REBBL
Berkeley, US · Founded 2011 · Delaware corporation · 4 known investors
Find your way into REBBL
332 people in our graph share verified history with the REBBL team — schools, employers, funds. One of them is your warm intro.
Glen Andersonunlockedknows Sheryl O'Loughlin · together at University of Michigan (overlapped)
×2knows the team · via University of Michigan
knows the team · via HarperCollins Publishers
×2knows the team · via Stanford Graduate School of Business
knows the team · via Clif Bar and Company
knows the team · via Northwestern University - Kellogg School of Management
REBBL produces ready-to-drink plant-based protein shakes and functional beverages sold direct to consumers, with flavors such as vanilla, cold brew latte, and dark chocolate. The products emphasize plant-based, organic, and non-GMO ingredients, including functional additions like reishi and maca.
Founders & leadership
REBBL was founded in 2011 by Palo Hawken and Dave Batstone.
PH
Palo HawkenCo-founder
DB
Dave BatstoneCo-founder
SO
Sheryl O'LoughlininCEO/President2015–2019Sheryl O'Loughlin is a former CEO of REBBL, Inc., a plant-based functional beverage company, and previously served as CEO of Clif Bar & Company and co-founded Plum, Inc. She has held leadership positions in education and nonprofit work, including at Stanford Graduate School of Business and on multiple corporate boards.
Board
KM
Kuldeep MalkaniBoard director
HM
Hugh MarquisBoard director
KP
Investors · 4
Reported raises · per SEC filings
Form D private placements$23.3M disclosed across 4 rounds · 2015–2020
▶$220KraisedJul 2020 · 2 investors · OtherRule 506(b)
▶$220KraisedJul 2020 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Clayton ChristopherDirector
- Michele L. KesslerExecutive Officer, Director
- Dave BatstoneDirector
- Kim PerdikouDirector
- Dan GluckDirector
- Palo HawkenDirector
- Duane PrimozichDirector
- Offering amount
- $1.5M
- Amount sold
- $220K
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$20MraisedJun 2018 · 43 investors · OtherRule 506(b)
▶$20MraisedJun 2018 · 43 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- DAVE BATSTONEDirector
- PALO HAWKENDirector
- SHERYL O?LOUGHLINExecutive Officer, Director
- MARK RAMPOLLADirector
- DUANE PRIMOZICHDirector
- KIM PERDIKOUDirector
- Offering amount
- $20M
- Amount sold
- $20M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12KraisedFeb 2018 · 3 investors · OtherRule 506(b)
▶$12KraisedFeb 2018 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Dave BatstoneDirector
- Kim PerdikouDirector
- Mark RampollaDirector
- Sheryl O'LoughlinExecutive Officer, Director
- Duane PrimozichDirector
- Palo HawkenDirector
- Offering amount
- $3M
- Amount sold
- $12K
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3MraisedJan 2016 · 5 investors · OtherRule 506(c)
▶$3MraisedJan 2016 · 5 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- Palo HawkenDirector
- Sheryl O'LoughlinExecutive Officer, Director
- Kuldeep MalkaniDirector
- Kim PerdikouDirector
- Dave BatstoneDirector
- Hugh MarquisDirector
- Offering amount
- $4M
- Amount sold
- $3M
- Sales commissions
- $3.8K
- Placement agents
- Fundme Securities, LLC
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlap
Instacart169 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDash99 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Walgreens57 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Questnutrition56 shared keywordsQuest Nutrition is a nutrition and supplement company that sells food and wellness products.
Uber Eats51 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Slate Milk43 shared keywordsSlate makes lactose-free, high-protein milk-based drinks — including chocolate milk shakes and iced coffees — sold in aluminum cans with 0g added sugar and 20g protein, produced using ultrafiltration. The products target health-conscious consumers and athletes looking for protein and recovery drinks.
Whole Foods41 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.
Companies competing with REBBL for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does REBBL do?
- REBBL produces ready-to-drink plant-based protein shakes and functional beverages sold direct to consumers, with flavors such as vanilla, cold brew latte, and dark chocolate. The products emphasize plant-based, organic, and non-GMO ingredients, including functional additions like reishi and maca.
- Who founded REBBL?
- REBBL was founded by Palo Hawken, Dave Batstone in 2011.
- Who are REBBL's investors?
- REBBL's investors include GroundForce Capital, BIGR Ventures, CAVU Venture Partners, CloudScale Capital Parnters.
- How much funding has REBBL raised?
- REBBL has disclosed $23.3M raised across 4 rounds.
- Where is REBBL headquartered?
- REBBL is headquartered in Berkeley, US.