What stage does ADVANTAGE invest at?

ADVANTAGE invests at the Pre-Seed, Seed, Series A stages.

What sectors does ADVANTAGE focus on?

ADVANTAGE focuses on Consumer, Gaming, Healthtech, Media & Entertainment, Sports Tech.

Where is ADVANTAGE located?

ADVANTAGE is headquartered in Jerusalem, IL.

ADVANTAGE

Venture capital

Jerusalem · Pre-Seed–Series A · 10 people tracked

Also known as ADVANTAGE ADVISERS MANAGEMENT, LLC · ADvantage FF · ADVANTAGE QUALIFIED · LEAD MANAGEMENT COMPANY LTD. · PMC SPORTS, LLC

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Investment thesis

ADvantage is a global VC fund backing early-stage companies shaping the sports industry. It invests across sports technology spanning fan engagement, content, in-stadium experiences, athlete performance and analytics, and emerging formats such as fantasy, gaming, esports and Web3. One of the earliest firms dedicated to sports tech, ADvantage combines decades of operating experience across performance, media, technology, consumer and commercialization with a deep network built on the adidas legacy. The firm partners with founders through every stage of company building, providing capital, strategic advice, operational support and access to leagues, teams, athletes, brands, media companies and enterprise partners worldwide.

Invests inConsumer Gaming Healthtech Media & Entertainment Sports TechBrooklynGlobalJerusalemNew YorkOrlando

Source: firm website, verified Aug 7, 2026.

Stage

Pre-Seed–Series A

Jerusalem, IL

Instruments

Equity

Founded

2017

AUM

$468.8M

VC funds

Tracked investments

Team · 10 people

from the firm's website

Alex· Co-Founder· Orlando

Co-founded ADvantage roughly eight years ago and has led the firm alongside Jeremy Pressman since inception. Previously co-founded leAD Sports, a sports technology investment platform, and is a fourth-generation member of the Adi Dassler (adidas) family.

Alex Dassler· Co-founder· Orlando

Co-founder and co-leader of ADvantage since inception. Fourth-generation member of the Adi Dassler family lineage. Previously co-founded leAD Sports, a global sports technology investment platform. Former competitive tennis player.

Jeremy Pressman· Co-Founder· Jerusalem

Co-founded ADvantage about eight years ago, bringing a decade of sports technology investing experience. Previously spent over seven years at OurCrowd, rising to Partner. A former professional basketball player in Israel's Artzit league.

Sam· Partner & COO· Jerusalem

Partner and COO of ADvantage combining venture capital experience with operational expertise and a prior exit to a public company. A former multisport athlete who studied at Brown University and served in an Israeli electronic warfare R&D unit.

Ahron Cohen· Venture Partner

Venture Partner with firsthand experience running a major pro sports franchise, having served as President, CEO and Alternate Governor of the Arizona Coyotes, where he drove record commercial results and a top NHL fan-experience ranking.

Dr. Laila Mintas· Venture Partner

Venture Partner with nearly two decades of experience in sports technology, sports betting and iGaming. Has held senior leadership roles at FIFA, Sportradar, Betworks and PlayUp and supports the firm's investment strategy in gaming and betting.

Laila Mintas· Venture Partner

Venture Partner with nearly two decades of experience in sports technology, sports betting, and iGaming. Has held senior roles at FIFA, Sportradar, Betworks, and PlayUp.

Michael Redd· Senior Venture Partner· Ohio

Senior Venture Partner focusing on human performance and injury prevention. A former twelve-season NBA player, Olympic gold medalist and Basketball Hall of Fame inductee who now invests through his firm 22 Ventures.

Chava· Marketing and Investor Relations· Tel Aviv

Leads Marketing and Investor Relations at ADvantage. Previously built a fashion startup managing over 100 brand partnerships and e-commerce operations. A former competitive hurdler and martial artist.

John· Partner· Ohio

Has spent over a decade investing in, advising and building startups across sports and technology. Co-founded 22 Ventures with NBA All-Star Michael Redd and previously co-founded the law firm Stansbury Weaver. Holds a B.A. from Ohio State and a J.D. from the University of Michigan.

What they invest in

from 1 of 1 portfolio companies

Consumer ×1Hardware ×1Wellness & Fitness ×1

HQs:United States×1

Investments · 1 tracked

founders shown can be your intro path

Flexiaflexiapilates.comin

Flexia provides at-home Pilates reformer equipment combined with digital technology and community features to make Pilates instruction accessible to a broad audience.

ConsumerHardwareWellness & FitnessSacramento, US

Kaleen Canevari(Founder & CEO)

Frequently asked questions

What stage does ADVANTAGE invest at?: ADVANTAGE invests at the Pre-Seed, Seed, Series A stages.
What sectors does ADVANTAGE focus on?: ADVANTAGE focuses on Consumer, Gaming, Healthtech, Media & Entertainment, Sports Tech.
Where is ADVANTAGE located?: ADVANTAGE is headquartered in Jerusalem, IL.

Media · Podcasts & interviews

featuring the team

John Oliver Calls Out Medicare Advantage — Here’s Why It Matters

Medicare on Video - Free Medicare and Annuity Help · John

Medicare Advantage: Last Week Tonight with John Oliver (HBO)

LastWeekTonight · John

The Chris Voss Show Podcast – John Grace, Founder & President Investors’ Advantage Corp

Chris Voss · John

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