Theknowmedia
2 known investors
The Know Media publishes a free daily 5-minute email newsletter that summarizes major news stories without bias or clickbait and includes positive news and recommendations. It is aimed at general consumers who want a concise, upbeat way to stay informed.
Also known as The Know · The Know Media Ltd · The Know Newsletter
Investors · 2
Company profile
researched Aug 2026The Know, operated by The Know Media Ltd, is a media company that publishes a free daily email newsletter summarising the main news stories of the day in about five minutes. The editorial approach is described as covering the biggest stories without bias or clickbait, explaining complex issues in plain language, prioritising stories relevant to women and mental health, and including at least one positive news story in each edition alongside hand-picked recommendations and, where possible, ways for readers to take action.
The company positions itself as a purpose-driven business aiming to help readers have a healthier relationship with the news, responding to audience fatigue with negative coverage. Alongside the newsletter it maintains a website with subscription sign-up and an Instagram presence, and has stated intentions to extend the brand into in-person events, brand partnerships and merchandise.
Founding story
Lynn Anderson Clark co-founded The Know and serves as CEO, motivated by the view that news which does not harm mental health should be free and open to everyone [2].
Business model
The newsletter is distributed free to subscribers; the company has described plans to work with brand partners, run in-real-life events and sell merchandise [0][2].
Traction
The website states the newsletter is read by more than 100,000 people and that 97% of readers would recommend it to a friend [0].
Latest developments
As of a 2022 founder interview, the company said it planned to expand reach through in-person events, brand partnerships and merchandise [2].
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as an alternative to mainstream news for readers turning away from the news; the company cites a figure of 46% of Britons turning away from news [2].
Concise, jargon-free daily coverage that avoids clickbait and scaremongering, prioritises women's issues and mental health, and guarantees positive news in every edition [0][2].
Technology
The website is built on Squarespace and uses Google Analytics and Hotjar for performance tracking and user-behaviour analysis [1].
Go-to-market
Direct subscriber acquisition through the website and Instagram, supported by founder interviews and press coverage, word-of-mouth referral, and social sharing of its explainer content [0][2].
General news consumers who are disengaged from or fatigued by mainstream news coverage, with editorial emphasis on female-focused news topics [0][2].
Geography
Operated by UK-registered The Know Media Ltd, with editorial and campaigning activity focused on the UK, including a Westminster Hall debate on paid leave for pregnancy loss [1][2].
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 4
primary sources listed
- Theknowmediatheknowmedia.co · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Theknowmedia do?
- The Know is a media company publishing a free daily 5-minute news newsletter written without bias or clickbait.
- Who are Theknowmedia's investors?
- Theknowmedia's investors include GMG Ventures, Mercuri.vc.