Fuel Ventures
Venture capitalLondon · Pre-Seed–Series A · 35 people tracked
Investment thesis
Fuel Ventures positions itself as a firm built by entrepreneurs for entrepreneurs, emphasizing hands-on support for founders building high-growth technology startups. Leveraging the operational experience of founder Mark Pearson, who scaled his own company MyVoucherCodes to a £55m exit, the firm applies its own founding, operating, and exit expertise to guide portfolio companies. It provides access to an experienced network and discounted software and infrastructure tools through partnerships. Fuel Ventures presents itself as an active investor supporting its funds' portfolio companies, and operates a VCT listed on the London Stock Exchange.
Source: firm website, verified Aug 3, 2026.
Team · 35 people
from the firm's website & public directories
What they invest in
from 101 of 166 portfolio companiesSaaS ×56AI & Machine Learning ×36Fintech ×32Enterprise Software ×15Marketing Tech ×13E-commerce ×10HR Tech ×9Consumer ×8
HQs:United Kingdom×32United States×2Belgium×1Switzerland×1
Investments · 166 tracked
founders shown can be your intro path51toCarbonZero provides a carbon accounting and ESG measurement platform paired with expert advisory services (Climate Unlimited™) to help organizations measure their carbon footprint, build net-zero transition plans, and prepare for disclosure and assurance.
CleantechClimate TechSaaS
Adzact is a B2B advertising platform that uses AI and open-source data to build customer profiles, identify future buyers, and target them with precision across channels including LinkedIn, Facebook, Google, CTV, radio, DOOH, native, and video.
AdTechAI & Machine LearningMarketing Tech
Aide Health builds a digital tool aimed at supporting chronic disease management and medication adherence outside the clinical setting.
Digital HealthHealthtech
The Audit Toolbar is a Microsoft Excel plug-in that provides auditors with tools to speed up and standardize repetitive audit tasks without replacing their audit methodology or professional judgement.
Enterprise SoftwareFintechSaaS
Augmetec develops LEIAA, an AI-powered platform for conducting internal and regulatory investigations, offering ethics reporting, investigation templates, automated report generation, document fraud detection, and case collaboration tools.
AI & Machine LearningLegalTechSaaS
Blocktype is a web platform that lets local authorities, developers and landowners assess a site's development potential by mapping constraints (flood zones, conservation areas, listed buildings), placing policy-compliant building types to create layouts, and calculating early cost and value indicators such as GDV, sales value and build cost.
Construction TechPropTechSaaS
Boulevard purchases brands' inventory and resells their products across major online marketplaces, handling product listing, compliance, fulfilment, and customer service.
E-commerceMarketplacesRetail Tech
Brizy is a no-code website and landing page builder offering a WordPress plugin and a cloud-hosted platform for creating responsive sites via a drag-and-drop editor.
Developer ToolsMarketing TechSaaS
Platform helping dealerships and lenders deliver seamless car finance.
Cheers is an AI-powered contract management platform that lets teams draft contracts from pre-approved templates, gather signatures and approvals, and track the contract lifecycle with analytics and alerts.
AI & Machine LearningLegalTechSaaS
Claimit.ai is an AI platform that automates courier and shipping claims for businesses, handling lost and damaged parcel claims, invoice auditing against contracted carrier rates, and analytics for supply chain visibility.
AI & Machine LearningLogistics & Supply ChainSaaS
A social media content planner (offered under Adobe Express) that lets users create, plan, preview, and schedule posts across multiple social channels from a calendar interface, available on desktop and mobile.
Marketing TechSaaS
ContentRadar is a tool for generating, writing, and scheduling LinkedIn posts based on a user's existing content, tailored to personal and company profiles.
AI & Machine LearningMarketing TechSaaS
Cubode builds Wendi AI, a private workspace for managers that captures meeting audio locally, generates summaries and timelines per team member, and provides guidance for handling people-management issues such as 1:1s, PIPs, grievances, and disciplinary situations.
AI & Machine LearningFuture of WorkHR Tech
DataSapien provides an on-device customer context platform (DNA³ SDK for iOS, Android, React Native and Flutter) that collects and acts on first-party signals directly on a customer's device, running personalisation, scoring and agentic workflows locally.
AI & Machine LearningData & InfrastructureMarketing Tech
ekko provides plug-ins, SDKs, and integrated solutions that let financial services companies embed sustainability features into their products, allowing their customers to measure, track, and reduce the environmental impact of their transactions.
Climate TechFintechImpact & Social Good
Finalrentals is an online car rental booking platform that lets travellers compare and reserve vehicles across 55+ countries, with pay-on-pickup and free cancellation options.
