Fundraising Fox

Cloud 66

Techstars '14

London, GB · Founded 2014 · 9 employees on LinkedIn · 12 known investors

Cloud 66 provides infrastructure and deployment automation tools for developers. The platform enables teams to build, deploy, and manage applications on cloud infrastructure.

Also known as Cloud 66 Ltd · Cloud66

Founders & leadership

LV
Luvic Van GoolNamed on SEC filing
KS
Khashayar SajadiNamed on SEC filing

Investors · 12

Also in the syndicate · 4

Andy McLoughlinAnil HansjeeChristian Thaler-WolskiJason Seats

Reported raises · per SEC filings

Form D private placements

$118K disclosed across 1 of 2 rounds · 2014

$118KraisedJun 2014 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Luvic Van GoolExecutive Officer, Director
  • Khashayar SajadiExecutive Officer, Director
Offering amount
$118K
Amount sold
$118K
First sale
Jun 2014
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Cloud 66 operates a deployment and operations platform that lets development teams build, deploy, scale and manage applications on infrastructure they own or rent, rather than on infrastructure supplied by the vendor. Users connect a Git repository and a cloud provider account, after which Cloud 66 provisions and configures servers and deploys the application. The company explicitly does not resell servers; it functions as a PaaS-style control layer over a customer's own accounts at any major cloud provider, on the customer's own hardware, or across a hybrid mix of the two.

The product covers what the company frames as "Day 2" operations in addition to initial deployment: zero-downtime, blue/green and canary deployment strategies, hosted build servers for Docker images with multi-architecture support and an integrated container registry, autoscaling driven by application metrics such as CPU, memory, queue backlog and Nginx response time, preview environments tied to branches, tags and pull requests, managed databases with off-site backups and replication, server hardening through firewall rules, a WAF and continuous OS patching, SSL certificate management including Let's Encrypt and wildcard certificates, monitoring and log streaming, and team management with fine-grained permissions, audit logs and SAML SSO on higher tiers. Both containerized applications and native (non-container) applications deployed directly to VMs are supported, and all installed services are configured through native configuration files held in a Git repository.

Earlier descriptions position the company as an end-to-end infrastructure management service that uses Linux containers to help developers run web services, mobile backends and APIs across public and private clouds. Its marketing has more recently targeted teams migrating away from Heroku and workloads that conventional PaaS offerings do not accommodate, such as vector and time-series databases, AI agents, machine learning models, event streaming platforms and legacy software.

Founding story

Cloud 66 was founded in August 2012 by Khash Sajadi and Vic van Gool, who had both previously worked at Lehman Brothers and had backgrounds in software development and the management of large-scale systems. The company was incubated at Telefonica's Wayra accelerator and became one of the first partners of the Telefonica Cloud.

Business model

Cloud 66 sells a subscription software platform rather than hosting capacity: customers pay Cloud 66 for the deployment and management layer while paying their own cloud provider or supplying their own servers for the underlying compute.

Tiered monthly or annual subscriptions, with annual billing discounted by 20%. Plans run from a free tier (1 deployment server, 1 static site, 5 deployments per 24 hours) through Developer at $23/month, Team at $47/month and Business at $80/month, each with server and static-site limits, plus a contact-sales Enterprise tier for accounts above 50 servers with on-prem and dedicated options, onboarding support and invoicing. Usage-based overage charges apply for additional servers ($12 each), additional static sites ($10 each), build minutes ($0.03/minute beyond the included allowance), static-site egress traffic ($0.02/GB beyond the included allowance), backup storage ($0.38/GB) and extra team members ($5 each). Earlier pricing was $9 per server per month with free development stacks and a first production server at $19 per month.

Traction

By March 2014 the company reported hundreds of customers across more than 100 countries and approximately 3.4 million deployments to date. Company materials cite thousands of developers as users and reference five offices and 100+ developers; an external profile estimates 2-10 employees and annual revenue in the $1M-$10M range.

Latest developments

In February 2026 founder Kash Sajadi published an analysis of PaaS provider shutdowns, prompted by Heroku's announced transition to "sustaining mode" with no new features or new enterprise contracts, and positioned Cloud 66 as a destination for developers migrating away from closing platforms. Current site messaging emphasises support for newer workload types including vector databases, AI agents, machine learning models and event streaming platforms.

Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

Cloud 66 positions itself as an alternative to hosted PaaS providers, emphasising the absence of cloud lock-in and the ability to run on any provider or on self-owned servers. Coverage of its seed round framed the ambition as becoming a European counterpart to Heroku, with Heroku identified as the obvious competitor and configuration-management tools such as Puppet Labs, Chef and SaltStack as adjacent alternatives. A third-party profile classifies it as a small software development company in the Software Development industry with an estimated 2-10 employees.

The platform separates the deployment experience from the hosting relationship: customers retain full root-level control of servers, can install arbitrary software, and keep all service configuration in native config files backed by Git, while Cloud 66 handles provisioning, security configuration, scaling and monitoring. This allows architectures and workloads that managed PaaS platforms typically reject, and avoids dependence on a single vendor's infrastructure — a point the company's founder connects to a long record of PaaS providers shutting down or being acquired and discontinued.

