Fundraising Fox

Guinness Ventures

Venture capital

London · Series A–Growth · 16 people tracked

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Investment thesis

Guinness Ventures focuses on Series A funding for UK-based scale-up companies across the business services, healthcare, and consumer sectors. Since 2010 the firm has specialised in tax-efficient investment products (EIS, VCT and IHT qualifying), enabling investors to diversify their portfolios while backing some of the UK's fastest growing businesses. The team takes a grounded, evidence-based approach to supporting founders as they scale internationally and pursue their growth ambitions, having invested more than £340m into over 200 qualifying companies to date.

Source: firm website, verified Aug 3, 2026.

Stage
Series A–Growth
HQ
London, GB
Instruments
Equity
Founded
2010
Last 12 months
2 investments
Tracked investments
67

Team · 16 people

from the firm's website
Andrew Martin Smith· Senior Adviserin
Bernice Brooks· Associatein
George Whear· Associatein
Hugo Vaux· Chief Operating Officerin
Josh Barker· Investor Relations Associatein
Tom Ward· Investor Relations Associate
Will Clark· Head of Business Developmentin

What they invest in

from 19 of 67 portfolio companies

SaaS ×10Enterprise Software ×6Consumer ×4Direct to Consumer ×4Healthtech ×3Sports Tech ×3Cloud Computing ×2Data & Infrastructure ×2

HQs:United Kingdom×6United States×2

Who they back

founder profiles across 11 portfolio companies
64%
solo founders
7 of 11 mapped founding teams

Founding team size:solo founder×72 founders×23 founders×2

Accelerator rootsportfolio companies that came through a program

500 Global ×2

Investments · 67 tracked

founders shown can be your intro path

By year:2026 · 22024 · 13 dated

All Faiths Remembrance

UK operator trading as Birches Remembrance Park & Crematorium, providing cremation and funeral services in Cheshire.

Anansiwithanansi.com

Anansi is an insurance-driven delivery platform for last-mile logistics that combines regulated insurance, automated invoice monitoring, and risk insights in one system.

E-commerceInsurTechLogistics & Supply ChainSaaS

Co-investorsInsurTechMundi VenturesOctopus VenturesOutrun VenturesSie Ventures

Aptemaptem.co.ukin𝕏

Aptem provides an end-to-end SaaS platform used by UK training providers, universities, colleges, employers and NHS Trusts to manage and deliver apprenticeships, skills training and employability programmes, covering digital enrolment through to compliance and ILR submission.

EdTechFuture of WorkSaaS

Aumetaumet.comin𝕏

Aumet builds an AI-driven procurement and ERP platform for the pharmaceutical supply chain, connecting pharmacies, drug manufacturers, distributors, hospitals, and health ministries with tools for sourcing, pricing, and inventory visibility.

AI & Machine LearningB2B MarketplacesHealthtech

Shahed Jaber(Founder)inAdel HaddadinAshraf SamhouriMohamed BatterjiTariq KhaderYahya Aqel(Founder & CEO)

Co-investors500 GlobalShorooq PartnersRSCMTechstarsEmkan CapitalImpact46+2 more

Baby Moribabymori.comin𝕏

MORI sells organic and sustainable clothing and sleepwear for newborns and children up to eight years old, made from organic cotton, bamboo, and modal fabrics.

ConsumerDirect to ConsumerE-commerceLondon, GB

Akin Onal(Founder)Cam MillerChirag Shah

Co-investors500 Emerging Europe500 GlobalBY Venture Partners

Barts Pub

UK operator of a large freehold premium pub with dining and accommodation in Notting Hill, London, trading as The K.P.H.

Barts Pubs

Barts Pub Ltd is a UK pub business in which The City Pub Group took a 49% stake in April 2021.

BBC Maestro

UK online learning platform, licensed from BBC Studios, selling video masterclasses taught by well-known experts.

BibliUbibliu.comin𝕏

BibliU is a digital learning platform that partners with publishers to provide students affordable, instant access to course content, and offers institutions workflow automation to reduce administrative burden.

EdTechSaaS

Dave Sherwood(Co-Founder & CEO)in

Co-investorsBrick Capital VenturesGreen Shores CapitalOxford Science EnterprisesParkwalk AdvisorsEmerge Education

Blu Wireless Technologybluwirelesstechnology.com

Bristol-based developer of mmWave wireless communication systems for defence, high-speed rail and other mobility markets.

Co-investorsCalculus Capital Ltd.Perscitus LLP

Bright Minds Daycare
Cellar & Co
Cera Care

UK digital-first home healthcare provider using AI and carer app data to deliver and predict care needs in the home.

