Savory
Growth equityUtah · Growth · 10 people tracked
Also known as MERCATO SAVORY MANAGEMENT, LLC · SAVORY CAPITAL LLC · Savory QP
Investment thesis
Savory is a founder-focused growth equity investor specializing in the food & beverage industry. Describing itself as operators at its core, the firm invests first in the people running restaurant concepts before investing in the brands and their growth. It targets emerging, differentiated F&B brands—typically multi-unit operators—that lead their respective niches, then applies a value-add platform spanning infrastructure and technology, real estate development and construction, recruiting and staffing, financial expertise, industry connections, replication strategies, leadership training, and brand development. With a team of roughly 80 F&B veterans, Savory helps portfolio brands expand nationally through franchising and new locations while preserving each brand's identity and founder vision.
Source: firm website, verified Aug 18, 2026.
Team · 10 people
from the firm's websiteWhat they invest in
from 12 of 13 portfolio companiesConsumer ×11FoodTech ×6Direct to Consumer ×1Enterprise Software ×1SaaS ×1
HQs:United States×6
Investments · 13 tracked
founders shown can be your intro path86 Repairs provides a platform to help restaurants manage repairs and maintenance, removing the burden of equipment R&M so operators can focus on their core business.
Enterprise SoftwareSaaS
Daniel Estrada(Founder & CEO)
Co-investorsChicago Early Growth Ventures (CEGV)Cleveland AvenueConnetic VenturesID VenturesLightbankLofty Ventures+5 more
Bonrue Bakery (formerly Farmstead) is a European-style bakery producing breads and pastries, founded in 2021 in St.
ConsumerSt. George, US
Chris ConnorsLi Hsun SunChris Herrin
Hash Kitchen is a brunch restaurant known for its Build-Your-Own Bloody Mary Bar and weekend brunch featuring live DJs.
Consumer
Hawkers is an Asian-inspired restaurant serving dishes from across Asia in a casual dining setting.
Consumer
Houston TX Hot Chicken (HHC) is a restaurant chain serving Nashville-style hot chicken sandwiches, tenders, nuggets, loaded fries, salads, waffles, and house-made lemonades, with customizable spice levels and halal-certified, never-frozen chicken.
ConsumerFoodTechHenderson, US
Mo' Bettahs is a Hawaiian food restaurant serving authentic Hawaiian plate lunches such as Pūlehu Chicken and Kālua Pig, with online ordering, a rewards program, and catering services.
ConsumerFoodTech
PINCHO is a Miami-born restaurant brand serving kebabs and burgers, with catering services and a customer loyalty rewards program.
ConsumerFoodTechMiami, US
R&R BBQ is a Utah-based barbecue business and competition BBQ team, serving barbecue food to customers.
ConsumerFoodTech
Fast-casual Vietnamese drive-thru and dine-in concept offering healthy, quick options.
South Block sells smoothies, acai bowls, and related items, offering a rewards program and app-based ordering as well as catering for group events.
ConsumerFoodTech
Swig Drinks is a beverage brand that sells specialty drinks directly to consumers, offering promotions and exclusive deals through a text message sign-up program.
ConsumerDirect to ConsumerFoodTech
Via 313 is a pizzeria serving Detroit-style pizza, made with a focaccia-like dough baked in heavy pans with cheese to the edge and sauce ladled on top.
Consumer
Frequently asked questions
- How many investments has Savory made?
- Savory has 13 tracked investments.
- What stage does Savory invest at?
- Savory invests at the Growth stage.
- What sectors does Savory focus on?
- Savory focuses on Consumer, FoodTech.
- Where is Savory located?
- Savory is headquartered in Utah, US.
- Does Savory lead rounds?
- Yes, Savory leads investment rounds.
- Who does Savory co-invest with?
- Savory most often shares deals with Connetic Ventures, Lightbank, Lofty Ventures, among 10 tracked co-investors.
Media · Podcasts & interviews
featuring the teamShauna Smith: The Operator Behind Savory’s Billion-Dollar Vision
CASE STUDIES · Shauna Smith
The Pineapple Perspective: EP63 - Andrew K. Smith/Savory Fund #podcast #investing
Troy Hooper · Andrew K. Smith
Founders Forum Episode 9 | Shauna Smith, CEO of Savory Restaurant Fund
Foley & Lardner LLP · Shauna Smith
Scaling from 1 Unit to $2.5 Billion in Sales | Andrew K. Smith of Savory Fund
Boostly · Andrew K. Smith
Building a Restaurant Brand that Resonates with Today's Guest | Andrew K. Smith (Savory Fund)
influence group · Andrew K. Smith
Shauna Smith | Savory Restaurant Fund | 2022 CEO of the Year
Utah Business · Shauna Smith
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