Guinness Ventures
Venture capitalLondon · Series A–Growth · 16 people tracked
Investment thesis
Guinness Ventures focuses on Series A funding for UK-based scale-up companies across the business services, healthcare, and consumer sectors. Since 2010 the firm has specialised in tax-efficient investment products (EIS, VCT and IHT qualifying), enabling investors to diversify their portfolios while backing some of the UK's fastest growing businesses. The team takes a grounded, evidence-based approach to supporting founders as they scale internationally and pursue their growth ambitions, having invested more than £340m into over 200 qualifying companies to date.
Source: firm website, verified Aug 3, 2026.
Team · 16 people
from the firm's websiteWhat they invest in
from 19 of 67 portfolio companiesSaaS ×10Enterprise Software ×6Consumer ×4Direct to Consumer ×4Healthtech ×3Sports Tech ×3Cloud Computing ×2Data & Infrastructure ×2
HQs:United Kingdom×6United States×2
Who they back
founder profiles across 11 portfolio companiesFounding team size:solo founder×72 founders×23 founders×2
Accelerator rootsportfolio companies that came through a program
Investments · 67 tracked
founders shown can be your intro pathBy year:2026 · 22024 · 13 dated
UK operator trading as Birches Remembrance Park & Crematorium, providing cremation and funeral services in Cheshire.
Anansi is an insurance-driven delivery platform for last-mile logistics that combines regulated insurance, automated invoice monitoring, and risk insights in one system.
E-commerceInsurTechLogistics & Supply ChainSaaS
Co-investorsInsurTechMundi VenturesOctopus VenturesOutrun VenturesSie Ventures
Aptem provides an end-to-end SaaS platform used by UK training providers, universities, colleges, employers and NHS Trusts to manage and deliver apprenticeships, skills training and employability programmes, covering digital enrolment through to compliance and ILR submission.
EdTechFuture of WorkSaaS
Aumet builds an AI-driven procurement and ERP platform for the pharmaceutical supply chain, connecting pharmacies, drug manufacturers, distributors, hospitals, and health ministries with tools for sourcing, pricing, and inventory visibility.
AI & Machine LearningB2B MarketplacesHealthtech
Shahed Jaber(Founder)inAdel HaddadinAshraf SamhouriMohamed BatterjiTariq KhaderYahya Aqel(Founder & CEO)
Co-investors500 GlobalShorooq PartnersRSCMTechstarsEmkan CapitalImpact46+2 more
MORI sells organic and sustainable clothing and sleepwear for newborns and children up to eight years old, made from organic cotton, bamboo, and modal fabrics.
ConsumerDirect to ConsumerE-commerceLondon, GB
Akin Onal(Founder)Cam MillerChirag Shah
Co-investors500 Emerging Europe500 GlobalBY Venture Partners
UK operator of a large freehold premium pub with dining and accommodation in Notting Hill, London, trading as The K.P.H.
Barts Pub Ltd is a UK pub business in which The City Pub Group took a 49% stake in April 2021.
UK online learning platform, licensed from BBC Studios, selling video masterclasses taught by well-known experts.
BibliU is a digital learning platform that partners with publishers to provide students affordable, instant access to course content, and offers institutions workflow automation to reduce administrative burden.
EdTechSaaS
Dave Sherwood(Co-Founder & CEO)in
Co-investorsBrick Capital VenturesGreen Shores CapitalOxford Science EnterprisesParkwalk AdvisorsEmerge Education
Bristol-based developer of mmWave wireless communication systems for defence, high-speed rail and other mobility markets.
Co-investorsCalculus Capital Ltd.Perscitus LLP
UK digital-first home healthcare provider using AI and carer app data to deliver and predict care needs in the home.
UK provider of supported accommodation, fostering and children's residential care services in the North West of England.
UK software company trading as Coniq, providing CRM, loyalty and coupon-redemption technology for shopping malls, outlets and retail brands.
ContentCal was a London-based SaaS platform for planning, approving, scheduling and publishing social media content, acquired by Adobe.
Marketing TechSaaS
Co-investorsFuel VenturesPerivoli Innovations
Femtech gynecological health platform offering period care products, a pelvic pain clinic, and tampon-based diagnostic testing.