MarketplacesMobility & TransportationTravel & Hospitality
Forensic Alpha applies large language models to analyze annual reports and 10-K filings, extracting details from notes, schedules and footnotes and benchmarking them against historical and peer filings.
AI & Machine LearningFintechSaaSLondon, GB
FruPro is a B2B platform for the fresh produce supply chain that connects buyers and sellers, enables in-app communication and trade tracking, and offers FruPay, a finance solution for produce businesses.
B2B MarketplacesFintechFoodTech
Will(Founder)Ollie(Co-founder & CEO)Kov(Co-founder & CTO)
Distillery is a data analytics platform that connects to a company's data sources and lets users run queries and build dashboards using plain English, without coding or data science support.
AI & Machine LearningData & InfrastructureSaaS
Shopwave is a retail orchestration platform that synchronizes products, inventory, orders and payments in real time across stores, warehouses, ecommerce, marketplaces and other channels.
E-commerceRetail TechSaaS
Principals & officers · per Companies House
what is this? ⓘDirector · British · since 2025
Director · British · since 2013
Mark Alan Pearson — 75–100% of shares, 75–100% of voting rights, right to appoint and remove directors
Frequently asked questions
- What stage does Fuel Ventures invest at?
- Fuel Ventures invests at the Pre-Seed, Seed, Series A stages.
- What is Fuel Ventures's typical check size?
- Fuel Ventures typically writes checks of $317.5K – $9.5M.
- What sectors does Fuel Ventures focus on?
- Fuel Ventures focuses on AI & Machine Learning, Fintech, SaaS, Sector Agnostic.
- Where is Fuel Ventures located?
- Fuel Ventures is headquartered in London, GB.
- Does Fuel Ventures lead rounds?
- Fuel Ventures typically participates in rounds rather than leading them.
Media · Podcasts & interviews
featuring the teamWhy did Mark Pearson at Fuel Ventures Invest in Alfa AI?
Alfie Whattam · Mark Pearson
Investing as a hands-on entrepreneur: Mark Pearson, Fuel Ventures – Meet the manager
Wealth Club · Mark Pearson
F&F Season 4 Episode 4 - Oliver Hammond of Fuel Ventures
NOTWICS · Oliver Hammond
Fuel Ventures, Mark Pearson – EIS fund – 2019/20 interview
Wealth Club · Mark Pearson
EIS Showcase: Interview with Mark Pearson from Fuel Ventures | Videos & Movies on Vimeo
Intelligent Partnership · Mark Pearson · vimeo.com
Meet the founder | P3MO | With Andrew Eatherington
Fuel Ventures
Images
Co-investors · 18
Octopus Ventures is a founder-focused European venture capital firm that backs mission-driven startups across seven core sectors, investing from idea stage through growth with a focus on pre-seed to Series A.
Pitchdrive is a Belgian venture capital firm that invests in early-stage startups across Europe. The firm is led by entrepreneurs and provides active support to portfolio companies.
13books Capital is a venture capital firm that invests in early-stage financial technology startups, backing founders building the future of finance.
Frontline Ventures is a venture firm focused on B2B software companies with global ambitions, helping European founders expand to the US and US companies expand to Europe.
Haatch is an early-stage investor that backs UK founders, providing hands-on operator support to help startups accelerate.
Btomorrow Ventures (BTV) is the corporate venture capital arm of British American Tobacco (BAT), investing globally in founders aligned with BAT's transformation toward a smokeless future.
Kleiner Perkins is a venture capital firm that backs founders across technology and life sciences, with a portfolio of companies from early stage through growth.
Plug and Play is an innovation platform that connects corporations, governments, startups, investors, and universities to drive innovation.
AltaIR Capital is an international venture investment company.
Hustle Fund is an early-stage venture capital firm that invests quickly in startups, offering capital along with educational programs and mentorship. It also runs an angel investing community that lets members invest alongside the fund.
Antler is an early-stage venture capital firm operating across major technology ecosystems worldwide, backing entrepreneurs from company formation onward and supporting a large global portfolio of startups, including many AI companies.
Lead Edge Capital is a growth equity firm managing $9 billion in assets, investing in software, internet, and tech-enabled businesses.
▶6 more co-investors
Unpopular VenturesMangrove Capital PartnersIndico Capital PartnersSecond Century VenturesAscensionBig Sur Ventures
Firms observed investing alongside Fuel Ventures, from public investor directories. Shared companies are the overlap with Fuel Ventures's recorded portfolio.
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