Pembroke VCT
Venture capitalLondon · Seed–Growth · 32 people tracked
Also known as Pembroke Vct 2 Plc
Investment thesis
Pembroke VCT invests in growth-stage smaller UK companies led by ambitious, entrepreneurial founders with disruptive business models across consumer, business services and technology. The team of entrepreneur-focused investment professionals seeks innovative management teams that understand how to use data to solve customer problems in legacy industries, and supports founders through strategic and operational expertise at every stage of growth. As a Venture Capital Trust, it enables investors to share in the growth of entrepreneurial British businesses while offering tax reliefs. Pembroke draws on the resources of the Oakley Capital Group, allowing it to operate as a lean, independently managed investment team.
Source: firm website, verified Aug 7, 2026.
Team · 32 people
from the firm's website & public directoriesWhat they invest in
from 21 of 36 portfolio companiesAI & Machine Learning ×8Consumer ×8Direct to Consumer ×8SaaS ×7E-commerce ×6Enterprise Software ×5Mobility & Transportation ×3Wellness & Fitness ×3
HQs:United Kingdom×12United States×2
Who they back
founder profiles across 12 portfolio companiesFounding team size:solo founder×82 founders×34+ founders×1
Investments · 36 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 23 dated
Popsa is a mobile and web platform that lets people turn photos from their camera rolls into physical keepsakes such as photo books, prints, calendars, and photo boxes, using AI-assisted layout and curation tools.
AI & Machine LearningConsumerDirect to ConsumerE-commerceLondon, GB
Liam Houghton(Co-founder)inTom Cohen(Co-founder)
Co-investors500 GlobalGresham House Venturesoctopus investments
AIO is a platform for automated collateral integrity in commercial lending, capturing, normalizing, and verifying borrower document packages across tax, financial statements, AR/AP aging, and bank data.
AI & Machine LearningFintechSaaS
Co-investorsVocap PartnersPraetura Ventures
Series of children's books encouraging engagement with contemporary issues like mental health and diversity.
One of Europe's fastest-growing podcast companies, offering end-to-end premium audio podcast publishing.
Bella Freud is a British fashion brand selling designer clothing and accessories directly to consumers through its online store.
ConsumerDirect to ConsumerE-commerce
Bella Freud
Bloobloom sells handcrafted eyeglasses direct to consumers, with all-inclusive pricing starting at £99 and free express delivery.
ConsumerDirect to ConsumerE-commerceLondon, GB
Abbas Manai(Founder)
Co-investorsDMG Ventures
AI-powered consumer research platform enabling brands to engage consumers globally and make data-driven decisions.
Made-to-order paint using sustainable materials with zero-waste production and eco-friendly supplies.
Co-investorsChannel 4 Ventures
Credentially automates hiring, onboarding, and compliance processes for healthcare organizations through automated credentialing and pre-employment checks.
Enterprise SoftwareHealthtechHR TechSaaSLondon, GB
Co-investorsSalica InvestmentsTechstars
Makes cyber security simpler, more efficient and more accessible for SMEs and managed service providers.
Cydar Medical provides cloud-based software that uses AI and data fusion to give surgical and clinical teams imaging insights during procedures, aiming to reduce radiation exposure, procedure times, and contrast agent use.
AI & Machine LearningDigital HealthMedical Devices
Co-investors24 HaymarketVenture Founders
Brooklyn, US
John Patrick McCambridge(Executive Officer, Director)
BoardCharles Birnbaum(Director)
Co-investorsRiverPark Ventures
US-founded burger restaurant chain (founded 1986).
Digital marketplace connecting customers with local, independent florists.
Men's basic-wear brand focused on comfortable, sustainable, high-performance fabrics.
Mindset AI builds AI agents designed to work alongside employees as co-workers rather than replacements, with an emphasis on human-in-the-loop oversight and usable design.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS
Jack Houghton(CPO, Co-founder)inBarrie Hadfield(CEO, Co-founder)Christine Davies(CXO, Co-founder)Wic Verhoef(CDO, Co-founder)Will Evans(CTO, Co-founder)Niamh Mulhall(Co-founder, Executive Director)
Co-investorsEdge VC
My Expert Midwife develops pregnancy, postpartum recovery, and baby skincare products formulated by registered NHS midwives for mothers.
Direct to ConsumerFemTechWellness & Fitness
N Family Club operates a group of nurseries offering childcare and a bespoke early years learning programme for young children and their families.
ConsumerEdTech
Simone Carterin
Co-investorsGresham House
Event planning and management platform enabling efficiency through collaboration.
Software company delivering faster, more energy-efficient storage systems for AI workloads.
Co-investorsFuel Ventures
Ro&Zo is an online clothing retailer offering women's apparel including denim, knitwear, blouses and seasonal collections, with a gifting feature for sending items with a message at a chosen time.
