Imaginary Venture Capital — Full Portfolio

Ayoh makes flavored mayonnaise condiments, branded as "Sando Sauce," that blend creamy mayo with ingredients like pickles, spices, herbs, and vinegars for use on sandwiches, burgers, fries, and vegetables.

ConsumerDirect to ConsumerFoodTechGolden, US

Molly BazDavid McCormick(Founder)inDavid K. McCormick(Executive Officer, Director)

BoardGreer Tessler(Director)Molly Willet(Director)

Board seatLogan Langberg· per SEC Form D

Co-investorsHabitat PartnersLerer HippeauSiddhi Capital

Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.

AdTechAI & Machine LearningE-commerceMarketing TechNew York, US

Richard Harris(Executive Officer, Director)Joel Goldman(Founder)inDamon Tassone(Executive Officer, Director)

BoardShehzad Khan(Director)in

Board seatLogan Langberg· per SEC Form D

Co-investorsGood FriendsHabitat PartnersInterlock PartnersLeft Lane CapitalPrimary Venture PartnersBloomberg Beta+2 more

Walnut, US

Michael Waxman(Executive Officer, Director)

Board seatLogan Langberg· per SEC Form D · $8M raise · filed Oct 2023

Auburn, US

Jennifer Liao(Executive Officer, Director)Caleb Wang(Executive Officer, Director)

Board seatLogan Langberg· per SEC Form D · $9.5M raise · filed Feb 2022

A bathhouse operator with locations in New York and Philadelphia offering thermal pools, saunas, steam rooms, massage, and scrub treatments to consumers seeking wellness and relaxation services.

ConsumerWellness & FitnessNew York, US

Jason Goodman(Executive Officer, Director)Travis Talmadge(Executive Officer, Director)

Co-investorsGood GroundPLUS CapitalWellness Ventures

BERO produces non-alcoholic beer sold direct to consumers, offering individual beers, variety packs, and build-your-own bundles.

ConsumerDirect to ConsumerFoodTech

Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.

Cloud ComputingDeveloper ToolsSan Francisco, US

Brent Locks(Co-founder & COO)inSteve Sewell(Co-founder & CEO)inMisko Hevery(Chief Technology Officer)Lindsay Brunner(Head of Communications)

BoardMike Duboe(Board Member (Venture Partner, Greylock))

Co-investorsCommerce VenturesGood FriendsGreylock PartnersHabitat PartnersM12 (Microsoft's Venture Fund)Mango Capital+3 more

Cafeteria is a platform that connects teens with brands for paid conversations and content creation opportunities.

AI & Machine LearningB2B MarketplacesConsumerCreator EconomyMarketing TechSocialNew York, US

Rishi Malhotra(Chief Executive Officer of the Issuer.)in

Co-investorsListen VenturesCollaborative Fund

Cann makes microdosed THC-infused beverages, including flavored social tonics and a bergamot-and-yerba-mate "Half and Half" tea drink.

ConsumerDirect to ConsumerFoodTech

Co-investorsArtemis Growth PartnersHabitat PartnersInvestBevOutbound Ventures

Cerebelly makes organic baby food and snack bars formulated with 16 brain-supporting nutrients, with no added sugar, aimed at supporting infant and toddler brain development.

ConsumerDirect to ConsumerFoodTechErie, US

Don Clark(Executive Officer)Greg Shearson(CEO)

Co-investorsEvolution VC PartnersH Venture PartnersSpringdale Ventures

Cha Cha Matcha sells matcha products, including a Matcha Essentials Kit with tools for preparing matcha at home, and operates physical cafe locations such as one in Beverly Hills.

ConsumerDirect to ConsumerFoodTechBeverly Hills, US

Chord provides a unified data layer and AI-powered agents for commerce brands to centralize fragmented data across tools and automate operations.

AI & Machine LearningData & InfrastructureE-commerceMarketing Tech

Bryan Mahoney(CEO & Co-Founder)Henry Davis(President & Chairman)in

Co-investorsAct One VenturesEqual VenturesGood FriendsHawke VenturesWhite Star CapitalM13

Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.