Technology

The platform reads and analyses application code to determine an appropriate server setup, then provisions and configures servers automatically, including security settings. It uses Linux containers and supports both containerized and non-containerized deployments, hosted multi-architecture Docker build servers with an integrated container registry, managed databases with replication and off-site backups, health checks and failover groups, metric-driven autoscaling, live log streaming, and a full API. Supported targets have included AWS, Joyent, Rackspace, DigitalOcean and Hetzner Cloud, as well as bare metal providers.

Go-to-market

Self-service acquisition through a free plan and online sign-up (including Google and GitHub authentication), with paid tiers purchased directly and an Enterprise track handled by sales with onboarding support and a dedicated account manager. The company also runs a customer partnership program and channel-style partnerships with bare metal providers, publishes migration guides for developers leaving discontinued platforms such as Nodejitsu and Nanobox, and markets to teams moving off Heroku.

Developers, small development teams, digital agencies and growing businesses that want managed deployment without surrendering control of their servers, plus enterprise accounts running more than 50 servers. Reported customers have included Adobe, The Summit, O2 and BBC, and referenced users include BugHerd and Peptalk.

Geography

Headquartered in London, England, with a self-described global, distributed team and five offices; an external profile places employees across Europe, North America and Africa. Customers are reported in more than 100 countries.

History

Founded in 2012 in London, the company launched Cloud 66 for Rails in 2013 and raised a $500,000 seed round announced in March 2014, going through Techstars Austin in 2014. Product expansion continued with the Prepress product and a customer partnership program in 2021, partnerships with bare metal providers Maxihost and Latitude.sh in June 2021, environment-variable handling improvements in December 2021 and Hetzner Cloud deployment support demonstrated in March 2022. The company's founder continues to publish on the platform market as of February 2026.

Risks & controversies

The company competes directly with far larger platform and infrastructure vendors, and its founder's own account documents a sector in which numerous PaaS businesses have shut down, been acquired and discontinued, or pivoted away, indicating structural business-model pressure on the category. Its scale remains small, with an external estimate of 2-10 employees, and revenue and headcount figures from third-party profiles are estimates rather than disclosed results.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Business plan price (monthly)Jan 2026$80
Countries with customersMar 2014more than 100
Cumulative deploymentsMar 20143,400,000 deployments
Entry paid plan price (Developer, monthly)Jan 2026$23
Price per server per month (2014 pricing)Mar 2014$9
Team plan price (monthly)Jan 2026$47

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 4

by search overlap

Companies competing with Cloud 66 for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 8

launches, deals, and filings
Mar 2022
Rails 7 sample application for deployment to Hetzner Cloud

Cloud 66 published a simple Rails 7 application demonstrating deployment to Hetzner Cloud via Cloud 66.

source ↗

Dec 2021
Improved handling of environment variables during deployment

Cloud 66 released an improvement to how environment variables are handled when deploying a new application.

source ↗

Sep 2021
Launch of Cloud 66 Prepress

Cloud 66 released Prepress, a new product in its lineup.

source ↗

Aug 2021
Launch of the Cloud 66 Customer Partnership Program

Cloud 66 announced a customer partnership program.

source ↗

Jun 2021
Partnership with bare metal cloud provider Maxihost

Cloud 66 announced a partnership with Maxihost, a global bare metal cloud provider aimed at developers.

source ↗

Jun 2021
Partnership with Latitude.sh for bare metal deployments

Latitude.sh partnered with Cloud 66 so engineering teams could deploy applications to bare metal servers by pushing to their main branch.

source ↗

Mar 2014
Cloud 66 raises $500,000 seed round from UK and US angel investors

Cloud 66 announced a $500,000 seed round from angel investors in the UK and US, with the capital earmarked for international expansion into new markets.

$500K source ↗

Jan 2013
Launch of Cloud 66 for Rails

Cloud 66 announced Cloud 66 for Rails.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Cloud 66No. 08175234 · inc. Aug 2012 · active

Companies House · registry record

View on Companies House ↗
Registered name
CLOUD66 LIMITED
Company number
08175234
Status
Active
Company type
Private limited company
Incorporated
10 Aug 2012
Registered office
77 New Cavendish Street, London, W1W 6XB
Nature of business (SIC)
82990 — Other business support service activities n.e.c.
Accounts
last made up to 31 Aug 2025 · next due 30 May 2027
Confirmation statement
last made up to 10 Aug 2025 · next due 24 Aug 2026

Current officers · 2

  • Khashayar Sajadi director, appointed 10 Aug 2012
  • Luvic Diederik Van Gool director, appointed 10 Aug 2012

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Cloud 66 do?
Cloud 66 is a London-based platform that builds, deploys and manages applications on customers' own cloud or bare metal servers.
Who are Cloud 66's investors?
Cloud 66's investors include Kima Ventures, Techstars, Active Capital, Angular Ventures, Dell Technologies Capital, Uncork Capital, Firestartr, Karlani Capital.
How much funding has Cloud 66 raised?
Cloud 66 has disclosed $118K raised across 1 of its 2 known rounds.
Where is Cloud 66 headquartered?
Cloud 66 is headquartered in London, GB.