Justworks
Unicorn · $3.6BNew York, US · Founded 2012 · 10 known investors
Justworks is a technology company that provides a platform for payroll, employee benefits, HR, and compliance, aimed at small and growing businesses. It combines software with support services to help companies manage and pay their teams and navigate workforce compliance.
Also known as Justworks, Inc. · Via Transportation · Via Transportation, Inc.
Founders & leadership
Justworks was founded in 2012 by Isaac Oates.







Board
Investors · 10
Reported raises · per SEC filings
Form D private placements$130.4M disclosed across 5 of 7 rounds · 2014–2023
▶$16.8MraisedNov 2023 · 19 investors · Other TechnologyRule 506(b)
- Matthew HarrisDirector
- Chiu EmilyDirector
- Johnathan MirianExecutive Officer
- Charles BergDirector
- Jared WeinsteinDirector
- Seckler MichaelDirector, Executive Officer
- Karen MageeDirector
- Kristina LeslieDirector
- Isaac OatesDirector
- Offering amount
- $16.8M
- Amount sold
- $16.8M
- First sale
- Sep 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$50MraisedJan 2020 · 17 investors · Other TechnologyRule 506(b)
- Kristina LeslieDirector
- Charles BergDirector
- Isaac OatesExecutive Officer, Director
- Karen MageeDirector
- Matt HarrisDirector
- Jared WeinsteinDirector
- Offering amount
- $50M
- Amount sold
- $50M
- First sale
- Jan 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$40MraisedMar 2018 · 11 investors · Other TechnologyRule 506(b)
- Charles BergDirector
- Matt HarrisDirector
- Jared WeinsteinDirector
- Isaac OatesExecutive Officer, Director
- Michael SecklerDirector
- Offering amount
- $40M
- Amount sold
- $40M
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$13MraisedMay 2015 · 10 investors · Other TechnologyRule 506(b)
- Isaac OatesExecutive Officer, Director
- Will GaybrickDirector
- Offering amount
- $13M
- Amount sold
- $13M
- Minimum investment
- $1
- First sale
- Apr 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$10.5MraisedOct 2014 · 22 investors · Other TechnologyRule 506(b)
- ISAAC OATESExecutive Officer, Director
- WILL GAYBRICKDirector
- Offering amount
- $10.5M
- Amount sold
- $10.5M
- Minimum investment
- $1
- First sale
- Sep 2014
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Justworks is a technology company that provides an integrated HR platform combining payroll, employee benefits, compliance support, and HR tools for small and medium-sized businesses. Its core offering is a technology-enabled Professional Employer Organization (PEO), through which it aggregates employees across many customer companies to obtain access to large-company benefits such as medical, dental, and vision insurance, plus COBRA administration and 401(k) retirement plans. Alongside the PEO, the company sells a standalone payroll product (launched in 2023) that includes multi-state payroll, multiple pay rates, off-cycle and holiday pay, tip processing, digital pay stubs, employer payroll tax filings, W-2 and 1099 filings, onboarding/offboarding, PTO management, a document center, accounting integrations, and analytics.
The platform also supports contractor and international hiring: customers can pay US-based contractors and vendors, onboard and pay international contractors in more than 60 countries, and hire employees abroad through an employer-of-record arrangement without establishing a foreign entity. Add-on modules include time tracking, dedicated HR consulting, and benefits access. Customer support is delivered by phone, email, and in-platform chat, with a 24/7 resource center.
The company reports operating scale figures for 2025 of more than $31 billion in payroll processed, $8.9 billion in taxes processed, and over 268,000 W-2s generated for PEO customers, with support for more than 4,000 tax localities.
Founding story
Founder Isaac Oates experienced administrative, cost, and compliance burdens while running his first startup, Adtuitive. After Etsy acquired Adtuitive in 2009, Oates led Etsy's HR and payments group, working with remote, distributed, freelance, and part-time workers, and again observed the administrative and compliance burden on employers. In 2012 he left Etsy to build Justworks.
Business model
Justworks operates as a PEO and HR software provider, charging recurring per-employee and base subscription fees. Its published payroll plan is priced at $8 per employee per month plus a $50 monthly base fee, with additional fees for time tracking, international contractors, employer-of-record services, and other international products. The company emphasizes transparent pricing without hidden fees.
Subscription/service fees billed monthly, structured as a base fee plus per-employee-per-month (PEPM) pricing for salaried and hourly employees and domestic contractors, with separately billed add-ons such as time tracking, benefits access, international contractor payments, and employer-of-record services.
Traction
Licensed in all 50 US states as of 2016; over 86,000 employees on the platform as of January 2020; in 2025 the company processed more than $31 billion in payroll and $8.9 billion in taxes and generated over 268,000 W-2s for PEO customers. It cites a 4.6 G2 rating and publishes numerous customer case studies.
Latest developments
Company-reported 2025 volumes of $31 billion in payroll and $8.9 billion in taxes processed; a limited-time three-months-free payroll promotion for new payroll customers signing up between August 17 and September 14, 2026; and a July 2026 partnership with Thatch to offer ICHRA setup, administration, and compliance. Press items from March 2026 feature CEO Mike Seckler.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Justworks describes itself as having pioneered the first technology-enabled version of the PEO model, positioning against legacy multibillion-dollar PEO providers by offering SaaS flexibility, transparent pricing, and 24/7 support. At its 2020 Series E it characterized itself as the nation's fastest-growing HR technology company, with more than 86,000 employees on its platform across all 50 US states.
