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Happy Or Not

Founded 2009 · 78 employees on LinkedIn · 3 known investors

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HappyOrNot builds the Smiley feedback terminal and related analytics tools that let businesses collect high-volume customer and employee feedback at the point of experience and turn it into AI-powered operational insights. It serves retail, service, and other brands worldwide across 135 countries.

AI & Machine LearningData & InfrastructureMarketing TechRetail TechSaaS

Founders & leadership

Happy Or Not was founded in 2009 by Heikki Väänänen and Ville Levaniemi.

HVHeikki Väänänen
Heikki VäänänenFounderHeikki Väänänen is founder and EVP Growth of HappyOrNot. He has over 19 years of experience leading and scaling SaaS and customer experience management companies, with expertise in strategy development, fundraising, mergers and acquisitions, and go-to-market execution.
VLVille Levaniemi
Ville LevaniemiFounderVille Levaniemi is co-founder of HappyOrNot, a company providing customer and employee feedback analytics solutions. He brings over 20 years of experience in international B2B software sales, marketing, and business development, along with expertise in sales channel management, and has established European software and entertainment brand operations in North America.
TWTim Waterton
Tim WatertonCEOTim Waterton is CEO of HappyOrNot, which provides customer and employee feedback terminals and AI-powered analytics for operational insights. He has held commercial leadership roles at blue-chip and growth technology companies.
SEScott Erickson
Scott EricksonEVP, Global Sales and U.S. LeadScott Erickson has spent over two decades in SaaS sales leadership, including 13+ years with M-Files where he led international expansion efforts and global partner program development across 100+ countries, and roles as Vice President of Sales at Alibre and Senior Regional Vice President overseeing global channel sales at a prior organization.
MPMauno Pasanen
Mauno PasanenVP of ProductMauno Pasanen has over 25 years of experience in software and product development across networks and terminal devices, including roles in product companies and consulting, with expertise in organizing multi-site operations and managing financial outcomes. He holds certifications in SAFe Agile, AWS Cloud Practitioner, and Microsoft Azure.
MM
Miika MäkitaloFounder

Investors · 3

Aurumlisted by AurumMenlo Park

How we know: Aurum's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Northzonelisted by NorthzoneLondon · $1M – $50M

How we know: Northzone's portfolio page · a partner's Signal profile · open dataset · 5k.vc investor directory · Not right? Tell us

Frequently asked questions

What does Happy Or Not do?
HappyOrNot builds the Smiley feedback terminal and related analytics tools that let businesses collect high-volume customer and employee feedback at the point of experience and turn it into AI-powered operational insights. It serves retail, service, and other brands worldwide across 135 countries.
Who founded Happy Or Not?
Happy Or Not was founded by Heikki Väänänen, Ville Levaniemi in 2009.
Who are Happy Or Not's investors?
Happy Or Not's investors include AirTree Ventures, Aurum, Northzone.