Fundraising Fox

Guayaki

Sebastopol, US · Founded 2018 · 3 known investors

guayaki.com ↗

Yerba Madre (formerly Guayakí) produces yerba mate beverages, including loose leaf, sachets, cans, and bottles, sold across North and South America. The company operates on a regenerative business model and partners with Indigenous communities in Paraguay, Brazil, and Argentina to source yerba mate.

ConsumerDirect to ConsumerFoodTechImpact & Social Good

Founders & leadership

Guayaki was founded in 2018 by David Karr and Alejandro Pryor.

DK
David KarrCo-founder
AP
Alejandro PryorCo-founder
BR
Brian RichNamed on SEC filing
PL
Patrick LeeNamed on SEC filing
CM
Christopher MannNamed on SEC filing
AP
Alex PryorCo-founder

Investors · 3

CAVU Consumer PartnersSanta Monica · $1M – $30M
Sonoma Brands CapitalSonoma · $5M – $30M
White Road InvestmentsEmeryville · $500K – $2M

Reported raises · per SEC filings

Form D private placements

$106.8M disclosed across 3 rounds · 2018–2022

▶$75MraisedJan 2023 · 2 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Christopher MannDirector
  • Navine KarimExecutive Officer
  • Kevin PriceExecutive Officer
  • David KarrDirector
  • Alejandro PryorDirector
  • Lorna DavisDirector
  • Stefan KozakExecutive Officer, Director
  • Emily WhiteDirector
  • Robyn RutledgeDirector
Offering amount
$142.9M
Amount sold
$75M
First sale
Dec 2022
Incorporated
Corporation, Washington, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$89.9KraisedSep 2020 · 2 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Christopher MannDirector
  • David KarrDirector
  • Brian RichDirector
  • Alejandro PryorDirector
  • Patrick LeeDirector
Offering amount
$3.8M
Amount sold
$89.9K
First sale
Aug 2020
Incorporated
Corporation, Washington, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$31.7MraisedMar 2019 · 25 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • David KarrDirector
  • Brian RichDirector
  • Alejandro PryorDirector
  • Patrick LeeDirector
  • Christopher MannDirector
Amount sold
$31.7M
Minimum investment
$570
First sale
Dec 2018
Incorporated
Corporation, Washington, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.