Urban Massage
London, GB · Founded 2014 · 328 employees on LinkedIn · 2 known investors
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Urban Massage is a mobile wellness service that brings therapists and practitioners to clients' homes across UK cities and Paris. The platform handles bookings and payments while allowing independent practitioners—including massage therapists, osteopaths, physiotherapists, and beauty professionals—to retain up to 70% of earnings and control their own schedules.
Also known as Urban
Founders & leadership
Urban Massage was founded in 2014 by Jack Tang and Giles Williams.
Investors · 2
Company profile
researched Aug 2026Urban (urbanmassage.com) operates an on-demand booking platform, available via website and iOS/Android apps, that connects consumers with mobile therapists who travel to the customer's home to deliver treatments. Bookings can be made daily between 7am and 11pm, with therapists able to arrive in as little as 60 minutes, and customers select a treatment, time and location before browsing therapist bios and reviews to pick a practitioner. Therapists arrive with their own equipment; the customer only needs to prepare a suitable space.
The treatment catalogue spans massage, beauty services, osteopathy, physiotherapy and pregnancy treatments, alongside gift cards. Practitioners listed on the platform include massage therapists, nail and beauty professionals and osteopaths. The company states it verifies therapist identity, runs criminal and screening background checks, validates qualifications and insurance for each service offered, and applies hygiene standards and a zero-tolerance policy on suggestive behaviour.
Business model
Urban intermediates between customers and self-employed mobile therapists, handling discovery, instant booking, therapist vetting and payment through its website and app. It advertises transparent pricing with no hidden fees and free cancellation options, and sells gift cards. A referral programme offers £15 off for both the referrer and the referred customer.
Traction
Urban's site reports over 10,000 five-star reviews and displays Trustpilot ratings and customer testimonials.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company positions itself as the UK's leading at-home massage app and cites over 10,000 five-star reviews as well as Trustpilot ratings.
Technology
A consumer-facing website and mobile apps for iOS and Android support instant booking, therapist browsing by bio and review, and scheduling of appointments by time and location.
Go-to-market
Customer acquisition is driven through its website and mobile apps, a referral incentive offering £15 off for both parties, social media presence (@urbanapp), customer reviews and press mentions.
Consumers in the UK seeking spa, beauty or clinical treatments delivered at home, including customers booking pregnancy treatments and those seeking osteopathy or physiotherapy.
Geography
At-home massage is offered across London and the South East of England, plus Manchester, Birmingham, Coventry, Liverpool, Edinburgh and Glasgow. Beauty treatments are available in London and the South East, Manchester and Birmingham.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Urban Massageurbanmassage.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Urban Massage do?
- Urban is a UK on-demand app for booking vetted mobile therapists for at-home massage, beauty and clinical treatments.
- Who founded Urban Massage?
- Urban Massage was founded by Jack Tang, Giles Williams in 2014.
- Who are Urban Massage's investors?
- Urban Massage's investors include Firestartr, Samos Investments.
- Where is Urban Massage headquartered?
- Urban Massage is headquartered in London, GB.