ConsumerDirect to ConsumerFoodTech

Rachel Drori(Founder)in

Co-investorsAble PartnersBAM VenturesCollaborative FundLightspeed Venture PartnersBrandProject CapitalJam Fund+1 more

Danielle Frankel Studio is a bridal and womenswear fashion label offering apparel sized across US and international standards.

ConsumerE-commerce

Duos builds a member activation and navigation platform for Medicare Advantage plans and healthcare providers to help members engage with their care.

AI & Machine LearningDigital HealthHealthtechSaaSWellness & Fitness

Karl Ulfers(Co-Founder & Chief Executive Officer)Jenn Kerfoot(President & Chief Operations Officer)Art Petrossian(Chief Product & Technology Officer)Nathan Adams(Chief Business Officer)

Co-investorsAble PartnersDeclaration PartnersForerunner VenturesFTV CapitalHDS CapitalOptum Ventures+3 more

MìLà produces frozen Chinese food products—dumplings and ready-to-heat meals—sold directly to consumers for home preparation.

ConsumerDirect to ConsumerFoodTechSumner, US

CalebJen

Co-investorsGold House Ventures

Eat Santo is a taco restaurant with locations in New York City.

ConsumerNew York, US

Eon provides a CRM platform with digital ID technology that enables end-to-end product traceability across the full lifecycle, from production through resale and recycling.

Circular EconomyEnterprise SoftwareSaaS

Ever/Body operates aesthetics centers offering cosmetic and beauty treatments performed by clinical experts, combining in-center procedures with at-home care plans for individual clients.

ConsumerHealthtechWellness & FitnessNew York, US

Amy Shecter(Executive Officer, Director)Evan Gogel(Director)Catherine Twist(Director)Kira Wampler(Director)

BoardElliot Wagner(Director)inBrian Yee(Director)in

Co-investorsDeclaration PartnersMetaPropMetaProp VenturesReshapeACME Capital

Everlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels.

ConsumerDirect to ConsumerE-commerce

Michael Preysman(Founder)inAlfred Changin

Co-investorsBling CapitalCrunchFundMaveronTuesday CapitalBetaworksSlow Ventures+1 more

Farfetch is an online marketplace for luxury fashion, connecting customers with designer boutiques and independent retailers worldwide.

ConsumerE-commerceMarketplacesRetail TechLondon, GB

José Neves(Founder)in

Co-investorsAdvance Venture PartnersFELIX CAPITALFernbrook Capital ManagementGreycroftHDS CapitalHeadline+7 more

Safely (operated by Shop Safely, LLC) runs an e-commerce store on Shopify selling consumer products directly to shoppers online.

ConsumerDirect to ConsumerE-commerce

GlossGenius provides employee management software designed for beauty, wellness, and health businesses.

ConsumerEnterprise SoftwareHR TechMarketing TechSaaSWellness & FitnessNew York City, US

Danielle Cohen-Shohet(Founder)inLeah Cohen-Shohet

BoardIan Friedman(Director)Kent Bennett(Director)in

Co-investors2048 VenturesBessemer Venture PartnersLeft Lane CapitalTechstarsVibe CapitalHearstLab+1 more

Glossier is a beauty brand that develops skincare and makeup products, including formulations and packaging, sold directly to consumers.

ConsumerDirect to ConsumerE-commerceNew York, US

Emily Weiss(Founder)inKATHRYN ORDOWER(Executive Officer)NABIL MALLICK(Executive Officer, Director)

BoardERIC LIAW(Director)inKIRSTEN GREEN(Director)inKATRINA LAKE(Director)

Co-investorsForerunner VenturesIndex VenturesIVP (Institutional Venture Partners)KfundLerer HippeauSequoia Capital+1 more

Good American is an apparel brand offering denim and seasonal clothing essentials, including heritage-inspired classic styles.

ConsumerDirect to ConsumerE-commerce

Goose is a platform for multi-service pet care businesses that converts prospective customers into deposit-backed bookings and connects services and locations to manage operations.