Cfs Care

UK provider of supported accommodation, fostering and children's residential care services in the North West of England.

Codilink UK Ltd

UK software company trading as Coniq, providing CRM, loyalty and coupon-redemption technology for shopping malls, outlets and retail brands.

ContentCalcontentcal.ioinacquired by Adobe

ContentCal was a London-based SaaS platform for planning, approving, scheduling and publishing social media content, acquired by Adobe.

Marketing TechSaaS

Co-investorsFuel VenturesPerivoli Innovations

Daye

Femtech gynecological health platform offering period care products, a pelvic pain clinic, and tampon-based diagnostic testing.

Co-investorsCross-Border Impact VenturesJazzya InvestmentsMyelin VCSimplyhealth Ventures

Diffusiondatadiffusiondata.comin𝕏

Diffusion provides a platform for managing, optimizing, and distributing live data across event-driven architectures for enterprises.

Data & InfrastructureDeveloper ToolsEnterprise SoftwareFintech

Co-investorsMaven Capital Partners

Doctifydoctify.com

Doctify is a UK-founded healthcare platform that collects and publishes verified patient reviews of clinicians and care providers.

Stephanie Eltz(Founder)in

Co-investorsAmadeus Capital PartnersBeringeaKeen Venture PartnersKinled HoldingAmadeus Capital SA

Dragonfly AI

UK creative intelligence company using a neuroscience-based algorithm to predict how consumers will respond to visual assets.

Edge10edge10group.comin

Edge10 Group builds ARMS, an Athlete Records Management System that centralises health, performance, and physical testing data into one platform with visual dashboards for elite sports teams and leagues.

HealthtechSaaSSports Tech

Co-investorsOctopus VenturesSaaS Capital

Fable Data

Fable Data is a London-based provider of pan-European and US consumer transaction data for investors, corporates and governments.

Fifty Technology Limited

London-based analytics and adtech company turning public social media data into audience insights and targeted media campaigns.

ForestreetAcquired

Forestreet is a UK AI research platform for market and vendor discovery, acquired by procurement intelligence firm Beroe in 2025.

Fussyfussy.com𝕏May 2026

Fussy makes personal care products designed to reduce single-use plastic waste in bathroom routines.

Circular EconomyConsumerDirect to Consumer

Co-investorsActive PartnersVelocity Capital Advisors

Fussy

British personal-care brand selling refillable, natural deodorant on subscription and through retail.

Global Pricing Innovations

London-based provider of drug pricing and market access data, analytics and consulting for the biopharma industry.

Gravity Fitness

UK maker of calisthenics and bodyweight training equipment such as parallettes, founded by Rich Hawkins.

H14 Energy Ltd
Hanzo Archives Limited

UK provider of web and social media archiving technology for eDiscovery, compliance and records management.

HeadBoxheadbox.comin

HeadBox is a platform for planning and booking corporate meetings and events, pairing venue-sourcing software with a team of meetings and events experts.

Enterprise SoftwareMarketplacesSaaS

Co-investorsDeepbridge CapitalEgora HoldingEGORA Ventures AGSalica InvestmentsWild Blue Cohort

Holibob

Travel technology company whose platform curates and distributes tours and attractions for travel brands, destinations and operators.

Imageimagen.ioin𝕏Acquired

Imagen is a cloud-native media asset management platform that enables organizations to manage, enrich, and distribute large-scale video files.

Cloud ComputingEnterprise SoftwareMedia & Entertainment

Co-investorsCambridge Innovation CapitalCadenzaHaystackMenlo VenturesScript Capital

Imagen

Israeli startup building AI software that learns a professional photographer's personal editing style and automates post-production.

Jones Food Company

UK-based vertical farming company growing herbs and leafy greens at commercial scale in Europe's largest vertical farm.

Kibo Hospital Services

UK operator developing a specialist rehabilitation hospital for adult men with complex mental health needs.

LOKE Group Limited

LOKE Group provides sales, ordering and loyalty apps for hospitality and retail merchants in Australia, the UK, New Zealand and Singapore.

Lunelune.coin𝕏

Lune builds an intelligence network for supply chains that enables businesses to decarbonize operations while optimizing performance and automatically fund climate projects.

Climate TechEnterprise SoftwareLogistics & Supply ChainSaaS

Erik StadighRoberto BruggemannOliver Ritzmann

Co-investorsCrane Venture Partners

Lune & Wild

London-based brand making chef-crafted, organic baby and children's meals sold direct-to-consumer and via Ocado.

Mintagomintago.com

Mintago provides an employee benefits and financial wellbeing platform that gives employers tools and insights to support their staff's financial, physical, and mental wellbeing.

