🦊/Investors

Guinness Ventures

Venture capital

London · Series A–Growth · 16 people tracked

Find your way into Guinness Ventures

2,623 people in our graph share verified history with the Guinness Ventures team — schools, employers, funds. One of them is your warm intro.

Hannah Sealunlockedknows Ashley Abrahams · together at Judge Business School, University of Cambridge (overlapped)
knows the team · via University of Cambridge
×3knows the team · via Judge Business School, University of Cambridge
knows the team · via CT Investment Partners LLP
knows the team · via 3i Group
knows the team · via University of the West of England
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Investment thesis

Guinness Ventures focuses on Series A funding for UK-based scale-up companies across the business services, healthcare, and consumer sectors. Since 2010 the firm has specialised in tax-efficient investment products (EIS, VCT and IHT qualifying), enabling investors to diversify their portfolios while backing some of the UK's fastest growing businesses. The team takes a grounded, evidence-based approach to supporting founders as they scale internationally and pursue their growth ambitions, having invested more than £340m into over 200 qualifying companies to date.

Source: firm website, verified Aug 3, 2026.

Stage
Series A–Growth
HQ
London, GB
Instruments
Equity
Founded
2010
Last 12 months
2 investments
Tracked investments
69
Acquisitions
4

Team · 16 people

from the firm's website
Andrew Martin Smith· Senior Adviserin
Bernice Brooks· Associatein
George Whear· Associatein
Hugo Vaux· Chief Operating Officerin
Josh Barker· Investor Relations Associatein
Tom Ward· Investor Relations Associate
Will Clark· Head of Business Developmentin

What they invest in

from 24 of 69 portfolio companies

SaaS ×12Enterprise Software ×8AI & Machine Learning ×6Data & Infrastructure ×6Consumer ×5Direct to Consumer ×5Healthtech ×5Cloud Computing ×3

HQs:United Kingdom×12United States×3

Who they back

founder profiles across 14 portfolio companies
64%
solo founders
9 of 14 mapped founding teams
33%
repeat founders
of 15 founders with career history

Founding team size:solo founder×92 founders×33 founders×2

Where their founders studiedfrom 16 founders with education data

University of Oxford ×4The University of Western Australia ×2

What their founders studiedfrom 16 founders with field-of-study data

Business & Management ×5Economics ×3Engineering ×3Computer Science ×2Finance & Accounting ×2Medicine ×2

Where their founders worked beforefrom 15 founders with career history

New Entrepreneurs Foundation ×2Travelex ×2

Accelerator rootsportfolio companies that came through a program

500 Global ×2

Investments · 69 tracked

founders shown can be your intro path

By year:2026 · 22025 · 32024 · 32022 · 210 dated

Anansiwithanansi.com

Anansi is an insurance-driven delivery platform for last-mile logistics that combines regulated insurance, automated invoice monitoring, and risk insights in one system.

E-commerceInsurTechLogistics & Supply ChainSaaS

Co-investorsInsurTechMundi VenturesOctopus VenturesOutrun VenturesSie VenturesUNIQA Ventures GmbH

Aptemaptem.co.ukin𝕏

Aptem is an educational technology platform that manages apprenticeship delivery and administration, serving apprentices, employers, and government bodies.

AI & Machine LearningEdTechFuture of WorkHR TechSaaSNot stated, GB

Richard Alberg(Chief Executive)in

Aumetaumet.comin𝕏

Aumet builds an AI-driven procurement and ERP platform for the pharmaceutical supply chain, connecting pharmacies, drug manufacturers, distributors, hospitals, and health ministries with tools for sourcing, pricing, and inventory visibility.

AI & Machine LearningB2B MarketplacesHealthtech

Ashraf SamhouriMohamed BatterjiTariq KhaderinYahya Aqel(Founder & CEO)Shahed Jaber(Founder)inAdel Haddadin

Co-investors500 GlobalShorooq PartnersRSCMTechstarsEmkan CapitalImpact46+2 more

Baby Moribabymori.comin𝕏

MORI sells organic and sustainable clothing and sleepwear for newborns and children up to eight years old, made from organic cotton, bamboo, and modal fabrics.

ConsumerDirect to ConsumerE-commerceLondon, GB

Akin Onal(Founder and CEO)inCam MillerinChirag Shahin

Co-investors500 Emerging Europe500 GlobalBY Venture Partners

BibliUbibliu.comin𝕏Jun 2022 · $15M

BibliU is a digital learning platform that partners with publishers to provide students affordable, instant access to course content, and offers institutions workflow automation to reduce administrative burden.

EdTechSaaS

Dave Sherwood(Co-Founder & CEO)in

Co-investorsBrick Capital VenturesGreen Shores CapitalOxford Science EnterprisesParkwalk AdvisorsBeyond VenturesBlackRock+2 more

Blu Wireless Technologybluwirelesstechnology.com

Bristol-based developer of mmWave wireless communication systems for defence, high-speed rail and other mobility markets.

Co-investorsCalculus Capital Ltd.Perscitus LLPWren Capital

Ceraceracare.co.ukinJan 2025 · $150M

A homecare company using digital technology and artificial intelligence to improve elderly care through efficient matching and scheduling.

