/Companies

Kickstarter

13 known investors

Find your way into Kickstarter

Regroup Nation is a personal-development resource offering a book, podcast and guidance on overcoming setbacks and staying motivated.

Also known as Kickstarter, PBC

Investors · 13

Also in the syndicate · 3

Caterina FakeJack DorseyZach Klein

Company profile

researched Aug 2026

Regroup Nation is a personal-development brand that publishes educational resources aimed at helping individuals persist through setbacks and pursue their goals. Its website organizes material around themes including managing the stress of daily setbacks and obstacles, moving past setbacks, neutralizing discouragement from naysayers and critics, staying motivated over the course of pursuing a goal, creating additional life options for greater day-to-day fulfillment, and deciding when and how to quit in order to move on to something else.

The site's offerings center on a book, promoted for purchase through Amazon and through an independent-bookstore option, with a sample chapter made available to readers and pre-sale promotional pricing advertised through April 17. Additional content includes a gallery of inspirational quotes and a podcast section; the podcast listings on the site consist of placeholder episode posts dated March 2017.

Business model

Content and media products aimed at individual consumers, with a book sold through Amazon and independent retail channels alongside free web resources and a podcast.

Book sales through third-party retailers, including Amazon and an independent purchase option, with promotional pre-sale pricing advertised on the company site.

▸Full profile — go-to-market

Go-to-market

Direct-to-consumer distribution via a website that funnels visitors to book retailers, supported by free educational topic pages, inspirational quote content and a podcast.

Individuals seeking self-improvement guidance on handling setbacks, stress, criticism and motivation while working toward personal goals.

Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Annual projects (plateau level)Jan 201619,000 projects per year
Annual projects (plateau)Jan 201619,000 projects per year
BackersApr 202524,100,000 people
Cumulative pledges to funded projectsApr 2025$8.7B
Net income after taxJan 2019$1.3M
Payment processing feeJan 20253-5%
Peak annual dollars raised on platformFeb 2024$814M
Platform fee on funds raisedJan 20255%
Projects fundedApr 2025277,302 projects
Total pledges receivedApr 2025$8.7B

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 34

launches, deals, and filings
Nov 2025
Workers vote to end 42-day strike

Workers ended the strike after 42 days, securing codification of the four-day workweek, salary floor increases based on cost of living, and protections against replacement of workers with generative AI.

source ↗

Oct 2025
Kickstarter United begins strike

Kickstarter United went on strike while bargaining to maintain the four-day workweek and raise wages for the lowest paid workers.

source ↗

Oct 2025
Kickstarter United strike begins

The union struck while bargaining over maintaining the four-day workweek and raising wages for the lowest-paid workers.

source ↗

Dec 2021
Announces plan to move platform to blockchain

Kickstarter announced it would move its platform to blockchain, aiming to make crowdfunding site tooling available to anyone. Reporting cited by commentary said the plan called for shifting the platform onto the Celo blockchain to operate as an open-source protocol; no section of the platform was ever converted and the announcement alienated users and damaged the company's reputation.

source ↗

Dec 2021
Announcement of blockchain platform pivot

Kickstarter announced it would move its platform to blockchain with the aim of making crowdfunding tools available to anyone; the plan drew user backlash, no part of the platform was converted, and executives stopped discussing it within months.

source ↗

Jan 2021
$100 million a16z crypto-led tender offer

A reported $100 million transaction led by a16z crypto with a handful of other smaller investors was structured as a tender offer, with proceeds going to existing shareholders including employees rather than to the company; it accompanied Kickstarter's plan to pivot to Web3.

