Ballpark Ventures
Venture capitalCheltenham · Seed–Series A · 6 people tracked
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Investment thesis
Ballpark Ventures is a boutique early-stage technology fund whose partners are all successful entrepreneurs currently investing their own money. The firm emphasizes that its focus is on supporting founders rather than the investors themselves. Its investment criteria are simple, centered on whether the partners can add significant incremental value to a venture given their operating experience. The firm favors sectors where it has deep expertise, including mobile, retail, and media, and looks to help diverse startups strengthen their market presence.
Source: firm website, verified Aug 3, 2026.
Team · 6 people
from the firm's websiteWhat they invest in
from 16 of 20 portfolio companiesAI & Machine Learning ×8SaaS ×8AdTech ×6Developer Tools ×6Enterprise Software ×6Data & Infrastructure ×4Marketing Tech ×4Cloud Computing ×2
HQs:United Kingdom×3United States×3Estonia×1Vietnam×1
Who they back
founder profiles across 9 portfolio companiesFounding team size:solo founder×32 founders×43 founders×2
Where their founders studiedfrom 12 founders with education data
University of Oxford ×2
What their founders studiedfrom 10 founders with field-of-study data
Computer Science ×4Business & Management ×2Physics ×2
Where their founders worked beforefrom 10 founders with career history
Sony Computer Entertainment Europe ×2Velti ×2
Accelerator rootsportfolio companies that came through a program
Investments · 20 tracked
founders shown can be your intro pathBy year:2019 · 12015 · 12 dated
Permate is an all-in-one partnership automation platform that connects brands, agencies, and partners to manage affiliate marketing relationships, track performance metrics, and facilitate revenue-sharing arrangements across multiple business sectors.
AdTechMarketing TechSaaS
Co-investorsBalderton CapitalDIP CapitalEpisode1Passion CapitalImpulse VC
Adzact is a B2B advertising platform that uses AI and open-source data to build customer profiles, identify future buyers, and target them with precision across channels including LinkedIn, Facebook, Google, CTV, radio, DOOH, native, and video.
AdTechAI & Machine LearningMarketing Tech
Tom Gatten(Founder)in
Co-investorsFuel Ventures
Appear Here is a marketplace platform that connects brands, designers, and entrepreneurs with short-term retail spaces.
Enterprise SoftwareMarketplacesPropTechRetail TechLondon, GB
RossAlex Hely-Hutchinson(Founder)Ross Bailey(Founder)
Co-investorsBalderton CapitalHOWZAT PartnersMiroma VenturesMolten VenturesOctopus VenturesFifth Wall+3 more
Blink is an AI app builder platform that generates production-ready websites, SaaS applications, and mobile apps from natural language descriptions without requiring coding.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaSSan Francisco, US
Kai Feng(Founder)inGiulio Cantoro(Founder)inJacopo Berlusconi(Founder)inMarco Boretto(Founder)inMarco Turetta(Founder)inSair Ali(Founder)
Co-investorsLeonis CapitalY CombinatorBankia Fintech VentureINcapital VenturesKibo VenturesLoftyInc Capital+8 more
Blis is a UK-founded advertising platform that targets audiences using geographic data rather than personal identifiers.
Co-investorsBeringeaEndeit CapitalMiroma VenturesUnilever VenturesMeridian Growth Capital
Constant offers "Landing Spaces," a platform that lets consumer brands create shoppable, on-brand landing pages and redirect shoppers to their preferred retailers across marketing channels like email, social, and retail media.
AdTechMarketing TechRetail Tech
Co-investorsAngels DenCraigie Capital
Maria Raga(Founder)Simon Beckerman(Founder)
Co-investorsBalderton CapitalCreandumHoltzbrinck VenturesHV CapitalOctopus VenturesTempoCap
Flitto creates, refines, and validates large-scale multilingual and multimodal datasets (text, speech, and image) for training AI models, sourced through its crowd platform Flitto Arcade with 14 million users across 173 countries.
AI & Machine LearningData & InfrastructureSaaS
Co-investorsAtinum Investment Co. Ltd.aVentureColopl NextPearl Abyss CapitalPremier PartnersSBI Investment Korea Co. Ltd.+1 more
Lingvist develops AI-powered language learning software that uses big data and machine learning to adapt course content in real time for individual learners.
