Fundraising FoxWhite Road Investments
Private equityEmeryville · Series A–Growth · 7 people tracked
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Investment thesis
White Road Investments seeks to identify and back the best emerging, values-driven consumer businesses that innovate products promoting a lifestyle of health and sustainability for people and the planet. It targets product-focused, mission-driven companies operating with $2M to $20M in annual revenue, making equity investments of $500K to $2M. Rather than altering a company's mission or values, the firm looks for partners whose culture aligns with its own, combining financial backing with creative, intellectual and connective capital. Drawing on decades of corporate leadership experience, including building Clif Bar, the team assists with production, supply chain, sales channels, finance and brand-building to help partner brands grow sustainably.
Source: firm website, verified Aug 3, 2026.
Team · 7 people
from the firm's website & public directories
What they invest in
from 14 of 26 portfolio companiesConsumer ×10Direct to Consumer ×10Wellness & Fitness ×5FoodTech ×4Advanced Manufacturing ×3E-commerce ×3Impact & Social Good ×3New Materials ×2
HQs:United States×12Germany×1Indonesia×1
Who they back
founder profiles across 11 portfolio companiesFounding team size:solo founder×42 founders×7
Investments · 26 tracked
founders shown can be your intro pathBy year:2026 · 12024 · 12020 · 12017 · 12015 · 15 dated
1620 USA designs and sells durable workwear, including utility pants and work t-shirts, made in the United States and guaranteed for life.
ConsumerDirect to ConsumerE-commerceNewbury, US
Josh Walker(Executive Officer, Director)Edward De Innocentis(Executive Officer, Director)
Big Tree Farms, founded in Bali in 2003, produces organic pantry staples such as coconut blossom nectar-based sauces and sweeteners made through regenerative agriculture.
Advanced ManufacturingAgTechFoodTechImpact & Social GoodBali, ID
Frederick Lee Schilling(Executive Officer, Director)Benjamin Brown Ripple(Executive Officer, Director)Larry Burskin(Director)Deven Clemens(Director)Arthur Pergament(Director)G. Scott Greenburg(Executive Officer)
Co-investorsFreshTracks CapitalPatamar CapitalMirova
Farmhouse Culture makes fermented foods and probiotic gut-health products, including gut shots, by fermenting organic vegetables for flavor and digestive benefits.
Advanced ManufacturingConsumerFoodTechWellness & FitnessSanta Cruz, US
Kathryn Diane Lukas(Executive Officer, Director)Carol Olson(Executive Officer, Director)
BoardJennifer Kao(Director)inJohn Scharffenberger(Director)Mark Shaw(Director)
Co-investorsRenewal Funds
Fireclay Tile handcrafts ceramic, glass, and mosaic tile made to order using a direct-to-customer manufacturing model.
Advanced ManufacturingDirect to ConsumerNew MaterialsSan Francisco, US
Anthony Choe(Board Member; Founder/Managing Partner of Provenance)inEric Edelson(CEO)inGreg Colando(Director)Paul Burns(Founder & Chief Ceramicist)
BoardDeven Clemens(Director)in
Yerba Madre (formerly Guayakí) produces yerba mate beverages, including loose leaf, sachets, cans, and bottles, sold across North and South America.
ConsumerDirect to ConsumerFoodTechImpact & Social GoodSebastopol, US
David Karr(Co-founder)Alex Pryor(Co-founder)inBrian Rich(Director)Patrick Lee(Director)Christopher Mann(Director)
Co-investorsCAVU Consumer PartnersSonoma Brands Capital
Herb Pharm crafts liquid herbal tinctures and extracts from certified organic and wildcrafted medicinal herbs, sold directly to consumers for uses such as immune, digestion, sleep, and mood support.
ConsumerDirect to ConsumerWellness & FitnessSouthern Oregon, US
The Honest Kitchen makes human-grade pet food for dogs and cats, marketed directly to pet owners.
ConsumerDirect to ConsumerE-commerce
Charlie Postins(Founder)in
Co-investorsMonarch Alternative Capital
Manitoba Harvest produces hemp-based foods and is expanding into seed-based health foods, drawing on over 20 years of experience in hemp agronomy and nutrition.
ConsumerDirect to ConsumerFoodTech
Palo Alto, US
Kate Torgersen(Executive Officer, Director)inMike Torgersen(Executive Officer, Director)
Co-investorsBackstage CapitalUrban Innovation
Nix develops wearable biosensors that measure health metrics like hydration in real-time for athletes, soldiers, and laborers outside traditional healthcare settings.
BiotechHardwareHealthtechIoTSports TechWellness & FitnessBoston, US
Meridith Cass(Founder and CEO)in
Co-investorsAggie Angel NetworkCapital Q® Ventures Inc.Great Oaks Venture CapitalHBS Angels of BostoniSelect FundTechstars+4 more
Om grows and sells 10 species of organic, non-GMO mushrooms cultivated in-house at its Certified Organic facility, offering full-spectrum, third-party lab-tested mushroom products for health and wellness consumers.
ConsumerDirect to ConsumerWellness & FitnessVista, US
Sandra Carter(Co-founder)inSteve Farrar(Co-founder)in
Co-investorsInvestEco
PUBLIC Bikes designs and sells bicycles aimed at everyday urban riding, emphasizing comfort and simple, classic styling.
ConsumerDirect to ConsumerMobility & TransportationSan Francisco, US
ROBERT J FORBES(Director)GEORGE EUBANKS(Executive Officer, Director)DAN NGUYEN-TAN(Executive Officer)
BoardANDREW HERRICK(Director)KENNETH CONNER(Director)LAWRENCE WILKINSON(Director)
Rareform creates durable totes and accessories from upcycled materials, offered through customizable mystery bundles where customers select bundle tiers and receive unique assortments of styles and patterns.
Circular EconomyConsumerDirect to ConsumerImpact & Social GoodNew MaterialsLos Angeles, US
AlecAric
Rumpl designs and sells outdoor blankets and comfort gear, including its Original Puffy Blanket, fleece and merino wool blankets, sleeping bags, pillows, and mats made with environmentally responsible and recycled materials.
ConsumerDirect to ConsumerE-commerceSan Francisco, US
Wylie Robinson(Executive Officer, Director)inNicholas Polinko(Executive Officer, Director)
Co-investorsLong Way VenturesOregon Venture FundCascade Seed Fund
Your Superfoods is a German company selling organic powdered food blends through its own online store.
Wellness & FitnessVenice, DE
Kristel De Groot(Executive Officer, Director)Michael Kuech
Co-investors500 GlobalPowerplant Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Affinity FlavorsBioLiteHeroWearNice RecoveryNix BiosensorsOm : Organic Mushroom NutritionOutside MediaRagnar RelaysSanta Cruz BikesThousandWild Planet Foods
Frequently asked questions
- How many investments has White Road Investments made?
- White Road Investments has 26 tracked investments, including 1 dated in the last 24 months.
- What stage does White Road Investments invest at?
- White Road Investments invests at the Series A, Series B, Growth stages.
- What is White Road Investments's typical check size?
- White Road Investments typically writes checks of $500K – $2M.
- What sectors does White Road Investments focus on?
- White Road Investments focuses on Consumer, Direct to Consumer, FoodTech, Wellness & Fitness.
- Where is White Road Investments located?
- White Road Investments is headquartered in Emeryville, US.
- Who does White Road Investments co-invest with?
- White Road Investments most often shares deals with Backstage Capital, CAVU Consumer Partners, Long Way Ventures, among 15 tracked co-investors.
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