Granolastudios
2 known investors
Granola Studios builds rhythm-based games that blend music and gameplay, including virtual concerts featuring animated artists as real-time 3D characters on platforms like Fortnite and its own virtual venue. It connects players, musicians, and brands through interactive gaming experiences and immersive musical events.
Also known as Granola Studios · Granola Studios GmbH
Investors · 2
Company profile
researched Aug 2026Granola Studios GmbH develops music-driven gaming experiences that connect players, artists and brands. Its core products are branded music games built inside Fortnite, which use rhythm-game mechanics to create interactive experiences, and virtual concerts featuring animated artists rendered as real-time 3D characters. These concerts can be delivered as pre-recorded events within Fortnite or as live performances in Yabal (yabal.io), the company's own virtual realm designed for live entertainment. The company also references a 3D multiplayer game with weekly in-game live shows and work in AR/VR.
For artists, the studio positions its games as a distribution channel to reach audiences and collaborate with players interactively. For brands, it offers immersive in-game experiences as a way to reach gaming audiences, citing Fortnite's 230 million active players as the rationale for building on that platform.
Business model
Granola Studios creates branded music games and virtual concert experiences for artists and brands, deployed on Fortnite and in its own Yabal virtual realm.
Latest developments
In February 2025 the company announced that the virtual character noonoouri joined Vibecity in Fortnite. In August 2023 it published an item on Granola Studios x Reeperbahn Festival.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A studio operating at the intersection of music and gaming, positioning games as an alternative to traditional social media for brand and artist audience engagement.
Technology
Rhythm-game mechanics built for the Fortnite platform, real-time 3D animated artist characters used for pre-recorded and live virtual concerts, a 3D multiplayer game with weekly in-game live shows, AR/VR experiences, and Yabal, the company's own virtual world for live entertainment.
Go-to-market
The company builds experiences on Fortnite to reach its existing player base and partners directly with artists and brands; it also appears at industry events such as Reeperbahn Festival and publicizes launches through its blog and newsletter.
Brands seeking to reach gaming audiences, recording artists looking to distribute music and engage fans interactively, and the players of its games.
Geography
Operates as a German-registered entity, Granola Studios GmbH.
History
Granola Studios GmbH's privacy policy for its website and yabal.io took effect on 27 November 2021. Its website carries a 2023 copyright notice for Granola Studios GmbH.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsCompany blog post announcing that noonoouri joined Vibecity in Fortnite.
Company blog post covering Granola Studios and Reeperbahn Festival.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Granolastudiosgranolastudios.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Granolastudios do?
- Granola Studios builds branded music games and virtual concerts in Fortnite and its own virtual world, Yabal.
- Who are Granolastudios's investors?
- Granolastudios's investors include GMG Ventures, Mercuri.vc.