ConsumerSaaS

Co-investorsB Capital GroupB4 CapitalCamber Creek

HALF MAGIC is a cosmetics brand offering colorful eye makeup products including eyeliner, eyeshadow singles, mascara, glitter, and lip products sold direct-to-consumer online.

ConsumerDirect to ConsumerE-commerce

Donni Davy

Co-investorsPoint King Capital

ConsumerNew York City, US

Co-investorsComcast VenturesMaywic Select InvestmentsTechstars

Direct to ConsumerHealthtechWellness & FitnessLos Angeles, US

Christopher Coleridge(Executive Officer, Director)Walter Faulstroh(Executive Officer, Director)

BoardGreg Richter(Director)

Jacques Marie Mage designs and produces luxury eyewear, releasing limited collections such as its Summer 2026 Circa Collection that draw on midcentury, 1970s, and Y2K design influences.

ConsumerDirect to ConsumerE-commerce

Josh Kriteman(Founder)in

Co-investorsFELIX CAPITAL

KHY is a fashion apparel brand selling women's clothing including crochet pieces, silk dresses, trousers, denim, and swimwear directly to consumers.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Kosas develops clean cosmetics that combine makeup and skincare, offering products such as cream cheek and lip color and complexion items with a shade-matching quiz for consumers.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Sheena Yaitanes(Executive Officer, Director)

Co-investorsAble PartnersBeechwood CapitalBeliadeStripesTq Ventures Llc

Lore is a fragrance brand that sells Eau de Parfum products, including full-size bottles, travel sets, and discovery sets.

ConsumerDirect to ConsumerE-commerce

Lucky Beverage Company produces beverages with a focus on authentic storytelling and resilience-oriented branding.

Consumer

Co-investors359 CapitalDMG VenturesInvestBevMaveronBrand Foundry VenturesJoyance Partners+4 more

Mejuri is a jewelry brand that designs and sells fine jewelry directly to consumers, with a philanthropic program (the Empowerment Fund, purpose-driven products, and corporate giving) supporting women and underrepresented communities.

ConsumerDirect to ConsumerE-commerceRetail TechToronto, CA

Majed MasadNoura Sakkijha

Co-investors500 GlobalCedar Mundi VenturesDASH VenturesFELIX CAPITALFounderFuelIncite.org+1 more

Nécessaire is a direct-to-consumer beauty and skincare brand that sells personal care products online.

ConsumerDirect to Consumer

Co-investorsAble PartnersMaveronCAVU Consumer Partners

Nordic Knots is an e-commerce retailer selling rugs, curtains, bedding, and home décor products.

ConsumerE-commerce

NuORDER is a commerce platform owned by Lightspeed that provides tools for independent businesses to manage and scale their operations globally.

E-commerceEnterprise SoftwareSaaSLos Angeles, US

Heath Wells(Executive Officer, Director)inOlivia Skuza(Executive Officer, Director)

Co-investorsBrighton Park CapitalCowboy VenturesGreycroftThe Argentum GroupUpfront Ventures

Pepper builds AI-powered go-to-market technology designed specifically for independent food distributors to help them compete and grow.

AI & Machine LearningB2B MarketplacesFoodTechSaaSNew York, US

Bowie Cheung(Co-founder & CEO)inChetan Narain(Co-founder & CTO)Ivana Tesanovic(Co-founder / SVP)Jorge Vizcayno(Leader, Product Content Platform & Data Infrastructure (joined via Alima acquisition))

Co-investorsBoxGroupFrontline VenturesGreylock PartnersHarmony PartnersICONIQICONIQ Growth+3 more

POV Beauty is a color cosmetics brand selling "amp it" buildable lip/color products in dessert-inspired shades such as cannoli, caramel crème, and vanilla latte.

ConsumerDirect to ConsumerE-commerce

A skincare brand offering a routine of products for blemish-prone skin, including exfoliating treatments with AHA/BHA acids and a barrier moisturizer with a ceramide complex.

ConsumerDirect to ConsumerWellness & Fitness

ShiftSmart connects workers with flexible employment opportunities and helps businesses manage labor on demand.

