Once Upon a Farm
NYSE: OFRMBerkeley, US · Founded 2015 · Incorporated in Delaware · 4 known investors
Once Upon a Farm makes organic, cold-pressure-protected snacks and meals for babies and children, sold in more than 22,000 stores across the US. The company positions itself as a childhood nutrition brand offering farm-fresh food products for parents.
Founders & leadership
Once Upon a Farm was founded in 2015 by John Foraker, Cassandra Curtis, Ari Raz, and Jennifer Garner.
JF
John ForakerCo-founder (former Annie's CEO)
CC
Cassandra CurtisCo-founder
AR
Ari RazCo-founder
JG
Jennifer GarnerCo-founder
LW
Lawrence WaldmanNamed on SEC filing
Board
JJ
MB
Megan BentBoard director
CT
BT
Investors · 4
Reported raises · per SEC filings
Form D private placements$99.7M disclosed across 5 rounds · 2017–2022
▶$44MraisedMar 2022 · 23 investors · OtherRule 506(b)
▶$44MraisedMar 2022 · 23 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jennifer GarnerDirector
- Chuck TempletonDirector
- Cassandra CurtisDirector
- Debra EschmeyerDirector
- Larry PeirosDirector
- Brett ThomasDirector
- Jared JacobsDirector
- Megan BentDirector
- John ForakerExecutive Officer, Director
- Offering amount
- $52.1M
- Amount sold
- $44M
- First sale
- Feb 2022
- Incorporated
- Other, Delaware, 2017
- Federal exemptions
- 06b
▶$22.8MraisedJun 2021 · 36 investors · OtherRule 506(b)
▶$22.8MraisedJun 2021 · 36 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Chuck TempletonDirector
- Cassandra CurtisDirector
- Megan BentDirector
- Brett ThomasDirector
- Larry PeirosDirector
- Jared JacobsDirector
- John ForakerExecutive Officer, Director
- Offering amount
- $22.8M
- Amount sold
- $22.8M
- First sale
- Jun 2021
- Incorporated
- Other, Delaware, 2017
- Federal exemptions
- 06b
▶$8.9MraisedFeb 2020 · 7 investors · OtherRule 506(b)
▶$8.9MraisedFeb 2020 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- John ForakerExecutive Officer, Director
- Cassandra CurtisExecutive Officer
- Megan BentDirector
- Jared JacobsDirector
- Ari RazExecutive Officer, Director
- Chuck TempletonDirector
- Brett ThomasDirector
- Larry WaldmanExecutive Officer
- Larry PeirosDirector
- Offering amount
- $10M
- Amount sold
- $8.9M
- First sale
- Feb 2020
- Incorporated
- Limited Liability Company, Delaware, 2017
- Federal exemptions
- 06b
▶$20.1MraisedNov 2018 · 33 investors · OtherRule 506(b)
▶$20.1MraisedNov 2018 · 33 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jared JacobsDirector
- Megan BentDirector
- John ForakerExecutive Officer, Director
- Cassandra CurtisExecutive Officer, Director
- Lawrence WaldmanExecutive Officer
- Ari RazExecutive Officer
- Chuck TempletonDirector
- Brett ThomasDirector
- Offering amount
- $30.3M
- Amount sold
- $20.1M
- First sale
- Sep 2018
- Incorporated
- Limited Liability Company, Delaware, 2015
- Federal exemptions
- 06b
▶$4MraisedJun 2017 · 28 investors · OtherRule 506(b)
▶$4MraisedJun 2017 · 28 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Ari RazExecutive Officer, Director
- Megan BentDirector
- Filipp ChebotarevDirector
- Cassandra CurtisExecutive Officer, Director
- Offering amount
- $5.1M
- Amount sold
- $4M
- Proceeds to insiders
- $350K
- First sale
- Jan 2017
- Incorporated
- Limited Liability Company, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
Instacart869 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Canva850 shared keywordsDesign platform; Blackbird invested when it was just an idea and in every round since.
Teachers Pay Teachers789 shared keywordsTeachers Pay Teachers is a marketplace where educators share and sell teaching resources and lesson plans. The platform serves teachers and educational institutions seeking classroom materials.
Companies competing with Once Upon a Farm for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Once Upon a Farm do?
- Once Upon a Farm makes organic, cold-pressure-protected snacks and meals for babies and children, sold in more than 22,000 stores across the US. The company positions itself as a childhood nutrition brand offering farm-fresh food products for parents.
- Who founded Once Upon a Farm?
- Once Upon a Farm was founded by John Foraker, Cassandra Curtis, Ari Raz, Jennifer Garner in 2015.
- Who are Once Upon a Farm's investors?
- Once Upon a Farm's investors include Aurum, Beechwood Capital, S2G Investments, CAVU Consumer Partners.
- How much funding has Once Upon a Farm raised?
- Once Upon a Farm has disclosed $99.7M raised across 5 rounds.
- Where is Once Upon a Farm headquartered?
- Once Upon a Farm is headquartered in Berkeley, US.