Pembroke VCT
Venture capitalLondon · Seed–Growth · 36 people tracked
Also known as Pembroke Vct 2 Plc
Find your way into Pembroke VCT
2,191 people in our graph share verified history with the Pembroke VCT team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Pembroke VCT invests in growth-stage smaller UK companies led by ambitious, entrepreneurial founders with disruptive business models across consumer, business services and technology. The team of entrepreneur-focused investment professionals seeks innovative management teams that understand how to use data to solve customer problems in legacy industries, and supports founders through strategic and operational expertise at every stage of growth. As a Venture Capital Trust, it enables investors to share in the growth of entrepreneurial British businesses while offering tax reliefs. Pembroke draws on the resources of the Oakley Capital Group, allowing it to operate as a lean, independently managed investment team.
Source: firm website, verified Aug 7, 2026.
Team · 36 people
from the firm's website & curated & public directoriesWhat they invest in
from 31 of 38 portfolio companiesConsumer ×13SaaS ×11AI & Machine Learning ×10Direct to Consumer ×9E-commerce ×8Enterprise Software ×8Hardware ×4Data & Infrastructure ×3
HQs:United Kingdom×18Netherlands×1United States×1
Who they back
founder profiles across 17 portfolio companiesFounding team size:solo founder×112 founders×43 founders×14+ founders×1
What their founders studiedfrom 14 founders with field-of-study data
Business & Management ×3Computer Science ×2Design & Architecture ×2Economics ×2Engineering ×2
Where their founders worked beforefrom 18 founders with career history
Workshare ×3New Entrepreneurs Foundation ×2Travelex ×2
Investments · 38 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 32024 · 32022 · 52021 · 22020 · 22018 · 117 dated
Popsa is a mobile and web platform that lets people turn photos from their camera rolls into physical keepsakes such as photo books, prints, calendars, and photo boxes, using AI-assisted layout and curation tools.
AI & Machine LearningConsumerDirect to ConsumerE-commerceLondon, GB
Liam Houghton(Co-founder)inTom Cohen(Co-founder)
Co-investors500 GlobalGresham House Venturesoctopus investments
AIO is a platform for automated collateral integrity in commercial lending, capturing, normalizing, and verifying borrower document packages across tax, financial statements, AR/AP aging, and bank data.
AI & Machine LearningFintechSaaS
Co-investorsVocap PartnersPraetura Ventures
Anniemals publishes children's picture books, starting with "Freddie the Jellyfish," in which a character named Annie learns about ocean litter and environmental themes.
ConsumerE-commerceMedia & Entertainment
Auddy runs Campfire, an encrypted, SOC 2-certified audio communications platform that lets organizations distribute private audio updates — such as investor briefings, internal newsletters, and brand messages — with access controls and engagement analytics.
Enterprise SoftwareMedia & EntertainmentSaaS
Co-investorsBrick Capital VenturesHaatch
Bella Freud is a fashion brand selling knitwear and apparel, including merino wool cardigans, sold direct to consumers online with UK, EU and worldwide shipping.
ConsumerDirect to ConsumerE-commerce
Bella Freud(Founder & Designer)
Credentially automates hiring, onboarding, and compliance processes for healthcare organizations through automated credentialing and pre-employment checks.
Enterprise SoftwareHealthtechHR TechSaaSLondon, GB
Co-investorsSalica InvestmentsTechstars
CybaVerse provides cyber security through CybaOps, a unified platform combining AI, automation and expert-led managed security services (MSSP) to help organisations protect, detect, and respond to threats.
AI & Machine LearningCybersecurityEnterprise SoftwareSaaSLeeds, GB
Oliver Spence(CEO & Co-founder)inGemma Blake(CRO & Co-founder)Simon Phillips(CTO)in
BoardAndreas Wuchner(Chairman)
Co-investorsOxford Investment Opportunity Network (OION)The FSE Group
Cydar Medical develops cloud-based AI imaging technology for image-guided, minimally invasive surgical procedures, supporting planning, guidance, and clinical outcomes.
AI & Machine LearningDigital HealthMedical Devices
Graeme Penney(Chief Scientific Officer & Co-Founder)Paul Mussenden(Chief Executive Officer)Matt Waltham(Chief Medical Officer)Rob Hague(Chief Technology Officer)
Co-investors24 HaymarketVenture Founders
Eave provides occupational noise management solutions for businesses in high-noise environments including construction, manufacturing, and food production.