FintechHR TechSaaS

Chieu Cao(Co-Founder & CEO)

Co-investorsBlack Lion VenturesFigure 8 InvestmentsLove VenturesRedbus Ventures

Moth

UK maker of premium canned ready-to-drink cocktails sold through grocery and convenience retail in the UK and US.

Neighbourly

UK platform connecting businesses with local charities and good causes to deliver and measure community and social impact.

Novia CHP Ltd
Obrizum

Cambridge, UK company whose AI platform turns an organization's existing content into adaptive corporate training modules.

Pasta Evangelists LtdAcquired

UK direct-to-consumer fresh pasta brand delivering pasta and sauce recipe boxes by subscription; majority-owned by Barilla.

Picnic Media

London-based ad tech company selling social-style display ad formats across curated, mobile-optimised open web inventory.

PlotBoxplotbox.comin

PlotBox provides a deathcare management platform for cemeteries, crematories, and funeral homes, centralizing functions like plot inventory mapping, deceased records, scheduling, financials, and reporting.

Enterprise SoftwareSaaS

Co-investorsClarendon Fund Managers Ltd.

Popsa Holdings Limited

UK-registered private holding company, incorporated in 2015 and based in Epsom, Surrey.

Qureightqureight.com

Qureight is a UK AI-powered imaging CRO providing enterprise-grade imaging and precision endpoints for lung and heart disease trials.

Muhunthan Thillai(Founder)in

Co-investorsCambridge Angels groupMolten VenturesPlayfair CapitalXTX Markets

Rare Metal
RwHealth

UK-based healthcare data company providing analytics and AI applications to health providers in Europe, Australia and the US.

Sapphire Energy Ltd
Scannerscanner.devApr 2026

Scanner provides full-text search and indexing for security logs stored in S3, enabling security teams to investigate incidents by querying years of data in seconds rather than hours.

Cloud ComputingCybersecurityData & InfrastructureEnterprise SoftwareSaaSSan Francisco, US

Cliff Crosland(Co-Founder & CTO)inSteven Wu(Co-Founder)in

Co-investorsSequoia CapitalCRV (Charles River Ventures)Mantis Capital

Sessions Market

UK platform and food hall operator that helps founder-led food brands scale via licensing into a nationwide host kitchen network.

Shot Scopeshotscope.comin𝕏

Shot Scope makes GPS golf watches, rangefinders, and shot-tracking devices paired with an app that records every shot and provides performance analytics.

ConsumerHardwareSports Tech

Co-investorsEquity GapThe SidebySide Partnership

Smile One
Sportablesportable.comin𝕏May 2024

Sportable builds a portable local positioning system (LPS) and connected balls with embedded micro-tracking sensors to capture real-time ball and player tracking data for sports such as football and soccer.

HardwareIoTSports Tech

Co-investorsHAVAIC

Sportable

London-based sports technology company providing smart-ball and player-tracking systems for professional teams and leagues.

Stowsafe FulfilmentDefunct

UK operator of a South West England warehouse providing fulfilment, managed storage and storage-by-the-box services to eCommerce brands.

Suntech UK Limited

UK private limited company registered in Reigate, Surrey, whose stated activities include bicycle manufacture and wholesale trade.

Exits · 1

IPOs and acquisitions across the tracked portfolio

ContentCalacq. by Adobe

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Dayrell Shane Gallwey

Director · Irish · since 2022

Edward Guinness

Director · British · since 2024

Timothy Whitmore Newton Guinness

Director · British · since 2024

Malcolm Anthony Wallace King

Director · British,South African · since 2024

Andrew Everard Martin Smith

Director · British · since 2024

Samuel Wildy

Director · British · since 2024

Ownership & control

Guinness Asset Management Limited75–100% of shares, 50–75% of voting rights

Frequently asked questions

How many investments has Guinness Ventures made?
Guinness Ventures has 65 tracked investments, 1 of which have exited via acquisition or IPO.
What stage does Guinness Ventures invest at?
Guinness Ventures invests at the Series A, Series B, Series C, Growth stages.
What sectors does Guinness Ventures focus on?
Guinness Ventures focuses on Consumer, E-commerce, Enterprise Software, Healthtech, SaaS.
Where is Guinness Ventures located?
Guinness Ventures is headquartered in London, GB.
Who does Guinness Ventures co-invest with?
Guinness Ventures most often shares deals with 500 Global, Octopus Ventures, Redbus Ventures, among 42 tracked co-investors.

Media · Podcasts & interviews

featuring the team

What VCs REALLY Look For in Series A Startups | Lisa Fox, Guinness Ventures

Startup2Standup · Lisa Fox

Size doesn't matter - when investing for growth

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Real assets in the age of AI

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Images

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