckwaterbrands.com

Co-investorsFuel Ventures

Ro&Zoroandzo.com

Ro&Zo is an online clothing retailer offering women's apparel including denim, knitwear, blouses and seasonal collections, with a gifting feature for sending items with a message at a chosen time.

Direct to ConsumerE-commerceRetail Tech

Ryftryft.ioin𝕏Apr 2025 · $7.3M

Ryft provides a data platform that combines flexibility and ease-of-use for data teams, offering vendor-neutral tooling without lock-in while maintaining streamlined workflows for analytics and data management.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS

Co-investorsBessemer Venture PartnersIndex VenturesBritish Business BankEdenBaseThe SidebySide Partnership

Seatfrogseatfrog.com𝕏

Seatfrog offers a mobile app that lets rail passengers buy tickets, change train times, and bid to upgrade to First Class, serving over 1 million travelers.

ConsumerMarketplacesMobility & TransportationTravel & Hospitality

Iain Griffin(Founder)in

Co-investorsHOWZAT PartnersOctopus Ventures

Serve Firstservefirst.co.ukinApr 2026

Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights.

Data & InfrastructureEnterprise SoftwareHR TechMarketing TechSaaSEpping, GB

Co-investorsTechstarsMercia VenturesMidlands Engine Investment Fund II

Smartr365smartr365.com

An end-to-end mortgage and protection platform that automates the mortgage process and integrates brokers, estate agents, homebuyers and lenders.

Conor Murphy(Founder)in

Co-investorsCalculus Capital Ltd.Legal & General

Stillking

Producer of commercials, TV series, feature films and music videos.

Talatala.coin𝕏

Tala is a financial infrastructure company that uses AI and alternative data to deliver credit and financial services to underserved populations.

AI & Machine LearningFintechSanta Monica, US

Shivani Siroya(CEO and founder)in

Co-investorsBAM VenturesClocktower VenturesCollaborative FundDCVC (Data Collective)Evolution VC PartnersFemale Founders+10 more

Thrivathriva.coin𝕏

Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura).

Digital HealthDirect to ConsumerHealthtechWellness & Fitness

Hamish Grierson(Founder)inTom Livesey(Founder)inChristiana McPhersonEliot BrooksMatthew Matthew Hann

Co-investors500 GlobalGuinness VenturesRedbus VenturesTarget GlobalLondon Co-Investment Fund

Transreporttransreport.co.ukin

Transreport builds an operational platform for coordinating and managing assisted travel for passengers with accessibility needs, used by rail and aviation operators.

Enterprise SoftwareImpact & Social GoodMobility & TransportationSaaSTravel & Hospitality

Jay Shen(Founder & Chief Executive Officer)

VIEVEvievebeauty.com𝕏

VIEVE is a beauty brand that sells makeup and complexion products including foundations, primers, bronzers, contour sticks, and setting sprays sold directly to consumers.

ConsumerDirect to ConsumerE-commerce

Jamie Genevieve(Founder)in

Co-investorsActive PartnersVenrex

With Nothing Underneathwithnothingunderneath.com

A fashion brand offering apparel including shirts, tops, trousers, skirts, blazers, and knitwear, with a range of linen clothing marketed for office and leisure wear.

ConsumerDirect to ConsumerE-commerce

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Ben Harber

Secretary · since 2025

Christopher Charles Allner

Director · British · since 2024

Jonathan Simon Djanogly

Director · British · since 2012

Elizabeth Jane Flockhart

Director · British · since 2026

Mark Andrew Stokes

Director · British · since 2021

David John Till

Director · British · since 2018

Louise Esther Wolfson

Director · New Zealander · since 2021

Frequently asked questions

How many investments has Pembroke VCT made?
Pembroke VCT has 33 tracked investments, including 3 dated in the last 24 months.
What stage does Pembroke VCT invest at?
Pembroke VCT invests at the Seed, Series A, Growth stages.
What sectors does Pembroke VCT focus on?
Pembroke VCT focuses on AI & Machine Learning, Consumer, Cybersecurity, Digital Health, Enterprise Software, Fintech, Marketplaces, Media & Entertainment, SaaS, Wellness & Fitness.
Where is Pembroke VCT located?
Pembroke VCT is headquartered in London, GB.
Who does Pembroke VCT co-invest with?
Pembroke VCT most often shares deals with 500 Global, Bessemer Venture Partners, Channel 4 Ventures, among 30 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Why spearhead business growth with AI? – Fred Ursell & Felix Danczak, Pembroke VCT

Wealth Club · Fred Ursell

What’s so important about founders? Andrew Wolfson + Alicia Taylor, Pembroke VCT

Wealth Club · Andrew Wolfson

How we choose founders to invest in – Andrew Wolfson & Jamie Kennell, Pembroke VCT [2023 interview]

Wealth Club · Andrew Wolfson

[2022] Fred Ursell, Pembroke VCT – Meet the manager

Wealth Club · Fred Ursell

[2021] Andrew Wolfson, Pembroke VCT – Meet the manager

Wealth Club · Andrew Wolfson

Images

Pembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photoPembroke VCT photo

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