Cloud 66
Techstars '14London, GB · Founded 2014 · 9 employees on LinkedIn · 12 known investors
Cloud 66 provides infrastructure and deployment automation tools for developers. The platform enables teams to build, deploy, and manage applications on cloud infrastructure.
Also known as Cloud 66 Ltd · Cloud66
Founders & leadership
Investors · 12
Also in the syndicate · 4
Reported raises · per SEC filings
Form D private placements$118K disclosed across 1 of 2 rounds · 2014
▶$118KraisedJun 2014 · 2 investors · OtherRule 506(b)
- Luvic Van GoolExecutive Officer, Director
- Khashayar SajadiExecutive Officer, Director
- Offering amount
- $118K
- Amount sold
- $118K
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Cloud 66 operates a deployment and operations platform that lets development teams build, deploy, scale and manage applications on infrastructure they own or rent, rather than on infrastructure supplied by the vendor. Users connect a Git repository and a cloud provider account, after which Cloud 66 provisions and configures servers and deploys the application. The company explicitly does not resell servers; it functions as a PaaS-style control layer over a customer's own accounts at any major cloud provider, on the customer's own hardware, or across a hybrid mix of the two.
The product covers what the company frames as "Day 2" operations in addition to initial deployment: zero-downtime, blue/green and canary deployment strategies, hosted build servers for Docker images with multi-architecture support and an integrated container registry, autoscaling driven by application metrics such as CPU, memory, queue backlog and Nginx response time, preview environments tied to branches, tags and pull requests, managed databases with off-site backups and replication, server hardening through firewall rules, a WAF and continuous OS patching, SSL certificate management including Let's Encrypt and wildcard certificates, monitoring and log streaming, and team management with fine-grained permissions, audit logs and SAML SSO on higher tiers. Both containerized applications and native (non-container) applications deployed directly to VMs are supported, and all installed services are configured through native configuration files held in a Git repository.
Earlier descriptions position the company as an end-to-end infrastructure management service that uses Linux containers to help developers run web services, mobile backends and APIs across public and private clouds. Its marketing has more recently targeted teams migrating away from Heroku and workloads that conventional PaaS offerings do not accommodate, such as vector and time-series databases, AI agents, machine learning models, event streaming platforms and legacy software.
Founding story
Cloud 66 was founded in August 2012 by Khash Sajadi and Vic van Gool, who had both previously worked at Lehman Brothers and had backgrounds in software development and the management of large-scale systems. The company was incubated at Telefonica's Wayra accelerator and became one of the first partners of the Telefonica Cloud.
Business model
Cloud 66 sells a subscription software platform rather than hosting capacity: customers pay Cloud 66 for the deployment and management layer while paying their own cloud provider or supplying their own servers for the underlying compute.
Tiered monthly or annual subscriptions, with annual billing discounted by 20%. Plans run from a free tier (1 deployment server, 1 static site, 5 deployments per 24 hours) through Developer at $23/month, Team at $47/month and Business at $80/month, each with server and static-site limits, plus a contact-sales Enterprise tier for accounts above 50 servers with on-prem and dedicated options, onboarding support and invoicing. Usage-based overage charges apply for additional servers ($12 each), additional static sites ($10 each), build minutes ($0.03/minute beyond the included allowance), static-site egress traffic ($0.02/GB beyond the included allowance), backup storage ($0.38/GB) and extra team members ($5 each). Earlier pricing was $9 per server per month with free development stacks and a first production server at $19 per month.
Traction
By March 2014 the company reported hundreds of customers across more than 100 countries and approximately 3.4 million deployments to date. Company materials cite thousands of developers as users and reference five offices and 100+ developers; an external profile estimates 2-10 employees and annual revenue in the $1M-$10M range.
Latest developments
In February 2026 founder Kash Sajadi published an analysis of PaaS provider shutdowns, prompted by Heroku's announced transition to "sustaining mode" with no new features or new enterprise contracts, and positioned Cloud 66 as a destination for developers migrating away from closing platforms. Current site messaging emphasises support for newer workload types including vector databases, AI agents, machine learning models and event streaming platforms.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Cloud 66 positions itself as an alternative to hosted PaaS providers, emphasising the absence of cloud lock-in and the ability to run on any provider or on self-owned servers. Coverage of its seed round framed the ambition as becoming a European counterpart to Heroku, with Heroku identified as the obvious competitor and configuration-management tools such as Puppet Labs, Chef and SaltStack as adjacent alternatives. A third-party profile classifies it as a small software development company in the Software Development industry with an estimated 2-10 employees.
