REBBL
Berkeley, US · Founded 2011 · Delaware corporation · 4 known investors
REBBL produces ready-to-drink plant-based protein shakes and functional beverages sold direct to consumers, with flavors such as vanilla, cold brew latte, and dark chocolate. The products emphasize plant-based, organic, and non-GMO ingredients, including functional additions like reishi and maca.
Founders & leadership
REBBL was founded in 2011 by Palo Hawken and Dave Batstone.
PH
Palo HawkenCo-founder
DB
Dave BatstoneCo-founder
SO
Sheryl O'LoughlinExecutive
Board
KM
Kuldeep MalkaniBoard director
HM
Hugh MarquisBoard director
KP
Kim PerdikouBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$23.3M disclosed across 4 rounds · 2015–2020
▶$220KraisedJul 2020 · 2 investors · OtherRule 506(b)
▶$220KraisedJul 2020 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Clayton ChristopherDirector
- Michele L. KesslerExecutive Officer, Director
- Dave BatstoneDirector
- Kim PerdikouDirector
- Dan GluckDirector
- Palo HawkenDirector
- Duane PrimozichDirector
- Offering amount
- $1.5M
- Amount sold
- $220K
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$20MraisedJun 2018 · 43 investors · OtherRule 506(b)
▶$20MraisedJun 2018 · 43 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- DAVE BATSTONEDirector
- PALO HAWKENDirector
- SHERYL O?LOUGHLINExecutive Officer, Director
- MARK RAMPOLLADirector
- DUANE PRIMOZICHDirector
- KIM PERDIKOUDirector
- Offering amount
- $20M
- Amount sold
- $20M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12KraisedFeb 2018 · 3 investors · OtherRule 506(b)
▶$12KraisedFeb 2018 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Dave BatstoneDirector
- Kim PerdikouDirector
- Mark RampollaDirector
- Sheryl O'LoughlinExecutive Officer, Director
- Duane PrimozichDirector
- Palo HawkenDirector
- Offering amount
- $3M
- Amount sold
- $12K
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3MraisedJan 2016 · 5 investors · OtherRule 506(c)
▶$3MraisedJan 2016 · 5 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- Palo HawkenDirector
- Sheryl O'LoughlinExecutive Officer, Director
- Kuldeep MalkaniDirector
- Kim PerdikouDirector
- Dave BatstoneDirector
- Hugh MarquisDirector
- Offering amount
- $4M
- Amount sold
- $3M
- Sales commissions
- $3.8K
- Placement agents
- Fundme Securities, LLC
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlap
Instacart169 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDash99 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Walgreens57 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Questnutrition56 shared keywordsQuest Nutrition sells protein-based snack and food products, including protein bars, chips, powders, and thin crust pizzas, sold direct-to-consumer and through retail stores. The company offers recipes and expert content through its "Quest Hub" to support customers pursuing high-protein diets.
Uber Eats51 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Slate Milk43 shared keywordsSlate makes lactose-free, high-protein milk-based drinks — including chocolate milk shakes and iced coffees — sold in aluminum cans with 0g added sugar and 20g protein, produced using ultrafiltration. The products target health-conscious consumers and athletes looking for protein and recovery drinks.
Whole Foods41 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.
Companies competing with REBBL for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does REBBL do?
- REBBL produces ready-to-drink plant-based protein shakes and functional beverages sold direct to consumers, with flavors such as vanilla, cold brew latte, and dark chocolate. The products emphasize plant-based, organic, and non-GMO ingredients, including functional additions like reishi and maca.
- Who founded REBBL?
- REBBL was founded by Palo Hawken, Dave Batstone in 2011.
- Who are REBBL's investors?
- REBBL's investors include GroundForce Capital, BIGR Ventures, CAVU Venture Partners, CloudScale Capital Parnters.
- How much funding has REBBL raised?
- REBBL has disclosed $23.3M raised across 4 rounds.
- Where is REBBL headquartered?
- REBBL is headquartered in Berkeley, US.