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Literal Labs

Founded 2023 · 26 employees on LinkedIn · 7 known investors

Find your way into Literal Labs

240 people in our graph share verified history with the Literal Labs team — schools, employers, funds. One of them is your warm intro.

Payton Dobbsunlockedknows Noel Hurley · together at London Business School (overlapped)
×3knows the team · via London Business School
×2knows the team · via Coventry University
×4knows the team · via AstraZeneca
×2knows the team · via Goldsmiths, University of London

Literal Labs develops logic-driven AI technology, positioning its work as an alternative approach to machine learning.

Also known as Literal Labs Ltd

Founders & leadership

Literal Labs was founded in 2023 by Noel Hurley, Leon Fedden, Professor Alex Yakovlev, and Professor Rishad Shafik.

NHNoel Hurley
Noel HurleyinNoel Hurley is a technologist and engineer with expertise in deeptech, computing, product strategy, and team leadership. He has experience in VC-funded startup environments, commercial management, and microprocessor technology development.
LFLeon Fedden
Leon FeddeninLeon Fedden previously worked at AstraZeneca on self-supervised learning and medical imaging analysis, and earlier at HyperSurfaces developing neural network models; he is now co-founder at Literal Labs, which develops logic-driven AI technology.
PA
Professor Alex Yakovlev
PR
Professor Rishad Shafik

Investors · 7

Also in the syndicate · 3

angel investorsCambridge Future Tech SPVMercurilead

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Literal Labs is a UK artificial intelligence company that develops Logic-Based Networks (LBNs), a model architecture that replaces the floating-point multiplication used in neural networks with propositional logic while retaining deep learning training. The approach derives from Tsetlin machine research and related work on data binarisation, model compression and parallel hardware implementations carried out at Newcastle University and referenced alongside the University of Agder's Centre for AI Research.

Its product is ModelMill, a training platform that ingests datasets (CSV, JSON or ZIP up to 5GB) via browser or API, handles pre-processing, normalisation and annotation, lets users specify target deployment hardware and optimisation priorities (energy, speed or memory), trains and benchmarks hundreds of LBN candidates in parallel, and packages a selected model as a C SDK with an inference engine, build configuration and documentation. The resulting models are described as running on any 32-bit processor — ARM, RISC-V, x86, ESP and PowerPC — without GPUs, new silicon or a cloud connection, with average model size under 40kB and accuracy within ±2% of larger GPU-dependent algorithms. The company states LBN behaviour is deterministic (identical input yields identical output) and traceable for audit, which it positions as relevant to regulated industries.

Published use cases and benchmarks span the water industry (battery-powered sewer sensors running hydro-informatics forecasts), automotive edge AI on PowerPC, supply chain inventory forecasting, predictive maintenance and semiconductors. The company reports being spun out of Newcastle University, is registered at Companies House under number 14746541 and holds D-U-N-S number 230470826.

Founding story

Literal Labs was created out of Newcastle University research by Professor Alex Yakovlev, head of the Microsystems Group, and Professor Rishad Shafik, EEE Research Director, together with venture builder Cambridge Future Tech. The founders' work covered advanced compression methods, data representation and highly modular, parallel implementations of the Tsetlin machine, a logic-driven alternative to neural networks inspired by the work of mathematician Mikhail Tsetlin. Noel Hurley, previously more than two decades at Arm where he led the CPU division, was appointed CEO in 2023. The company's own about page dates the spinout to 2023, while Newcastle University's press office describes it as spun out in 2024.

Business model

Literal Labs sells access to ModelMill, a cloud-based AI model training platform, with trained models delivered as an embeddable pure-C SDK containing the inference engine, build configuration and documentation for embedded or server deployment. Early access to the platform is offered through a request form on the company website.

