What stage does ADVANTAGE invest at?

ADVANTAGE invests at the Pre-Seed, Seed, Series A stages.

What sectors does ADVANTAGE focus on?

ADVANTAGE focuses on Consumer, Gaming, Healthtech, Media & Entertainment, Sports Tech.

Where is ADVANTAGE located?

ADVANTAGE is headquartered in Jerusalem, IL.

ADVANTAGE

Venture capital

Jerusalem · Pre-Seed–Series A · 14 people tracked

Also known as ADVANTAGE ADVISERS MANAGEMENT, LLC · ADvantage FF · ADVANTAGE QUALIFIED · LEAD MANAGEMENT COMPANY LTD. · PMC SPORTS, LLC

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Investment thesis

ADvantage is a global early-stage venture fund and one of the earliest firms dedicated to sports technology, investing in the category before it went mainstream. The firm backs startups reshaping how fans consume and engage with sports, how athletes train and compete, and the growth of new digital formats such as fantasy, gaming, esports, and Web3. Drawing on decades of team experience across performance, media, technology, consumer, and commercialization, and a network rooted in the adidas legacy, ADvantage offers founders capital plus strategic advice, operational support, and access to leagues, teams, athletes, brands, and enterprise partners worldwide to build enduring companies.

Invests inConsumer Gaming Healthtech Media & Entertainment Sports Tech Brooklyn Global Jerusalem New York Orlando

Source: firm website, verified Aug 27, 2026.

Stage

Pre-Seed–Series A

Jerusalem, IL

Instruments

Equity

Founded

2017

AUM

$468.8M

VC funds

Tracked investments

Team · 14 people

from the firm's website

Alex· Co-Founder· Orlando

Co-founded ADvantage and has led the firm alongside Jeremy Pressman since inception. Previously co-founded leAD Sports, a global sports technology investment platform, and is a fourth-generation member of the Adi Dassler (adidas) family. A former competitive tennis player.

Alex Bente· Founding Partner· Orlandoin

Co-founded ADvantage and has led the firm alongside Jeremy Pressman since inception. Previously co-founded leAD Sports, a sports technology investment platform. A fourth-generation member of the Adi Dassler (adidas) family and a former competitive tennis player.

Alex Dassler· Co-founder· Orlando

Co-founder and co-leader of ADvantage since inception. Fourth-generation member of the Adi Dassler family lineage. Previously co-founded leAD Sports, a global sports technology investment platform. Former competitive tennis player.

Jeremy Pressman· Co-Founder· Jerusalemin

Co-founded ADvantage and brings over a decade of sports technology investing experience. Previously spent seven-plus years at Israeli VC fund OurCrowd, rising to Partner, and played professional basketball in Israel.

John Weaver· Partner, General Counsel· Ohio

Partner and General Counsel with over a decade investing in and advising sports and tech startups. Co-founded 22 Ventures with Michael Redd, leading operations and deal flow across 100+ investments, and previously co-founded law firm Stansbury Weaver. Holds a B.A. from Ohio State and a J.D. from the University of Michigan.

Sam· Partner & COO· Jerusalem

Partner and COO of ADvantage combining venture capital and operational experience plus a successful exit to a publicly traded company. A former multisport athlete, he studied at Brown University and served in an Israeli electronic warfare R&D unit.

Sam Schmelzer· Partner, COO· Jerusalemin

Partner and COO combining venture capital and operational experience, including a successful exit to a publicly traded company. A Brown University graduate and former multisport athlete who served in an Israeli electronic warfare R&D unit before his investing career.

Ahron Cohen· Venture Partner

Venture Partner with firsthand experience running a major sports franchise as President, CEO, and Alternate Governor of the NHL's Arizona Coyotes, where he drove record commercial results and top-ranked fan experience.

Dr. Laila Mintas· Venture Partner

Venture Partner with nearly two decades of experience in sports technology, sports betting and iGaming. Has held senior leadership roles at FIFA, Sportradar, Betworks and PlayUp and supports the firm's investment strategy in gaming and betting.

Laila Mintas· Venture Partner

Venture Partner with nearly two decades of experience across sports technology, sports betting, and iGaming. Has held senior roles at FIFA, Sportradar, Betworks, and PlayUp and advised on strategic transactions across sports, media, and gaming.

