Vidsy

Vidsy is a technology platform that connects brands with a vetted community of content creators to produce video advertising, originally focused on mobile video ads. The company positions its offering as the "Vidsy Creative System", built around three components: human creativity delivered through a global creator network and creative experts; technology-based creative orchestration intended to replace fragmented tools and disconnected regional teams with consistent workflows; and an AI intelligence layer, branded Cortex, that retains learnings from previous campaigns so teams can build on prior results.

The platform supports video for social, CTV and retail media channels, and covers human-led, AI-augmented and fully generative AI video formats. Brands are given video management tools and analytics on creative performance, with unified workflows across brand portfolios and markets. On the supply side, Vidsy operates a creator-facing product where creators complete a profile, are matched to and invited onto briefs, submit work, and are paid; the company states that creators selected for briefs are paid and that recommended videos receive a bonus. Creator categories include motion, creator/UGC and GenAI, and creators can participate from anywhere in the world.

Founding story

Vidsy was co-founded in 2015 by Alex Morris, Gerard Keeley and Archie Campbell, none of whom came from the advertising industry. Keeley serves as co-founder and CEO.

Business model

Vidsy sells a unified enterprise creative offering to large brands, combining managed creative production through its creator network with software for creative orchestration, analytics and campaign intelligence. Creators are sourced globally and paid per brief, with bonuses for videos recommended to the brand; Vidsy states it has paid millions to creators since inception. The company markets itself as a replacement for multiple fragmented creative partners and regional workflows, and reports campaign time commitment of roughly five hours per campaign for brand teams.

Revenue is generated from enterprise brands for video creative production and use of Vidsy's creative orchestration and intelligence platform.

Traction

Vidsy reported around 1,700 UK creators at an earlier stage, growing to a global community of more than 7,000 vetted creators by 2020. Founders Factory cites 220% revenue growth and total funding of $7.5M across three rounds after the accelerator, alongside brand relationships with L'Oréal, Unilever and P&G. The company's website claims a 5x increase in ad performance and one unified system deployed globally.

Latest developments

Vidsy now presents itself as a unified enterprise creative system spanning social, CTV and retail media, with human-led, AI-augmented and GenAI video, and highlights its Cortex intelligence layer. It has opened a waitlist for GenAI creators to join its community.