Stance
California, US · Founded 2009 · Delaware corporation · 7 known investors
Stance designs and manufactures socks and underwear for athletes, artists, and active individuals, with particular focus on comfort and craftsmanship through products like casual socks, performance socks, and underwear. The company is based in California and holds partnerships with major sports leagues including the NBA and MLB.
Also known as Stance
Founders & leadership
Stance was founded in 2009 by Jeff Kearl.
Board
Investors · 7
Reported raises · per SEC filings
Form D private placements$107.6M disclosed across 3 rounds · 2014–2016
▶$20.4MraisedMay 2016 · 8 investors · OtherRule 506(b)
- John WilsonExecutive Officer
- Greg WarnockDirector
- Josh JamesDirector
- Eric CarlborgDirector
- Carolyn MacNaughtonDirector
- David GattoDirector
- Pravin VaziraniDirector
- Jeff KearlExecutive Officer, Director
- Tod FrancisDirector
- Jay BrownDirector
- Offering amount
- $20.4M
- Amount sold
- $20.4M
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$61.3MraisedMar 2016 · 14 investors · OtherRule 506(b)
- Aaron DeRoseDirector
- Josh JamesDirector
- Jeff KearlExecutive Officer, Director
- Carolyn MacNaughtonDirector
- David GattoDirector
- Pravin VaziraniDirector
- Jay BrownDirector
- Tod FrancisDirector
- Eric CarlborgDirector
- John WilsonExecutive Officer
- Offering amount
- $61.3M
- Amount sold
- $61.3M
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$26MraisedMay 2014 · 58 investors · OtherRule 506(c)
- Aaron DeRoseDirector
- David GattoDirector
- Rick AldenDirector
- Carolyn MacNaughtonDirector
- John WilsonExecutive Officer
- Jay BrownDirector
- Jeff KearlExecutive Officer, Director
- Offering amount
- $29.6M
- Amount sold
- $26M
- First sale
- Apr 2014
- Incorporated
- Corporation, Delaware, 2009
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Stance is an apparel company that designs and sells socks, underwear and other apparel. Its product assortment is organized into casual socks, performance socks, underwear and apparel categories, with dedicated men's and women's best-seller collections. Running socks are positioned for long-distance and climbing use.
The company markets a product line called Fusion Grip, which uses performance yarns knit directly into the sock footbed to provide grip and stability for sport and movement. Fusion Grip styles include crew socks priced at $24.99 and tab socks priced at $19.99, offered in colorways such as white, black, light grey, navy and croissant. Licensed and co-branded merchandise appears among the most-searched terms on its storefront, including MLB, NBA, Disney and Marvel products.
Business model
Stance sells branded socks, underwear and apparel to consumers through its own online store, using promotional mechanics such as multi-pack bundles offering savings of up to 15% and free shipping on orders above $49.
Revenue is generated from direct-to-consumer product sales on stance.com, with checkout supporting card payments, Apple Pay and other methods, and subscription management available to customers.
Latest developments
Stance is promoting the launch of its Fusion Grip sock line and a running sock collection positioned for mountain and long-distance use.
▸Full profile — technology, go-to-market
Technology
Product-level technology centers on knit construction, including interwoven performance yarns knit into the sock footbed to deliver targeted grip and stability.
Go-to-market
Direct-to-consumer e-commerce supported by category and best-seller merchandising, bundle discounts, free-shipping thresholds, 30-day refunds, 24/7 online support, and social channels including Facebook, X, Instagram, TikTok, YouTube and Vimeo.
Consumers buying everyday and athletic socks, underwear and apparel, including runners and other sport participants, as well as buyers of licensed sports and entertainment designs.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Stance for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsStance introduced Fusion Grip, a sock line with performance yarns interwoven into the footbed for grip and stability, offered in crew ($24.99) and tab ($19.99) styles.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Stancestance.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Stance do?
- Stance is a California-based apparel brand selling casual and performance socks, underwear and apparel direct to consumers.
- Who founded Stance?
- Stance was founded by Jeff Kearl in 2009.
- Who are Stance's investors?
- Stance's investors include August Capital, Founders Circle Capital, Lobby Capital, Mercato Partners, Parade Ventures, ACME Capital, Shasta Ventures.
- How much funding has Stance raised?
- Stance has disclosed $107.6M raised across 3 rounds.
- Where is Stance headquartered?
- Stance is headquartered in California, US.