4M Holding
Family officeCascais · Pre-Seed–Seed · 1 people tracked
Investment thesis
4M Holding is a global investment firm and company builder founded in 2022 to oversee Cesar Villares' business ventures, family investments, and new opportunities, now including Go4it Capital's interests. It partners with world-class founders creating positive societal impact through direct investing, advising, and co-creating companies. Its associated activity spans sports, gaming, wellness, and active-lifestyle sectors, with prior investments (via Go4it Capital) in companies such as Strava, DAZN, Sorare, and WSC.
Source: firm website, verified Jul 29, 2026.
Team · 1 people
from the firm's websiteBrazilian entrepreneur and investor who founded 4M Holding in 2022 and co-founded Go4it Capital with Marc Lemann. He also co-founded Mamba Water and Aztro Energy, helped launch On Running and expand Strava in Brazil, and advises athletes and the Rio Open. Named Sports Executive of the Year in 2014.
Investments · 6 tracked
founders shown can be your intro pathFrequently asked questions
- What stage does 4M Holding invest at?
- 4M Holding invests at the Pre-Seed, Seed stages.
- What sectors does 4M Holding focus on?
- 4M Holding focuses on Gaming, Impact & Social Good, Sports Tech, Wellness & Fitness.
- Where is 4M Holding located?
- 4M Holding is headquartered in Cascais, PT.
- Does 4M Holding lead rounds?
- 4M Holding typically participates in rounds rather than leading them.
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