Storyblok

Storyblok operates a headless content management system that separates content storage and modeling from front-end delivery, pairing structured, component-based content models with a visual editor that non-technical editors can use. The platform is API-first and framework agnostic, with quickstarts and SDKs for Next.js, Astro, Nuxt, React, Vue, Symfony, Angular and mobile (Android/Apple), plus a Content Delivery API, Management API, image service, CLI, webhooks and a plugin system covering field, tool and space extensions.

The product set spans content modeling, omnichannel delivery over a global CDN, multi-space content distribution for multi-brand and multi-language sites, localization workflows, content governance with roles, permissions, approvals, versioning and audit trails, and release/environment management for testing changes before production. More recent additions are AI-oriented: an AI Suite for translation, metadata, SEO suggestions, alt text and brand-voice consistency; a native MCP Server that lets AI agents read and act on structured content; and FlowMotion, a workflow automation and orchestration layer with pre-built integrations. Enterprise capabilities include SSO, SCIM, scoped personal access tokens, OAuth, ISO 27001 certification, shared asset libraries and uptime SLAs up to 99.99%.

Founding story

Co-founders Dominik Angerer and Alexander Feiglstorfer were working at a digital experience agency when they set out to address the slowness and friction they encountered in day-to-day content management. They built a prototype headless CMS, named it Storyblok, and started the company in 2017 with the aim of helping marketing and developer teams deliver digital experiences at scale. Angerer, previously a full-stack developer and web performance specialist and a co-organizer of Stahlstadt.js, serves as CEO; Feiglstorfer, whose entrepreneurial activity began in 2009, is CTO and leads product development.

Business model

Storyblok sells its CMS as a subscription SaaS platform, with self-service tiers and custom enterprise contracts sold through a sales team. Plans are consumption-shaped, gating seats, spaces, API requests, traffic, stories, assets, locales and AI credits, with metered add-ons for additional usage.

Tiered subscription pricing published on the company site: a free Starter plan (1 space, up to 2 seats), Growth at $99/month billed monthly ($90.75/month billed annually, 5 seats included), Growth Plus at $349/month billed monthly ($319.91/month annually, 15 seats), and custom-priced Premium and Elite plans. Additional seats cost $15/month, extra API requests $10/month per 1M, extra traffic $75/month per 250GB, extra locales $20/month each, and extra AI credits $20/month per 200k. A 45-day free trial of the Growth Plus plan is offered.

Traction

As of the June 2024 Series C announcement, more than 200,000 developers and marketers across 130+ countries used the platform. Published customer outcomes include 40% reduced development time and a 100 Lighthouse SEO score for the National Retail Federation, new site releases in five minutes and a 65%+ reduction in engineer requests at Octopus Energy, a 9,000+ page site with 54+ language variations at Education First, and a global ecommerce shop built in 14 days at Marc O'Polo.

Latest developments

Recent product direction centers on AI and agent workflows: a native MCP Server connecting AI agents to structured content, FlowMotion for orchestrating agent-driven and team workflows, and an AI Suite covering translations, metadata, SEO and brand voice, with AI credits metered across pricing tiers. Commercially, Joe Vranicar joined as Chief Revenue Officer in December 2025. The company also publishes research, including a study with FT Longitude estimating the global cost of unmanaged "content debt" at $4.63 trillion, a December 2025 survey of 200 IT and procurement professionals on AI investment plans, and June 2026 research on enterprise engineering talent retention.