Traction

Literal Labs reports LBNs in production across automotive, utilities, supply chain and semiconductor applications, with published deployments including battery-powered sewer sensors forecasting every five seconds on coin-cell-equivalent power for over ten years (replacing an LSTM that would have required roughly £15,000 of energy capex per sensor), predictive maintenance models cutting unplanned downtime by up to 50% and maintenance costs by up to 40%, and inventory forecasting reduced from four hours to three minutes with 2× WMAPE accuracy across thousands of SKUs. Headcount doubled from six to twelve during 2024.

Latest developments

Company updates list Jim Darragh's appointment as Non-Executive Chairman (March 2026), an AI Research & Innovation Award win (March 2026), selection as one to watch in Barclays' AI 100 (May 2026), and a scheduled Edge AI London appearance (June 2026). The leadership team now also includes CFO Mike Park and Head of Product Daniel P Dykes, with a board and advisory group including Professor Ole-Christoffer Granmo as Technical Steering Committee chair, Jem Davies as Non-Executive Director, Kelvin Harrison as board observer, and investor representatives from Mercuri, SVV and Northern Gritstone.

Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

The company positions LBNs as an alternative class of AI model to neural networks and gradient-boosted trees for edge deployment, competing on inference speed, energy consumption, memory footprint, determinism and explainability rather than on accelerator-based scale. It describes itself as aiming to be a world leader in compute- and energy-efficient AI.

Differentiation rests on running deep-learning-trained models on general-purpose 32-bit CPUs and microcontrollers without GPUs, cloud connectivity or new silicon; deterministic outputs; auditable chains of reasoning; and small model sizes with accuracy stated to be within ±2% of larger GPU-dependent algorithms.

Technology

The core technology is the Logic-Based Network, a proprietary architecture built on propositional logic rather than weighted floating-point multiplication, developed from Tsetlin machine research combined with data binarisation and compression techniques. Models are deterministic and designed to be explainable, with training and decisions traceable. Reported benchmark results include 54× faster inference than a best-in-class neural network FC Autoencoder on the MLPerf Tiny anomaly detection specification (ToyADMOS dataset) on an ARM Cortex-M7 with equivalent F1 score, 455µJ per inference against 23,660µJ, model size under 40kB versus over 500kB, and up to 250× faster performance than XGBoost using 130kB less memory. The runtime SDK is pure C and targets ARM, RISC-V, PowerPC and x86 devices from sub-$1 microcontrollers to older industrial processors. The team has published research on Tsetlin machine toolboxes, System-on-Chip design generation (MATADOR), compressed edge models (REDRESS), hyperparameter search, self-timed reinforcement learning and applications such as ECG premature ventricular contraction identification, legal contract text classification and low-power audio keyword spotting.

Go-to-market

The company markets ModelMill directly via its website with an early-access request, publishes benchmark papers, research and case studies, and builds visibility through conference appearances and podcasts such as Edge AI London, Slush 2025, an innovation summit in California, London Futurists, BritChips and ipXchange.

Organisations deploying AI on edge and embedded devices, cited across automotive, utilities and water networks, supply chain and inventory management, manufacturing and predictive maintenance, critical infrastructure and semiconductors, including operators in regulated industries that require explainable decisions.

Geography

United Kingdom-based, originating from Newcastle University, with research ties to the University of Agder's Centre for AI Research and investor and event activity in London and California.

History

Following its spinout from Newcastle University, the company appointed Noel Hurley as CEO in 2023 and doubled headcount from six to twelve during 2024, including hiring Leon Fedden, formerly AI deep learning platform lead at AstraZeneca, as Chief Technology Officer. In June 2025 it announced a £4.6 million ($6.2 million) pre-seed round led by Northern Gritstone and co-led by Mercuri, earmarked for growing the engineering team and bringing its first commercial product to market. The company subsequently appeared on podcasts and at industry events including Slush 2025 and an innovation summit in California, and lists Jim Darragh's appointment as Non-Executive Chairman in March 2026, an AI Research & Innovation Award in March 2026, and inclusion in Barclays' AI 100 'One to Watch' in May 2026.

