Tray.ai
London · Founded 2012 · 12 known investors
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Tray.ai is an integration and automation platform that solution providers and consultancies use to build custom workflows and automations for their enterprise customers. The platform enables partners to deliver AI automation, data integration, and business process automation services across various industries.
Founders & leadership
Tray.ai was founded in 2012 by Rich Waldron, Alistair Russell, and Dominic Lewis.

Board
Investors · 12
How we know: the VCSheet dataset · Not right? Tell us
How we know: AngelPad's portfolio page · funding news · Not right? Tell us
How we know: Artisanal Ventures's portfolio page · Not right? Tell us
How we know: Mosaic Ventures's portfolio page · funding news · the VCSheet dataset · Not right? Tell us
How we know: Notable Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Passion Capital's portfolio page · Not right? Tell us
How we know: True Ventures's portfolio page · board seat on SEC Form D · funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
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Funding
SEC filings, press & company announcements$59.3M disclosed across 4 of 6 rounds · 2014–2022
- Undisclosed amountSeries CNov 2019Source ↗
▶$37MraisedApr 2019 · 10 investors · OtherRule 506(b)
- Puneet AgarwalDirector
- Alistair RussellDirector
- Richard WaldronExecutive Officer, Director
- Michael ChalfenDirector
- Glenn SolomonDirector
- Alex ClaytonDirector
- Offering amount
- $37M
- Amount sold
- $37M
- First sale
- Apr 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$14.3MraisedMay 2018 · 7 investors · OtherRule 506(b)
- Puneet AgarwalDirector
- Richard WaldronExecutive Officer, Director
- Glenn SolomonDirector
- Alistair RussellDirector
- Michael ChalfenDirector
- Offering amount
- $14.3M
- Amount sold
- $14.3M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.8MraisedJan 2017 · 9 investors · Other TechnologyRule 506(b)
- Alistair RussellDirector
- Michael ChalfenDirector
- Richard WaldronExecutive Officer, Director
- Puneet AgarwalDirector
- Offering amount
- $5.8M
- Amount sold
- $5.8M
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$2.2MraisedDec 2014 · 6 investors · Other TechnologyRule 506(b)
- Alistair RussellDirector
- Puneet AgarwalDirector
- Richard WaldronExecutive Officer, Director
- Offering amount
- $2.3M
- Amount sold
- $2.2M
- First sale
- Dec 2014
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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Frequently asked questions
- What does Tray.ai do?
- Tray.ai is an integration and automation platform that solution providers and consultancies use to build custom workflows and automations for their enterprise customers. The platform enables partners to deliver AI automation, data integration, and business process automation services across various industries.
- Who founded Tray.ai?
- Tray.ai was founded by Rich Waldron, Alistair Russell, Dominic Lewis in 2012.
- Who are Tray.ai's investors?
- Tray.ai's investors include Acequia Capital (AceCap), AngelPad, Artisanal Ventures, Ballpark Ventures, Firestartr, Mosaic Ventures, Notable Capital, Passion Capital and 4 more.
- How much funding has Tray.ai raised?
- Tray.ai has disclosed $59.3M raised across 4 of its 6 known rounds.
- Where is Tray.ai headquartered?
- Tray.ai is headquartered in London.













