Madewithintent

Made With Intent (Made with Intent Limited) is a UK-based software company building a real-time intent and experience decision engine for eCommerce sites. Its product is deployed via a single 7kb JavaScript script that can be added to a store or a tag manager such as Google Tag Manager. The script continuously models hundreds of behavioural signals per visitor — described as 250+ signals at the time of its 2024 seed round, 400 signals in a third-party tool listing, and 800+ signals in 2026 coverage — to predict where a shopper is in their purchase journey and how likely they are to buy, abandon or return. Visitors are automatically placed into intent segments based on journey, momentum and predicted behaviour.

On top of this intent layer the platform delivers adaptive on-site experiences: overlay and in-page templates covering discounting, social proof, email capture, messaging, product discovery, in-session prompts and content prioritisation, triggered in real time without a page load. "Agentic Campaigns" let merchants pick a strategy, goal and set of experiences, after which an optimisation agent decides which visitor receives which experience and when, targeting moments such as basket abandonment, browse abandonment, product visits and return visits. Experiences can be A/B tested and measured against a holdback baseline. Intent data can also be pushed into a customer's existing marketing, analytics and CRM stack, with the company citing integrations with 40+ marketing tools.

The company positions the product as privacy-conscious: it states that it collects no PII and requires no additional cookies, and a directory listing describes it as ISO 27001 and GDPR compliant. The registered address is C/O Langtons, The Plaza, 100 Old Hall Street, Liverpool, United Kingdom.

Founding story

Founder David Mannheim started the company after roughly 15 years working in eCommerce conversion rate optimisation, concluding that the industry's focus on conversion rate and similar aggregated, retrospective metrics was itself constraining online retail by prioritising the ready-to-buy minority over future buyers. He set out to build a platform that would give retailers a segmented, human view of site performance plus a predictive targeting mechanism, and promoted the thesis through his book The Person in Personalisation, 153 expert interviews, and the Statements of Intent podcast.

Business model

B2B SaaS sold to eCommerce retailers and brands. Pricing is not published; a third-party tool directory lists it as "contact for pricing". The company also runs an industry event, Intent in a Tent, and a merchandise site (merch.madewithintent.ai).

Subscription-style software sold directly to online retailers, with a script-based deployment and in-platform experience delivery; pricing is quote-based rather than publicly listed.

Traction

The company states that more than 100 eCommerce brands use the platform and reports average outcomes of +9.4% revenue, +11.2% margin and +31% experience impact, plus a 24% average increase in intent to purchase. Published customer case studies cite figures including £2.4m revenue uplift (4.8x business case ROI), £2m+ incremental revenue from real-time intent intelligence, £1.9m+ incremental revenue and LTV from intent-based email segmentation in three months, a 26% conversion rate increase from intent-based discounting, and 83% fewer returns on targeted products. A B2B data provider estimated approximately 33 employees and annual revenue in the $1M–$10M range as of July 2026.

Latest developments

In February 2026 the company announced a £2.4 million seed round led by NPIF II – PXN Equity Finance with Mercuri and Haatch participating, to be used for product development, hiring across engineering, data, sales and marketing, and expansion into Europe and the U.S. Its website markets Agentic Campaigns, an optimisation agent that selects experiences per visitor against a chosen target metric, cites 100+ brands and figures last updated June 2026, and promotes its Intent in a Tent event at the O2 on 25 February 2027. A privacy policy version 1.2 was published on 31 March 2026.