Enterprise SoftwareFoodTechFuture of WorkHR TechImpact & Social GoodMarketplacesSocialMenlo Park, US

Aakashdeep Kumar(Executive Officer, Director)C. Patrick Brandt(Executive Officer, Director)Aakash K(Founder)

Co-investorsGood FriendsPerot Jain

SKIMS designs and sells shapewear, loungewear, and intimates for women.

ConsumerDirect to ConsumerRetail TechLos Angeles, US

Kimberly Kardashian(Director)Jens Grede(Executive Officer, Director)Emma Grede(Executive Officer, Director)Colin Bennett(Executive Officer)Anderozzi Muir(Executive Officer)Jennifer Arrache(Executive Officer)

Smalls produces fresh, gently cooked cat food made to resemble home-prepared meals, differentiating itself from conventional pet food manufacturers by using minimal processing.

Direct to ConsumerFoodTech

Matthew Michaelson(Founder)in

Co-investorsCompanion FundEastward Capital PartnersEvolution VC PartnersFounder CollectiveLeft Lane CapitalTMV+2 more

Stripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.

FintechSaaSSan Francisco, US

John Collison(Co-founder & President)inPatrick Collison(Co-founder & CEO)inWilliam Gaybrick(Executive Officer)Greg Brockman(Founding Engineer, then first CTO)inDaniela Amodei(Early employee — Risk Manager)inBelen Rodriguez

Co-investors500 GlobalAglae VenturesAir Street CapitalAlkeon InnovationAndreessen HorowitzBase Partners+58 more

Sundays makes air-dried dog food from human-grade, all-natural meat and superfoods, offered in beef, chicken, turkey, and fish recipes that require no refrigeration or prep.

ConsumerDirect to ConsumerE-commerce

Co-investorsAvenir Growth CapitalBAM VenturesGreat Oaks Venture CapitalShrug CapitalRed Sea Ventures

Sweet Chemistry offers a skincare line of four products formulated with 3% Matrikynes peptides, available in different textures and finishes that can be used individually or layered.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Joel Maza(Executive Officer, Director)

BoardKenneth Suslow(Director)Andrea Nye(Director)

The Feed is an online marketplace selling curated sports nutrition, supplements, recovery gear and wearables to endurance athletes.

Ben Kennedy(Founder)in

Co-investorsForerunner Ventures

The Reformation is a fashion apparel and accessories retailer with a focus on sustainability practices, offering clothing items with free shipping.

Consumer

Co-investorsGreen Meadow Ventures

Astoria, US

Demetrius Michael Karagas(Executive Officer, Director)Steven Craig Gutentag(Executive Officer, Director)Steven Gutentag(Founder)in

BoardRebecca Kaden(Director)in

Co-investorsComcast VenturesConnetic VenturesCVS Health VenturesEvolution VC PartnersForeground CapitalGreycroft+11 more

Tin Can makes a Wi-Fi landline phone for children that allows voice calls only to a parent-approved contact list, blocking strangers, robocalls, and scammers.

ConsumerDirect to ConsumerHardwareSeattle, US

Chet Kittleson(Founder)inMax Blumen(Founder)GraemeChetMax

Co-investorsData TechGreylock PartnersNewfund CapitalTunitas VenturesMother VenturesPioneer Square Labs

Universal Standard is a fashion brand offering size-inclusive apparel, including denim and wardrobe essentials, in sizes ranging from 00 to 40.

ConsumerDirect to ConsumerE-commerceNew York, US

Polina Veksler(Managing Member)Polina Zitrin(Executive Officer, Director)Alexandra Waldman(Founder)in

Co-investorsDopamine VenturesFernbrook Capital ManagementRed Sea Ventures

Westman Atelier is a clean luxury beauty and cosmetics brand offering makeup and skincare products such as its Clean Glow Trio and Pore Refining Complex serum, sold directly to consumers online.

ConsumerDirect to ConsumerE-commerceNew York, US

David Neville(Executive Officer, Director)Gucci Westman(Founder)

BoardAndrew Rosen(Director)Alicia Sontag(Director)

Co-investorsPRELUDE