Co-investorsKairos HQKima VenturesWalking VenturesYabeoCredo VenturesEarlymarket+2 more

Ceracerahq.cominJan 2025 · $150M

Cera is Europe's largest HealthTech company building AI tools and digital products to predict hospitalizations and improve care delivery for NHS and government partners.

AI & Machine LearningDigital HealthHealthtechCamden, GB

Dr. Ben Maruthappu(Founder)in

Co-investorsKairos HQEarlymarket

ContentCalcontentcal.ioinacquired by Adobe

ContentCal was a London-based SaaS platform for planning, approving, scheduling and publishing social media content, acquired by Adobe.

Marketing TechSaaS

Co-investorsFuel VenturesPerivoli Innovations

Diffusiondatadiffusiondata.comin𝕏

Diffusion is a real-time data platform that ingests, transforms, and distributes streaming data at low latency to millions of connected endpoints for enterprises.

Cloud ComputingData & InfrastructureDeveloper ToolsEnterprise SoftwareFintechSector AgnosticReading, GB

Co-investorsMaven Capital Partners

Doctifydoctify.com

Doctify is a UK-founded healthcare platform that collects and publishes verified patient reviews of clinicians and care providers.

Stephanie Eltz(Founder)in

Co-investorsAmadeus Capital PartnersBeringeaKeen Venture PartnersKinled HoldingAmadeus Capital SA

Edge10edge10group.comin

EDGE10 Group provides electronic health record systems and performance analytics software for professional sports teams and leagues.

Data & InfrastructureHealthtechSaaSSports TechLos Angeles, US

Gaetan Lefebvre(Founder and COO of ARMS Health)Justin Paige(Chief Executive Officer)in

Co-investorsOctopus VenturesSaaS Capital

Fable data companyfabledata.comin𝕏

Fable provides anonymized, AI-enriched consumer transaction data from European and US banks and card issuers to institutional investors, governments, and central banks.

AI & Machine LearningData & InfrastructureEnterprise SoftwareFintechLondon, GB

Suraj Gohil(Co-Founder & Chief Commercial Officer)inLuke Kennedy(CEO)in

Co-investorsOctopus VenturesThe FSE Group

Forestreetforestreet.comin𝕏Mar 2022acquired by Beroe

Forestreet operates an AI platform for market and innovation discovery, letting companies research technology markets and vendors using data-driven insights rather than analyst reports or manual searches.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaSLondon, GB

David Doyle(CEO & Founder)inAlex Miller(CEO & Founder)in

Co-investorsCreative UK

Fussyfussy.com𝕏May 2026

Fussy makes personal care products designed to reduce single-use plastic waste in bathroom routines.

Circular EconomyConsumerDirect to Consumer

Co-investorsActive PartnersVelocity Capital Advisors

HeadBoxheadbox.comin

HeadBox is a platform for planning and booking corporate meetings and events, pairing venue-sourcing software with a team of meetings and events experts.

Enterprise SoftwareMarketplacesSaaS

Co-investorsDeepbridge CapitalEgora HoldingEGORA Ventures AGSalica InvestmentsWild Blue Cohort

Imageimagen.ioin𝕏Acquired

Imagen builds a video management platform designed to help clients make video content measurable, manageable, and profitable.

AI & Machine LearningCloud ComputingData & InfrastructureEnterprise SoftwareMedia & EntertainmentSaaSLondon, GB

Anthony BlakePaul McConkey

Co-investorsCambridge Innovation CapitalCadenzaHaystackMenlo VenturesScript Capital

Lunelune.coin𝕏

Lune builds an intelligence network for supply chains that enables businesses to decarbonize operations while optimizing performance and automatically fund climate projects.

Climate TechEnterprise SoftwareLogistics & Supply ChainSaaS

Roberto BruggemanninOliver Ritzmannin

BoardErik Stadigh

Co-investorsCrane Venture Partners

Mintagomintago.com

Mintago provides an employee benefits and financial wellbeing platform that gives employers tools and insights to support their staff's financial, physical, and mental wellbeing.

FintechHR TechSaaS

Chieu Cao(Co-Founder & CEO)in

Co-investorsBlack Lion VenturesFigure 8 InvestmentsLove VenturesRedbus VenturesCur8 CapitalTrueSight Ventures

Perci Healthpercihealth.cominJun 2025

Perci Health provides clinician-led cancer care and support services, serving people living with cancer and their employers through evidence-based guidance and specialist consultation.

Digital HealthHealthtechWellness & Fitness

Co-investorsConduit ConnectOctopus Ventures

PlotBoxplotbox.comin

PlotBox provides deathcare management software integrated with georectified mapping technology to help funeral service providers and families manage cemetery and burial operations.

Enterprise SoftwareSaaS

Sean McAllister(CEO & Co-founder)inLeona McAllister(Co-founder)in

Co-investorsClarendon Fund Managers Ltd.

Qureightqureight.comApr 2024 · $20M

Qureight is a UK AI-powered imaging CRO providing enterprise-grade imaging and precision endpoints for lung and heart disease trials.

