Bulletproof
Bellevue, US · Founded 2013 · 5 known investors
Find your way into Bulletproof
1,159 people in our graph share verified history with the Bulletproof team — schools, employers, funds. One of them is your warm intro.
Justin Hallunlockedknows Cody Anderson · together at INSEAD (overlapped)
knows the team · via University of St. Thomas
×2knows the team · via Merck & Co., Inc
×3knows the team · via Tulane University
knows the team · via The Wharton School
×4knows the team · via California State University
Bulletproof is a wellness brand that develops functional food and beverage products with purposefully sourced, high-quality ingredients designed to support mental clarity and physical energy. The company serves health-conscious consumers seeking to optimize their daily rituals and well-being.
Founders & leadership
Bulletproof was founded in 2013 by Dave Asprey.
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Dave AspreyinDave Asprey founded Bulletproof, a functional coffee and wellness brand, and also launched 40 Years of Zen, a neuroscience-based brain optimization program. He previously worked in internet technology and cybersecurity, co-founded a division of Exodus Communications, and authored multiple bestselling books on health optimization.
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David BorgesinExecutiveDavid Borges is an executive with 25 years of financial management experience across public and private companies, including prior work at PricewaterhouseCoopers in audit and tax roles. He has led financial operations and strategic planning across industries including software, biotechnology, pharmaceuticals, and retail.
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Harry LewisinChief Executive OfficerHarry Lewis has spent over 20 years in food and beverage marketing and innovation leadership, including roles as Chief Disruptive Growth Officer at Apex and vice president of premium brands at AB InBev across multiple markets. He is now CEO of Bulletproof, a Bia portfolio company within Grupo Mariposa.
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Megan JohnsoninVice President of OperationsMegan Johnson is Vice President of Operations at Bulletproof, a wellness brand producing functional food and beverage products.
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Cody AndersoninVice President of Finance and TechnologyCody Anderson is Vice President of Finance and Technology at Bulletproof, a wellness brand specializing in functional food and beverage products. He has held roles across multiple business functions including mergers and acquisitions, commercial operations, marketing, digital, corporate strategy, supply chain, and portfolio company management.
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Andy TrautweinDirector of R&D & Quality
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Kirsten MyersinDirector of Creative, Social & PRHer background spans the pet, restaurant, CPG, and active brands industries, with expertise in digital marketing strategy, brand experience, social media, and community building.
Investors · 5
CAVU Consumer PartnersSanta Monica · $1M – $30M
CAVU Venture PartnersreportedNew York
Rocana Venturesreported · 2 sourcesNew York · $1M – $30M
Trinity VenturesreportedMenlo Park · $500K – $6M
Also in the syndicate · 1
Belivlead
Funding
SEC filings, press & company announcements$59.6M disclosed across 3 of 5 rounds · 2015–2020
- Undisclosed amountgrowth capital funding roundSep 2020
Beliv (lead)
Source ↗
▶$25.2MraisedSep 2018 · 5 investors · OtherRule 506(b)
▶$25.2MraisedSep 2018 · 5 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- David J BorgesExecutive Officer
- Dave AspreyExecutive Officer, Director
- Rohan OzaDirector
- Dan ScholnickDirector
- Anna CollinsDirector
- Offering amount
- $26.5M
- Amount sold
- $25.2M
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$21.9MraisedSep 2017 · 30 investors · OtherRule 506(b)
▶$21.9MraisedSep 2017 · 30 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- David BorgesExecutive Officer, Director
- Offering amount
- $21.9M
- Amount sold
- $21.9M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$12.4MraisedJul 2015 · 20 investors · OtherRule 506(b)
▶$12.4MraisedJul 2015 · 20 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- David BorgesExecutive Officer
- Offering amount
- $13M
- Amount sold
- $12.4M
- Minimum investment
- $59.4K
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 1
by search overlapCompanies competing with Bulletproof for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Bulletproof do?
- Bulletproof is a wellness brand that develops functional food and beverage products with purposefully sourced, high-quality ingredients designed to support mental clarity and physical energy. The company serves health-conscious consumers seeking to optimize their daily rituals and well-being.
- Who founded Bulletproof?
- Bulletproof was founded by Dave Asprey in 2013.
- Who are Bulletproof's investors?
- Bulletproof's investors include CAVU Consumer Partners, CAVU Venture Partners, Rocana Ventures, Trinity Ventures.
- How much funding has Bulletproof raised?
- Bulletproof has disclosed $59.6M raised across 3 of its 5 known rounds.
- Where is Bulletproof headquartered?
- Bulletproof is headquartered in Bellevue, US.