Risks & controversies

Sources give conflicting spinout dates for the company: its own about page states 2023 while Newcastle University's press release states 2024. Descriptions of CEO Noel Hurley's tenure at Arm also differ, given as more than 20 years by one account and more than 10 years by another. Performance claims such as 54× faster inference and 52× lower energy are company-published benchmark figures.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Accuracy difference vs GPU-dependent algorithmsJan 20262%
Companies House numberJan 202614746541
D-U-N-S numberJan 2026230470826
Employee countJan 202412 employees
Energy per LBN inferenceJan 2026455 microjoules
Energy per neural network inference (baseline)Jan 202623,660 microjoules
Energy reduction vs equivalent neural networkJan 202552 x
HeadcountAug 202626
Inference speedup vs neural network (MLPerf Tiny anomaly detection, ARM Cortex-MJan 202554 x
Maximum dataset upload size in ModelMillJan 20265 GB
Pre-seed funding raisedJun 2025$4.6M
Speedup vs XGBoostJan 2025250 x

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 8

launches, deals, and filings
May 2026
Named a 'One to Watch' in Barclays' AI 100

source ↗

Mar 2026
Literal Labs wins AI Research & Innovation Award

source ↗

Mar 2026
Jim Darragh appointed Non-Executive Chairman

source ↗

Nov 2025
Participation at Slush 2025

source ↗

Nov 2025
Presented power-efficient LBN AI at Innovation Summit in California

source ↗

Jun 2025
Literal Labs raises £4.6m ($6.2m) pre-seed round

Pre-seed round led by Northern Gritstone and co-led by Mercuri, with participation from Sure Valley Ventures, Cambridge Future Tech SPV and angel investors, to grow the engineering team and bring the first commercial product to market.

$6.2M source ↗

Jan 2024
Leon Fedden appointed Chief Technology Officer

Leon Fedden, formerly AI deep learning platform lead at AstraZeneca, joined as CTO as headcount doubled from six to twelve in 2024.

source ↗

Jan 2023
Noel Hurley appointed CEO

Former Arm executive Noel Hurley was appointed CEO of Literal Labs in 2023.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Companies House · registry record

View on Companies House ↗
Registered name
LITERAL LABS LTD
Company number
14746541
Status
Active
Company type
Private limited company
Incorporated
21 Mar 2023
Registered office
3rd Floor Maybrook House, 27-35 Grainger Street, Newcastle Upon Tyne, NE1 5JE
Nature of business (SIC)
62090 — Other information technology service activities
Previous names
MIGNON TECHNOLOGIES LTD (20232025)
Accounts
last made up to 31 Mar 2025 · next due 31 Dec 2026
Confirmation statement
last made up to 31 Aug 2025 · next due 14 Sept 2026

Current officers · 8

  • Khadija Ashfaq director, appointed 30 Dec 2024
  • James Darragh director, appointed 4 Mar 2026
  • Jeremy Piers Davies director, appointed 22 Dec 2023
  • Noel Francis Hurley director, appointed 25 Oct 2023
  • George Mensah director, appointed 1 Oct 2025
  • Esha Vatsa director, appointed 30 Dec 2024
  • Alexandre Yakovlev director, appointed 21 Mar 2023
  • Cambridge Future Tech Ltd corporate director, appointed 21 Mar 2023

Source: Companies House public register · retrieved 30 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Literal Labs do?
UK spinout building Logic-Based Network AI models and the ModelMill training platform for CPU- and MCU-based edge deployment.
Who founded Literal Labs?
Literal Labs was founded by Noel Hurley, Leon Fedden, Professor Alex Yakovlev, Professor Rishad Shafik in 2023.
Who are Literal Labs's investors?
Literal Labs's investors include GMG Ventures, Mercuri.vc, Northern Gritstone, Sure Valley Ventures.