4M Holding
Family officeCascais · Pre-Seed–Seed · 5 people tracked
Find your way into 4M Holding
3 people in our graph share verified history with the 4M Holding team — schools, employers, funds. One of them is your warm intro.
Investment thesis
4M Holding invests in and builds companies alongside world-class, mission-driven founders seeking to create a positive impact on society. It operates through three modes: direct investing, advising, and co-creating new companies. Through Go4it Capital, its investments have concentrated on global sports, gaming, wellness, and active-lifestyle companies such as Strava, DAZN, Sorare, and WSC. The firm now oversees all of the Villares family's interests as well as new opportunities, reflecting a founder-centric, impact-oriented approach to backing businesses that dare to build a better future.
Source: firm website, verified Aug 27, 2026.
Team · 5 people
from the firm's websiteWhat they invest in
from 18 of 34 portfolio companiesConsumer ×9Sports Tech ×7Media & Entertainment ×5Gaming ×4Wellness & Fitness ×4AI & Machine Learning ×3Direct to Consumer ×3Fintech ×2
HQs:Brazil×7United States×3
Who they back
founder profiles across 9 portfolio companiesFounding team size:solo founder×32 founders×33 founders×14+ founders×2
Where their founders studiedfrom 17 founders with education data
Harvard University ×3Pontifícia Universidade Católica do Rio de Janeiro ×3Florida International University ×2Stanford University Graduate School of Business ×2Swiss Hotel Management School ×2
Investments · 34 tracked
founders shown can be your intro pathCo-investorsValor Capital GroupVerve Capital
Aztro Energy sells functional and healthy energy products and channels sales into solar energy for underserved communities.
ConsumerEnergyImpact & Social Good
PartnerCesar Villares· solo GP
Cerveja Praya produces a Brazilian golden ale beer made with Sicilian lemon zest and coriander seeds, marketed as a natural, vegan, and refreshing beverage.
ConsumerDirect to ConsumerFoodTechRio de Janeiro, BR
Camelfarm Capital is an investment firm that funds and mentors consumer brands, backing founders aiming to disrupt their product categories.
ConsumerDirect to Consumer
Rodrigo Monteiro(Co-founder)inFelipe Diz(Co-founder)inThadeu Diz(Co-founder)inCesar Villares(Co-founder)
Co-investorsBlustone Capital
Cariuma is an eco-friendly footwear brand known for skate shoes that has stopped accepting new orders on its website.
Co-investorsACTAI VenturesK3 Ventures
A digital leader in global sports media operating a fast-growing sports streaming service.
Co-investorsAser Ventures
Final Level is a Brazilian content and creativity company that develops branded content solutions for companies seeking to connect with youth audiences through gaming and youth culture.
Creator EconomyGamingMedia & Entertainment
Leading plant-based meat brand in Brazil, also known as Fazenda Futuro.
Co-investorsMaC Venture CapitalVelo Partners
Gabriel is a Brazilian technology company that installs networked security cameras (its "Camaleão 2") on private properties facing public streets, using automatic license plate reading to identify vehicles involved in crimes and alert authorities in real time.
AI & Machine LearningGovTechHardware
Co-investorsAlter GlobalAstellaNorte VenturesQualcomm VenturesSoftbank Latin America FundSoftBank Group
Gamers Club is a Brazilian esports platform where players join amateur championships and leagues for titles like CS:GO, League of Legends, Valorant and TFT, play ranked matches to raise their skill level, and compete for cash, skins and other prizes.
ConsumerGamingSports Tech
Glorify is a Christian devotional app with millions of users that offers prayer, scripture, and spiritual community features.
ConsumerHardwareWellness & Fitness
Ed B.(Founder)in
Co-investorsAndreessen HorowitzCathexis VenturesK5 GlobalSoftBank GroupSoftbank Latin America Fund
Go4it Capital is a holding company that co-invests in entrepreneurs building global businesses in sports, digital media, and well-being.
Media & EntertainmentSports TechWellness & Fitness
Greenfly offers an AI-powered platform for collecting, organizing, and distributing short-form media and digital assets, used by sports leagues, teams, and media organizations to engage fans and create sponsor and broadcast revenue.
AI & Machine LearningMarketing TechMedia & EntertainmentSaaSSports TechSanta Monica, US
Daniel Kirschner(CEO & Co-Founder)inShawn Green(Co-Founder)inMichael Tracyin
BoardNate Redmond(Director)inMark Leschly(Director)
Co-investorsAllievo CapitalAlpha EdisonCorazon CapitalCP VenturesIconica PartnersLinkinFirm+5 more
Gringa is a Brazilian online marketplace for buying and reselling authentic pre-owned luxury goods, with items verified through Entrupy authentication and offering installment and Pix payment options.