AI & Machine LearningConsumerEdTechTallinn, EE
Mait Müntel(Co-founder)inJalakas Ott(Executive Officer, Promoter)
BoardJaan Tallinn(Director)Andrus Oks(Director)inEamonn Carey(Director)inTakahito Aiki(Director)
Co-investorsInventureRockaway VenturesTechstarsTera VenturesBlackPineInventure+2 more
LoopMe uses AI agents to deliver brand advertising within mobile applications.
AdTechAI & Machine Learning
Stephen UpstoneinMarco van de BerghinAndrew Smallin
Co-investorsOpenOceanHV CapitalImpulse VCMayfair Equity Partners
On Device Research provides Brand Lift measurement that helps advertisers and media partners measure campaign performance, improve media planning, and enhance ad targeting across online and offline media.
AdTechData & InfrastructureMarketing Tech
Co-investorsPassion CapitalPlayfair Capital
PlayCanvas is a cloud-based 3D engine and development platform that enables creation of interactive 3D applications, games, and visualizations for the web.
Cloud ComputingDeveloper ToolsGamingSaaSLondon, GB
Will Eastcott(Founder)inDavid Evansin
Co-investors500 GlobalTechstarsDC Thomson Ventures
Quantemplate is a network platform that enables organizations to exchange, reconcile, and orchestrate data across value chains with transparency and trust.
AI & Machine LearningData & InfrastructureEnterprise SoftwareFintechInsurTechSaaSNew York City, US
Adrian Rands(Co-founder)inDaniel Dall'Asta(Director)Caroline Murphy(Executive Officer)Howard Lundgren(Executive Officer, Director)
Co-investorsRoute 66 VenturesTechstars
Sendbird provides an AI-powered conversation platform that enables businesses to build conversational AI agents for customer interactions.
AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareSaaSSan Francisco, US
John S. Kim(Founder)inBrandon Jeon(Founder)inHarry Kim(Founder)inJoseph Pagano(Executive Officer)Yoonho Jeon(Director)Yeusin Kim(Director)
Co-investorsAugust CapitalCategory VenturesEmergence Capital PartnersFundersClubICONIQLobby Capital+20 more
Tapdaq was a London-based mobile ad mediation platform for app developers, acquired by Tapjoy in 2018.
AdTechDeep TechDeveloper ToolsGaming
Ted Nash(Cofounder)Matthew Bromberg(Chief Executive Officer and President)
Co-investorsKindred CapitalOpenOceanBalderton Capital
Tray.ai is an integration and automation platform that solution providers and consultancies use to build custom workflows and automations for their enterprise customers.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaSLondon
Rich Waldron(Founder)inAlistair Russell(Founder)inDominic Lewis(Founder)in
BoardMichael Chalfen(Director)Puneet Agarwal(Director)
Co-investorsAcequia Capital (AceCap)AngelPadArtisanal VenturesFirestartrMosaic VenturesNotable Capital+6 more
Unmade provides digital infrastructure and automation software for apparel and sportswear brands to manage customization, small-batch production, and demand-driven manufacturing.
Advanced ManufacturingDeveloper ToolsE-commerceEnterprise SoftwareSaaSLondon, GB
Hal Watts(Founder)inBen Alun-Jones(Founder)Kirsty Emery(Founder)
Co-investorsBackedFELIX CAPITALLocalGlobeMaersk GrowthOctopus VenturesTechstars+3 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
GeoSpock
Exits · 4
1 IPOs · 3 acquisitions · showing 1tapdaqacq. by Unity
Principals & officers · per Companies House
what is this? ⓘLLP designated member · since 2012
LLP designated member · since 2012
LLP designated member · since 2011
LLP designated member · since 2011
Corporate LLP designated member · since 2011
LLP member · since 2013
LLP member · since 2013
LLP member · since 2012
LLP member · since 2011
LLP member · since 2011
+9 more officers on the register
Jeffrey Cooper — significant influence or control limited liability partnership
Frequently asked questions
- How many investments has Ballpark Ventures made?
- Ballpark Ventures has 20 tracked investments, 4 of which have exited.
- What stage does Ballpark Ventures invest at?
- Ballpark Ventures invests at the Seed, Series A stages.
- What sectors does Ballpark Ventures focus on?
- Ballpark Ventures focuses on AdTech, Media & Entertainment, Mobility & Transportation, Retail Tech.
- Where is Ballpark Ventures located?
- Ballpark Ventures is headquartered in Cheltenham, GB.
- Who does Ballpark Ventures co-invest with?
- Ballpark Ventures most often shares deals with Techstars, Balderton Capital, Octopus Ventures, among 57 tracked co-investors.
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