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Starco Brands

OTC: STCB

Los Angeles, US · Founded 2010 · Nevada corporation · 35 employees on LinkedIn · 2 known investors

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Starco Brands invents and acquires consumer products with behavior-changing technologies across multiple categories including alcoholic beverages, food technology, body care, and beauty. The company operates a portfolio of brands including Whipshots (vodka-infused whipped cream), Art of Sport (athlete-focused skincare), Soylent (plant-based nutrition), and Skylar (clean fragrance).

ConsumerDirect to Consumer

Founders & leadership

Starco Brands was founded in 2010 by MARTY GOLDROD and SANFORD A LANG.

MG
MARTY GOLDRODCo-founder
SA
SANFORD A LANGCo-founder
DB
Darin BrownChief Operating Officer
RSRoss Sklar
Ross SklarChairman & CEORoss Sklar is an executive officer and director at Starco Brands, a consumer products company that acquires and operates brands across beverage, food, beauty, and personal care categories including Whipshots, Art of Sport, Soylent, and Skylar.
SJ
STEVEN JOHN CORSOExecutive
DD
David DreyerNamed on SEC filing

Investors · 2

Mighty Capitallisted by Mighty CapitalSan Francisco

How we know: Mighty Capital's portfolio page · the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$99.8M disclosed across 4 rounds · 2011–2023

▶$57.5MraisedMar 2023 · 10 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Darin BrownExecutive Officer, Director
  • David DreyerExecutive Officer
  • Demir VangelovExecutive Officer, Director
  • Ross SklarExecutive Officer, Director
Offering amount
$68.8M
Amount sold
$57.5M
First sale
Feb 2023
Incorporated
Corporation, Nevada
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$22.7MraisedJan 2023 · 25 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Darin BrownExecutive Officer, Director
  • David DreyerExecutive Officer
  • Ross SklarExecutive Officer, Director
Offering amount
$34.8M
Amount sold
$22.7M
First sale
Dec 2022
Incorporated
Corporation, Nevada
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$19.3MraisedSep 2022 · 18 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David DreyerExecutive Officer
  • Darin BrownExecutive Officer, Director
  • Ross SklarExecutive Officer, Director
Offering amount
$21.5M
Amount sold
$19.3M
First sale
Sep 2022
Incorporated
Corporation, Nevada
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$384KraisedFeb 2012 · 101 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • MARTY GOLDRODExecutive Officer, Director
  • SANFORD A LANGExecutive Officer, Director
  • STEVEN JOHN CORSOExecutive Officer
Amount sold
$384K
Minimum investment
$1K
Proceeds to insiders
$18.6K
First sale
Mar 2011
Incorporated
Corporation, Nevada, 2010
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$7.6Mvaluation at IPOJun 2012 · $0.50/share · S-1/A
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Related companies · 4

InstacartInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
SkylarSkylar is a fragrance company that creates personal scents, including Pomegranate Princess, a fruity floral fragrance combining pomegranate and strawberry with whipped cream and shortcake notes.
DoorDashDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
ScentbirdScentbird offers a monthly subscription service allowing customers to select from a large catalog of designer fragrances, with new choices available each month starting at $14.95.

Companies working in the same space as Starco Brands.

Acquisitions · 1

Early investors' stakes continue via these deals
Skylar

Skylar is a fragrance company that creates personal scents, including Pomegranate Princess, a fruity floral fragrance combining pomegranate and strawberry with whipped cream and shortcake notes.

In the news

Soylent acquired by Starco Brands as nutrition company shifts into its 'natural next stage' | TechCrunchtechcrunch.com · Feb 2023

Frequently asked questions

What does Starco Brands do?
Starco Brands invents and acquires consumer products with behavior-changing technologies across multiple categories including alcoholic beverages, food technology, body care, and beauty. The company operates a portfolio of brands including Whipshots (vodka-infused whipped cream), Art of Sport (athlete-focused skincare), Soylent (plant-based nutrition), and Skylar (clean fragrance).
Who founded Starco Brands?
Starco Brands was founded by MARTY GOLDROD, SANFORD A LANG in 2010.
Who are Starco Brands's investors?
Starco Brands's investors include BAM Ventures, Mighty Capital.
How much funding has Starco Brands raised?
Starco Brands has disclosed $99.8M raised across 4 rounds.
Where is Starco Brands headquartered?
Starco Brands is headquartered in Los Angeles, US.