Co-investorsCross-Border Impact VenturesJazzya InvestmentsMyelin VCSimplyhealth Ventures
Diffusion provides a platform for managing, optimizing, and distributing live data across event-driven architectures for enterprises.
Data & InfrastructureDeveloper ToolsEnterprise SoftwareFintech
Co-investorsMaven Capital Partners
Doctify is a UK-founded healthcare platform that collects and publishes verified patient reviews of clinicians and care providers.
Stephanie Eltz(Founder)in
Co-investorsAmadeus Capital PartnersBeringeaKeen Venture PartnersKinled HoldingAmadeus Capital SA
UK creative intelligence company using a neuroscience-based algorithm to predict how consumers will respond to visual assets.
Edge10 Group builds ARMS, an Athlete Records Management System that centralises health, performance, and physical testing data into one platform with visual dashboards for elite sports teams and leagues.
HealthtechSaaSSports Tech
Co-investorsOctopus VenturesSaaS Capital
Fable Data is a London-based provider of pan-European and US consumer transaction data for investors, corporates and governments.
London-based analytics and adtech company turning public social media data into audience insights and targeted media campaigns.
Forestreet is a UK AI research platform for market and vendor discovery, acquired by procurement intelligence firm Beroe in 2025.
Fussy makes personal care products designed to reduce single-use plastic waste in bathroom routines.
Circular EconomyConsumerDirect to Consumer
Co-investorsActive PartnersVelocity Capital Advisors
British personal-care brand selling refillable, natural deodorant on subscription and through retail.
London-based provider of drug pricing and market access data, analytics and consulting for the biopharma industry.
UK maker of calisthenics and bodyweight training equipment such as parallettes, founded by Rich Hawkins.
UK provider of web and social media archiving technology for eDiscovery, compliance and records management.
HeadBox is a platform for planning and booking corporate meetings and events, pairing venue-sourcing software with a team of meetings and events experts.
Enterprise SoftwareMarketplacesSaaS
Co-investorsDeepbridge CapitalEgora HoldingEGORA Ventures AGSalica InvestmentsWild Blue Cohort
Travel technology company whose platform curates and distributes tours and attractions for travel brands, destinations and operators.
Imagen is a cloud-native media asset management platform that enables organizations to manage, enrich, and distribute large-scale video files.
Cloud ComputingEnterprise SoftwareMedia & Entertainment
Co-investorsCambridge Innovation CapitalCadenzaHaystackMenlo VenturesScript Capital
Israeli startup building AI software that learns a professional photographer's personal editing style and automates post-production.
UK-based vertical farming company growing herbs and leafy greens at commercial scale in Europe's largest vertical farm.
UK operator developing a specialist rehabilitation hospital for adult men with complex mental health needs.
LOKE Group provides sales, ordering and loyalty apps for hospitality and retail merchants in Australia, the UK, New Zealand and Singapore.
Lune builds an intelligence network for supply chains that enables businesses to decarbonize operations while optimizing performance and automatically fund climate projects.
Climate TechEnterprise SoftwareLogistics & Supply ChainSaaS
Erik StadighRoberto BruggemannOliver Ritzmann
Co-investorsCrane Venture Partners
London-based brand making chef-crafted, organic baby and children's meals sold direct-to-consumer and via Ocado.
Mintago provides an employee benefits and financial wellbeing platform that gives employers tools and insights to support their staff's financial, physical, and mental wellbeing.
FintechHR TechSaaS
Chieu Cao(Co-Founder & CEO)
Co-investorsBlack Lion VenturesFigure 8 InvestmentsLove VenturesRedbus Ventures
UK maker of premium canned ready-to-drink cocktails sold through grocery and convenience retail in the UK and US.
UK platform connecting businesses with local charities and good causes to deliver and measure community and social impact.
Cambridge, UK company whose AI platform turns an organization's existing content into adaptive corporate training modules.
UK direct-to-consumer fresh pasta brand delivering pasta and sauce recipe boxes by subscription; majority-owned by Barilla.
London-based ad tech company selling social-style display ad formats across curated, mobile-optimised open web inventory.
PlotBox provides a deathcare management platform for cemeteries, crematories, and funeral homes, centralizing functions like plot inventory mapping, deceased records, scheduling, financials, and reporting.