Positioning centers on a technology-enabled PEO with an easy-to-use self-service platform, transparent pricing with no hidden fees, aggregation of platform employees to obtain large-company benefits pricing, broad multi-state tax locality coverage, and human expert support via phone, email, and chat. Company values are summarized as COGIS: camaraderie, openness, grit, integrity, simplicity.
Technology
A cloud HR platform unifying payroll processing, automated employer tax withholding, reporting and remittance across more than 4,000 tax localities, benefits enrollment and administration, time tracking with timesheets that sync to payroll, employee onboarding/offboarding, PTO policies, document storage, reporting and analytics, and accounting software integrations, accessible to both employers and employees.
Go-to-market
Direct self-serve signup and an inside sales team reachable by phone, supported by promotional offers (for example three months of free payroll for new payroll customers signing up between August 17, 2026 and September 14, 2026), customer case studies, competitor comparison pages, country hiring guides, and a content blog. Benefits are distributed through carrier partnerships such as Kaiser Permanente and UnitedHealthcare, and an ICHRA offering powered by Thatch.
Small and medium-sized businesses, described at the time of its Series E as companies with under 200 employees, including startups and entrepreneurs, multi-state and remote teams, and businesses hiring internationally. Accountants are also addressed as users of the payroll product.
Geography
Headquartered in New York; licensed and operating across all 50 US states with support for over 4,000 tax localities. Internationally, it enables payment of contractors in more than 60 countries and employer-of-record hiring of international employees without requiring a foreign entity.
History
Founded in 2012 in New York by Isaac Oates. The company raised a $33 million Series C led by Redpoint Ventures in March 2016 (total raised $53 million), a $40 million Series D led by FirstMark Capital in March 2018 (total $93 million), and a $50 million Series E led by Union Square Ventures and FirstMark Capital in January 2020 (total $143 million). Published milestones include Kaiser Permanente and UnitedHealthcare benefits launches and ESAC accreditation in 2019, the acquisition of Boomr in 2020, the launch of Justworks.org in 2021, Mike Seckler being named CEO in 2022, and both the acquisition of Via and the launch of Justworks Payroll in 2023. In July 2026 the company announced an ICHRA partnership with Thatch.
Compiled by commissioned research from 13 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
5 people who came through Justworks went on to found or lead other companies.
Timeline · 22
launches, deals, and filingsJustworks began offering ICHRA setup, administration, and compliance powered by Thatch, giving employers cost certainty and employees more plan choice.
Via transitioned to a public company, listing on the NYSE under the symbol VIA with an initial public offering of $493 million and a valuation of $3.65 billion.
$493M source ↗
Launch of the standalone Justworks Payroll product, listed among company milestones.
Via acquired Citymapper, a journey-planning app with more than 50 million users in more than 400 cities; the app has since been adapted for local city branding, disruption messaging, and event routing including the 2024 Paris Olympics.
Via and Berlin's public transport company launched BVG Muva to improve connectivity to the wider BVG network and provide mobility access for marginalized communities, including access for riders with disabilities to subway stations that were not wheelchair accessible.
Company milestone listing Mike Seckler's appointment as chief executive officer.
Summit County partnered with Via Strategies to design High Valley Transit using Remix software, combining bus service with on-demand transit.
Via expanded into city mapping and transportation planning through its acquisition of Remix.
Via and Transport for Wales launched fflecsi, a demand-responsive service coordinating transport across local councils in urban, rural and suburban areas.
Series E bringing total funding to $143 million, with participation from all existing investors.
$50M source ↗
Trinity Metro and Via launched the ZIPZONE microtransit service, Via's third service in Texas; it grew from one on-demand zone to three additional Via-operated on-demand zones plus one SaaS zone operated by Trinity Metro by June 2022.
Via worked with King County Metro and Sound Transit to provide last-mile transportation to five Sound Transit Link light rail stations; in 2023 Via took over operations and software for all of the agency's on-demand transit services.
Benefits carrier launch listed among company milestones.
Accreditation by the Employer Services Assurance Corporation, listed among company milestones.
Via announced a pilot for the Tel Aviv metropolitan area to begin in the first half of 2019, partnering with Israeli public transportation operator Dan Bus Company, which would use Via's technology to operate its own fleet; passengers would be picked up at existing bus stops using Via's routing algorithm.
Series D for market expansion and product innovation; FirstMark managing director Beth Ferreira joined the board. Total funding reached $93 million.
$40M source ↗
Via operates an electric car fleet in Berlin together with Daimler AG's van division Mercedes-Benz Vans; Daimler is also an investor in Via.
Series C round to invest in core technology and expand the benefits platform; brought total raised to $53 million.
$33M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 13
primary sources listed
- Justworksjustworks.com · web
- VIA Secures $28M from Global Enterprises to Scale Its Decentralized Data and Identity Protection Platform Amid Surging Demand - VIAsolvewithvia.com · web
13 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Justworks do?
- Justworks is a New York HR technology company offering a PEO and payroll platform for small and mid-sized businesses.
- Who founded Justworks?
- Justworks was founded by Isaac Oates in 2012.
- Who are Justworks's investors?
- Justworks's investors include Entrée Capital, FirstMark Capital, Index Ventures, NextGen Venture Partners, Phoenix Court, Redpoint Ventures, Union Square Ventures (USV), Village Global and 2 more.
- How much funding has Justworks raised?
- Justworks has disclosed $130.4M raised across 5 of its 7 known rounds.
- Where is Justworks headquartered?
- Justworks is headquartered in New York, US.




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