Metavrse
2 known investors
METAVRSE is a boutique advisory firm on exponential technologies such as AI, compute infrastructure, and immersive/spatial computing, offering private briefings and strategic guidance to royal families, family offices, UHNWIs, venture capital, governments, and institutions. It also builds XR and AI solutions for enterprises and previously created the Emulator touchscreen system for the music industry.
Also known as METAVRSE
Founders & leadership
Investors · 2
Company profile
researched Aug 2026METAVRSE is a boutique advisory practice focused on exponential technologies, including artificial intelligence, extended reality (XR), quantum, robotics, space, 3D printing, AI agents and education technology. It is led by principals Alan and Julie Smithson, who built METAVRSE in 2016 and state that the firm has delivered more than 200 XR and AI solutions for Fortune 500 companies.
The firm's current positioning is advisory rather than product delivery. It offers three named programs: Capital Foresight & Exponential Allocation, covering early-signal detection in AI, compute, robotics and defence technologies, sovereign-level AI infrastructure investment strategy, human capital risk analysis and long-duration asset allocation; Executive Intelligence & AI Readiness for Principals, comprising private briefings, AI disruption modelling across portfolio companies and national industries, regulatory and geopolitical risk forecasting, AI governance frameworks, board-level AI education and AI-native investment committee structuring; and Institutional & Sovereign Advantage Architecture, covering sovereign AI capability roadmaps, multi-generational wealth strategy, innovation ecosystem design, governance architecture and partnerships with frontier AI and compute providers.
Founding story
Alan and Julie Smithson invented Emulator, described as the first touchscreen system for the music industry, in 2010, and subsequently built METAVRSE in 2016.
Business model
Fee-based advisory engagements delivered directly by the principals through bespoke programs and private briefings, with prospective clients booking a consultation via the company's website.
Traction
The company reports more than 200 XR and AI solutions delivered, a Fortune 500 client portfolio and reach across 60 or more countries.
▸Full profile — market position, technology, go-to-market, history
Market position
Positions itself as a boutique, principal-led advisory firm serving a small set of capital allocators and policy-setting institutions rather than a broad consulting market.
Small principal-led model combining hands-on enterprise XR and AI delivery experience with long-horizon capital positioning and sovereign-level advisory.
Technology
Subject-matter focus spans AI, XR, quantum, robotics, space, 3D printing, AI agents and EdTech, with advisory work covering compute and data infrastructure, energy systems and AI governance.
Go-to-market
Direct, relationship-led outreach to decision-makers, supported by the principals' public profile as authors and TEDx speakers, the book 2030: A Blueprint for Humanity's Exponential Leap, the XR Women community and the Brain Juice AI Community network of founders, investors and innovators.
Royal families, ultra-high-net-worth individuals, family offices, venture capital firms, governments and sovereign entities, boards and institutions; historically Fortune 500 companies for XR and AI solution delivery.
History
Founded as METAVRSE in 2016 following the principals' earlier Emulator touchscreen product from 2010, the firm delivered XR and AI solutions for large enterprises and now operates as an exponential technology advisory practice. Julie Smithson co-founded XR Women, a global community of women in spatial computing spanning more than 60 countries, and Alan Smithson co-authored 2030: A Blueprint for Humanity's Exponential Leap with Doug Hohulin and Harvey Castro, MD.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 5
primary sources listed
- Metavrsemetavrse.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Metavrse do?
- METAVRSE is a boutique advisory firm on exponential technologies such as AI and XR for institutions, governments and family offices.
- Who founded Metavrse?
- Metavrse was founded by Alan Smithson 🚀, Alan Smithson, Julie Smithson.
- Who are Metavrse's investors?
- Metavrse's investors include GMG Ventures, Mercuri.vc.