Unakin
Entrepreneur First '23London, GB · Founded 2023 · 9 known investors
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Unakin builds Sawyer, an AI agent for game development studios that handles coding and non-coding tasks such as bug fixing, performance optimization, QA, design, and player feedback analysis. It integrates with the Unity engine for coding work, runs locally or in a private cloud, and supports multiple LLM backends including OpenAI and Anthropic.
Also known as Sawyer
Founders & leadership
Unakin was founded in 2023 by Ollie Markham and Gian Luigi D'Alessandro.

Investors · 9
Also in the syndicate · 4
Company profile
researched Aug 2026Unakin is a London-based company developing Sawyer, an AI agent aimed at game development teams. Sawyer is positioned to work across the game development lifecycle, covering programming, production, QA and design tasks such as fixing bugs, optimizing game performance, reporting on churn and reviewing player feedback. For coding tasks the product currently operates only inside the Unity engine; for production, design and QA tasks the company states any team can use it. The product is offered both as a Unity integration and via the web.
Technically, the company describes a context engine that indexes a game project's code, assets and scene data so users do not have to paste context manually, an agent layer that takes actions (editing scenes, generating objects, integrating code changes) rather than only chatting, a lightweight in-Unity code editor with diff view, a built-in memory system intended to support long-horizon autonomous tasks, and 'Playbooks' for codifying repeatable workflows invoked with // commands. Integrations named include Jira, Git and Discord. The name Sawyer is described as an homage to developer Chris Sawyer.
Third-party directory listings describe Unakin in broader or differing terms — for example as autonomous agents that generate environments, characters, items and interfaces, with claimed Unity and Unreal Engine integration and a private beta — which is not corroborated by the company's own site; these secondary descriptions should be treated as low-confidence.
Business model
Company-facing software sold to game development studios. Access is currently gated: the site states Unakin is operating with limited partners and directs prospects to a waitlist or to contact the CEO directly. One third-party listing states the product is free during a private beta with subscription tiers based on usage planned after public launch, and another lists 'No Pricing'; no pricing is published on the company's own site.
No pricing is disclosed on the company website. A third-party directory states the product is free during private beta with monthly usage-based subscription tiers planned after public launch, and another directory records the pricing model as 'No Pricing'.
Traction
Traction evidence is limited. The website reports internal benchmark figures (3.1x productivity gain in controlled settings, 71% of bugs solved autonomously) and publishes two named customer testimonials from Rave House Studios and Virtual Verse. Access remains waitlist-based with limited partners. An AI tool directory lists Unakin with roughly 5,538 in its games-category counter and an average user rating of 3.0 from two ratings.
Latest developments
As of the current website (2025 copyright), Unakin is promoting Sawyer through a waitlist while working with a limited number of partner studios, with capabilities spanning a Unity plug-in and a web interface, Playbooks automation, and a memory system for long-horizon tasks.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Early-stage and pre-general-availability, operating with a waitlist and a limited set of partner studios. The company frames existing generative AI tools as having underperformed in game development and positions Sawyer as a purpose-built alternative to generic agents from major AI labs.
Stated differentiators are game-specific context understanding across code, assets and scene data; the ability to execute actions inside Unity rather than only produce chat output; local or private-cloud deployment with non-training guarantees; model-provider choice; and Playbook-based workflow automation. The company claims Sawyer is 32% more effective than generic OpenAI agents and solves 71% of bugs autonomously on internal benchmarks — figures that are self-reported and not independently verified.
Technology
An agentic system built on third-party large language models: the product supports multiple LLM backends including OpenAI, Anthropic, open-source and self-hosted models. It runs locally on a developer's machine or in a private cloud, and the company states strict non-training protocols and custom agreements covering requests sent to LLM providers. Core components described are a project context engine spanning code, assets and scene data, action-taking tool use inside Unity, a diff-view code editor embedded in Unity, an automatically updating memory system for long-horizon tasks, Playbook automations, and connectors to Jira, Git and Discord.
Go-to-market
Direct waitlist sign-up on the company website combined with a limited-partner program; the site invites prospective users to email the CEO for priority access. Visibility is supplemented by listings in AI tool and startup directories.
Game development studios and their programming, production, QA and design functions. A third-party listing names indie studios, AA studios, publishers and solo developers as the intended audience. Named users cited in website testimonials include Rave House Studios and Virtual Verse.
Geography
Headquartered in London, United Kingdom; directory listings also record the organization's country as the United Kingdom.
History
Founded in 2023 and listed as a UK company in European startup directories. A directory entry records an initial release in April 2023, and a January 2024 industry report describes a seed capital round. Earlier public descriptions positioned the company around AI text-to-game prototyping for studios, while the current website centres on the Sawyer agent for game development tasks; the site carries a 2025 copyright notice.
Risks & controversies
Key performance claims (3.1x productivity, 71% autonomous bug resolution, 32% advantage over OpenAI agents) originate from the company's own internal benchmarks and are not independently verified. Public information is sparse and inconsistent: the disclosed seed round has no stated value, one directory places total funding between €1–€100K, and third-party descriptions of the product (Unreal Engine support, procedural asset generation, a support@unakin.com address, use of GPT-3) conflict with the company's own site, which states coding support is Unity-only. The product's dependence on external LLM providers and its pre-general-availability, waitlist-gated status are additional uncertainties.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsNordic9 reported a seed capital round for Unakin with investors Mercuri, B-Heroes, Vento Ventures, Mozilla and Eden Ventures. No round value was disclosed.
An AI tool directory records an 'Initial release' entry for Unakin dated 5 April 2023 (unverified, submitted by an unverified author).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Companies House · registry record
View on Companies House ↗- Registered name
- UNAKIN LTD
- Company number
- 14570755
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 4 Jan 2023
- Registered office
- Flat 25, Ironworks 58 Dace Road, London, E3 2NX
- Nature of business (SIC)
- 62012 — Business and domestic software development62090 — Other information technology service activities
- Previous names
- G3DAI LTD (2023–2023)
- Accounts
- last made up to 31 Jan 2025 · next due 31 Oct 2026
- Confirmation statement
- last made up to 23 Jul 2026 · next due 6 Aug 2027
Current officers · 2
- Gian Luigi D'Alessandro — director, appointed 4 Jan 2023
- Oliver Robert James Markham — director, appointed 4 Jan 2023
Source: Companies House public register · retrieved 23 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
▸Research sources · 8
primary sources listed
- Unakinunakin.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Unakin do?
- UK company building Sawyer, an AI agent that performs coding and non-coding tasks for game development studios.
- Who founded Unakin?
- Unakin was founded by Ollie Markham, Gian Luigi D'Alessandro in 2023.
- Who are Unakin's investors?
- Unakin's investors include Betaworks, Entrepreneur First, GMG Ventures, Mercuri.vc, Mozilla Ventures.
- Where is Unakin headquartered?
- Unakin is headquartered in London, GB.