The platform separates the deployment experience from the hosting relationship: customers retain full root-level control of servers, can install arbitrary software, and keep all service configuration in native config files backed by Git, while Cloud 66 handles provisioning, security configuration, scaling and monitoring. This allows architectures and workloads that managed PaaS platforms typically reject, and avoids dependence on a single vendor's infrastructure — a point the company's founder connects to a long record of PaaS providers shutting down or being acquired and discontinued.
Technology
The platform reads and analyses application code to determine an appropriate server setup, then provisions and configures servers automatically, including security settings. It uses Linux containers and supports both containerized and non-containerized deployments, hosted multi-architecture Docker build servers with an integrated container registry, managed databases with replication and off-site backups, health checks and failover groups, metric-driven autoscaling, live log streaming, and a full API. Supported targets have included AWS, Joyent, Rackspace, DigitalOcean and Hetzner Cloud, as well as bare metal providers.
Go-to-market
Self-service acquisition through a free plan and online sign-up (including Google and GitHub authentication), with paid tiers purchased directly and an Enterprise track handled by sales with onboarding support and a dedicated account manager. The company also runs a customer partnership program and channel-style partnerships with bare metal providers, publishes migration guides for developers leaving discontinued platforms such as Nodejitsu and Nanobox, and markets to teams moving off Heroku.
Developers, small development teams, digital agencies and growing businesses that want managed deployment without surrendering control of their servers, plus enterprise accounts running more than 50 servers. Reported customers have included Adobe, The Summit, O2 and BBC, and referenced users include BugHerd and Peptalk.
Geography
Headquartered in London, England, with a self-described global, distributed team and five offices; an external profile places employees across Europe, North America and Africa. Customers are reported in more than 100 countries.
History
Founded in 2012 in London, the company launched Cloud 66 for Rails in 2013 and raised a $500,000 seed round announced in March 2014, going through Techstars Austin in 2014. Product expansion continued with the Prepress product and a customer partnership program in 2021, partnerships with bare metal providers Maxihost and Latitude.sh in June 2021, environment-variable handling improvements in December 2021 and Hetzner Cloud deployment support demonstrated in March 2022. The company's founder continues to publish on the platform market as of February 2026.
Risks & controversies
The company competes directly with far larger platform and infrastructure vendors, and its founder's own account documents a sector in which numerous PaaS businesses have shut down, been acquired and discontinued, or pivoted away, indicating structural business-model pressure on the category. Its scale remains small, with an external estimate of 2-10 employees, and revenue and headcount figures from third-party profiles are estimates rather than disclosed results.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlapCompanies competing with Cloud 66 for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 8
launches, deals, and filingsCloud 66 published a simple Rails 7 application demonstrating deployment to Hetzner Cloud via Cloud 66.
Cloud 66 released an improvement to how environment variables are handled when deploying a new application.
Cloud 66 announced a customer partnership program.
Cloud 66 announced a partnership with Maxihost, a global bare metal cloud provider aimed at developers.
Latitude.sh partnered with Cloud 66 so engineering teams could deploy applications to bare metal servers by pushing to their main branch.
Cloud 66 announced a $500,000 seed round from angel investors in the UK and US, with the capital earmarked for international expansion into new markets.
$500K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureCompanies House · registry record
View on Companies House ↗- Registered name
- CLOUD66 LIMITED
- Company number
- 08175234
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 10 Aug 2012
- Registered office
- 77 New Cavendish Street, London, W1W 6XB
- Nature of business (SIC)
- 82990 — Other business support service activities n.e.c.
- Accounts
- last made up to 31 Aug 2025 · next due 30 May 2027
- Confirmation statement
- last made up to 10 Aug 2025 · next due 24 Aug 2026
Current officers · 2
- Khashayar Sajadi — director, appointed 10 Aug 2012
- Luvic Diederik Van Gool — director, appointed 10 Aug 2012
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
▸Research sources · 8
primary sources listed
- Cloud 66cloud66.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cloud 66 do?
- Cloud 66 is a London-based platform that builds, deploys and manages applications on customers' own cloud or bare metal servers.
- Who are Cloud 66's investors?
- Cloud 66's investors include Kima Ventures, Techstars, Active Capital, Angular Ventures, Dell Technologies Capital, Uncork Capital, Firestartr, Karlani Capital.
- How much funding has Cloud 66 raised?
- Cloud 66 has disclosed $118K raised across 1 of its 2 known rounds.
- Where is Cloud 66 headquartered?
- Cloud 66 is headquartered in London, GB.






