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Incredible
Techstars '23London, GB · Founded 2022 · 9 employees on LinkedIn · 16 known investors
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Incredible is an AI-powered mobile app that helps users manage credit card debt and reduce interest fees by automating financial administration without requiring loans.
Also known as getincredible.com · Incredible
Investors · 16
How we know: the VCSheet dataset · fuel.ventures · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · research · startupmag.co.uk · Not right? Tell us
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How we know: a partner's Signal profile · Not right? Tell us
How we know: a partner's Signal profile · press coverage · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: funding news · press coverage · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: press coverage · Not right? Tell us
How we know: press coverage · Not right? Tell us
Also in the syndicate · 6
Funding
SEC filings, press & company announcements- Undisclosed amountPre-SeedMay 2024 · 2 sources
Angel Invest Ventures, Joe Cross, Keith Grose, Mark Ransford, Michael Tefula, Russell Smith, Steve O'Hear, Techstars
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Incredible is a London, UK-based fintech that provides an automated mobile platform for managing consumer debt. Its app uses open banking data and AI to help users track, manage and repay credit card balances, with the stated aim of reducing the interest they pay. Product features described publicly include Roundups, which converts spare change into interest savings, and IncrediPay, which consolidates a user's repayment obligations into a single monthly payment.
The company operates an iOS app that was initially released alongside an invite-only beta. Its roadmap extends beyond credit cards toward a broader portfolio of credit products, including personal loans, car finance, buy now pay later arrangements and mortgages. Incredible is led by CEO Yaseen Rostom.
Business model
Incredible distributes a consumer mobile application that connects to users' credit card and banking data via open banking, automating tracking, management and repayment of balances rather than providing a refinancing loan.
Traction
Following the launch of its iOS app and invite-only beta, the company reported connections to more than £2 million in credit card debt and said it had helped thousands of consumers reduce interest payments.
Latest developments
In May 2024 Incredible announced a $1 million pre-seed round backed by Techstars, Angel Invest Ventures and a group of angel investors, with proceeds earmarked for expanding operations and further developing the platform.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An early-stage entrant in the UK consumer debt management segment of fintech, operating at pre-seed stage as of 2024.
Technology
The platform applies open banking connectivity and AI to monitor credit card balances and automate repayment, including a Roundups feature that directs spare change toward interest savings and IncrediPay, which consolidates repayments into one monthly payment.
Go-to-market
Consumers carrying credit card debt, initially in the UK, with intended expansion to users of other credit products such as loans, car finance, BNPL and mortgages.
Geography
Headquartered in London, United Kingdom, with reported debt connections denominated in pounds sterling.
History
The company built an automated debt management mobile platform, launched an iOS app and an invite-only beta, and announced a $1 million pre-seed financing in May 2024 under CEO Yaseen Rostom.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 10
Companies working in the same space as Incredible.
Timeline · 2
launches, deals, and filingsIncredible announced a $1 million pre-seed round including Techstars, Angel Invest Ventures and angel investors Mark Ransford, Joe Cross, Russell Smith, Michael Tefula, Keith Grose and Steve O'Hear, to expand operations and develop its platform.
$1M source ↗
Incredible launched an iOS app and an invite-only beta version of its automated debt management platform, including Roundups and IncrediPay features.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 9
primary sources listed
- Rethink Impact Surpasses $500+ Million In Assets Raisedpulse2.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Incredible do?
- London fintech offering an automated mobile app that helps consumers track, manage and repay credit card debt.
- Who are Incredible's investors?
- Incredible's investors include Fuel Ventures, Techstars, Ada Ventures, Andreessen Horowitz, Atomico, Base10 Partners, Corazon Capital, Mark Ransford and 2 more.
- Where is Incredible headquartered?
- Incredible is headquartered in London, GB.