Levellr

Levellr operates an enterprise-grade community intelligence system for Discord and other next-generation community platforms. The platform continuously ingests messages, threads, reactions and member activity, enriches each message with author context (tenure, engagement tier, topics, channels participated in), and preprocesses the data through aggregation, clustering, sentiment scoring and statistical analysis before any question is asked. On top of that enriched layer sits Levellr AI, a conversational analytics agent that answers natural-language questions about a community with citations back to the original conversations, with the stated aim of producing consistent and repeatable answers rather than variable general-purpose LLM output.

The product suite includes Levellr AI, Social Listening (sentiment tracking, narrative-shift and toxicity detection, launch reaction analysis), Segmentation (behavioural cohorts by engagement level, tenure and in-game spend, plus one-click cohorts such as top 5% or churn-risk members), Engagement, Keyword Tracking, Content Scheduling, and Levelling — a customisable XP and progression engine that awards XP for message quality, reactions received, event participation, in-game actions and campaign activations, assigns Discord roles and branded level cards at configurable tiers, and feeds progression data into the segmentation and engagement tools for retention analysis. Levellr also unifies community and player-voice data with product KPIs to explain changes in telemetry and monetisation metrics such as DAU and ARPDAU.

Alongside software, Levellr provides services: for the Google Pixel community it built and ran a Discord community and distributed 89 engagement-driven rewards. The company markets vertical solutions for game studios and publishers, SaaS and AI companies, consumer brands, marketing teams, community managers, and music labels and artists, the latter positioned around fan monetisation through ticket, merch and exclusive content sales.

Founding story

Levellr was co-founded in 2021 by Tom Gayner (CEO) and Ben Barbersmith. The founders drew on experience at YouTube, Octagon and MyCujoo, where they encountered the community and audience challenges the platform addresses.

Business model

Levellr sells an enterprise SaaS intelligence platform for Discord communities, sold through demos and a sales team, and complements it with managed community services such as building and operating branded Discord communities. Its footprint spans multiple products (Levellr AI, Social Listening, Segmentation, Engagement, Keyword Tracking, Levelling, Content Scheduling) packaged into vertical solutions.

Revenue comes from enterprise contracts for its community intelligence products and solutions; the company states it has doubled revenue in back-to-back years. Specific pricing is not disclosed publicly.

Traction

The website reports 50+ enterprise customers, 5.5bn+ data events processed per month and 700+ experts using its solutions. Named customers include Epic Games, Krafton, Scopely, YouTube, Google/Google Pixel, CurseForge, PUBG, Sneak Energy and Look North World. Case studies cite PUBG cutting community reporting time by 75% and 89 engagement rewards distributed in the Google Pixel community. The company reports doubling revenue in back-to-back years.

Latest developments

Levellr raised $2.5m in a seed round led by Fuel Ventures, to be used for data infrastructure that unlocks deeper user insight and for agentic solutions that proactively deliver insight-based recommendations. The company reports doubling revenue in back-to-back years and has stated plans to extend coverage beyond Discord, including a Reddit integration.