Satisfi Labs

Satisfi Labs operates a managed, agentic conversational AI platform that deploys specialized AI agents for live-experience businesses in sports, entertainment and tourism. The agents answer guest questions and complete tasks across ticketing, parking, food and beverage, entry policies, venue information, on-site operations, safety and merchandise, and are positioned to drive ticket sales and other transactions inside chat rather than only answering questions.

The platform combines the company's Answer Engine with a Marketing Engine (the rebranded Factoreal omnichannel marketing automation product) and an Engine App marketplace of skills and integrations. It supports inbound and outbound messaging, optional live chat handoff to human agents, integration with external live chat providers, ticketing platforms, CRM, CMS and POS systems and other data feeds, and analytics dashboards covering engagement metrics, intent categorization, conversion and outcome data at agent and campaign level.

Segments served include professional sports, college athletics, live events, venues and performing arts centers, attractions, destination marketing organizations, tour operators, and higher education (admissions, housing and financial aid support)."[0:0]

Founding story

Co-founders Donny White and Randy Newman were hired by the original Satisfi investors under a different product concept; within a couple of months they identified what they saw as whitespace in sports and adjacent industries around search engines for physical locations and started Satisfi Labs. White had spent 15 years at Bloomberg, moving from operations to head of product and head of sales for one of its divisions, then served as VP of sales at Salesforce portfolio company Datahug before being approached about Satisfi via LinkedIn. The first product focused on food and beverage, after which client teams acted as advisors and shaped the roadmap toward fan experience and ticketing commerce.

Business model

Satisfi Labs sells a managed conversational/agentic AI platform to client organizations in sports, entertainment and tourism, with AI agents built and tuned by staff who have industry backgrounds and supported by implementation, customer success and account management teams. The offering is extended through a partner ecosystem and an Engine App marketplace of additional skills and integrations.

Traction

The company reports serving more than 715 clients across sports, entertainment and tourism, and has worked with major sports leagues including MLB, NFL, NBA, NHL, MLS and MiLB, as well as early clients such as the New York Mets, Macy's and the US Open. It was ranked #2 in Quartz's 2022 Best Companies For Remote Workers list.

Latest developments

In January 2025 Satisfi Labs announced growth financing from Level Structured Capital, an affiliate of Level Equity, to fund global expansion, product pipeline development, its partner ecosystem and the Engine App marketplace. Subsequent announcements include the launch of an AI ticketing agent for tourism with Ventrata and an Agentic City Program beginning with Columbus. The company was also named to the 2025 Comcast NBCUniversal SportsTech cohort.