Greenfly

Greenfly, Inc. develops a short-form media orchestration platform used by sports leagues, teams, federations, colleges, TV networks, brand sponsors, and entertainment and other brands. The software handles real-time capture, aggregation, organization and distribution of digital media: live content creators and photographers upload vertically formatted event media, assets are pulled in from other sources including digital asset management systems, licensed services and video editors, and proprietary AI performs subject identification and intelligent routing into personalized channels and galleries for individuals or groups. Users — staff, athletes, partners, sponsors and broadcasters — are notified when new media is available to download and share, primarily via mobile, and the platform includes group communications and analytics and measurement modules.

The company positions itself as core infrastructure for short-form content operations, connecting leagues with teams, athletes, broadcast partners and sponsors for collaborative content activation, and frames short-form content as both a fan experience and a monetization channel through sponsor activation and broadcast tune-in. Named customers include the NBA, MLB, NHL, NWSL, Big Ten Conference (and Big Ten Network), ESPN, LPGA, PGA TOUR, LET and European Tour Group. Greenfly's iOS app, listed under the Social Networking category and published by Greenfly, Inc., described the product as turning a company's existing relationship network into an on-demand source of photo and video content distributable across multiple channels.

Founding story

Greenfly was founded in 2014 by Shawn Green and Daniel Kirschner, with Kirschner serving as CEO.

Business model

Greenfly licenses its cloud-based platform to organizations (leagues, teams, federations, colleges, networks, sponsors and brands) as enterprise software, sold through a sales-led motion with demo requests and a customer success organization; the platform is delivered via a web portal and mobile apps and integrates with dozens of media sources and cloud file systems.

Revenue is generated from organizations licensing the platform; the product is marketed on its ability to unlock customer revenue through sponsor activation, broadcast partner content access and fan engagement.

Traction

Website states the platform is trusted by over 40 leagues and 500 teams. In April 2024 the company said it worked with more than 100 sports leagues, teams and brands, having onboarded more than 40 new partners during 2023. Customers named in sources include the NBA, MLB, NHL, NWSL, Big Ten and ESPN. The iOS app holds a 4.7 rating from 118 ratings.

Latest developments

In April 2024 Greenfly closed an oversubscribed $14 million equity financing led by ADvantage, with new investors including NBA Equity, Ryan Sports Ventures and Mercato Partners, and participation from existing investors; the CEO said proceeds would fund scaling with existing customers and international expansion. The company reported working with more than 100 sports leagues, teams and brands at that time, and its website states it is trusted by over 40 leagues and 500 teams. The iOS app has continued to receive releases through 2026 and the company's status page reports all systems operational.