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Ittybit

3 employees on LinkedIn · 8 known investors

Ittybit builds a private, searchable media library that lets teams index their video content and extract structured data from it. It targets teams working with video assets and offers early-access invites.

Also known as ittybit · IttyBit

Investors · 8

Also in the syndicate · 4

angel investorsBaltic VenturesMercurileadOxford Capital

Company profile

researched Aug 2026

Ittybit is a developer tools company building APIs and tooling that simplify the uploading, storage, processing and delivery of large video, image and audio files. Its products let developers securely store media, transcode files into required formats, deliver them over a global CDN, and extract structured data from files using AI models. Additional capabilities include AI-based compression to reduce upload/download times and storage requirements, filtering of unsafe uploads, content moderation (for example NSFW image detection), automated tagging, transcription and captioning, and improved searchability of media libraries.

The company's consumer-facing positioning describes a private, searchable media library for teams, offered via early-access invitations, alongside a self-serve developer product with a free tier. At its Product Hunt launch the company introduced Automations, a feature that runs workflows — such as automatic transcription and captioning of video and audio, or moderation of images — whenever new media is added to a project, configured with roughly ten lines of JSON.

Founders describe the product as a media back-end-as-a-service, positioned between do-it-yourself pipelines assembled on cloud infrastructure and higher-priced managed media services, with an emphasis on API design, documentation and interoperability with third-party object storage.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer bandwidth cost reduction (Strength:Lab)Jun 202480%
Funding round sizeJun 20241,500,000 GBP
Images managed by early adoptersJun 2024100,000 images
Product Hunt followersJan 2025169 followers
User-generated video processed by early adoptersJun 20245,000 hours

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 4

launches, deals, and filings
Jan 2025
Product Hunt launch of ittybit media APIs and Automations

Ittybit launched on Product Hunt with APIs to store, transform and get intelligence from video, audio and image files, alongside a new Automations feature for triggering media workflows; the listing shows 158 points and a #6 day rank.

source ↗

Jun 2024
Ittybit closes oversubscribed £1.5m round led by Mercuri and Sure Valley Ventures

Ittybit closed a £1.5 million oversubscribed funding round led by Mercuri and Sure Valley Ventures, with participation from Oxford Capital, Baltic Ventures and angel investors, to make AI-led media pipelines accessible to developers.

source ↗

Feb 2024
Graduated Baltic Ventures accelerator

Ittybit completed the Baltic Ventures accelerator programme, being a graduate of its first cohort.

source ↗

Jan 2023
Participation in inaugural Liverpool Slush'D cohort

Ittybit was part of the first Liverpool Slush'D cohort in 2023.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Ittybit do?
Ittybit provides developer APIs to store, transcode, analyse and deliver video, image and audio files.
Who are Ittybit's investors?
Ittybit's investors include GMG Ventures, Mercuri.vc, Oxford, Sure Valley Ventures.