CleantechHardwareHealthtechIoTSaaSBrooklyn, GB
Dr. David Greenberg(Founder)John Patrick McCambridge(Executive Officer, Director)
BoardCharles Birnbaum(Director)
Co-investorsRiverPark VenturesTurnberry Investment GroupFORWARD.one
Exeros provides video telematics and AI-powered camera systems for UK vehicle fleets, aimed at preventing accidents, reducing costs, and maintaining compliance.
AI & Machine LearningHardwareIoTLogistics & Supply ChainMobility & Transportation
Joe Williams(Founder)inJay Biring(Founder)in
Five Guys is a restaurant chain serving burgers, fries, and milkshakes, offering in-store and group ordering, gift cards, and branded merchandise to consumers in the UK.
ConsumerFoodTech
Co-investorsGE Capital, Franchise Finance
Tech-enabled marketplace for florists to sell direct to customers.
ConsumerMarketplaces
Co-investors500 GlobalChaos VenturesCrowdcubefirstminute capital
Kaizan is an AI platform for client service and account management teams that unifies communications, documents, and system data into a continuously updating model of every client relationship.
AI & Machine LearningSaaSSales TechLondon, GB
Pravin Paratey(Founder)in
Co-investorsFounders Factory
Mindset AI builds AI agents designed to work alongside employees as co-workers rather than replacements, with an emphasis on human-in-the-loop oversight and usable design.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS
Jack Houghton(CPO, Co-founder)inBarrie Hadfield(CEO, Co-founder)inChristine Davies(CXO, Co-founder)inWic Verhoef(CDO, Co-founder)inWill Evans(CTO, Co-founder)inNiamh Mulhall(Co-founder, Executive Director)
Co-investorsEdge VC
My Expert Midwife is a UK skincare brand developed by NHS-registered midwives, offering products and honest support for women through pregnancy, postpartum and early motherhood.
Direct to ConsumerFemTechWellness & Fitness
Lesley Gilchrist(Co-founder & Registered Midwife)inClaire Charlton(Co-founder)
N Family Club operates a group of nurseries offering childcare and a bespoke early years learning programme for young children and their families.
ConsumerEdTech
Simone Carterin
Co-investorsGresham HouseSteyn Group
Event planning and management platform enabling efficiency through collaboration.
Co-investorsElysian Park VenturesVerance Capital
Peak is a venture capital firm investing in early-stage software companies in the Benelux and DACH regions, with a focus on B2B SaaS, AI, EdTech, and the future of work.
E-commerceEnterprise SoftwareMarketplacesSaaSAmsterdam, NL
Johan van MilHeleen Dura – van OordLeszek Zawadzki(Co-founder & CEO)Alina Prelicz(Co-founder & COO)Paweł Tatarczuk(Co-founder & CTO)Stefan Bary(General Partner)in
Co-investorsFJ LabsLakestarMarket One CapitalSMOK Venturesbacktrace capitalWave Ventures+1 more
PEAK:AIO builds AI-focused data storage infrastructure, including a dynamically scalable, open-source metadata server for parallel NFS (pNFS) developed with Los Alamos National Laboratory.
AI & Machine LearningData & InfrastructureDeep Tech
Co-investorsPraetura Ventures
Ro&Zo is a women's fashion brand that designs and produces clothing collections, with an emphasis on more responsible materials such as EcoVero, FSC-certified viscose, organic cotton, and recycled yarns.
ConsumerDirect to ConsumerE-commerceRetail Tech
Roto VR manufactures motion simulator chairs for VR gaming that rotate 360 degrees and provide haptic feedback, compatible with Meta Quest and PCVR headsets.
ConsumerGamingHardware
Co-investorsJenson VenturesThe FSE Group
Ryft provides a data platform that combines flexibility and ease-of-use for data teams, offering vendor-neutral tooling without lock-in while maintaining streamlined workflows for analytics and data management.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS
Co-investorsBessemer Venture PartnersIndex VenturesGresham House VenturesGrove Ventures
Seatfrog offers a mobile app that lets rail passengers buy tickets, change train times, and bid to upgrade to First Class, serving over 1 million travelers.