$100M source ↗

Apr 2020
Announces likely layoffs amid pandemic downturn

Kickstarter said layoffs were likely as active projects were about 35% below the prior year with no clear sign of rebound; the union reported the layoffs would affect up to 45% of employees and negotiated four months of severance, up to six months of continued health benefits, one-year recall rights and release from noncompete agreements.

source ↗

Apr 2020
Company signals pandemic-related layoffs

Kickstarter announced likely layoffs, citing active projects running about 35% below the prior year. The union reported the layoff would affect up to 45% of employees and negotiated severance of four months' pay, up to six months of continued health benefits, one-year recall rights and release from noncompete agreements.

source ↗

Sep 2017
Opens to Japan-based projects

source ↗

Jul 2017
Co-founder Yancey Strickler announces resignation

source ↗

Mar 2017
Podcast section published on company website

The company's site lists podcast episode posts dated March 5, 2017, shown as placeholder entries for episodes 1 through 3.

source ↗

Feb 2017
Acquires live-streaming startup Huzza

Kickstarter acquired Huzza, the Vancouver-based startup that built its live streaming platform, for an undisclosed price. Huzza shut down its creator-facing platform and its co-founders Justin Womersley and Nick Smit joined Kickstarter; the Vancouver office became Kickstarter's first hub outside the United States.

source ↗

Feb 2017
Kickstarter acquires Huzza

Kickstarter acquired Huzza, the Vancouver-based creator-events startup that built its live streaming platform, for an undisclosed price. Huzza shut down its creator-facing platform and its co-founders Justin Womersley and Nick Smit joined Kickstarter; the Vancouver office became Kickstarter's first hub outside the United States.

source ↗

Nov 2016
Opens to Mexico-based projects

source ↗

Nov 2016
Launches Kickstarter Live

Kickstarter launched Kickstarter Live, a feature letting users raise money in real time via live streams, built with Huzza.

source ↗

Nov 2016
Launch of Kickstarter Live

Kickstarter announced Kickstarter Live, a feature letting users raise money in real time via live streams; the broadcasting platform was built with startup Huzza.

source ↗

Aug 2016
Opens to Singapore and Hong Kong projects

source ↗

Aug 2016
Opens to Singapore and Hong Kong

source ↗

Jun 2015
Opens to Austria, Belgium, Italy, Luxembourg and Switzerland projects

source ↗

Jun 2015
Opens to Austria, Belgium, Italy, Luxembourg and Switzerland

source ↗

May 2015
Opens to France and Spain projects

source ↗

May 2015
Opens to France and Spain

source ↗

Apr 2015
Opens to Germany-based projects

source ↗

Sep 2014
Opens to Denmark, Ireland, Norway and Sweden projects

source ↗

Sep 2014
Opens to Denmark, Ireland, Norway and Sweden

source ↗

Apr 2014
Opens to Netherlands-based projects

source ↗

Jan 2014
Moves headquarters to Greenpoint, Brooklyn

The company moved from 155 Rivington Street in Manhattan to 58 Kent Street in Greenpoint, Brooklyn.

source ↗

Nov 2013
Opens to Australia and New Zealand projects

source ↗

Sep 2013
Opens to Canada-based projects

source ↗

Feb 2013
Releases first iOS app

Kickstarter released an iOS app for the iPhone aimed at users who create and back projects, its first official mobile presence.

source ↗

Feb 2013
Kickstarter releases iPhone app

The company released its first official mobile app, an iOS application for creating and backing projects.

source ↗

Oct 2012
Opens to UK-based projects

Kickstarter began accepting projects based in the United Kingdom.

source ↗

Apr 2009
Kickstarter platform launches

The Kickstarter crowdfunding platform launched publicly.

source ↗

Apr 2009
Kickstarter crowdfunding platform launches

Kickstarter launched as a crowdfunding platform founded by Perry Chen, Yancey Strickler and Charles Adler.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 9

primary sources listed

9 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Kickstarter do?
Regroup Nation is a personal-development resource offering a book, podcast and guidance on overcoming setbacks and staying motivated.
Who are Kickstarter's investors?
Kickstarter's investors include Betaworks, Collaborative Fund, Flori Ventures, GMG Ventures, Mercuri.vc, Seven Seven Six, Union Square Ventures (USV), Yes VC and 2 more.