Fundraising FoxREBBL
Berkeley, US · Founded 2011 · Delaware corporation · 5 known investors
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REBBL produces ready-to-drink plant-based protein shakes and functional beverages sold direct to consumers, with flavors such as vanilla, cold brew latte, and dark chocolate. The products emphasize plant-based, organic, and non-GMO ingredients, including functional additions like reishi and maca.
Founders & leadership
REBBL was founded in 2011 by Palo Hawken and Dave Batstone.
PH
Palo HawkenCo-founder
DB
Dave BatstoneCo-founder
SO
Sheryl O'LoughlinCEO/President2015–2019Sheryl O'Loughlin is a former CEO of REBBL, Inc., a plant-based functional beverage company, and previously served as CEO of Clif Bar & Company and co-founded Plum, Inc. She has held leadership positions in education and nonprofit work, including at Stanford Graduate School of Business and on multiple corporate boards.
Board
KM
Kuldeep MalkaniBoard director
HM
Hugh MarquisBoard director
KP
Investors · 5
BIGR Ventureslisted by BIGR VenturesBoulder · $1M – $3Mvia Duane Primozich · board
How we know: BIGR Ventures's portfolio page · board seat on SEC Form D · newhope.com · the VCSheet dataset · Not right? Tell us
GroundForce Capitallisted by GroundForce CapitalVenice · $10M – $35Mvia Mark Rampolla · board
How we know: GroundForce Capital's portfolio page · board seat on SEC Form D · Not right? Tell us
CAVU Consumer PartnersreportedSanta Monica · $1M – $30M
How we know: the VCSheet dataset · Not right? Tell us
CloudScale Capital ParntersinferredPalo Alto
How we know: board seat on SEC Form D · Not right? Tell us
Powerplant VenturesreportedManhattan Beach
How we know: funding news · newhope.com · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$23.3M disclosed across 4 of 7 rounds · 2015–2020
▶$220KraisedJul 2020 · 2 investors · OtherRule 506(b)
▶$220KraisedJul 2020 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Clayton ChristopherDirector
- Michele L. KesslerExecutive Officer, Director
- Dave BatstoneDirector
- Kim PerdikouDirector
- Dan GluckDirector
- Palo HawkenDirector
- Duane PrimozichDirector
- Offering amount
- $1.5M
- Amount sold
- $220K
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$20MraisedJun 2018 · 43 investors · OtherRule 506(b)
▶$20MraisedJun 2018 · 43 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- DAVE BATSTONEDirector
- PALO HAWKENDirector
- SHERYL O?LOUGHLINExecutive Officer, Director
- MARK RAMPOLLADirector
- DUANE PRIMOZICHDirector
- KIM PERDIKOUDirector
- Offering amount
- $20M
- Amount sold
- $20M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12KraisedFeb 2018 · 3 investors · OtherRule 506(b)
▶$12KraisedFeb 2018 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Dave BatstoneDirector
- Kim PerdikouDirector
- Mark RampollaDirector
- Sheryl O'LoughlinExecutive Officer, Director
- Duane PrimozichDirector
- Palo HawkenDirector
- Offering amount
- $3M
- Amount sold
- $12K
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3MraisedJan 2016 · 5 investors · OtherRule 506(c)
▶$3MraisedJan 2016 · 5 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- Palo HawkenDirector
- Sheryl O'LoughlinExecutive Officer, Director
- Kuldeep MalkaniDirector
- Kim PerdikouDirector
- Dave BatstoneDirector
- Hugh MarquisDirector
- Offering amount
- $4M
- Amount sold
- $3M
- Sales commissions
- $3.8K
- Placement agents
- Fundme Securities, LLC
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does REBBL do?
- REBBL produces ready-to-drink plant-based protein shakes and functional beverages sold direct to consumers, with flavors such as vanilla, cold brew latte, and dark chocolate. The products emphasize plant-based, organic, and non-GMO ingredients, including functional additions like reishi and maca.
- Who founded REBBL?
- REBBL was founded by Palo Hawken, Dave Batstone in 2011.
- Who are REBBL's investors?
- REBBL's investors include BIGR Ventures, GroundForce Capital, CAVU Consumer Partners, CloudScale Capital Parnters, Powerplant Ventures.
- How much funding has REBBL raised?
- REBBL has disclosed $23.3M raised across 4 of its 7 known rounds.
- Where is REBBL headquartered?
- REBBL is headquartered in Berkeley, US.