Happy Or Not
Founded 2009 · 78 employees on LinkedIn · 3 known investors
Find your way into Happy Or Not
31 people in our graph share verified history with the Happy Or Not team — schools, employers, funds. One of them is your warm intro.
Jim Huntleyunlockedknows Heikki Väänänen · together at THQ (overlapped)
×2knows the team · via THQ
knows the team · via Yield Systems
knows the team · via Happy Or Not
knows the team · via Future Board ry
×6knows the team · via Tampere University of Technology 1965-2018
HappyOrNot builds the Smiley feedback terminal and related analytics tools that let businesses collect high-volume customer and employee feedback at the point of experience and turn it into AI-powered operational insights. It serves retail, service, and other brands worldwide across 135 countries.
Founders & leadership
Happy Or Not was founded in 2009 by Heikki Väänänen and Ville Levaniemi.
HV

Heikki VäänäneninFounder, EVP GrowthHeikki Väänänen is founder and EVP Growth of HappyOrNot. He has over 19 years of experience leading and scaling SaaS and customer experience management companies, with expertise in strategy development, fundraising, mergers and acquisitions, and go-to-market execution.
VL

Ville LevaniemiinCo-founderVille Levaniemi is co-founder of HappyOrNot, a company providing customer and employee feedback analytics solutions. He brings over 20 years of experience in international B2B software sales, marketing, and business development, along with expertise in sales channel management, and has established European software and entertainment brand operations in North America.
TW

Tim WatertoninCEO
SE

Scott EricksoninEVP, Global Sales and U.S. Lead
MP

Mauno PasaneninVP of Product
Investors · 3
Frequently asked questions
- What does Happy Or Not do?
- HappyOrNot builds the Smiley feedback terminal and related analytics tools that let businesses collect high-volume customer and employee feedback at the point of experience and turn it into AI-powered operational insights. It serves retail, service, and other brands worldwide across 135 countries.
- Who founded Happy Or Not?
- Happy Or Not was founded by Heikki Väänänen, Ville Levaniemi in 2009.
- Who are Happy Or Not's investors?
- Happy Or Not's investors include AirTree Ventures, Aurum, Northzone.