Michael Redd· Senior Venture Partner· Ohio

Senior Venture Partner focused on human performance and injury prevention. A twelve-season NBA veteran, Olympic gold medalist, and Basketball Hall of Fame inductee, he invests in sports tech, health, and performance through his firm 22 Ventures.

Chava· Marketing and Investor Relations· Tel Aviv

Leads Marketing and Investor Relations at ADvantage. Previously built a fashion startup, managing 100+ brand partnerships and e-commerce operations. Originally from San Antonio, Texas, she is a former competitive hurdler and martial artist.

Chava Swart· Marketing and Investor Relations· Tel Aviv

Leads Marketing and Investor Relations at ADvantage. A former fashion startup founder who managed over 100 brand partnerships and e-commerce operations before moving into the investment world. Originally from San Antonio, Texas.

John· Partner· Ohio

Has spent over a decade investing in, advising, and building sports and technology startups. Co-founded 22 Ventures with NBA All-Star Michael Redd, running operations and deal flow across 100+ investments, and previously co-founded the law firm Stansbury Weaver. Holds a B.A. from Ohio State and a J.D. from the University of Michigan.

What they invest in

from 4 of 4 portfolio companies

Sports Tech ×3AI & Machine Learning ×2Hardware ×2Media & Entertainment ×2Consumer ×1Fintech ×1Gaming ×1Marketing Tech ×1

HQs:United States×3

Investments · 4 tracked

founders shown can be your intro path

By year:2024 · 1 2023 · 12 dated

TAPPPtappp.com in 𝕏✓ verified

TAPPP builds a transaction and payment services platform for sports video streaming providers, connecting retail distribution of gift cards with real-time payment processing to add revenue and viewer interactivity.

FintechGamingMedia & EntertainmentSports TechNew York City, US

Sundip Agarwal(Founder)inSandy Agarwal(Founder & Chief Executive Officer)

Co-investorsAccomplice Oakvale Capital Verance Capital 4M Holding Courtside Ventures leAD Sports +4 more

Flexiaflexiapilates.com in

Flexia provides at-home Pilates reformer equipment combined with digital technology and community features to make Pilates instruction accessible to a broad audience.

ConsumerHardwareWellness & FitnessSacramento, US

Kaleen Canevari(Founder & CEO)

Co-investorsalphabet angels Phoenix Capital Ventures Techstars Phoenix Venture Partners

Greenflygreenfly.com in 𝕏Apr 2024

Greenfly offers an AI-powered platform for collecting, organizing, and distributing short-form media and digital assets, used by sports leagues, teams, and media organizations to engage fans and create sponsor and broadcast revenue.

AI & Machine LearningMarketing TechMedia & EntertainmentSaaSSports TechSanta Monica, US

Daniel Kirschner(CEO & Co-Founder)Shawn Green(Co-Founder)inMichael Tracyin

BoardNate Redmond(Director)inMark Leschly(Director)

Co-investors4M Holding Allievo Capital Alpha Edison Corazon Capital CP Ventures Iconica Partners +5 more

Playermakerplayermaker.comOct 2023

Playermaker makes a shoe-mounted wearable sensor and companion app that tracks footballers' technical skills (touches, passes, first touch, kicking velocity) and physical performance (distance, sprints, accelerations), then delivers personalized targets and insights.

AI & Machine LearningHardwareSports Tech

Co-investorsBenhamou Global Ventures Ventura Capital Pegasus Tech Ventures

Portfolio news

latest coverage across their companies

17-Year-Old Brazilian Develops AI to Aid Students with ADHD and Dyslexia, Capturing Google's Attention with Flexia - CPG Click Oil and Gas

Flexia · en.clickpetroleoegas.com.br · Jul 2, 2026

Frequently asked questions

What stage does ADVANTAGE invest at?: ADVANTAGE invests at the Pre-Seed, Seed, Series A stages.
What sectors does ADVANTAGE focus on?: ADVANTAGE focuses on Consumer, Gaming, Healthtech, Media & Entertainment, Sports Tech.
Where is ADVANTAGE located?: ADVANTAGE is headquartered in Jerusalem, IL.

Media · Podcasts & interviews

featuring the team

John Oliver Calls Out Medicare Advantage — Here’s Why It Matters

Medicare on Video - Free Medicare and Annuity Help · John

Medicare Advantage: Last Week Tonight with John Oliver (HBO)

LastWeekTonight · John

The Chris Voss Show Podcast – John Grace, Founder & President Investors’ Advantage Corp

Chris Voss · John

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