Fundraising Fox

Heroes

White Bear Lake, US · Founded 2020 · 181 employees on LinkedIn · 19 known investors

Find your way into Heroes

A commerce company that sells and expands consumer products across Amazon, direct-to-consumer channels, and retail stores, managing customer touchpoints and international expansion. It helps brands reach shoppers on global marketplaces and in physical stores.

Direct to ConsumerE-commerceRetail Tech

Founders & leadership

Heroes was founded in 2020 by Riccardo Bruni and Alessio Bruni.

RBRiccardo Bruni
Riccardo Bruniin𝕏Co-founderAngel
AB
Alessio BruniinCo-Founder

Investors · 19

alphabet angels
D4 VenturesLondon
DIP CapitalLondon
Fuel VenturesLondon · $317.5K – $9.5M
Perivoli InnovationsSt. Helier
PROOFArlington
Raptor GroupMiami Beachvia James J. Pallotta · inferred
Sprint VcBangalore · $300
Upper90Providence · $5M – $25M
360 CapitalreportedMilan · $162K – $10.8M
Crayhill Capital ManagementreportedNew York
DeFiance CapitalreportedSingapore
Kosmos VenturesreportedPerth
Mechanism CapitalreportedLiberty Hill · $2M – $22M
PetRock Capitalreported
Shima CapitalreportedIrvine · $5M – $200M
Sino Global CapitalreportedBeijing
Three Arrows Capitalreported

Also in the syndicate · 1

Upper 90

Funding

SEC filings, press & company announcements

$100K disclosed across 1 of 3 rounds · 2021–2026

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Third annual Tunnel to Towers 5K Run & Walk - Milwaukee raises $37,244 for America's Heroes - CUInsightcuinsight.com · Aug 2026Odessa nonprofit Next Level Heroes to host 'Calling All Dancers' fundraiseryourbasin.com · Jul 2026Hope for Heroes Announce First Recipients of Funding – Mix 94.7 KMCHkmch.com · May 2026Heroes Raises $100K Seed Round | Signalbasetrysignalbase.com · May 2026Nyan Heroes Raises $7.5M to Develop Play-to-Earn Gamefinance.yahoo.com · May 2022UK-based Heroes raises $200M to buy up more Amazon merchants for its roll-up play | TechCrunchtechcrunch.com · Aug 2021

Frequently asked questions

What does Heroes do?
A commerce company that sells and expands consumer products across Amazon, direct-to-consumer channels, and retail stores, managing customer touchpoints and international expansion. It helps brands reach shoppers on global marketplaces and in physical stores.
Who founded Heroes?
Heroes was founded by Riccardo Bruni, Alessio Bruni in 2020.
Who are Heroes's investors?
Heroes's investors include alphabet angels, D4 Ventures, DIP Capital, Fuel Ventures, Perivoli Innovations, PROOF, Raptor Group, Sprint Vc and 10 more.
How much funding has Heroes raised?
Heroes has disclosed $100K raised across 1 of its 3 known rounds.
Where is Heroes headquartered?
Heroes is headquartered in White Bear Lake, US.