White Road Investments
Private equityEmeryville · Series A–Growth · 7 people tracked
Investment thesis
White Road Investments seeks to identify and back the best emerging, values-driven consumer businesses that innovate products promoting a lifestyle of health and sustainability for people and the planet. It targets product-focused, mission-driven companies operating with $2M to $20M in annual revenue, making equity investments of $500K to $2M. Rather than altering a company's mission or values, the firm looks for partners whose culture aligns with its own, combining financial backing with creative, intellectual and connective capital. Drawing on decades of corporate leadership experience, including building Clif Bar, the team assists with production, supply chain, sales channels, finance and brand-building to help partner brands grow sustainably.
Source: firm website, verified Aug 3, 2026.
Team · 7 people
from the firm's website & public directories
What they invest in
from 10 of 23 portfolio companiesDirect to Consumer ×8Consumer ×7FoodTech ×3Advanced Manufacturing ×2E-commerce ×2Impact & Social Good ×2AgTech ×1Circular Economy ×1
HQs:United States×9Indonesia×1
Investments · 23 tracked
founders shown can be your intro pathBy year:2017 · 12015 · 12 dated
1620 USA designs and sells durable workwear, including utility pants and work t-shirts, made in the United States and guaranteed for life.
ConsumerDirect to ConsumerE-commerceNewbury, US
Josh Walker(Executive Officer, Director)Edward De Innocentis(Executive Officer, Director)
Big Tree Farms, founded in Bali in 2003, produces organic pantry staples such as coconut blossom nectar-based sauces and sweeteners made through regenerative agriculture.
AgTechFoodTechImpact & Social GoodBali, ID
Serves non-consumers in unserved energy markets, notably electrifying families across Africa, following a new-market disruptive strategy.
Advanced ManufacturingSanta Cruz, US
Kathryn Diane Lukas(Executive Officer, Director)Carol Olson(Executive Officer, Director)
BoardJennifer Kao(Director)inJohn Scharffenberger(Director)Mark Shaw(Director)
Fireclay Tile handcrafts ceramic, glass, and mosaic tile made to order using a direct-to-customer manufacturing model.
Advanced ManufacturingDirect to ConsumerNew MaterialsSan Francisco, US
Eric Edelson(CEO)Greg Colando(Director)Paul Burns(Founder & Chief Ceramicist)Anthony Choe(Board Member; Founder/Managing Partner of Provenance)
BoardDeven Clemens(Director)in
Yerba Madre (formerly Guayakí) produces yerba mate beverages, including loose leaf, sachets, cans, and bottles, sold across North and South America.
ConsumerDirect to ConsumerFoodTechImpact & Social GoodSebastopol, US
David Karr(Co-founder)Alejandro Pryor(Director)Brian Rich(Director)Patrick Lee(Director)Christopher Mann(Director)Alex Pryor(Co-founder)
Herb Pharm crafts liquid herbal tinctures and extracts from certified organic and wildcrafted medicinal herbs, sold directly to consumers for uses such as immune, digestion, sleep, and mood support.
ConsumerDirect to ConsumerWellness & FitnessSouthern Oregon, US
The Honest Kitchen makes human-grade pet food for dogs and cats, marketed directly to pet owners.
ConsumerDirect to ConsumerE-commerce
Manitoba Harvest produces hemp-based foods and is expanding into seed-based health foods, drawing on over 20 years of experience in hemp agronomy and nutrition.
ConsumerDirect to ConsumerFoodTech
Palo Alto, US
Kate Torgersen(Executive Officer, Director)Mike Torgersen(Executive Officer, Director)
PUBLIC Bikes designs and sells bicycles aimed at everyday urban riding, emphasizing comfort and simple, classic styling.
ConsumerDirect to ConsumerMobility & TransportationSan Francisco, US
ROBERT J FORBES(Director)GEORGE EUBANKS(Executive Officer, Director)DAN NGUYEN-TAN(Executive Officer)
BoardANDREW HERRICK(Director)KENNETH CONNER(Director)LAWRENCE WILKINSON(Director)
Rareform collects retired vinyl billboards across the U.S. and upcycles them into one-of-a-kind bags and accessories, with each product having a unique design.
Circular EconomyConsumerDirect to Consumer
Venice, US
Michael Kuech(Executive Officer, Director)Kristel De Groot(Executive Officer, Director)
Frequently asked questions
- What stage does White Road Investments invest at?
- White Road Investments invests at the Series A, Series B, Growth stages.
- What is White Road Investments's typical check size?
- White Road Investments typically writes checks of $500K – $2M.
- What sectors does White Road Investments focus on?
- White Road Investments focuses on Consumer, Direct to Consumer, FoodTech, Wellness & Fitness.
- Where is White Road Investments located?
- White Road Investments is headquartered in Emeryville, US.
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