ConsumerMarketplacesMobility & TransportationTravel & Hospitality
Iain Griffin(Founder)in
Co-investorsHOWZAT PartnersOctopus VenturesScript Capital
Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights.
Data & InfrastructureEnterprise SoftwareHR TechMarketing TechSaaSEpping, GB
Co-investorsTechstarsMercia VenturesMidlands Engine Investment Fund II
An end-to-end mortgage and protection platform that automates the mortgage process and integrates brokers, estate agents, homebuyers and lenders.
Conor Murphy(Founder)in
Co-investorsCalculus Capital Ltd.Fig VCLegal & General
Tala is a financial infrastructure company that uses AI and alternative data to deliver credit and financial services to underserved populations.
AI & Machine LearningFintechImpact & Social GoodSanta Monica, US
Shivani Siroya(CEO and founder)in
Co-investorsActive PartnersBAM VenturesCircle & Co.Clocktower VenturesCollaborative FundDCVC (Data Collective)+26 more
Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura).
Digital HealthDirect to ConsumerHealthtechWellness & Fitness
Hamish Grierson(Founder)inTom Livesey(Founder)inEliot Brooksin
Co-investors500 GlobalGuinness VenturesRedbus VenturesTarget GlobalLondon Co-Investment Fund
Transreport builds an operational platform for coordinating and managing assisted travel for passengers with accessibility needs, used by rail and aviation operators.
Enterprise SoftwareImpact & Social GoodMobility & TransportationSaaSTravel & Hospitality
Jay Shen(Founder & Chief Executive Officer)in
Co-investorsBlackfinch Spring VCT
VIEVE is a makeup and cosmetics brand offering products such as complexion balms, setting sprays, and primers for both beginners and professional users.
ConsumerDirect to ConsumerE-commerce
Jamie Genevieve(Founder)in
Co-investorsSamos InvestmentsActive PartnersVenrex
A fashion brand offering apparel including shirts, tops, trousers, skirts, blazers, and knitwear, with a range of linen clothing marketed for office and leisure wear.
ConsumerDirect to ConsumerE-commerce
Pip Durell(Founder)in
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Bolt InsightCOATJustWearsPeckwater Brands
Portfolio news
latest coverage across their companiesPrincipals & officers · per Companies House
what is this? ⓘSecretary · since 2025
Director · British · since 2024
Director · British · since 2012
Director · British · since 2026
Director · British · since 2021
Director · British · since 2018
Director · New Zealander · since 2021
Frequently asked questions
- How many investments has Pembroke VCT made?
- Pembroke VCT has 38 tracked investments, 1 of which have exited, including 7 dated in the last 24 months.
- What stage does Pembroke VCT invest at?
- Pembroke VCT invests at the Seed, Series A, Growth stages.
- What sectors does Pembroke VCT focus on?
- Pembroke VCT focuses on AI & Machine Learning, Consumer, Cybersecurity, Digital Health, Enterprise Software, Fintech, Marketplaces, Media & Entertainment, SaaS, Wellness & Fitness.
- Where is Pembroke VCT located?
- Pembroke VCT is headquartered in London, GB.
- Does Pembroke VCT lead rounds?
- Pembroke VCT has led 10 of the 17 rounds where its role is on record.
- Who does Pembroke VCT co-invest with?
- Pembroke VCT most often shares deals with 500 Global, Bessemer Venture Partners, Channel 4 Ventures, among 38 tracked co-investors.
Media · Podcasts & interviews
featuring the teamWhy spearhead business growth with AI? – Fred Ursell & Felix Danczak, Pembroke VCT
Wealth Club · Fred Ursell
What’s so important about founders? Andrew Wolfson + Alicia Taylor, Pembroke VCT
Wealth Club · Andrew Wolfson
How we choose founders to invest in – Andrew Wolfson & Jamie Kennell, Pembroke VCT [2023 interview]
Wealth Club · Andrew Wolfson
[2022] Fred Ursell, Pembroke VCT – Meet the manager
Wealth Club · Fred Ursell
[2021] Andrew Wolfson, Pembroke VCT – Meet the manager
Wealth Club · Andrew Wolfson
Images
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