Boulevard
Founded 2016 · 600 employees on LinkedIn · 9 known investors
Boulevard is a cloud-based appointment scheduling and client management platform for beauty and wellness service businesses including spas, salons, barbershops, and medical spas.
Founders & leadership
Boulevard was founded in 2016 by Matt Danna.
MD
Matt DannainCo-Founder & CEO
Investors · 9
AurumMenlo Park
Bonfire VenturesLos Angeles · $2M – $4M
Gray Line PartnersSammamish
Index VenturesSan Francisco · $540K – $10.8M
JMI EquityLa Jolla · $25M – $250M
Ludlow VenturesOak Park · $50K – $1M
Point72 VenturesNew York · $1M – $75M
ScOp Venture CapitalSanta Barbara · $500K – $4M
Toba CapitalIrvine · $1M – $10M
Funding
SEC filings, press & company announcements- Undisclosed amountSeries DJul 2025 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 9
by search overlap
GlossGenius1835 shared keywordsGlossGenius provides employee management software designed for beauty, wellness, and health businesses. The platform handles staff scheduling, payroll, commission tracking, and performance analytics through a single integrated system.
Booksy1275 shared keywordsBooksy is a free mobile app for discovering and booking appointments with beauty and wellness service providers such as barbers, hairdressers, massage therapists, and manicurists. The platform eliminates the need for phone calls by enabling instant online booking and appointment management available 24/7.
Zenoti906 shared keywordsZenoti provides cloud-based software for managing operations at salons, spas, medspas, and fitness businesses in the beauty and wellness industry. The platform supports over 30,000 businesses worldwide with tools for scheduling, implementation, customer success, and operations.
Styleseat819 shared keywordsStyleSeat operates a US online marketplace for independent beauty and grooming professionals. Consumers use it to search for stylists and book appointments, while the professionals get scheduling and business management tools for handling clients and bookings.
Square812 shared keywordsSquare is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
Fresha’s Website657 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
homebase383 shared keywordsHomebase is a management platform for small businesses that includes team messaging, scheduling, shift tracking, onboarding, and payroll features. It serves restaurants, retail, and other hourly-wage businesses with tools for employee communication, scheduling, and performance tracking.
Mangomint383 shared keywordsMangomint develops salon and spa management software designed to be intuitive and user-friendly. The platform serves salon and spa operators who rely on the software for business management.
MindBody348 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
Companies competing with Boulevard for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Boulevard do?
- Boulevard is a cloud-based appointment scheduling and client management platform for beauty and wellness service businesses including spas, salons, barbershops, and medical spas.
- Who founded Boulevard?
- Boulevard was founded by Matt Danna in 2016.
- Who are Boulevard's investors?
- Boulevard's investors include Aurum, Bonfire Ventures, Gray Line Partners, Index Ventures, JMI Equity, Ludlow Ventures, Point72 Ventures, ScOp Venture Capital and 1 more.