Who founded Starco Brands?

Starco Brands was founded by MARTY GOLDROD, SANFORD A LANG in 2010.

Who are Starco Brands's investors?

Starco Brands's investors include BAM Ventures, Mighty Capital.

How much funding has Starco Brands raised?

Starco Brands has disclosed $99.8M raised across 4 rounds.

Where is Starco Brands headquartered?

Starco Brands is headquartered in Los Angeles, US.

Starco Brands

OTC: STCB

Los Angeles, US · Founded 2010 · Nevada corporation · 35 employees on LinkedIn · 2 known investors

Find your way into Starco Brands

Starco Brands invents and acquires consumer products with behavior-changing technologies across multiple categories including alcoholic beverages, food technology, body care, and beauty. The company operates a portfolio of brands including Whipshots (vodka-infused whipped cream), Art of Sport (athlete-focused skincare), Soylent (plant-based nutrition), and Skylar (clean fragrance).

Consumer Direct to Consumer

Founders & leadership

Starco Brands was founded in 2010 by MARTY GOLDROD and SANFORD A LANG.

MARTY GOLDRODCo-founder

SANFORD A LANGCo-founder

Darin BrowninChief Operating Officer

Ross Sklar inChairman & CEORoss Sklar is an executive officer and director at Starco Brands, a consumer products company that acquires and operates brands across beverage, food, beauty, and personal care categories including Whipshots, Art of Sport, Soylent, and Skylar.

STEVEN JOHN CORSOExecutive

David DreyerNamed on SEC filing

Investors · 2

BAM VenturesLos Angeles · $100K – $1M

Mighty CapitalSan Francisco

Reported raises · per SEC filings

Form D private placements

$99.8M disclosed across 4 rounds · 2011–2023

▶$57.5MraisedMar 2023 · 10 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Darin BrownExecutive Officer, Director
David DreyerExecutive Officer
Demir VangelovExecutive Officer, Director
Ross SklarExecutive Officer, Director

Offering amount: $68.8M
Amount sold: $57.5M
First sale: Feb 2023
Incorporated: Corporation, Nevada
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$22.7MraisedJan 2023 · 25 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Darin BrownExecutive Officer, Director
David DreyerExecutive Officer
Ross SklarExecutive Officer, Director

Offering amount: $34.8M
Amount sold: $22.7M
First sale: Dec 2022
Incorporated: Corporation, Nevada
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$19.3MraisedSep 2022 · 18 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

David DreyerExecutive Officer
Darin BrownExecutive Officer, Director
Ross SklarExecutive Officer, Director

Offering amount: $21.5M
Amount sold: $19.3M
First sale: Sep 2022
Incorporated: Corporation, Nevada
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$384KraisedFeb 2012 · 101 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

MARTY GOLDRODExecutive Officer, Director
SANFORD A LANGExecutive Officer, Director
STEVEN JOHN CORSOExecutive Officer

Amount sold: $384K
Minimum investment: $1K
Proceeds to insiders: $18.6K
First sale: Mar 2011
Incorporated: Corporation, Nevada, 2010
Federal exemptions: 06

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events

$7.6Mvaluation at IPOJun 2012 · $0.50/share · S-1/A

filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Competitors · 4

by search overlap

Instacart56 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

Skylar41 shared keywordsSkylar is a fragrance company that creates personal scents, including Pomegranate Princess, a fruity floral fragrance combining pomegranate and strawberry with whipped cream and shortcake notes.

DoorDash33 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

Scentbird32 shared keywordsScentbird offers a monthly subscription service allowing customers to select from a large catalog of designer fragrances, with new choices available each month starting at $14.95.

Companies competing with Starco Brands for the same Google search keywords, organic and paid, via search-intersection analysis.

Acquisitions · 1

Early investors' stakes continue via these deals

Skylar

Skylar was a Los Angeles-based direct-to-consumer beauty brand founded by Cat Chen in 2017, selling hypoallergenic, clean-ingredient perfumes and body/hair mists.

In the news

Starco Brands (STCB) 2025 results show revenue drop, big impairments and going concern riskstocktitan.net · Apr 2026

Soylent acquired by Starco Brands as nutrition company shifts into its 'natural next stage' | TechCrunchtechcrunch.com · Feb 2023

Frequently asked questions

What does Starco Brands do?: Starco Brands invents and acquires consumer products with behavior-changing technologies across multiple categories including alcoholic beverages, food technology, body care, and beauty. The company operates a portfolio of brands including Whipshots (vodka-infused whipped cream), Art of Sport (athlete-focused skincare), Soylent (plant-based nutrition), and Skylar (clean fragrance).
Who founded Starco Brands?: Starco Brands was founded by MARTY GOLDROD, SANFORD A LANG in 2010.
Who are Starco Brands's investors?: Starco Brands's investors include BAM Ventures, Mighty Capital.
How much funding has Starco Brands raised?: Starco Brands has disclosed $99.8M raised across 4 rounds.
Where is Starco Brands headquartered?: Starco Brands is headquartered in Los Angeles, US.