Muhunthan Thillai(Founder)in

Co-investorsCambridge Angels groupMolten VenturesAscensionCMS VenturesPlayfair CapitalXTX Markets

Rise & Fallriseandfall.coin

Rise & Fall is a luxury fashion company that sources premium materials and partners directly with world-class manufacturers to produce high-quality clothing and accessories at substantially reduced prices.

Circular EconomyConsumerDirect to ConsumerE-commerceWellness & Fitness

JedWill

Co-investorsKube VC

Scannerscanner.devinApr 2026

Scanner provides full-text search and indexing for security logs stored in S3, enabling security teams to investigate incidents by querying years of data in seconds rather than hours.

Cloud ComputingCybersecurityData & InfrastructureEnterprise SoftwareSaaSSan Francisco, US

Cliff Crosland(Co-Founder & CTO)inSteven Wu(Co-Founder)in

Co-investorsSequoia CapitalCRV (Charles River Ventures)Mantis Capital

Shot Scopeshotscope.comin𝕏Jul 2024 · $8.5M

Shotscope sells GPS watches, handhelds, launch monitors, and laser rangefinders for golfers to track their game and improve performance.

ConsumerHardwareIoTSports Tech

Co-investorsEquity GapThe SidebySide PartnershipGrowthdeckScottish Enterprise

Sportablesportable.comin𝕏May 2024

Sportable develops a FIFA-certified connected soccer ball that captures real-time performance data to provide coaches, players, and analysts with actionable insights on technical skill, athlete workload, and match metrics.

HardwareIoTSports Tech

Dugald Macdonald(Founder)in

Co-investorsHAVAIC

Thrivathriva.coin𝕏

Thriva offers at-home blood testing covering over 75 health markers, with results and personalized health guidance (including integration with data from wearables like Oura).

Digital HealthDirect to ConsumerHealthtechWellness & Fitness

Hamish Grierson(Founder)inTom Livesey(Founder)inEliot Brooksin

Co-investors500 GlobalPembroke VCTRedbus VenturesTarget GlobalLondon Co-Investment Fund

White Rabbit Pizza Cowhiterabbitpizza.co.uk𝕏

White Rabbit Pizza produces gluten-free sourdough pizzas using a bespoke dough blend and slow-proved techniques, serving consumers who require or prefer gluten-free alternatives.

ConsumerDirect to ConsumerFoodTechOxfordshire, GB

Teo

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

All Faiths RemembranceBarts PubBarts PubsBBC MaestroBright Minds DaycareCellar & CoCera CareCfs CareCodilink UK LtdDayeDragonfly AIFifty Technology LimitedGlobal Pricing InnovationsGravity FitnessH14 Energy LtdHanzo Archives LimitedHolibobImagenJones Food CompanyKibo Hospital ServicesLOKE Group LimitedLune & WildMOTHNeighbourlyNovia CHP LtdObrizumPasta Evangelists LtdPicnic MediaPopsa Holdings LimitedRare MetalRwHealthSapphire Energy LtdSessions MarketSmile OneStowsafe FulfilmentSuntech UK LimitedTeachercentric LimitedWhite RabbitWolf & Badger LtdWorker X LtdWrisk

Exits · 4

4 acquisitions · showing 2

ContentCalacq. by AdobeForestreetacq. by Beroe

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Dayrell Shane Gallwey

Director · Irish · since 2022

Edward Guinness

Director · British · since 2024

Timothy Whitmore Newton Guinness

Director · British · since 2024

Malcolm Anthony Wallace King

Director · British,South African · since 2024

Andrew Everard Martin Smith

Director · British · since 2024

Samuel Wildy

Director · British · since 2024

Ownership & control

Guinness Asset Management Limited75–100% of shares, 50–75% of voting rights

Frequently asked questions

How many investments has Guinness Ventures made?
Guinness Ventures has 69 tracked investments, 4 of which have exited, including 5 dated in the last 24 months.
What stage does Guinness Ventures invest at?
Guinness Ventures invests at the Series A, Series B, Series C, Growth stages.
What sectors does Guinness Ventures focus on?
Guinness Ventures focuses on Consumer, E-commerce, Enterprise Software, Healthtech, SaaS.
Where is Guinness Ventures located?
Guinness Ventures is headquartered in London, GB.
Does Guinness Ventures lead rounds?
Guinness Ventures has led 13 of the 26 rounds where its role is on record.
Who does Guinness Ventures co-invest with?
Guinness Ventures most often shares deals with Octopus Ventures, 500 Global, Redbus Ventures, among 51 tracked co-investors.

Media · Podcasts & interviews

featuring the team

What VCs REALLY Look For in Series A Startups | Lisa Fox, Guinness Ventures

Startup2Standup · Lisa Fox

Size doesn't matter - when investing for growth

Guinness Global Investors

Real assets in the age of AI

Guinness Global Investors

2026 Outlook - Asian Equities

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2026 Outlook - Global equities

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2026 Outlook - Global Energy

Guinness Global Investors

Images

Guinness Ventures photoGuinness Ventures photoGuinness Ventures photoGuinness Ventures photoGuinness Ventures photoGuinness Ventures photo

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