Direct to ConsumerE-commerceRetail Tech
Ryft provides a data platform that combines flexibility and ease-of-use for data teams, offering vendor-neutral tooling without lock-in while maintaining streamlined workflows for analytics and data management.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS
Co-investorsBessemer Venture PartnersIndex VenturesBritish Business BankEdenBaseThe SidebySide Partnership
Seatfrog offers a mobile app that lets rail passengers buy tickets, change train times, and bid to upgrade to First Class, serving over 1 million travelers.
ConsumerMarketplacesMobility & TransportationTravel & Hospitality
Iain Griffin(Founder)in
Co-investorsHOWZAT PartnersOctopus Ventures
Serve First is a customer experience platform that aggregates feedback from surveys, reviews, social media, and support tickets, using AI to surface actionable insights.
Data & InfrastructureEnterprise SoftwareHR TechMarketing TechSaaSEpping, GB
Co-investorsTechstarsMercia VenturesMidlands Engine Investment Fund II
An end-to-end mortgage and protection platform that automates the mortgage process and integrates brokers, estate agents, homebuyers and lenders.
Conor Murphy(Founder)in
Co-investorsCalculus Capital Ltd.Legal & General
Producer of commercials, TV series, feature films and music videos.
Tala is a financial infrastructure company that uses AI and alternative data to deliver credit and financial services to underserved populations.
AI & Machine LearningFintechSanta Monica, US
Shivani Siroya(CEO and founder)in
Co-investorsBAM VenturesClocktower VenturesCollaborative FundDCVC (Data Collective)Evolution VC PartnersFemale Founders+10 more
Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura).
Digital HealthDirect to ConsumerHealthtechWellness & Fitness
Hamish Grierson(Founder)inTom Livesey(Founder)inChristiana McPhersonEliot BrooksMatthew Matthew Hann
Co-investors500 GlobalGuinness VenturesRedbus VenturesTarget GlobalLondon Co-Investment Fund
Transreport builds an operational platform for coordinating and managing assisted travel for passengers with accessibility needs, used by rail and aviation operators.
Enterprise SoftwareImpact & Social GoodMobility & TransportationSaaSTravel & Hospitality
Jay Shen(Founder & Chief Executive Officer)
VIEVE is a beauty brand that sells makeup and complexion products including foundations, primers, bronzers, contour sticks, and setting sprays sold directly to consumers.
ConsumerDirect to ConsumerE-commerce
Jamie Genevieve(Founder)in
Co-investorsActive PartnersVenrex
A fashion brand offering apparel including shirts, tops, trousers, skirts, blazers, and knitwear, with a range of linen clothing marketed for office and leisure wear.
ConsumerDirect to ConsumerE-commerce
Portfolio news
latest coverage across their companies
AIO · stocktitan.net · Aug 18, 2026

Smartr365 · theintermediary.co.uk · Aug 4, 2026
Ryft · calcalistech.com · Apr 23, 2026
Serve First · theretailbulletin.com · Apr 13, 2026
VIEVE · trysignalbase.com · Jan 6, 2026
N Family Club · wealthclub.co.uk · Nov 25, 2025
Exeros · exeros-technologies.com · Oct 27, 2025
My Expert Midwife · femtechinsider.com · Aug 8, 2025
Principals & officers · per Companies House
what is this? ⓘSecretary · since 2025
Director · British · since 2024
Director · British · since 2012
Director · British · since 2026
Director · British · since 2021
Director · British · since 2018
Director · New Zealander · since 2021
Frequently asked questions
- How many investments has Pembroke VCT made?
- Pembroke VCT has 33 tracked investments, including 3 dated in the last 24 months.
- What stage does Pembroke VCT invest at?
- Pembroke VCT invests at the Seed, Series A, Growth stages.
- What sectors does Pembroke VCT focus on?
- Pembroke VCT focuses on AI & Machine Learning, Consumer, Cybersecurity, Digital Health, Enterprise Software, Fintech, Marketplaces, Media & Entertainment, SaaS, Wellness & Fitness.
- Where is Pembroke VCT located?
- Pembroke VCT is headquartered in London, GB.
- Who does Pembroke VCT co-invest with?
- Pembroke VCT most often shares deals with 500 Global, Bessemer Venture Partners, Channel 4 Ventures, among 30 tracked co-investors.
Media · Podcasts & interviews
featuring the teamWhy spearhead business growth with AI? – Fred Ursell & Felix Danczak, Pembroke VCT
Wealth Club · Fred Ursell
What’s so important about founders? Andrew Wolfson + Alicia Taylor, Pembroke VCT
Wealth Club · Andrew Wolfson
How we choose founders to invest in – Andrew Wolfson & Jamie Kennell, Pembroke VCT [2023 interview]
Wealth Club · Andrew Wolfson
[2022] Fred Ursell, Pembroke VCT – Meet the manager
Wealth Club · Fred Ursell
[2021] Andrew Wolfson, Pembroke VCT – Meet the manager
Wealth Club · Andrew Wolfson
Images
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