Nulo
Austin, US · Delaware corporation · 2 known investors
Nulo makes pet food recipes that are high in animal-based protein, low in carbs, and use low-glycemic ingredients, with an added patented probiotic to support digestion. The products are aimed at dog and cat owners seeking healthier nutrition for their pets.
Founders & leadership
ML
Michael LandaFounder
BM
Brett MontanaExecutive
Board
TN
Truman Nicholas Morris, Jr.Board director
CC
Clayton ChristopherBoard director
BT
Investors · 2
Reported raises · per SEC filings
Form D private placements$37M disclosed across 3 rounds · 2014–2018
▶$28.4MraisedJun 2018 · 11 investors · OtherRule 506(b)
▶$28.4MraisedJun 2018 · 11 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Truman MorrisDirector
- Thomas MeredithDirector
- Josh McDowellDirector
- Michael LandaExecutive Officer, Director
- Todd BondyDirector
- Christopher ClaytonDirector
- Brett MontanaExecutive Officer, Director
- Offering amount
- $28.4M
- Amount sold
- $28.4M
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.5MraisedFeb 2018 · 40 investors · OtherRule 506(b)
▶$5.5MraisedFeb 2018 · 40 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Brett ThomasDirector
- Clayton ChristopherDirector
- Michael LandaExecutive Officer, Director
- Truman Morris, Jr.Director
- Brett MontanaExecutive Officer, Director
- Offering amount
- $5.5M
- Amount sold
- $5.5M
- First sale
- Apr 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.1MraisedMay 2015 · 17 investors · OtherRule 506(b)
▶$3.1MraisedMay 2015 · 17 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Truman Nicholas Morris, Jr.Director
- Brett MontanaExecutive Officer, Director
- Clayton ChristopherDirector
- Michael LandaExecutive Officer, Director
- Brett ThomasDirector
- Offering amount
- $3.1M
- Amount sold
- $3.1M
- First sale
- Dec 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlap
Chewy3754 shared keywordsChewy is an online retailer for pet products and prescription medications, offering an Autoship subscription service and a pharmacy where licensed pharmacists coordinate with veterinarians to fill pet prescriptions. It serves pet owners with home delivery of pet supplies and medications.
Stella and Chewy's1744 shared keywordsStella & Chewy's makes premium raw pet food for dogs and cats, including freeze-dried raw dinner patties and morsels, meal mixers, dinner-dust toppers, and treats formulated with 85-98% meat, organs, and bone. Its products are sold direct-to-consumer and through retailers such as PetSmart and Meijer in the United States.
Rover1729 shared keywordsRover Group operates online community marketplaces connecting pet owners with vetted pet care providers including sitters, dog walkers, groomers, and trainers across North America, Europe, and Australia. The platform serves the pet care industry through brands including Rover, Cat in a Flat, and Mad Paws, offering personalized services with trust and safety features.
Vcahospitals1531 shared keywordsVCA Animal Hospitals operates a network of veterinary clinics offering pet exams, preventive care, specialty and emergency services, and CareClub preventive health care membership plans for dog and cat owners. It also provides parasite prevention, dental checks, vaccinations, and specialty consultations across participating US locations.
untamed1072 shared keywordsUntamed makes human-grade cat food using real, hand-shredded meats, sold direct to pet owners via a subscription/trial box with delivery. The company operates in the UK and is a certified B Corp.
Companies competing with Nulo for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Nulo do?
- Nulo makes pet food recipes that are high in animal-based protein, low in carbs, and use low-glycemic ingredients, with an added patented probiotic to support digestion. The products are aimed at dog and cat owners seeking healthier nutrition for their pets.
- Who founded Nulo?
- Nulo was founded by Michael Landa.
- Who are Nulo's investors?
- Nulo's investors include CAVU Consumer Partners, CAVU Venture Partners.
- How much funding has Nulo raised?
- Nulo has disclosed $37M raised across 3 rounds.
- Where is Nulo headquartered?
- Nulo is headquartered in Austin, US.