Clarisights
Techstars '18Palo Alto, US · Founded 2018 · 33 employees on LinkedIn · 15 known investors
Clarisights is a reporting platform that helps marketing teams access and explore performance data without SQL or manual spreadsheets. It integrates marketing metrics from various sources and enables rapid dashboard creation and optimization at the speed of marketing workflows.
Also known as Clarisights LLP
Founders & leadership
Clarisights was founded in 2018 by Ankur Gupta.
Investors · 15
Also in the syndicate · 6
Company profile
researched Aug 2026Clarisights is a SaaS marketing intelligence and reporting platform for performance marketing and growth teams at large organizations. It ingests data from digital advertising channels, website analytics and internal backend systems, performs the required transformations, and joins the data down to a granular, asset level so marketers can explore it and build interactive visualisations and dashboards from an in-browser interface without writing SQL or maintaining spreadsheets.
The product is positioned as an alternative to combining data pipeline tools (such as Funnel, Supermetrics or Fivetran) with general-purpose BI dashboards (such as Looker, Tableau or Power BI), which the company argues are insufficiently flexible or granular for day-to-day performance marketing work. For data teams, the platform offers managed API connections, automated data mapping, governance and access control, with the aim of reducing ad-hoc reporting requests. The company markets an MCP interface for asking questions of the data using AI, and reports customers including publicly listed companies and Fortune 500 enterprises.
Founding story
Clarisights was founded in 2018 by Ankur Gupta and Arun Srinivasan, with the company describing its founders as marketers and engineers who had experienced the difficulty of working with marketing data at scale. Arun Srinivasan, co-founder and CEO, has an online marketing background; Ankur Gupta, co-founder, previously worked on ad tech at Google; Ashu Pachauri, co-founder and CTO, previously worked on databases at Meta. The stated aim was to build an end-to-end solution for complex marketing organizations where marketers lacked access to actionable data and data teams spent their time on maintenance work.
Business model
Clarisights sells a subscription software platform to enterprise marketing and data organizations, with sales conducted through demo requests and a close implementation and ongoing partnership model with customers.
Enterprise SaaS platform sold to marketing organizations; specific pricing is not disclosed publicly.
Traction
The company cites customers including Livspace, HelloFresh and Universal Music Group, states that leading enterprises including Fortune 500 companies use the platform, and publishes outcome figures such as 300+ marketers self-serving, 10% CAC reduction, 90% faster time to insight and 3x increase in testing velocity, alongside a 4.9 out of 5 G2 rating. It employed around 20 people at the time of its 2021 funding.
Latest developments
Clarisights promotes Clarisights MCP, an interface for asking AI questions against its marketing data.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Clarisights presents itself as a dedicated enterprise marketing analytics platform positioned against generic BI stacks and marketing data pipeline tools, and has been described as operating in the same space as Nielsen's Visual IQ and Neustar's customer analytics.
The company emphasizes marketing-specific, self-service reporting: pre-joined channel, analytics and backend data, granular asset-level reporting for creative steering, fast iteration without data-team tickets or SQL, and governance features for data teams, in contrast to general-purpose BI dashboards and spreadsheet-based workflows.
Technology
A data ingestion and analytics platform with managed API connections to advertising channels, analytics and backend systems, automated data mapping and joins across channel, backend and attribution data at a granular asset level, an in-browser exploration and dashboarding interface requiring no SQL, built-in governance and access control, and an MCP interface for AI-driven questions.
Go-to-market
Direct enterprise sales via demo requests on its site, supported by customer case studies, testimonials and G2 reviews; funding proceeds were earmarked for building go-to-market and customer success teams.
Sophisticated enterprise marketing organizations and their data teams, including large multi-market advertisers, publicly listed companies and Fortune 500 enterprises; earlier coverage also described targeting startups and SMEs. Named customers include Livspace, HelloFresh and Universal Music Group.
Geography
Headquartered in Palo Alto, California, with operations in Bengaluru, India; customers include brands advertising across multiple markets, such as India-based Livspace and Germany-based HelloFresh.
History
Founded in 2018 and operating from Bengaluru and Palo Alto, Clarisights raised a $14 Mn round announced in October 2021 led by Sequoia Capital India with OMERS Ventures and angel investors, at which point it employed around 20 people and planned to build out go-to-market and customer success teams. The company has since positioned itself for enterprise marketing teams and introduced an MCP interface for AI-based querying of its data.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlap
Companies competing with Clarisights for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsClarisights promotes Clarisights MCP, allowing users to ask AI questions of their marketing data.
Clarisights raised $14 Mn in a round led by Sequoia Capital India, with OMERS Ventures and angel investors Guillaume Cabane, Zach Coelius, Max Altschuler, Connor Murphy and Jens Lapinski participating. Funds were earmarked to expand go-to-market and customer success teams. The round was reported as a seed round by one outlet and a Series A by another.
$14M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Clarisightsclarisights.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Clarisights do?
- Clarisights is an enterprise marketing analytics platform that unifies marketing data so marketers can build reports without SQL.
- Who founded Clarisights?
- Clarisights was founded by Ankur Gupta in 2018.
- Who are Clarisights's investors?
- Clarisights's investors include Better Capital, Cavalry Ventures, Firestartr, NAP, OMERS Ventures, Peak XV Partners, Techstars, Tracxn labs and 1 more.
- Where is Clarisights headquartered?
- Clarisights is headquartered in Palo Alto, US.