Superpower

Superpower is a consumer health technology company that sells an annual membership built around comprehensive laboratory testing. Each membership begins with a blood draw covering 100+ biomarkers across categories such as hormone health, longevity, immune regulation, inflammation, nutrients and toxins, which the company positions as detecting early signs of 1,000+ conditions and as substantially broader than a standard physical. Samples can be collected at home or at more than 2,000 partner lab locations (Quest sites are cited on the company's website).

Beyond testing, the platform aggregates a member's past lab reports, medical records, genetics and wearable data (Apple Health, Oura, Whoop and others) into a single record, generates a personalized protocol covering diet, lifestyle and supplements, and reports benchmarks including a Superpower Score, 17 precision health scores and a biological age estimate. Members can message an AI chat assistant with context on their health data and reach a concierge care team of clinicians. Add-on services include environmental toxin and heavy-metal screening, gut microbiome analysis, continuous glucose monitoring, Grail Galleri cancer screening, peptides, supplements and prescriptions, offered through an integrated marketplace.

The company also runs an employer offering and a unit referred to as Superpower Labs, and maintains a medical advisory board of practicing physicians including Leigh Erin Connealy, Alex J. Tatem, Robert Lufkin and Abe Malkin.

Founding story

Superpower was founded in 2023 by Jacob Peters, Max Marchione and Kevin Unkrich. The founders cite personal experiences with diagnostic failure: Peters reported spending $2 million navigating misdiagnosed conditions, Marchione described years of misdiagnosis across 20 doctors, and CTO Unkrich lost a close friend to a brain tumor two days before a scheduled MRI.

Business model

Direct-to-consumer subscription membership bundling annual (previously described as biannual) lab testing, data aggregation, AI-generated protocols and access to a care team, supplemented by paid add-on tests and an integrated marketplace of specialists, prescriptions and supplements. An employer channel is also offered.

Recurring membership fees, listed on the company site as starting at $199 per year; at the April 2025 launch the super-app membership was priced at $499 per year. Additional revenue comes from add-on diagnostic tests and marketplace products. The company does not accept health insurance but states the membership may be HSA/FSA eligible.

Traction

More than 150,000 people joined the waitlist ahead of the April 2025 launch (an earlier figure of over 100,000 was also cited); the company's website reports 1 million biomarkers tested. The Series A was described as nearly double oversubscribed.

Latest developments

April 2025 launch of the health super-app alongside the $30 million Series A led by Forerunner Ventures, with participation from Day One Ventures, Susa Ventures, Long Journey Ventures, Family Fund, Opal Ventures, Valia Ventures, Visible Ventures, Winklevoss Capital and individual backers including Vanessa Hudgens, Steve Aoki, Logan Paul and Giannis Antetokounmpo. The company's site currently advertises a membership starting at $199 per year, employer offerings and Superpower Labs.