Esusu

Esusu operates an economic mobility platform built around rent reporting: it connects to property management systems, captures on-time rent payments and reports them to the three major credit bureaus (Experian, Equifax and TransUnion), including backfill of up to 24 months of past on-time payments. The company states it does not report missed or late payments. Around this core, Esusu offers a set of product lines covering credit building (rent reporting, Credit Hub), financial health (financial toolkit, marketplace, financial coaching and a rent relief program), rent payments, identity and fraud (income verification, identity verification and an "Esusu Passport" verified rent record), and analytics dashboards for property owners and operators.

For renters, the consumer-facing myEsusu mobile app (iOS and Android) provides credit building and score monitoring. For property partners, Esusu supplies portfolio-level dashboards tracking payments, credit and portfolio health, ESG-style resident impact reporting, and integrations with property management systems such as ResMan. Its Rent Relief program, run in partnership with the 501(c)(3) public charity Stable Home Fund, offers eligible residents of enrolled properties up to three months of assistance capped at $5,000 total to catch up on past-due rent and avoid eviction.

Following its December 2025 Series C, Esusu said it is scaling three initiatives: "Rent Reporting as a Service," which lets banks, fintechs and credit unions embed rent reporting into their own products; Esusu Pay, launching in 2026, which splits monthly rent into two installments; and Esusu Identity Services, which combines proprietary rental data with the acquired Celeri Labs identity-verification technology.

Founding story

Co-founders Wemimo Abbey and Samir Goel, immigrants from Lagos, Nigeria and New Delhi, India respectively, grew up watching their families struggle financially in the United States without credit histories. Abbey has recounted that his family, turned away by a large financial institution, borrowed from a predatory lender charging over 400% interest, with his mother selling his father's wedding ring and the family borrowing from church members. The company describes itself as founded in 2018 on the belief that where a person comes from, what they look like and their financial identity should not determine where they end up; CNBC refers to the platform launching in 2016.

Business model

Esusu sells to property owners, operators and property managers, who deploy rent reporting and related services across their portfolios; some partners, such as Stoneweg US, choose to provide the service to residents at no cost to the resident rather than charging them. The company is also extending distribution through a "Rent Reporting as a Service" API that banks, fintechs and credit unions can embed in their own products, and through real estate platforms such as Zillow. A consumer app, myEsusu, serves renters directly.

Traction

The company reports powering more than 5 million rental units covering about 12 million renters and roughly $100 billion in annual gross lease volume, with $30 billion in mortgages accessed by renters using its system and total capital raised exceeding $200 million. Its rent relief program has disbursed $26 million to date, helping more than 13,000 families avoid eviction. Renters at active properties saw an average credit score increase of 53 points measured from enrollment through Q4 2025. Through a partnership with Zillow, Esusu says its technology reaches 228 million monthly active users.

Latest developments

In December 2025 Esusu announced a $50 million Series C at a $1.2 billion valuation, with Westbound Equity Partners as a lead investor, to fund Rent Reporting as a Service, the 2026 launch of Esusu Pay (splitting rent into two payments), and Esusu Identity Services following the Celeri Labs acquisition. Through 2026 the company published product updates including a new income calculator for Esusu Identity Services, property management system integrations such as ResMan, and guidance on Maryland HB 315 rent reporting requirements.