Clarisights

Clarisights is a SaaS marketing intelligence and reporting platform for performance marketing and growth teams at large organizations. It ingests data from digital advertising channels, website analytics and internal backend systems, performs the required transformations, and joins the data down to a granular, asset level so marketers can explore it and build interactive visualisations and dashboards from an in-browser interface without writing SQL or maintaining spreadsheets.

The product is positioned as an alternative to combining data pipeline tools (such as Funnel, Supermetrics or Fivetran) with general-purpose BI dashboards (such as Looker, Tableau or Power BI), which the company argues are insufficiently flexible or granular for day-to-day performance marketing work. For data teams, the platform offers managed API connections, automated data mapping, governance and access control, with the aim of reducing ad-hoc reporting requests. The company markets an MCP interface for asking questions of the data using AI, and reports customers including publicly listed companies and Fortune 500 enterprises.

Founding story

Clarisights was founded in 2018 by Ankur Gupta and Arun Srinivasan, with the company describing its founders as marketers and engineers who had experienced the difficulty of working with marketing data at scale. Arun Srinivasan, co-founder and CEO, has an online marketing background; Ankur Gupta, co-founder, previously worked on ad tech at Google; Ashu Pachauri, co-founder and CTO, previously worked on databases at Meta. The stated aim was to build an end-to-end solution for complex marketing organizations where marketers lacked access to actionable data and data teams spent their time on maintenance work.

Business model

Clarisights sells a subscription software platform to enterprise marketing and data organizations, with sales conducted through demo requests and a close implementation and ongoing partnership model with customers.

Enterprise SaaS platform sold to marketing organizations; specific pricing is not disclosed publicly.

Traction

The company cites customers including Livspace, HelloFresh and Universal Music Group, states that leading enterprises including Fortune 500 companies use the platform, and publishes outcome figures such as 300+ marketers self-serving, 10% CAC reduction, 90% faster time to insight and 3x increase in testing velocity, alongside a 4.9 out of 5 G2 rating. It employed around 20 people at the time of its 2021 funding.

Latest developments

Clarisights promotes Clarisights MCP, an interface for asking AI questions against its marketing data.