Circular EconomyE-commerceMarketplaces
Mamba Water produces a functional protein-enriched beverage containing 20g of hydrolyzed collagen and BCAA for consumers seeking post-workout recovery and muscle support.
ConsumerDirect to ConsumerFoodTechHealthtechWellness & Fitness
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NG Cash is a Brazilian payment institution authorized by the Central Bank that operates as an electronic money issuer and provides banking correspondent services for bill payments, utilities, taxes, and credit products.
Fintech
Mario Augusto Sá(Founder)inPetrus Ballhausen Arruda(Founder)inAntônio Nakad(Founder)inVictor Trindade(Founder)inLuis Sao Thiago de Carvalho(Director)Rodin Spielmann de Sa(Director)
Co-investors17SigmaAndreessen HorowitzDaphniLatitud VenturesMONASHEESNew Enterprise Associates (NEA)+3 more
Brazilian daily fantasy sports and betting operator offering cash-prize soccer contests, sportsbook and casino products.
Cricket Square, Grand Cayman
Mateus Carvalho Dantas(Executive Officer, Director)Andre Augusto Machado Santos(Executive Officer, Director)
BoardNigel Eccles(Director)
Co-investorsBullpen CapitalCourtside VenturesLeft Lane CapitalVerve CapitalGlobo Ventures
Sorare operates a fantasy football game built around officially licensed digital player cards.
Nicolas Julia(Co-founder & CEO)inAdrien Montfort(Co-founder)in
PartnerCesar Villares· solo GP
Co-investorsAccelBessemer Venture PartnersConsenSys MeshEmblemFabric VenturesIsomer Capital+13 more
Strava is a mobile app and online platform where athletes track and share their workouts, activities, and athletic performance with a community of fitness enthusiasts.
ConsumerHealthtechSocialSports TechSan Francisco, US
Michael Horvath(Founder)inDavis Kitchel(Founder)inMark Gainey(Founder)in
PartnerCesar Villares· solo GP
Co-investorsCapnamicFounders Circle CapitalJackson Square VenturesSecond Alpha PartnersTCV
TAPPP builds a transaction and payment services platform for sports video streaming providers, connecting retail distribution of gift cards with real-time payment processing to add revenue and viewer interactivity.
FintechGamingMedia & EntertainmentSports TechNew York City, US
Sundip Agarwal(Founder)inSandy Agarwal(Founder & Chief Executive Officer)
Co-investorsAccompliceADVANTAGEOakvale CapitalVerance CapitalCourtside VenturesleAD Sports+4 more
Simple is a boutique gym chain offering strength training, high-intensity classes, pilates, body-composition analysis, and recovery services such as ice baths, infrared sauna, and RollShaper.
ConsumerSports TechWellness & FitnessRio de Janeiro, BR
Tipspace is a skill-based competition platform for video game players, offering contests built around titles such as League of Legends, Valorant, Teamfight Tactics, and Counter-Strike.
ConsumerGaming
Co-investorsVerve Capital
This company provides AI-powered content analysis tools that automatically analyze, index, and rate sports events from multiple sports disciplines, enriching live broadcasts and archival content with contextual metadata.
AI & Machine LearningMedia & EntertainmentSports Tech
Co-investors2B.VCO.G. Venture PartnersPix Vine CapitalR/GA VenturesTitan Capital PartnersHarris Blitzer Sports & Entertainment
Weblock provides blockchain-based SaaS solutions for businesses including tokenized asset platforms, digital credential management, custom digital currency issuance, and blockchain-based access control systems.
Crypto & Web3Enterprise SoftwareSaaS
PartnerCesar Villares· solo GP
Portfolio news
latest coverage across their companies
DAZN · pomegra.io · Sep 1, 2026
Strava · forgeglobal.com · Aug 28, 2026
Gabriel · scanx.trade · Aug 19, 2026
Glorify · startupintros.com · Jul 13, 2026
Frequently asked questions
- How many investments has 4M Holding made?
- 4M Holding has 34 tracked investments.
- What stage does 4M Holding invest at?
- 4M Holding invests at the Pre-Seed, Seed stages.
- What sectors does 4M Holding focus on?
- 4M Holding focuses on Gaming, Impact & Social Good, Sports Tech, Wellness & Fitness.
- Where is 4M Holding located?
- 4M Holding is headquartered in Cascais, PT.
- Does 4M Holding lead rounds?
- 4M Holding typically participates in rounds rather than leading them.
- Who does 4M Holding co-invest with?
- 4M Holding most often shares deals with Verve Capital, R/GA Ventures, Andreessen Horowitz, among 53 tracked co-investors.
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