Enterprise SoftwareSaaS
Co-investorsClarendon Fund Managers Ltd.
UK-registered private holding company, incorporated in 2015 and based in Epsom, Surrey.
Qureight is a UK AI-powered imaging CRO providing enterprise-grade imaging and precision endpoints for lung and heart disease trials.
Muhunthan Thillai(Founder)in
Co-investorsCambridge Angels groupMolten VenturesPlayfair CapitalXTX Markets
UK-based healthcare data company providing analytics and AI applications to health providers in Europe, Australia and the US.
Scanner provides full-text search and indexing for security logs stored in S3, enabling security teams to investigate incidents by querying years of data in seconds rather than hours.
Cloud ComputingCybersecurityData & InfrastructureEnterprise SoftwareSaaSSan Francisco, US
Cliff Crosland(Co-Founder & CTO)inSteven Wu(Co-Founder)in
Co-investorsSequoia CapitalCRV (Charles River Ventures)Mantis Capital
UK platform and food hall operator that helps founder-led food brands scale via licensing into a nationwide host kitchen network.
Shot Scope makes GPS golf watches, rangefinders, and shot-tracking devices paired with an app that records every shot and provides performance analytics.
ConsumerHardwareSports Tech
Co-investorsEquity GapThe SidebySide Partnership
London-based sports technology company providing smart-ball and player-tracking systems for professional teams and leagues.
UK operator of a South West England warehouse providing fulfilment, managed storage and storage-by-the-box services to eCommerce brands.
UK private limited company registered in Reigate, Surrey, whose stated activities include bicycle manufacture and wholesale trade.
UK education technology company, trading as Satchel, building classroom management and school information tools.
Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura).
Digital HealthDirect to ConsumerHealthtechWellness & Fitness
Hamish Grierson(Founder)inTom Livesey(Founder)inEliot Brooks
Co-investors500 GlobalPembroke VCTRedbus VenturesTarget GlobalLondon Co-Investment Fund
White Rabbit is a gluten free food brand that makes pizzas and other Italian-inspired dishes using traditional recipes and its own dedicated gluten free bakery.
ConsumerDirect to ConsumerFoodTech
Wolf & Badger is a London-based online marketplace and physical retailer for independent fashion, jewellery and homeware brands.
UK insurtech providing embedded, subscription-based digital automotive insurance platforms for car brands and OEMs.
Exits · 1
IPOs and acquisitions across the tracked portfolioContentCalacq. by Adobe
Portfolio news
latest coverage across their companiesImage · zawya.com · Aug 19, 2026
Lune · eu-startups.com · Jun 1, 2026
Fussy · thecheckout.eu · May 19, 2026
Scanner · thequantuminsider.com · Apr 21, 2026
PlotBox · startupmag.co.uk · Apr 23, 2025
Principals & officers · per Companies House
what is this? ⓘDirector · Irish · since 2022
Director · British · since 2024
Director · British · since 2024
Director · British,South African · since 2024
Director · British · since 2024
Director · British · since 2024
Guinness Asset Management Limited — 75–100% of shares, 50–75% of voting rights
Frequently asked questions
- How many investments has Guinness Ventures made?
- Guinness Ventures has 65 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Guinness Ventures invest at?
- Guinness Ventures invests at the Series A, Series B, Series C, Growth stages.
- What sectors does Guinness Ventures focus on?
- Guinness Ventures focuses on Consumer, E-commerce, Enterprise Software, Healthtech, SaaS.
- Where is Guinness Ventures located?
- Guinness Ventures is headquartered in London, GB.
- Who does Guinness Ventures co-invest with?
- Guinness Ventures most often shares deals with 500 Global, Octopus Ventures, Redbus Ventures, among 42 tracked co-investors.
Media · Podcasts & interviews
featuring the teamWhat VCs REALLY Look For in Series A Startups | Lisa Fox, Guinness Ventures
Startup2Standup · Lisa Fox
Size doesn't matter - when investing for growth
Guinness Global Investors
Real assets in the age of AI
Guinness Global Investors
2026 Outlook - Asian Equities
Guinness Global Investors
2026 Outlook - Global equities
Guinness Global Investors
2026 Outlook - Global Energy
Guinness Global Investors
Images
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